Delta Power Equipment
Delta Power Equipment is a multi-location Ontario dealership operating 16 stores that sell and service Case IH, New Holland, BRP, John Deere, Bobcat, and other major agricultural, construction, and powersports brands, serving farmers, contractors, and recreation customers with equipment, parts, service, rentals, and financing.
- Company typePrivate
- Founded1957
- HeadquartersExeter, Canada
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Delta Power Equipment does
Delta Power Equipment is a privately held Canadian equipment dealership founded in 1957 and headquartered in Exeter, Ontario. The company operates 16 retail and service locations across Ontario and is an authorized dealer for more than 17 major original equipment manufacturers (OEMs) across three end markets: agriculture (Case IH, New Holland, John Deere, Kinze, Brent, Salford, Yanmar), construction (Case Construction, New Holland Construction, Bobcat, JCB, Kobelco, ASV), and powersports (Can-Am Off-Road, Sea-Doo, Ski-Doo, Lynx under BRP). It serves Ontario-based farmers, construction and contractor operators, and powersports and recreation customers, with a recently added Landscape and Property Maintenance segment. The workforce exceeds 450 employees, supported by structured apprenticeship and co-op training programs.
The business operates a multi-revenue-stream dealership model. Revenue is generated through new and used equipment sales, parts, in-house service and repair, equipment rentals, and financing partnerships (with promotional rate programs offered on OEM lines). Delta Power has formalized two specialty sub-brands: Delta Precision, which sells and supports precision-agriculture technology (GPS guidance, yield monitoring, autonomous steering), and Delta Power BRP, which concentrates BRP powersports sales and service across multiple locations. The company also runs an online parts and accessories storefront at shop.deltapower.ca with 24/7 ordering, supplemented by a MyDealer customer portal for account management.
Go-to-market is predominantly physical, anchored by the 16-store Ontario footprint, with a digital layer added for parts commerce and customer self-service. Recent operational emphasis has included regulatory compliance (Canadian Bill S-211 and Ontario AODA accessibility), talent development through apprenticeship and co-op programs, and extension of the parts/service value chain beyond the store footprint.
Delta Power Equipment firmographics
Firmographics- Name
- Delta Power Equipment
- Legal name
- Delta Power Equipment
- Website
- https://deltapower.ca
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Delta Power Equipment is a multi-location Ontario dealership operating 16 stores that sell and service Case IH, New Holland, BRP, John Deere, Bobcat, and other major agricultural, construction, and powersports brands, serving farmers, contractors, and recreation customers with equipment, parts, service, rentals, and financing.
- Ownership category
- akta.pro rank
Delta Power Equipment industry classification
Industry- Product category
- Agricultural and Construction Equipment Dealership
- NAICS
- Outdoor Power Equipment Retailers (444230)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)
- akta.pro secondary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIADAH)
Keywords
Where Delta Power Equipment is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- Canada
- HQ region
- North America
Offices16 records
Markets served
Delta Power Equipment business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales: Sale of new and used agricultural, construction, and powersports equipment including tractors, combines, construction equipment, ATVs, snowmobiles, and personal watercraft
- Parts Sales: Parts and accessories for all equipment lines, including OEM parts, filters, attachments, and branded apparel (CNH Apparel, CNH Toys)
- Service and Repair: Full service departments at each location providing repair, maintenance, and service for agricultural and construction equipment
- Equipment Rentals: Construction equipment rentals including various machine categories
- Financing: Financing partners available for equipment purchases with promotional rates (e.g., 1.45% for 36 months, 0% for 48 months)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment pricing varies by type and condition |
| Other | Annual | Agricultural Parts Advisor compensation |
| Other | Annual | Agricultural Parts Shipper/Receiver compensation |
| Other | Pay-as-you-go | Service Technician compensation |
| Other | Pay-as-you-go | Licensed Agricultural Service Technician compensation |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Delta Power Equipment product offering
Product offeringCore offering
Delta Power Equipment is a multi-location agricultural, construction, and powersports equipment dealership operating 16 locations across Ontario, Canada. The company sells new and used equipment from brands including Case IH, New Holland, Case Construction, New Holland Construction, Can-Am, Sea-Doo, Ski-Doo, Lynx, JCB, Kobelco, ASV, Kinze, Brent, Salford, and Yanmar, and provides supporting parts, certified maintenance and repair, equipment rentals, precision agriculture support through its Delta Precision division, and financing through partner lenders.
