Vaping Post
Geneva-based independent digital media platform founded in 2011, covering the global vaping industry through multilingual websites (English, French, Arabic), a bimonthly printed magazine in 8 French-speaking countries, and a weekly newsletter, monetized primarily through CPM advertising and sponsored content from vaping brands.
- Company typePrivate
- Founded2011
- HeadquartersGeneva, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Vaping Post does
Vaping Post is an independent digital media platform founded in 2011 in Geneva, Switzerland, that provides news, product reviews, science, and policy coverage of the global vaping industry. The platform operates multilingual websites in English (vapingpost.com), French (fr.vapingpost.com), and Arabic (ar.vapingpost.com), publishing over 7,300 articles and 1,287 product reviews, plus a weekly Friday newsletter to 8,000+ subscribers. Core products extend beyond the websites to a bimonthly printed magazine distributed free to industry professionals across 8 French-speaking countries (France, Belgium, Luxembourg, Switzerland, Quebec, Morocco, Algeria, Tunisia), a specialty trade publication called L'Écho du liquide sent to every vape shop in France, an annual Vaping Post Awards program ranking hardware and e-liquids, a Product Comparator tool for side-by-side device specifications, and the Beyond the Cloud documentary film co-directed by founder Ghyslain Armand.
The business runs on a lean team of 1-10 employees and is structured around two legal entities: Sàrl VAPING POST in Geneva handles the website and global operations, while SAS NET 7 in Moragne, France, handles magazine publishing. The underlying technology stack is a standard content management system with no proprietary platform layer; no API, SDK, or AI/ML capabilities are disclosed. Its content library and brand recognition — accumulated across 15 years of continuous coverage — constitute its primary intellectual assets, reinforced by an explicit editorial policy of refusing tobacco-industry advertising.
Vaping Post monetizes almost exclusively through advertising. Display ad inventory on the French site is sold on a CPM basis across multiple formats: Pavé at €10 CPM, Grand Angle at €10.95 CPM, Sponsored Articles at €5.40 CPM, and text ads at €12.45 CPM. The English site runs 300x250 sidebar and 600x200 below-content billboard ads, with average approval times of 12-24 hours and payment via PayPal or bank transfer. Magazine advertising is handled through an external agency, Mediency Publishing. Two customer segments are served: (1) adult vapers and smokers seeking harm-reduction information, reached via the websites, newsletter, and comparator; and (2) vaping industry professionals — manufacturers, distributors, retailers, and reviewers — reached via the magazine, awards, and L'Écho du liquide.
Vaping Post firmographics
Firmographics- Name
- Vaping Post
- Legal name
- Sàrl VAPING POST
- Website
- https://vapingpost.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Geneva-based independent digital media platform founded in 2011, covering the global vaping industry through multilingual websites (English, French, Arabic), a bimonthly printed magazine in 8 French-speaking countries, and a weekly newsletter, monetized primarily through CPM advertising and sponsored content from vaping brands.
- Ownership category
- akta.pro rank
Where Vaping Post is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Vaping Post business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital advertising (English site): Display advertising on vapingpost.com including sidebar rectangle ads (300x250) and billboard ads (600x200) displayed below content. Advertisers include major vaping brands such as Vaporesso, Vaptio, Nicopure, Njoy, Vape Club, Wismec, Wotofo, and others.
- Digital advertising (French site): CPM-based advertising on fr.vapingpost.com with multiple formats: Pavé (385x100px, €10 CPM), Grand angle (750x160px, €10.95 CPM), Article sponsorisé (€5.40 CPM), and Annonce texte (€12.45 CPM). Site reports over 15,000 pages viewed per day.
- Magazine advertising: Bimonthly printed magazine distributed to vaping industry professionals in 8 French-speaking countries (France, Belgium, Luxembourg, Switzerland, Quebec, Morocco, Algeria, Tunisia). Advertising is handled through Mediency Publishing agency.
- Newsletter subscription: Weekly newsletter (every Friday) providing news and current headlines about vaping. Subscribers receive content via email.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pavé (sidebar) ad format |
| Transaction based/ take rate | Pay-as-you-go | Grand angle (wide) ad format |
| Transaction based/ take rate | Pay-as-you-go | Sponsored article format |
| Transaction based/ take rate | Pay-as-you-go | Text ad format |
| Other | Pay-as-you-go | Sidebar Rectangle EN (300x250) |
| Other | Pay-as-you-go | Billboard below content EN (600x200) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Vaping Post product offering
Product offeringCore offering
Vaping Post operates a multilingual online publication providing daily news, product reviews, educational guides, and editorial coverage of the vaping and e-cigarette industry across English, French, and Arabic websites. The company complements its digital content with a bimonthly printed magazine distributed to industry professionals in 8 French-speaking countries, a weekly email newsletter, and a product comparator tool. Revenue is generated primarily through display advertising sold to vaping hardware and e-liquid brands, supplemented by sponsored content.
