Ecigclick
Ecigclick is a UK-based privately held digital media site, founded in 2012, that publishes hands-on vape product reviews, buying guides, and industry news for vapers and smokers switching to vaping. The 1-10 employee team monetizes the site through Amazon EU Associates affiliate links and direct vape retailer commissions.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ecigclick does
Ecigclick is a UK-based privately held digital media property founded in 2012 that publishes editorial coverage of the vaping industry, including hands-on product reviews, buying guides, news, and deal aggregation for consumers. The site catalogs over 2,000 tested products across more than 20 categories — including mods, sub-ohm tanks, pod systems, rebuildable atomizers, squonk mods, e-liquids, disposables, and CBD products — and lists reviews for over 100 brands. Content is produced by a small team (1-10 employees) with self-reported 70+ years of combined vaping experience and is supported by a network of partnered YouTube reviewers (Worthing Vaper, Neash Vape, Flat Cap Vaper, The Devil Vaper). The technology stack is a standard web publishing platform with no proprietary AI or API layer; distribution is concentrated on ecigclick.co.uk plus social profiles on Facebook, Twitter, Instagram, YouTube, and Flickr.
The business model is affiliate-referral driven. Ecigclick participates in the Amazon EU Associates Programme and maintains direct affiliate relationships with vape retailers, earning commissions on purchases originating from outbound links embedded in reviews and guides. Display advertising and an annual branded awards program (the Ecigclick Awards) supplement affiliate income. Editorial reach spans the UK, USA, and broader Europe, with dedicated deals sections for UK, USA, and China. The platform serves two primary consumer segments: vapers seeking product guidance before purchase and smokers looking to switch to vaping, with a secondary audience of vaping enthusiasts tracking industry news and regulatory developments.
Revenue is not publicly disclosed and no funding rounds, parent company, or institutional investors are identified in the source material. The company appears to be an independently operated media site with no app, no public API, no patents or trademarks disclosed, and no management team data available beyond the operating entity name.
Ecigclick firmographics
Firmographics- Name
- Ecigclick
- Legal name
- Ecigclick
- Website
- https://ecigclick.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ecigclick is a UK-based privately held digital media site, founded in 2012, that publishes hands-on vape product reviews, buying guides, and industry news for vapers and smokers switching to vaping. The 1-10 employee team monetizes the site through Amazon EU Associates affiliate links and direct vape retailer commissions.
- Ownership category
- akta.pro rank
Ecigclick industry classification
Industry- Product category
- Vape Media & Reviews
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)
Keywords
Ecigclick business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Advertising: The site participates in the Amazon EU Associates Programme, earning advertising fees by linking to Amazon.co.uk and Amazon.com. Additionally, the site uses banner advertisements and affiliate links to vape retailers, earning commission on referred sales.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Ecigclick product offering
Product offeringCore offering
Ecigclick operates a UK-based online vaping media platform that publishes hands-on reviews, top-rated product roundups, beginner buying guides, video reviews, industry news, and vape deals/coupons for vape devices, e-liquids, tanks, pod systems, and accessories. The site covers over 2,000 tested products across 20+ vape categories and over 100 brands. Revenue is generated through affiliate links to third-party retailers, including participation in the Amazon EU Associates Programme.
Product overview
Ecigclick is a UK-based vape review and news platform offering comprehensive product reviews, curated buying guides, industry news, and deal alerts for vaping products. The platform covers the full spectrum of vape categories including cig-a-likes, vape pens, box mods, sub-ohm tanks, MTL tanks, pod systems, rebuildable atomizers (RBAs/RTAs/RDTAs), squonk mods, DNA mods, mechanical mods, vaporizers, CBD products, and disposable vapes. The service functions as a consumer advocacy and product discovery platform, featuring brand-specific reviews (A-Z listing of over 100 brands), top-rated product roundups, educational guides, video reviews from partnered YouTubers, and exclusive discount codes. Ecigclick operates affiliate partnerships with retailers including Amazon and runs an annual awards program recognizing excellence in the vaping industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Vape Reviews Comprehensive vape product reviews covering devices, tanks, e-liquids, and accessories with expert analysis and ratings; spanning over 522 pages of content across 20+ product categories.
- Best Vapes (Top Rated Lists) Curated lists of the highest-rated vape products across categories including pod mods, box mods, e-liquids, tanks, and disposables, presented as best-of buying guides for consumers.
- Vape Guides Educational content and buying guides helping consumers choose the right vape products for their needs, including beginner-focused and category-specific guides.
- Vape News Industry news covering regulation changes, research findings, events, press releases, interviews, and partner organization updates.
- Video Reviews Video-based product reviews from partnered YouTube vapers including Worthing Vaper, Neash Vape, Flat Cap Vaper, and The Devil Vaper.
