RAWZ Natural Pet Food

What RAWZ Natural Pet Food does

RAWZ Natural Pet Food, founded in 2015 and headquartered in York, Maine, manufactures and distributes premium minimally-processed natural pet food for cats and dogs. The company is privately held and 100% family-owned and operated by the Scott family, third-generation pet-nutrition entrepreneurs who previously founded Old Mother Hubbard (1961) and the Wellness brand. Its product portfolio spans meal-free dry food, wet food (pâtés, shredded, stews), air-dried food, treats, and toppers for cats and dogs, supplemented by three sub-brands—Aujou by RAWZ (shredded pouches), Sa-Shi (shredded cat recipes in savory broth), and TAPA (supplemental feeding). In November 2025 the company expanded its air-dried line with a small-breed formulation.

The core technical differentiator is a low-temperature dehydration production method (170-175°F for approximately one minute) that the company reports delivers a 98% Protein Efficiency Ratio for dehydrated chicken versus 58% for rendered chicken meal, supported by an average 87.9% digestibility rating on the meal-free dry food. Formulas avoid commercial gums (carrageenan, guar, xanthan) in favor of fenugreek-seed-based binders, use mixed tocopherols for natural preservation, and disclose full ingredient origin transparency on the website. Manufacturing is split across U.S./Canadian ingredient sourcing with contract production in Thailand by Chotiwat Manufacturing Company, an OEM partner described as an award-winning human-grade facility.

RAWZ generates revenue primarily through one-time product sales at premium price points (e.g., 20 lb dry dog food at $119.99 MSRP), distributed exclusively through authorized independent pet specialty retailers in the U.S. and Canada and via regional wholesale distributors in China, Hong Kong, South Korea, Japan, and Taiwan. E-commerce is restricted to authorized retailers that maintain a brick-and-mortar presence. The company deliberately excludes mass merchants such as Petco and PetSmart, and earmarks 100% of after-tax profits (after reserves) for charitable donations to service-dog programs, cat rescues, and traumatic brain/spinal-cord injury rehabilitation organizations, claiming cumulative donations exceeding $4.15 million since inception with zero product recalls since launch.

Name

RAWZ Natural Pet Food

Legal name

RAWZ Natural Pet Food

Website

https://rawznaturalpetfood.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

RAWZ Natural Pet Food is a family-owned manufacturer of premium minimally-processed natural cat and dog food sold exclusively through independent pet retailers in North America and select Asian markets.

Ownership category

akta.pro rank

Product category

Natural Pet Food

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

akta.pro secondary industries

Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Dry Pet Food (Kibble) (AFADAFAA), Wet & Canned Pet Food (AFADAFAB), Functional & Veterinary Diet Pet Food (CRADAFAF)

Keywords

• Natural pet food
• Cat food products
• Dog food products
• Dehydrated pet nutrition
• Pet food manufacturing

Headquarters

HQ city

York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Pet Food Product Sales: RAWZ generates revenue through the sale of minimally-processed natural pet food products including dry food, wet food (pates, shredded, stews), air-dried food, and treats for cats and dogs. The company donates 100% of profits (after taxes and reserves) to charitable causes, indicating a mission-driven model where revenue covers costs with minimal profit retained for reinvestment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

RAWZ Natural Pet Food manufactures and sells minimally-processed natural pet food for cats and dogs, including dry food, wet food (pates, shredded, stews), air-dried food, treats, and toppers. Products are produced using a low-temperature dehydration cooking method with natural binders and preservatives, and are sold exclusively through authorized independent pet specialty retailers and select online retailers in the U.S., Canada, and select international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Aujou by RAWZ: A sub-brand featuring shredded dog and cat food pouches manufactured by Chotiwat in Thailand.
• Sa-Shi
• TAPA

