What Three Jewels does

Three Jewels NYC is a 501c3 nonprofit "Enlightenment Studio" founded in 1996 by students of Geshe Michael Roach, the first American Geshe, in the Gelugpa lineage of Tibetan Buddhism. Operating from its headquarters at 5 E. 3rd St. in New York City's East Village, the organization delivers an integrated curriculum combining Ashtanga-based yoga, Tibetan Buddhist meditation, and Buddhist philosophy study. The core service mix includes in-studio yoga and meditation classes, the JEWELVISION online streaming platform, an 18-course Buddhist curriculum offered in partnership with the Asian Classics Institute, 200-hour Yoga Alliance-certified teacher training ($3,500), 8-week Meditation Teacher Training ($3,200), a 50-hour Meditation Mentorship program ($1,500), structured dharma courses (Mechanics of the Universe at $200, Wisdom & Joy at $500 suggested donation), and destination retreats across five international locations priced between $1,700 and $4,300. The technology stack is minimal — JEWELVISION online distribution via Momence for scheduling and payment processing, with no proprietary AI/ML components or API infrastructure.

The business model combines multiple recurring and episodic revenue streams. Recurring revenue comes from unlimited in-studio memberships ($185/month or $1,850/year), JEWELVISION online subscriptions ($29/month or $295/year), and tax-deductible donations supporting scholarship programs for studio access, online memberships, training, and retreats. Episodic revenue is generated through tuition-based teacher training cohorts, destination retreat bookings, dharma courses, and e-commerce merchandise (apparel, books, art prints, incense). The organization is 100% volunteer-run on a karma yoga model, which structurally limits payroll costs but constrains operational scalability. Distribution is community-led, relying on word-of-mouth, organic social media (Facebook, Instagram, TikTok), a Substack blog, email newsletter, and event-driven engagement including workshops and the 2026 30th Anniversary World Tour featuring 30 global events.

Three Jewels serves primarily individual wellness consumers — New Yorkers seeking in-person classes, a global online audience via JEWELVISION, yoga and meditation teacher trainees, Buddhist philosophy students, and retreat participants. The customer segments include Individual Wellness Seekers (primary), Yoga Teacher Trainees, Meditation Teacher Trainees, Retreat Seekers, and Buddhist Philosophy Students, with a minor B2B exposure via the @Work corporate wellness vertical offering team workshops and keynotes. Leadership is led by President Hector Marcel (also a board member of the Asian Classics Institute) with Co-Executive Directors Rachel Webb and Sachi Pettit. The board comprises Alicia Tolbert, Anthony Holland, Kelsey Falter, and Noemi Espinoza. The organization operates without external institutional investment or private equity ownership, relying on revenue diversification and donations to sustain operations across its integrated practice ecosystem.

Name

Three Jewels

Legal name

Three Jewels NYC

Website

https://threejewels.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Three Jewels NYC is a 501c3 nonprofit founded in 1996 that operates an integrated yoga, meditation, and Tibetan Buddhist philosophy studio in New York City, serving individual wellness seekers, teacher trainees, and retreat participants globally via its JEWELVISION online platform and destination retreats.

Ownership category

akta.pro rank

Product category

Yoga and Meditation Wellness Services

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industry

Ayurveda & Traditional Medicine Retreats (THAGAMAF)

Keywords

• Yoga meditation studio
• Tibetan buddhism teachings
• Wellness retreats
• Teacher training certification
• Online meditation classes

