Hpms

What Hpms does

HPMS, Inc., operating as The Therapy Connection, is a privately-held, multi-brand medical and therapy supply retailer headquartered in Windham, New Hampshire, founded in 1988. The company distributes products from over 100 manufacturers — including Hollister, Coloplast, MedSpec, Corflex, Mueller Sports Medicine, AIREX, Comfy Splints, Activator, Acuforce, and Aulief — spanning ostomy supplies, braces and supports, fitness and rehabilitation equipment, topical analgesics, hot/cold therapy, and professional therapy tools. Its catalog is organized by brand, body part, and medical condition, with coverage of arthritis, bariatric, carpal tunnel, diabetes, edema, maternity, ostomy, Parkinson's, pediatric, prosthetics, and incontinence use cases.

The core technology is a Shopify-based e-commerce storefront integrated with customer accounts, subscription management, and coupon/promotional code systems; the company also operates a retail pickup point at its Windham headquarters and maintains six segment-focused affiliate storefronts (Rehab Supply Shoppe, My Ostomy Connection, Sports Therapy Connection, Pediatric Therapy Connection, Bariatric Therapy Connection, and The Therapy Connection) to address specific medical niches. Revenue is generated through direct one-time product sales supplemented by a Subscribe & Save subscription program offering recurring discounts on consumable categories such as Aulief topical analgesics, with promotional coupon codes layered across first-order, seasonal, and brand-specific campaigns. The customer base is primarily individual consumers and patients (with a secondary segment of healthcare providers and therapists) reached through organic social media on Facebook, Twitter, Pinterest, and Instagram, plus email/newsletter marketing and free shipping within the contiguous United States.

Name

Hpms

Legal name

HPMS, Inc.

Website

https://hpms.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Medical & Therapy Supplies Retail

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

Keywords

• Medical supplies retail
• Rehabilitation equipment
• Ostomy care products
• Orthopedic braces supports
• Therapy supplies

Headquarters

HQ city

Windham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of medical, rehabilitation, and therapy supplies through e-commerce storefront. Products include braces, supports, ostomy supplies, daily living aids, fitness equipment, and therapy tools from various branded manufacturers.
2. Subscribe & Save Program: Subscription-based model offering recurring discounts (10% on Aulief products) for repeat customers. Customers can set up recurring orders for regular supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HPMS, Inc. (The Therapy Connection) is an online retailer that distributes therapeutic, rehabilitative, and medical care supplies from over 100 branded manufacturers through a Shopify-based e-commerce storefront. The catalog spans ostomy care (Hollister, Coloplast), orthopedic braces and supports (MedSpec, Corflex, Mueller Sports Medicine), topical analgesics (Aulief), chiropractic instruments (Activator), massage therapy tools (Acuforce), balance and exercise equipment (AIREX), orthotics (Comfy Splints), and sports medicine accessories. The company offers nationwide shipping (free in the Contiguous U.S.), in-store pickup in Windham, NH, and a Subscribe & Save recurring-order program with brand-specific and seasonal promotional coupons.

Product overview

HPMS, Inc. The Therapy Connection is a comprehensive e-commerce medical supply retailer specializing in rehabilitation, medical, and therapy supplies. The company operates primarily as a distributor of branded medical products rather than a single unified product platform. Their portfolio spans multiple categories including ostomy supplies (Hollister, Coloplast), braces and supports (Med Spec, Corflex, Comfy Splints), fitness and rehab equipment (AIREX balance pads and mats), therapy tools (Activator chiropractic instruments, Acuforce massage tools), topical analgesics (Aulief/China-Gel pain relief products), and sports medicine supplies. The company also offers a Subscribe & Save program for recurring orders. HPMS carries products from over 100 branded manufacturers including Mueller Sports Medicine, BSN Medical, North Coast Medical, and many others, selling directly to consumers and healthcare providers through their Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Rehab Supply Shoppe: Affiliate store specializing in rehabilitation supplies
• My Ostomy Connection
• Sports Therapy Connection
• Pediatric Therapy Connection
• Bariatric Therapy Connection