Products and services

• Wet Cat Food (Pates, Shredded, Stews) Minimally-processed wet cat food offered in pate, shredded, and stew formats, including recipes such as 96% Chicken & Chicken Liver Pate and Shredded Tuna & Salmon, packaged in 3 oz and 5.5 oz cans. Targeted at cat owners seeking high-meat, low-carbohydrate nutrition with no artificial gums or rendered meals.
• Dry Cat Food Meal-free dry cat food with 87.9% digestibility, high meat protein content (90%+ of protein from meat sources), formulated for cats as obligate carnivores. Designed for cat owners seeking premium, minimally-processed kibble as an alternative to mainstream commercial dry cat food.
• Cat Treats Natural cat treats sold as part of RAWZ's cat food line, formulated with the same minimally-processed, natural-ingredient standards as the company's main food products.
• Cat Food Toppers Shredded cat food toppers in savory broth, including the Sa-Shi sub-brand, designed to be added to a cat's meal to enhance palatability and nutritional content. Targeted at cat owners seeking high-meat, low-carbohydrate additions to their pet's diet.
• Dry Dog Food (Meal-Free) Minimally-processed, meal-free dry dog food with 87.9% digestibility, dehydrated chicken providing 98% Protein Efficiency Ratio, and no rendered meals or artificial gums. Sold in 20 lb bags (MSRP $119.99 as of April 2023) through independent pet retailers. Designed for dog owners seeking premium, transparent, high-meat dry food.
• Wet Dog Food Minimally-processed wet dog food products, including the Aujou by RAWZ shredded pouches (manufactured in Thailand), formulated with high meat content and no artificial gums. Targeted at dog owners seeking premium, natural wet food alternatives.
• Air Dried Dog Food Air-dried dog food produced using RAWZ's low-temperature dehydration technology, preserving nutritional integrity through gentle cooking. Targets dog owners seeking minimally-processed, high-meat nutrition as an alternative to kibble or raw feeding.
• Air Dried Dog Food for Small Breeds Air-dried dog food formulated specifically for small breed dogs, addressing small breed-specific health and nutritional needs. Continuation of RAWZ's air-dried product line using the company's dehydration technology. Targeted at owners of small breed dogs seeking minimally-processed, high-meat nutrition.
• Aujou by RAWZ (Shredded Dog & Cat Food Pouches) Sub-brand of RAWZ offering shredded dog and cat food pouches manufactured by Chotiwat Manufacturing Company, an award-winning human-grade facility in Thailand. Designed for pet owners seeking convenient, high-meat wet food options.
• Sa-Shi (Shredded Cat Food in Savory Broth) RAWZ sub-brand offering shredded cat food recipes in savory broth, produced by Chotiwat Manufacturing Company in Thailand. Positioned as a high-meat cat food topper or meal. Targeted at cat owners seeking premium, minimally-processed wet nutrition.
• TAPA (Supplemental Feeding Products) RAWZ sub-brand offering supplemental feeding products for cats and dogs, designed to complement a pet's primary diet. Targeted at pet owners seeking supplemental nutritional support.