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Studio Classes and Memberships: Revenue from in-studio yoga and meditation drop-in classes, class packs, and monthly/annual unlimited memberships. Includes new student specials, class packs (5, 10, 20 classes), and unlimited membership tiers.
2. Jewelvision Online Platform: Monthly subscription ($29/month) for unlimited livestream classes, archive access, and on-demand content. Includes free trial period. Annual option at $295/year.
3. Meditation Teacher Training: Comprehensive 8-week immersive meditation teacher training program. Tuition is $3,200 with payment plan options available. Certification upon completion.
4. Yoga Teacher Training: 200-hour yoga teacher training program with $3,500 tuition. Yoga Alliance certified. Includes physical training, meditation, breathwork, Sanskrit, philosophy, and professional development.
5. Destination Retreats: International retreat programs including Mallorca ($3,000-$4,300), Paris ($1,700-$2,500), Mexico ($2,900-$4,000), Costa Rica ($3,000-$4,000), and Sicily retreats with varied accommodation pricing.
6. Dharma Courses: Structured courses on Buddhist philosophy including Mechanics of the Universe ($200) and Wisdom & Joy ($500 suggested donation). Courses include certification options for teachers.
7. Merchandise and Publications: Sale of merchandise including apparel ($25 t-shirts), books ($25-$50), art prints ($15-$100), incense ($45), and calendars ($30-$65).
8. Donations and Scholarships: As a 501c3 nonprofit, Three Jewels accepts donations to support scholarship programs including studio membership scholarships, online membership scholarships, training scholarships, and retreat scholarships for those experiencing financial hardship.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Three Jewels NYC is a nonprofit Enlightenment Studio that sells in-studio yoga and meditation classes, online livestream and on-demand classes via its JEWELVISION platform, certified teacher training programs (200-hour Yoga and Meditation Teacher Training), an 18-course Tibetan Buddhist curriculum, destination silent retreats, and structured dharma courses. The offer is positioned as an integrated yoga-meditation-Buddhist philosophy practice rooted in the Gelugpa lineage of Tibetan Buddhism.

Product overview

Three Jewels NYC is a 501c3 nonprofit 'Enlightenment Studio' founded in 1996, offering an integrated wellness platform combining Tibetan Buddhism, yoga, and meditation instruction. The core offerings include in-studio yoga and meditation classes (Three Jewels Yoga, Chakra Yoga using Lady Niguma's ancient sequence, various meditation styles), the JEWELVISION on-demand virtual platform for global access, and structured training programs (200-hour Yoga Teacher Training, Meditation Teacher Training, and 50-hour Meditation Mentorship). The organization provides a comprehensive 18-course Buddhist curriculum certification program offered donation-based through the Asian Classics Institute, destination retreat experiences (silent retreats in Mallorca, Sicily, Paris, Costa Rica, Mexico), and specialized courses like Mechanics of the Universe and Wisdom & Joy. Additional offerings include workshops, scholarship programs for financial accessibility, and merchandise. The company operates as a single unified practice ecosystem where in-person classes, virtual JEWELVISION streaming, teacher training, curriculum study, and retreats work together to guide students toward enlightenment through the interconnected practices of yoga, meditation, and Buddhist philosophy.

Differentiator

Problem solved

Functional benefit

Brands

• JEWELVISION: Online platform offering livestream meditation classes and on-demand yoga and meditation content.
• Asian Classics Institute Curriculum

Products and services

• Yoga Classes In-studio yoga classes including Ashtanga-based Three Jewels Yoga, Vinyasa, Bliss Yoga, Chakra Yoga (Lady Niguma's sequence), Restorative Yoga, and others ranging from beginner to advanced levels. All classes include guided meditation.
• Meditation Classes Tibetan Buddhist meditation classes including Bliss, Goals, Inner Guide, Love, Purify, Self Care, Sky Body, Total Purity, and Breathe meditations. All classes are accessible for beginners and rooted in Tibetan Buddhism.
• JEWELVISION Online Platform Subscription-based virtual platform offering unlimited livestream meditation classes, archive access, and on-demand yoga and meditation videos with dharma transmissions. Monthly $29 or annual $295 with a free 1-week trial.
• Yoga Teacher Training 200-hour Yoga Alliance certified training program teaching authentic Buddhist approach to yoga including Ashtanga sequencing, meditation, philosophical studies, Sanskrit, subtle body anatomy, and professional development. Tuition: $3,500.
• Meditation Teacher Training Eight-week immersive training covering Physical Health, Mental Health & Relationships, Immersive Practice, Authentic Tradition, and Career & Culture Integration. Offered online or in-person. Tuition: $3,200.
• Meditation Teacher Mentorship 50-hour advanced mentorship program for certified meditation teachers covering Foundations, Teaching Dharma, Finding Your X-Factor, Personal Brand & Social Media, 9 Stages Diagnostics, and Lifetime Practice. Tuition: $1,500.
• 18-Course Buddhist Curriculum Comprehensive certification program covering major texts and practices of Tibetan Buddhism based on the Asian Classics Institute curriculum. All courses available donation-based; completion of all 18 courses awards a curriculum completion certificate.
• Retreats Tech-free silent retreats in destination locations including Mallorca, Sicily, Paris, Costa Rica, and Mexico. Programs combine guided meditation, yoga, mantra practice, and community connection. Includes Sleep & Dream Yoga Retreats and Total Purity Retreats. Pricing ranges from $1,700 to $4,300 depending on location and accommodation.
• Mechanics of the Universe Eight-session course on the Complete Buddhist Path covering Stages on the Path, Wisdom, Spiritual Teachers, Karma, Impermanence & Death, Renunciation, Dependent Origination, and Other Realms. Tuition: $200.
• Wisdom & Joy Six-week course exploring Buddhist philosophy on how experiences originate in mental habits, drawing from Guide to the Bodhisattva's Way of Life. Includes guided meditations, group discussions, and a certification option. Suggested donation: $500.
• Workshops Specialized workshops including Teaching Residency series, Master Classes, Hips & Flexibility, Intro to Mysore Ashtanga Series, Fierce Joy Masterclass, Sunday Scaries Series, and book launch events.
• Shop Online store selling merchandise including Wisdom Decoded book by Hector Marcel, apparel (t-shirts, tanks), prints, Blue Sky Incense, calendars, altar cloths, and retreat/training gift cards.
• Scholarship Programs Donation-based scholarship offerings including Studio Membership Scholarship (6-month unlimited access), Online Membership Scholarship, Training Scholarship (free training access), and Retreat Scholarship (free retreat access with potential transportation included).
• Corporate Wellness Workshops and Keynotes Team workshops and keynotes on performance, service, and culture for corporate organizations, delivered by President Hector Marcel using meditation and organizational change techniques.