Product overview
Vaping Post is a multi-platform media company offering a suite of products for the vaping industry: the core Vaping Post Website (international online publication providing news, reviews, and guides about vaping since 2011), the bimonthly Vaping Post Magazine (printed publication for French-speaking markets distributed to professionals across 8 countries), L'Écho du liquide (A4-format e-liquid specialty magazine), the Vaping Post Awards (annual product rankings), the Trophée du plus beau vape shop competition, a Product Comparator tool for comparing device reviews, a Weekly Newsletter delivering news by email, and Advertising Services for industry brands. The company also produced the documentary 'Beyond the Cloud.' The portfolio serves both consumer information needs and B2B professional advertising relationships.
Differentiator
Problem solved
Functional benefit
Companies that use Vaping Post
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Vaping Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vaping Post partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Mediency PublishingcoreAdvertising agency handling magazine advertising sales and campaign management for Vaping Post Magazine. Contact: Mr Alex Streiff, 06 18 73 71 36 or [email protected]
- L'Écho du LiquideminorSpecialized publication format launched in 2018 (originally as PGVG magazine) for e-liquid professionals in France. All manufacturer new products compiled in A4 format sent to all vape shops nationwide. Website: www.echoduliquide.fr
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Vaping Post competitors and assessment
Company assessmentDirect peers
- Planet of the Vapes: UK-based vaping news and advocacy publication covering devices, e-liquids, science and policy. Comparable to Vaping Post in being a tobacco-independent editorial voice serving vapers and the industry, monetized through advertising.
- Ecigclick: Long-running UK vape review and news site offering hardware reviews, e-liquid coverage and industry news. Directly comparable to Vaping Post as a digital vape media outlet reliant on display advertising and reviews-driven traffic.
- Vape & Tech Magazine: Bilingual print and digital magazine covering vaping technology, devices and industry news. Comparable to Vaping Post's combination of magazine and online editorial targeting vape professionals and enthusiasts.
- Vapouround: International vape media brand with a print magazine, industry awards (Vapouround Awards), and a multi-channel news and reviews platform. Closely matches Vaping Post's combination of website, magazine and awards-based community engagement.
- Spinfuel VAPE: US-based vape review and news publication focused on hardware, e-liquid reviews and industry developments. Comparable to Vaping Post as a content-led vaping media brand monetized primarily through advertising.
- E-Cigarette Forum: Largest online vaping community combining consumer discussion, news and product reviews. Comparable to Vaping Post as a vape-focused publishing destination, though community-led rather than editorial-led.
- Vaping360: One of the largest English-language vaping review and news sites, covering devices, e-liquids and regulation globally. Directly comparable to Vaping Post as a digital-first vape media outlet monetized via advertising and affiliate commerce.
- Vape News Magazine: Trade-focused vape news publication serving retailers, distributors and manufacturers with industry coverage. Comparable to Vaping Post Magazine's professional B2B positioning in the vape trade press.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vaping Post social profiles
Digital presenceVaping Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vaping Post leadership team
Management profileNumber of profiles
Profiles2 records
Vaping Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vaping Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vaping Post
What does Vaping Post do?
Vaping Post operates a multilingual online publication providing daily news, product reviews, educational guides, and editorial coverage of the vaping and e-cigarette industry across English, French, and Arabic websites. The company complements its digital content with a bimonthly printed magazine distributed to industry professionals in 8 French-speaking countries, a weekly email newsletter, and a product comparator tool. Revenue is generated primarily through display advertising sold to vaping hardware and e-liquid brands, supplemented by sponsored content.
Is Vaping Post a public or private company?
Vaping Post is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vaping Post founded?
Vaping Post was founded in 2011. It employs 1 to 10 people.
Where is Vaping Post based?
Vaping Post is headquartered in Geneva, Switzerland, in the Europe region.
How does Vaping Post make money?
Four revenue lines are on record. Digital advertising (English site) is the primary driver. The others are digital advertising (French site), magazine advertising and newsletter subscription.
Who are Vaping Post's main competitors?
Direct peers on record are Planet of the Vapes, Ecigclick, Vape & Tech Magazine, Vapouround, Spinfuel VAPE, E-Cigarette Forum, Vaping360 and Vape News Magazine.
Does Vaping Post have an API?
No public API is recorded for Vaping Post.