Quantifiable outcome

• 87.9% digestibility for meal-free dry food, meaning high nutrient absorption
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Chotiwat Manufacturing CompanycoreOEM/ Whitelabel/ Licensing Partner · 1 January 2015Thailand-based manufacturing partner producing RAWZ Shredded Cat Cans and Aujou by RAWZ Shredded Dog and Cat Food Pouches. Chotiwat is described as an award-winning, human grade facility with high standards in quality, safety, environmental and human affairs. Thailand has strict regulations for quality and safety.
• Pet Food WarehousecoreChannel Partner/ Reseller/ DistributorFeatured RAWZ retailer with brick-and-mortar location and online ordering/shipping capability. One of several authorized retailers shipping nationally.
• Hearty PetcoreChannel Partner/ Reseller/ DistributorFeatured RAWZ retailer offering in-store and online purchasing options.
• The Cat ConnectioncoreChannel Partner/ Reseller/ DistributorFeatured RAWZ retailer specializing in cat products with in-store and online purchasing options.
• Incredible PetscoreChannel Partner/ Reseller/ DistributorFeatured RAWZ retailer offering in-store and online purchasing options.
• Shore Thing Pet SupplycoreChannel Partner/ Reseller/ DistributorFeatured RAWZ retailer offering in-store and online purchasing options.
• Koda & CompanycoreChannel Partner/ Reseller/ DistributorFeatured RAWZ retailer with separate shop sections for dogs and cats, offering in-store and online purchasing options.
• Guangzhou HIPI Trading Co., LtdcoreChannel Partner/ Reseller/ DistributorAuthorized RAWZ international wholesale distributor for Mainland China and Macau. Website: rawz.com.cn
• Passion Pet Nutrition LimitedcoreChannel Partner/ Reseller/ DistributorAuthorized RAWZ international wholesale distributor for Hong Kong. Website: passion-pet.com.hk
• Apex, Co., Ltd.coreChannel Partner/ Reseller/ DistributorAuthorized RAWZ international wholesale distributor for South Korea. Website: rawz.co.kr
• Active Beauty LabcoreChannel Partner/ Reseller/ DistributorAuthorized RAWZ international wholesale distributor for Japan.
• O'KAT Co., Ltd.coreChannel Partner/ Reseller/ DistributorAuthorized RAWZ international wholesale distributor for Taiwan. Website: okat.asia
• NEADS Service DogsminorOthersOne of the RAWZ Fund charitable partners receiving 100% of company profits (after taxes and reserves). NEADS provides specially trained service and assistance dogs to support people with hearing loss, physical or developmental disabilities, veterans with PTSD, and professionals in educational, therapeutic and public service settings.
• National Service DogsminorOthersRAWZ Fund charitable partner. Canadian organization pioneering life-changing programs to empower people to achieve their full potential through strategically trained Certified Service Dogs.
• Krempels Brain Injury CenterminorOthersRAWZ Fund charitable partner. Nonprofit in New Hampshire enhancing lives of people with acquired brain injuries through therapeutic programs, support groups and educational resources.
• Spaulding RehabilitationminorOthersRAWZ Fund charitable partner. Dedicated team of clinicians and researchers helping people recover from illness or injury.
• Northeast PassageminorOthersRAWZ Fund charitable partner. Nonprofit empowering individuals with visible and invisible disabilities through adaptive sports and recreational programs.
• Best Friends Animal SocietyminorOthersRAWZ Fund charitable partner. National animal welfare organization dedicated to ending euthanization of dogs and cats in America's shelters.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Acana: Acana (Champion Petfoods) is a sister brand to Orijen offering premium natural pet food with regionally sourced ingredients. Competes in the same premium natural segment with similar price points and specialty retail go-to-market.
• Orijen: Orijen (Champion Petfoods) is a premium natural pet food brand known for biologically appropriate, high-meat-content recipes. Targets the same health-conscious pet parent segment with premium pricing and specialty retail distribution.
• Open Farm: Open Farm is a premium natural pet food brand emphasizing ingredient sourcing transparency, sustainable sourcing, and ethical supply chains. Shares RAWZ's values-driven positioning, premium pricing, and independent retail distribution model.
• Nature's Logic: Nature's Logic is a natural pet food brand focused on whole-food, minimally-processed nutrition with no synthetic vitamins or minerals. Highly comparable to RAWZ's minimally-processed, natural ingredient philosophy and premium independent retail channel.
• Wellness Pet Food: Wellness was co-founded by the same Scott family (Old Mother Hubbard/Wellness sold in 2008) and competes in the same natural pet food category with overlapping SKUs in dry, wet, and limited-ingredient diets. Wellness is the most direct product and customer-base comparable to RAWZ.
• Stella & Chewy's: Stella & Chewy's is a premium natural pet food brand specializing in raw and freeze-dried formats, comparable to RAWZ's air-dried and minimally-processed lines. Both target independent pet retailers and health-conscious pet parents with high-meat, limited-ingredient positioning.
• The Farmer's Dog: The Farmer's Dog is a premium fresh pet food brand emphasizing human-grade, minimally-processed nutrition. While DTC-led rather than retailer-led, it shares RAWZ's anti-rendered-meal, whole-food positioning and high-end health-conscious pet parent target.

Broad incumbents

• Blue Buffalo: Blue Buffalo (General Mills) is a large, established natural pet food brand with broad distribution across mass and specialty channels. Functions as a scaled incumbent competing with RAWZ on natural positioning but with vastly greater distribution and marketing resources.
• Hill's Pet Nutrition: Hill's Pet Nutrition (Colgate-Palmolive) is a major global pet food manufacturer with science-led nutrition, veterinary distribution, and mass-market presence. Represents a broad incumbent playing in both mainstream and specialty/functional diet segments that overlap with RAWZ's positioning.

Emerging players

• Carnivora: Carnivora is a smaller raw/freeze-dried pet food brand with natural, limited-ingredient positioning. Competes in a more niche corner of the minimally-processed segment with overlapping customer segments but smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCo04gVKjYNKtw-b6MberZUg
• Facebookfacebook.com/rawznatural
• LinkedInlinkedin.com/company/rawznaturalpetfood
• Instagraminstagram.com/rawznaturalpets
• TikToktiktok.com/@rawznaturalpets?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAWZ Natural Pet Food