Product overview
Delta Power Equipment is a multi-location agricultural, construction, and powersports equipment dealership operating 16 locations across Ontario, Canada. The company operates as a product portfolio of branded equipment lines rather than a unified software platform, selling and servicing equipment from manufacturers including Case IH, New Holland Agriculture, Case Construction, New Holland Construction, Can-Am Off-Road, Sea-Doo, Ski-Doo, Lynx, Kinze, Brent, Salford, Yanmar, JCB, Kobelco, and ASV. The product offering includes tractors, combines, tillage equipment, grain handling equipment, excavators, wheel loaders, compact track loaders, ATVs, side-by-side vehicles, snowmobiles, and personal watercraft. The company also provides complementary services including parts supply, maintenance and repair, precision agriculture technology support through its Delta Precision division, equipment rentals, and financing options through partner institutions. The inventory system lists over 1,400 items available across all locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural Equipment Sales Sale of new and used agricultural equipment including tractors, combines, sprayers, planters, tillage equipment, hay and forage equipment, and grain carts from manufacturers such as Case IH, New Holland Agriculture, Kinze, Brent, Salford, and Yanmar, offered through 16 dealer locations across Ontario to farmers and agricultural producers.
- Construction Equipment Sales Sale of new and used construction equipment including excavators, wheel loaders, skid steer loaders, compact track loaders, and backhoes from manufacturers such as Case Construction, New Holland Construction, JCB, Kobelco, ASV, Yanmar, and Bobcat, offered to construction companies and contractors through Ontario dealership locations.
- Powersports Vehicle Sales Sale of new and used powersports vehicles including ATVs, side-by-side utility vehicles, snowmobiles, and personal watercraft from BRP family brands (Can-Am Off-Road, Sea-Doo, Ski-Doo, Lynx) through the specialized Delta Power BRP division to recreational vehicle enthusiasts.
- Landscape and Property Maintenance Equipment Sales Sale of new and used landscape and property maintenance equipment including compact tractors and zero-turn mowers (such as Yanmar Zero Turn Mowers with up to 10% off promotional pricing) to landscapers, property maintenance companies, and groundskeepers.
- Parts Sales Sale of OEM and aftermarket replacement parts, filters, attachments, and accessories for all equipment brands carried, plus branded apparel (CNH Apparel) and toys (CNH Toys), distributed through dealer parts departments and an online storefront at shop.deltapower.ca.
- Equipment Service and Repair Full-service maintenance and repair provided by certified technicians at each dealer location for all agricultural, construction, and powersports equipment brands sold, including scheduled maintenance, diagnostics, repair, and after-hours emergency service support reachable via dedicated phone lines.
- Precision Agriculture Technology Solutions Sale and support of precision agriculture technology including GPS guidance systems, yield monitoring, and autonomous steering solutions delivered through the Delta Precision division to Ontario farmers and agricultural producers.
- Construction Equipment Rentals Short-term and long-term rental of construction equipment including various machine categories for contractors and construction companies needing temporary equipment access.
- Equipment Financing Facilitation Facilitation of equipment financing through partner lenders, offering promotional financing rates on select agricultural, construction, and powersports equipment purchases (e.g., 1.45% for 36 months, 0% for 48 months).
Companies that use Delta Power Equipment
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Delta Power Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Delta Power Equipment partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Case IHcoreAuthorized Case IH dealer offering agricultural equipment including tractors, combines, sprayers, and planting equipment. Multiple locations carry Case IH products.
- New Holland AgriculturecoreAuthorized New Holland dealer for agricultural equipment including tractors, hay and forage equipment, and combines. Key brand partnership across multiple locations.
- Case ConstructioncoreAuthorized Case Construction dealer for construction equipment including excavators, wheel loaders, and compact equipment.
- New Holland ConstructioncoreAuthorized New Holland Construction dealer for construction equipment. Products available at select locations.
- Can-Am Off-RoadcoreAuthorized Can-Am dealer for ATVs and side-by-side vehicles. Available through Delta Power BRP division and select main locations.
- Sea-DoocoreAuthorized Sea-Doo dealer for personal watercraft. Available through Delta Power BRP division with 3 locations.
- Ski-DoocoreAuthorized Ski-Doo dealer for snowmobiles. Available through Delta Power BRP division with winter storage services.
- LynxminorAuthorized Lynx dealer for snowmobiles, available through Delta Power BRP division.
