USM ReRents
USM ReRents is a wholesale re-rental company that supplies aerial work platforms and material handling equipment exclusively to equipment rental companies across the U.S. and Canada, founded in 1990 and serving 1,000+ rental partners.
- Company typePrivate
- Founded1990
- HeadquartersElmhurst, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What USM ReRents does
USM ReRents (legal entity US Markets Inc.) is a wholesale re-rental company that supplies aerial work platforms and material handling equipment exclusively to equipment rental companies across the United States and Canada. Founded in 1990 in Elmhurst, Illinois by industry veteran Randy Truckenbrodt, the company is the first firm in North America to dedicate itself solely to wholesale aerial re-rentals, explicitly refraining from renting to end users or contractors so it never competes with its customers. Its 1,000+ rental partner network includes national chains (United Rentals, Herc Rentals, Sunbelt Rentals, Sunstate, EquipmentShare, Equipment Depot, CAT Rental Stores) and regional independents (Cashman, SkyKing, Cisco, R&M, Thompson CAT, Battlefield CAT).
USM ReRents firmographics
Firmographics- Name
- USM ReRents
- Legal name
- USM ReRents
- Website
- https://usmrerents.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- USM ReRents is a wholesale re-rental company that supplies aerial work platforms and material handling equipment exclusively to equipment rental companies across the U.S. and Canada, founded in 1990 and serving 1,000+ rental partners.
- Ownership category
- akta.pro rank
USM ReRents industry classification
Industry- Product category
- Aerial Equipment Re-rental Services
- NAICS
- Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Aerial Work Platforms (MEWPs) Rental/Leasing (TLABAFAE)
- akta.pro secondary industries
- Lifting & Hoisting Rental & Leasing (IMAHAJAN), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
Keywords
Where USM ReRents is headquartered
LocationHeadquarters
- HQ city
- Elmhurst
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
USM ReRents business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Equipment Re-Rental: Wholesale re-rental of aerial work platforms and material handling equipment exclusively to equipment rental companies. Equipment is rented on daily, weekly, or 4-week basis with freight quoted separately. No direct rental to end users or contractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Daily rental rates available |
| Usage-based | Pay-as-you-go | Weekly rental rates available |
| Usage-based | Monthly | 4-week rental cycle |
| Subscription | Annual | New partner incentive - 5% off first monthly rental plus priority access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
USM ReRents product offering
Product offeringCore offering
USM ReRents provides wholesale re-rental of aerial work platforms — including boom lifts, telehandler forklifts, scissor lifts, and other access equipment — exclusively to other equipment rental companies in the U.S. and Canada. The company has operated since 1990 as an upstream fleet capacity provider, renting on daily, weekly, and 4-week terms to a partner network of more than 1,000 rental firms that in turn serve end users and contractors.
Product overview
USM ReRents is a wholesale re-rental company providing aerial work platforms and material handling equipment exclusively to rental companies across the U.S. and Canada since 1990. The core offering consists of six equipment categories: Articulating Boom Lifts (80-150 ft), Telescopic Boom Lifts (80-185 ft), Telehandlers (8,000-21,000 lb capacity), Specialty Booms, Spider/Atrium/Crawler Lifts (43-156 ft), and Carry Deck Cranes. The company operates through its Rental Partner Program for re-rentals, offers a Fleet Brokerage for equipment sales, provides Service & Support resources, and distributes Falcon Lifts exclusively in North America. Educational support is provided through The Re-Rental Resource platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Aerial Work Platform Re-Rental Wholesale re-rental of aerial work platforms (boom lifts, telehandler forklifts, scissor lifts, and other access equipment) exclusively to equipment rental companies in the U.S. and Canada. Available on daily, weekly, and 4-week terms from a multi-OEM fleet.
Quantifiable outcome
- Re-rental equipment lets you say yes to every customer request without writing a check for a depreciating asset
- +1 more outcomes
Companies that use USM ReRents
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
USM ReRents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
USM ReRents partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, secondary, major and minor.