Quantifiable outcome

• Improvements in strength, flexibility, endurance, and confidence in physical and mental states with regular class attendance
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Asian Classics InstitutecoreStrategic or Co-development PartnerThree Jewels offers the Asian Classics Institute's 18-course curriculum in classical Tibetan Buddhist teachings. This partnership enables Three Jewels to provide comprehensive training that parallels the core information a Geshe (Doctor of Theology) learns at a Tibetan Buddhist monastery. Students can complete courses à la carte and receive certification upon completion of all 18 courses.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MNDFL: NYC-based meditation studio offering in-person guided meditation, teacher training, and online content. Closest direct peer given shared NYC physical studio model, meditation focus, and teacher-training revenue stream.
• Sky Ting Yoga: Premium NYC yoga studio offering group classes, teacher trainings, and digital content via Sky Ting TV. Directly comparable on in-studio yoga, online subscription, and teacher-training model in the same New York market.
• Y7 Studio: Hip-hop influenced yoga studio chain with multiple NYC locations and digital/on-demand classes. Comparable in-studio yoga plus online subscription model, though more fitness-oriented and less spiritually anchored.
• Esalen Institute: Long-running California retreat center offering workshops, residential retreats, and contemplative practice. Comparable on the destination retreat, multi-day immersive experience, and nonprofit/wellness positioning.
• Kripalu Center for Yoga & Health: Massachusetts-based yoga and wellness retreat center offering residential retreats, teacher training, and online courses. Closest analog for Three Jewels' destination retreat and teacher-training business lines.
• Wanderlust: Yoga and wellness festival/retreat brand producing destination events, online classes, and teacher training. Comparable on the experiential retreat and global event distribution model that Three Jewels is pursuing via its 2026 World Tour.
• Bhakti Center: NYC spiritual center combining yoga, meditation, and devotional practice with teacher trainings and retreats. Highly comparable spiritual lineage-rooted positioning in the same NYC market.

Broad incumbents

• Calm: Leading digital meditation and sleep app with global subscribers. A broad incumbent overlapping with Three Jewels' Jewelvision online subscription and meditation content line at much larger scale.
• Insight Timer: Free global meditation app with the largest free library of guided meditations including Buddhist content. Competes with Jewelvision for online meditation subscribers and has far larger scale and content breadth.
• CorePower Yoga: Largest US yoga studio chain with hundreds of locations, teacher training, and digital content. A broad incumbent offering overlapping yoga and online subscription services but without the Buddhist philosophy depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/threejewelsnyc
• Instagraminstagram.com/threejewelsnyc/?hl=en
• TikToktiktok.com/@threejewelsnyc
• LinkedInlinkedin.com/company/three-jewels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three Jewels