- JCBcoreAuthorized JCB dealer for construction equipment including excavators, backhoes, and skid steers.
- KobelcocoreAuthorized Kobelco dealer for excavators including short rear swing and large crawler models.
- ASVcoreAuthorized ASV dealer for compact track loaders.
- KinzecoreAuthorized Kinze dealer for planters and grain carts.
- BrentcoreAuthorized Brent dealer for grain carts including dual auger and V-series models.
- SalfordcoreAuthorized Salford dealer for vertical tillage equipment including Enforcer models.
- YanmarcoreAuthorized Yanmar dealer for compact tractors and construction equipment including wheel loaders.
- Yanmar ConstructionminorAuthorized Yanmar Construction dealer for compact construction equipment.
- BobcatcoreCarries Bobcat equipment including skid steer loaders.
- John DeerecoreCarries John Deere equipment including combines, tractors, and attachments.
- Wave ArmorminorAuthorized Wave Armor dealer for pontoon floating docks, available through Delta Power BRP.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Delta Power Equipment competitors and assessment
Company assessmentBroad incumbents
- Wajax Corporation: Wajax is a Canadian industrial equipment distributor selling construction, mining, forestry, and material handling equipment. Broader scope than Delta Power with industrial focus, but operates similar full-service distribution model with parts and service across multiple Canadian locations.
Others
- CNH Industrial: CNH Industrial is the manufacturer of Case IH, New Holland Agriculture, and Case Construction equipment. As Delta Power's most important OEM partner, CNH is a key supplier rather than a competitor, but its strategic decisions around dealer networks, direct-to-customer sales, and brand extensions directly shape Delta Power's business.
- BRP: BRP (Bombardier Recreational Products) is the manufacturer of Can-Am, Sea-Doo, Ski-Doo, and Lynx products. BRP is a key OEM partner for Delta Power's powersports business, with 3 dedicated locations (Delta Power BRP division). Strategic decisions by BRP directly shape Delta Power's powersports revenue.
Direct peers
- Toromont Industries: Toromont Industries is a Canadian Caterpillar dealer with industrial equipment distribution and power generation operations. Comparable as a multi-brand Canadian equipment dealer with similar full-service model (sales, parts, service, rentals), though focused on Caterpillar rather than Case IH/New Holland.
- Brandt: Brandt is Canada's largest Canadian-owned agricultural and construction equipment dealer, operating a multi-location network across multiple provinces. Direct competitor to Delta Power with similar multi-brand portfolio (Case IH, JCB, etc.) and full-service dealership model. Acquired Cervus Equipment in 2023, expanding reach across Western Canada.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Delta Power Equipment social profiles
Digital presenceDelta Power Equipment compliance and trust
Trust signalCompliance2 records
Delta Power Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delta Power Equipment leadership team
Management profileNumber of profiles
Delta Power Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delta Power Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delta Power Equipment
What does Delta Power Equipment do?
Delta Power Equipment is a multi-location agricultural, construction, and powersports equipment dealership operating 16 locations across Ontario, Canada. The company sells new and used equipment from brands including Case IH, New Holland, Case Construction, New Holland Construction, Can-Am, Sea-Doo, Ski-Doo, Lynx, JCB, Kobelco, ASV, Kinze, Brent, Salford, and Yanmar, and provides supporting parts, certified maintenance and repair, equipment rentals, precision agriculture support through its Delta Precision division, and financing through partner lenders.
Is Delta Power Equipment a public or private company?
Delta Power Equipment is a private company. It is classified as unknown and is currently operating.
When was Delta Power Equipment founded?
Delta Power Equipment was founded in 1957. It employs 251 to 500 people.
Where is Delta Power Equipment based?
Delta Power Equipment is headquartered in Exeter, Canada, in the North America region.
How does Delta Power Equipment make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales, service and Repair, equipment Rentals and financing.
Who are Delta Power Equipment's main competitors?
Wajax Corporation is listed as a broad incumbent. Others are CNH Industrial and BRP. Direct peers are Toromont Industries and Brandt.
Does Delta Power Equipment have an API?
No public API is recorded for Delta Power Equipment.
What industry is Delta Power Equipment in?
Delta Power Equipment's product category is Agricultural and Construction Equipment Dealership. Its primary akta.pro industry code is CRAIAIAE, Outdoor Power Equipment Parts & Service Retail, with a secondary code of CRAIADAH, Outdoor Power Equipment Parts & Service Retail. Its NAICS code is 444230 and its SIC code is 5084.