- Falcon LiftscoreExclusive North American partnership for Falcon Lifts spider lifts. Falcon Lifts is the inventor and oldest manufacturer of spider lifts in the world. USM ReRents offers Falcon Sigma line (13-27 meter models) exclusively through their U.S. and Canada distribution. Falcon Lifts provides unique engineering, superior safety designs, and time utilization attributes for outstanding ROI.
- GeniecoreLeading manufacturer of aerial work platforms and access equipment. USM ReRents fleet includes Genie articulating boom lifts (Z80/60, ZX-135/70), telescopic boom lifts (S80X, S85, SX-135 XC, SX-150, SX-180), and telehandlers (GTH-844, GTH-1056, GTH-1256, GTH-1544).
- JLGcoreLeading manufacturer of aerial lifts and telehandlers. USM ReRents fleet includes JLG articulating boom lifts (800AJ, 1250AJP, 1500AJP), telescopic boom lifts (860SJ, 1200SJP, 1350SJP, 1500SJ, 1850SJ), compact crawler booms (X430AJ, X500AJ, X600AJ, X770AJ), telehandlers (1055, G12-55A Turbo), and specialty lifts.
- SkyjackcoreTrusted brand in aerial work platforms and material handling equipment. USM ReRents fleet includes Skyjack telescopic boom lifts (86T) and telehandlers (SJ1256TH).
- MagnisecondaryHigh-performance telescopic handlers and lifting equipment. USM ReRents offers Magni RTH 5.25 rotating telehandler and TH6.20 telehandler.
- MEC Aerial Work PlatformssecondaryInnovative aerial work platforms and access solutions. USM ReRents offers MEC Titan 60-S specialty boom lift. Partnership expanded specialty offerings for general construction, steel erection, port and airline applications, bridge work, oil and gas, and entertainment industry.
- DiecisecondaryReliable telehandlers and material handling equipment. USM ReRents fleet includes Dieci 45.30, I-12.56, Samson 75.10 telehandlers and Hercules 130.10, 210.10 heavy-duty telehandlers.
- TeupencoreAdvanced spider lifts and compact aerial access solutions. USM ReRents offers extensive Teupen lineup including TL54AJ, TL63A, TL72A, TL92SJ, TL92SJ Plus, TL 110SJ, TL 123AX, and TL 156AX.
- BrodersonsecondaryIndustrial carry deck cranes. USM ReRents offers Broderson IC 200 industrial crane with 20-ton capacity and 73 ft. 8 in. boom.
- United RentalsmajorLarge equipment rental company and customer of USM ReRents backup fleet services.
- Herc RentalsmajorEquipment rental company and customer of USM ReRents backup fleet services.
- Sunbelt RentalsmajorEquipment rental company and customer of USM ReRents backup fleet services.
- Sunstate EquipmentmajorConstruction and industrial equipment rentals provider and customer of USM ReRents.
- Caterpillar (CAT)majorGlobal leader in heavy machinery and construction equipment with CAT Rental Store network; customer of USM ReRents.
- Empower Rental Group (ERG)secondaryLeading provider of equipment rental solutions and customer of USM ReRents.
- Rental Equipment Investment Corporation (REIC)secondaryProminent investment group in the rental industry and customer of USM ReRents.
- EquipmentSharemajorLeading provider of equipment rental and fleet management solutions; customer of USM ReRents. Testimonial: 'The team at USM have helped us grow in every new market, they have great equipment, excellent service, and competitive pricing.'
- Equipment DepotmajorProvider of equipment rental, sales, and service solutions and customer of USM ReRents.
- Jack Bear FoundationminorCharitable partnership. The foundation is committed to finding treatment and a cure for individuals living with Spinocerebellar Ataxia Recessive Type 15, a rare degenerative genetic disease.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
USM ReRents competitors and assessment
Company assessmentDirect peers
- Ahern Rentals: Ahern Rentals is a privately held equipment rental company with a strong aerial work platform and specialty lift offering. Its fleet mix (large articulating booms, telehandlers, specialty lifts) closely mirrors USM ReRents' product categories, making it a relevant comparable for fleet composition and customer overlap.