Products and services

• Ostomy Care Supplies (Hollister & Coloplast) Two-piece pouching systems (drainable pouches, closed pouches), skin barriers (FlexWear, Flextend, CeraPlus variants), barrier strips, and remover wipes designed for colostomy, ileostomy, and urostomy patients. Products from Hollister and Coloplast cover ostomy, continence care, and wound & skin care.
• Orthopedic Braces & Supports (MedSpec, Corflex) Ankle stabilizers, wrist and thumb braces, knee supports, abdominal binders, wrist splints, and cervical collars from MedSpec and Corflex for injury protection, post-surgical support, and chronic conditions such as carpal tunnel and arthritis.
• Sports Medicine Supplies (Mueller Sports Medicine) Athletic braces, athletic tape, grip enhancers (rosin powder shaker), and sports recovery products distributed under the Mueller Sports Medicine brand for athletic and rehabilitation use.
• Aulief Topical Pain Relief Cream (formerly China-Gel) Greaseless therapeutic gel with seven organically-sourced herbs providing topical pain relief; natural, clinically tested formula for arthritis, muscle, and joint pain.
• Activator IV EZ-Grip Chiropractic Adjusting Instrument Chiropractic adjusting instrument with EZ-Grip design for precise adjustments; sale restricted to or on order of a licensed healthcare professional.
• Acuforce Massage Therapy Tools Muscle stripping, cross-fiber friction, and trigger point therapy tools including Acuforce 7.0, Acuforce 2.5, and Acuforce Massage Star variants for clinical and personal massage therapy.
• AIREX Balance Pads and Exercise Mats Slip-resistant balance pads and professional quality exercise mats with waffle texture for foot receptor stimulation; includes Coronella, Corona, Fitline, Hercules, and Atlas variants for rehabilitation and balance training.
• ComfySplints Orthotic Products Static and dynamic orthotics for hand, elbow, knee, and foot from Lenjoy Medical Engineering; soft dri-release terrycloth covers with fresh guard moisture-wicking; adjustable and available in adult and pediatric sizes.
• HPMS Subscribe & Save Program Subscription program allowing customers to schedule recurring deliveries of regular-use medical and therapy supplies at a recurring discount, designed for repeat purchasers of branded consumables such as ostomy supplies.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• HollistercoreChannel Partner/ Reseller/ DistributorHPMS is an authorized distributor of Hollister ostomy and medical supplies. Featured as a top brand on the website with dedicated promotional banners. Hollister products include ostomy pouches, skin barriers, and accessories.
• ColoplastcoreChannel Partner/ Reseller/ DistributorHPMS distributes Coloplast products including ostomy care, continence care, and wound & skin care. Products include barriers, pouches, skin barrier sprays, and lubricating deodorants.
• MedSpec (Medical Specialties)majorChannel Partner/ Reseller/ DistributorFeatured brand for orthopedic supports and braces. Products include ankle stabilizers, wrist braces, and knee supports. Highlighted as a featured product with dedicated brand page.
• CorflexmajorChannel Partner/ Reseller/ DistributorFeatured brand for rehabilitation braces and supports. HPMS offers coupon code 5OFFCFX for the Corflex collection. Products include abdominal binders, cervical collars, wrist splints, and ankle stabilizers.
• Mueller Sports MedicinemajorChannel Partner/ Reseller/ DistributorHPMS is a proud distributor of Mueller Sports Medicine products. The company was featured during a Lakers game when LeBron James threw powdered chalk, showcasing their Mueller rosin powder products.
• Comfy Splints (Lenjoy Medical Engineering)majorChannel Partner/ Reseller/ DistributorLenjoy Medical Engineering, established in 1992, manufactures Comfy Splints orthotics for hand, elbow, knee, and foot. HPMS distributes their full product line of static and dynamic orthotics in adult and pediatric sizes.
• ShopifycoreTechnology or IntegrationHPMS operates its e-commerce storefront on the Shopify platform, utilizing Shopify's customer authentication, order management, and subscription management systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rehabmart: Specialty e-commerce retailer of rehab, therapy, and orthopedic equipment for clinicians and consumers. Directly comparable assortment in therapy tools, braces, and fitness/rehab equipment.
• Mountainside Medical Equipment: Online DME retailer specializing in wound care, ostomy, orthopedic bracing, and rehabilitation supplies. Comparable product mix and customer base, with similar authorized-distributor positioning.
• Allegro Medical: Long-established online medical supply retailer offering braces, mobility aids, daily living products, and ostomy supplies. Closely matches HPMS in assortment, target customer (consumers + therapists), and value proposition.
• Vitality Medical: Online retailer of medical supplies, braces, ostomy, and rehabilitation products serving both consumers and clinicians. Highly comparable DME e-commerce model with a similarly broad branded catalog.
• Save Rite Medical: Discount-focused online medical supply retailer carrying ostomy, wound care, incontinence, and orthopedic products. Comparable e-commerce-only DME model with emphasis on competitive pricing.

Broad incumbents

• AliMed: Established medical supply distributor serving hospitals, rehab facilities, and consumers with a broad catalog of orthopedic, DME, and rehabilitation products. Larger and broader than HPMS but overlapping in core assortment and target segments.
• McKesson: One of the largest healthcare distributors in the U.S., supplying medical, surgical, and DME products to providers and patients. Adjacent incumbent that competes indirectly through its Medical-Surgical Solutions and patient-direct services.
• North Coast Medical: Distributor of rehabilitation, orthopedic, and DME products to therapists and consumers. Larger incumbent operating in overlapping product categories, particularly therapy tools and braces.
• Cardinal Health: Major healthcare products distributor with a medical segment covering DME and supplies. While far broader than HPMS, it is a structural competitor in medical product distribution and increasingly in patient-direct fulfillment.
• AdaptHealth: Large-scale U.S. provider of home medical equipment including sleep, respiratory, and DME. Operates at much greater scale than HPMS but competes for the same consumer DME demand and is increasingly active in e-commerce fulfillment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HPMS_Inc
• Facebookfacebook.com/TheTherapyConnection
• Instagraminstagram.com/hpms_inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hpms