- Vape Deals and Coupons Discount codes, promotional offers, and vape deals from retailers across UK, USA, and China markets.
- Ecigclick Awards Annual awards program recognizing excellence in vape products and brands, paired with a giveaway component.
- Vape Store Recommendations Curated list of trusted online vape retailers with reviews and shipping information for UK, USA, and international markets.
- Brand Reviews (A-Z) Alphabetically organized reviews and coverage of over 100 vape brands including Aspire, Eleaf, Geekvape, Innokin, Joyetech, SMOK, Uwell, Vaporesso, and Voopoo.
Companies that use Ecigclick
Customer profileSegments3 records
Ideal customer profiles3 records
Ecigclick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ecigclick partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon EU Associates ProgrammecoreEcigclick is a participant in the Amazon EU Associates Programme, an affiliate advertising programme that enables the site to earn advertising fees by advertising and linking to Amazon.co.uk and Amazon.com. The site uses affiliate links throughout product recommendations to generate revenue from referred sales.
Scale indicators11 records
Recent moves5 records
Expansion highlights2 records
Ecigclick competitors and assessment
Company assessmentEmerging players
- Worthing Vaper (YouTube): UK vape YouTube creator explicitly featured on Ecigclick's video reviews hub. Represents a class of partner creators who contribute UGC and video reviews that Ecigclick monetizes through affiliate links to its retailer list.
- Vape Craft Inc: Independent vape review and guide site with affiliate-driven revenue, often focused on beginner-friendly and harm-reduction content. Smaller scale than Ecigclick but follows the same playbook of niche SEO + affiliate links.
- Vape UK: UK online vape retailer that runs its own blog, beginner guides, and product reviews. A hybrid retailer-publisher that competes for the same SEO terms and the same affiliate-driven shopper traffic as Ecigclick.
Direct peers
- Vaping360: One of the largest global vape review and education sites, covering mods, tanks, e-liquids, and pod systems with deep guides and affiliate links. Operates the same content-led, affiliate-monetized model as Ecigclick and competes directly for the same SEO and shopper-intent keywords.
- Planet of the Vapes: UK-based vape news, reviews, and advocacy site with a strong following among British vapers. Mirrors Ecigclick's editorial-plus-affiliate model and covers the same UK regulatory beat, making it the closest UK-headquartered competitor.
- Vapouround: UK vape media brand spanning reviews, industry news, and a print/digital magazine. Competes with Ecigclick for UK vape shopper attention and the same affiliate retail partners, with a stronger offline/magazine presence.
- EcigaretteReviewed: Long-running US-based vape review site covering hardware, e-liquids, and beginner guides using the same content and affiliate structure. Direct editorial-format competitor with mostly US traffic.
Others
- Amazon (Associates programme): Core affiliate platform partner for Ecigclick — a meaningful share of its referred-sales revenue flows through Amazon Associates. Not a competitor but a key distribution dependency that shapes commission economics.
- Wikipedia: Electronic cigarette: Authoritative reference for vaping terminology, regulation, and product categories. Not a commercial peer, but an important top-of-funnel destination that competes with Ecigclick guides for many informational queries.
Regional players
- Vape Superstore: UK-focused vape retailer with editorial content, deal pages, and starter guides. Operates its own content marketing but is also a likely affiliate partner for Ecigclick, illustrating the retailer–publisher interplay in the UK vape ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ecigclick social profiles
Digital presenceEcigclick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecigclick leadership team
Management profileNumber of profiles
Ecigclick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecigclick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecigclick
What does Ecigclick do?
Ecigclick operates a UK-based online vaping media platform that publishes hands-on reviews, top-rated product roundups, beginner buying guides, video reviews, industry news, and vape deals/coupons for vape devices, e-liquids, tanks, pod systems, and accessories. The site covers over 2,000 tested products across 20+ vape categories and over 100 brands. Revenue is generated through affiliate links to third-party retailers, including participation in the Amazon EU Associates Programme.
Is Ecigclick a public or private company?
Ecigclick is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ecigclick founded?
Ecigclick was founded in 2012. It employs 1 to 10 people.
How does Ecigclick make money?
One revenue line is on record: affiliate Advertising.
Who are Ecigclick's main competitors?
Emerging players on record are Worthing Vaper (YouTube), Vape Craft Inc and Vape UK. Direct peers are Vaping360, Planet of the Vapes, Vapouround and EcigaretteReviewed. Others are Amazon (Associates programme) and Wikipedia: Electronic cigarette. Vape Superstore is listed as a regional player.
Does Ecigclick have an API?
No public API is recorded for Ecigclick.
What industry is Ecigclick in?
Ecigclick's product category is Vape Media & Reviews. Its primary akta.pro industry code is CRANAEAB, Vape & E-Cig Online Retail (DTC & Marketplaces). Its NAICS code is 54191 and its SIC code is 7311.