- BrandSafway: BrandSafway is a leading provider of access and specialty services for industrial and construction customers, with significant aerial work platform and suspended-access expertise. Its focus on specialty access solutions makes it highly comparable to USM ReRents' specialty-lift positioning.
- H&E Equipment Services: H&E Equipment Services is a major integrated equipment rental company with aerial work platform, telehandler, and earthmoving inventory. Its fleet breadth and customer overlap with industrial/construction end markets make it a directly comparable North American rental operator.
- Sunstate Equipment: Sunstate Equipment is a regional equipment rental company serving construction and industrial customers across the U.S. Sunbelt, with a fleet that includes aerial work platforms and telehandlers — directly comparable in product mix and customer type.
Broad incumbents
- United Rentals: United Rentals is the largest equipment rental company globally and a USM ReRents customer. While it operates at much broader scale, its aerial work platform division overlaps directly with USM's core product categories.
- Herc Rentals: Herc Rentals is one of North America's largest equipment rental companies with a substantial aerial work platform and telehandler fleet. As a customer of USM ReRents, it is also a potential in-housing threat, but its fleet composition and customer base make it the most direct comparable for the aerial/lifting equipment category.
- Caterpillar (CAT Rental Network): Caterpillar operates the CAT Rental Store network through independent dealers, offering aerial work platforms, telehandlers, and heavy equipment. The CAT Rental Store network is both a customer and an adjacent competitor in the wholesale aerial/lifting rental space.
- Sunbelt Rentals: Sunbelt Rentals is the second-largest equipment rental company in North America and a USM customer. Its extensive aerial fleet and broad geographic footprint make it a directly comparable industry player operating in the same MEWP and telehandler categories.
Emerging players
- EquipmentShare: EquipmentShare is a fast-growing, technology-enabled equipment rental and fleet management company with a significant aerial and heavy equipment fleet. As a USM customer and a PE-backed consolidator in the rental space, it represents an emerging comparable with tech-driven differentiation.
Regional players
- Riwal: Riwal is one of Europe's largest aerial work platform rental specialists with a fleet emphasizing booms, scissors, and telehandlers. While primarily European, its pure-play MEWP focus and specialty positioning make it a relevant comparable for USM ReRents' aerial-centric strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
USM ReRents social profiles
Digital presenceUSM ReRents financial estimates
Financial estimateRevenue estimate
Valuation estimate
USM ReRents leadership team
Management profileNumber of profiles
Profiles2 records
USM ReRents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USM ReRents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USM ReRents
What does USM ReRents do?
USM ReRents provides wholesale re-rental of aerial work platforms — including boom lifts, telehandler forklifts, scissor lifts, and other access equipment — exclusively to other equipment rental companies in the U.S. and Canada. The company has operated since 1990 as an upstream fleet capacity provider, renting on daily, weekly, and 4-week terms to a partner network of more than 1,000 rental firms that in turn serve end users and contractors.
Is USM ReRents a public or private company?
USM ReRents is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was USM ReRents founded?
USM ReRents was founded in 1990. It employs 11 to 50 people.
Where is USM ReRents based?
USM ReRents is headquartered in Elmhurst, United States, in the North America region.
How does USM ReRents make money?
One revenue line is on record: equipment Re-Rental.
Who are USM ReRents's main competitors?
Direct peers on record are Ahern Rentals, BrandSafway, H&E Equipment Services and Sunstate Equipment. Broad incumbents are United Rentals, Herc Rentals, Caterpillar (CAT Rental Network) and Sunbelt Rentals. EquipmentShare is listed as an emerging player. Riwal is listed as a regional player.
Does USM ReRents have an API?
No public API is recorded for USM ReRents.
What industry is USM ReRents in?
USM ReRents's product category is Aerial Equipment Re-rental Services. Its primary akta.pro industry code is TLABAFAE, Aerial Work Platforms (MEWPs) Rental/Leasing, with a secondary code of IMAHAJAN, Lifting & Hoisting Rental & Leasing. Its NAICS code is 53249 and its SIC code is 7350.