Frank Energy
Frank Energy is a New Zealand electricity retailer serving residential and business customers, which also operates a European Virtual Power Plant business aggregating residential solar and storage assets via partnerships with iSolarCloud and GoodWe for market trading.
- Company typePrivate
- Founded-
- HeadquartersHamilton, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Frank Energy does
Frank Energy is a New Zealand-based, privately held energy retailer headquartered in Hamilton with an additional Auckland office. It supplies electricity (and gas, per its short description) to residential and business customers across New Zealand through its direct-to-consumer website at frankenergy.co.nz, supported by online account tools for usage tracking, bill payment, and meter management. The company employs between 51 and 100 people and operates alongside a parallel European business line focused on Virtual Power Plant (VPP) services.
The core technology is a "Smart Dispatch Ecosystem" — a VPP orchestration platform that aggregates distributed residential solar PV and energy storage assets into a unified dispatchable pool capable of participating in European electricity market trading and grid ancillary services. In Europe, Frank Energy distributes this VPP service through strategic technology partnerships rather than proprietary channels: iSolarCloud (the O&M platform under Sungrow) provides plant operations integration for residential assets in the Netherlands, Belgium, and Luxembourg, while GoodWe supplies the ESA Series residential energy storage hardware. Additional ecosystem partnerships with Beebop and Tibber extend the residential demand-side footprint.
The business operates two distinct revenue mechanics. In New Zealand, it earns retail electricity margins from residential and business supply contracts on a usage-based pass-through model with publicly posted rates. In Europe, it generates usage-based revenue from VPP aggregation — capturing the spread between optimized charging and discharging strategies and real-time European electricity market prices, alongside compensation from grid ancillary services. Geographic reach currently spans New Zealand domestically and Netherlands, Belgium, and Luxembourg through VPP partnerships. No revenue, funding, ownership, or AI capability disclosures are present in the available source material.
Frank Energy firmographics
Firmographics- Name
- Frank Energy
- Website
- https://frankenergy.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Frank Energy is a New Zealand electricity retailer serving residential and business customers, which also operates a European Virtual Power Plant business aggregating residential solar and storage assets via partnerships with iSolarCloud and GoodWe for market trading.
- Ownership category
- akta.pro rank
Frank Energy industry classification
Industry- Product category
- Retail Electricity and Energy Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Residential DER Aggregation & VPPs (Solar+Storage, Smart Home, Community) (EUAFAHAA)
- akta.pro secondary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
Keywords
Where Frank Energy is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Frank Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Grid Services and Market Participation: Frank Energy generates revenue by aggregating residential solar PV and energy storage resources into a Virtual Power Plant, enabling users to participate in European electricity market trading and grid ancillary services. Users benefit from optimized charging and discharging strategies based on real-time market price signals, generating additional returns through market participation.
Go-to-market motion2 records
Distribution channels3 records
Frank Energy product offering
Product offeringCore offering
Frank Energy is an electricity and gas retailer serving residential and business customers in New Zealand through an online account platform that supports usage tracking, bill payment, and meter management. In parallel, the company operates a Virtual Power Plant (VPP)-based Smart Dispatch Ecosystem in Europe (Netherlands, Belgium, Luxembourg) that aggregates distributed residential solar PV and energy storage into a unified dispatchable pool for European electricity market trading.
Product overview
Frank Energy operates as an electricity retailer in New Zealand offering residential and business electricity services. In the European market, the company participates in a smart dispatch ecosystem developed in partnership with iSolarCloud, leveraging Virtual Power Plant (VPP) technology to aggregate distributed residential solar PV and energy storage resources across the Netherlands, Belgium, and Luxembourg into a unified dispatchable pool for European electricity market trading.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Electricity Services
Companies that use Frank Energy
Customer profileSegments3 records
Ideal customer profiles3 records
Frank Energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Frank Energy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- iSolarCloudcoreiSolarCloud, the plant operations and maintenance platform under Sungrow, partnered with Frank Energy to build a smart dispatch ecosystem for residential solar PV and energy storage resources in Europe. The collaboration leverages VPP technology to aggregate distributed energy resources into a unified dispatchable pool for participation in European electricity market trading. Users in Netherlands, Belgium, and Luxembourg benefit from optimized charging and discharging strategies based on real-time market price signals.
- GoodWecoreFrank Energy signed strategic cooperation agreement with GoodWe to integrate advanced ESA Series residential energy storage technology with virtual power plant services for dynamic electricity management. The partnership combines low-noise energy storage solutions with VPP services for European residential users.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Frank Energy competitors and assessment
Company assessmentDirect peers
- Tibber: Tibber is a digital retail electricity supplier focused on dynamic pricing and smart home energy management across Europe. Both companies pursue retail supply combined with residential energy management, and Tibber is named as a Frank Energy ecosystem partner.
- sonnen (now Shell Energy): sonnen operates one of Europe's largest residential energy storage networks and sonnenCommunity VPP, aggregating home batteries into grid services markets. Highly comparable to Frank Energy's residential solar+storage VPP aggregation model, particularly in DACH and Benelux regions.
- Powershop (Shell Energy NZ): Powershop, now part of Shell Energy NZ, is a digital-first NZ electricity retailer focused on residential and SMB customers with smart usage tools. Closely comparable to Frank Energy's direct-to-consumer NZ electricity business model and digital customer experience.
Broad incumbents
- SolarEdge: SolarEdge is a global provider of smart energy solutions including residential inverters, batteries, and grid services software for DER aggregation. Overlaps with Frank Energy's residential solar+storage aggregation ecosystem and competes indirectly through hardware-side VPP integrations.
- Contact Energy: Contact Energy is a major NZ electricity generator and retailer supplying residential and commercial customers. Directly comparable to Frank Energy's NZ retail operations and represents one of its primary competitive threats in the domestic market.
- Meridian Energy: Meridian Energy is New Zealand's largest renewable electricity generator and retailer, serving residential and business customers. Directly competes with Frank Energy's NZ retail electricity business and dwarfs it in scale and generation assets.
- Genesis Energy: Genesis Energy is a major NZ state-integrated electricity generator and retailer serving residential and business customers. Comparable to Frank Energy's NZ retail electricity business across similar customer segments.
- Tesla Energy: Tesla Energy operates residential Powerwall batteries and Virtual Power Plant programs across multiple markets, including Texas, California, and parts of Europe. Comparable to Frank Energy on residential storage aggregation and grid services participation, though at much larger scale.
- Octopus Energy: Octopus Energy is a global retail electricity provider that operates its own VPP (Octopus Power Pack) aggregating residential batteries, solar, and EVs across the UK and Europe. Directly comparable to Frank Energy's combined retail + residential DER aggregation model, with materially larger scale.
Emerging players
- Enode: Enode is a platform that connects and orchestrates distributed energy devices (EVs, batteries, heat pumps) for utilities, energy retailers, and VPP operators across Europe. Comparable to Frank Energy's VPP aggregation layer, though positioned as a B2B technology provider rather than a direct retailer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Frank Energy social profiles
Digital presenceFrank Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frank Energy leadership team
Management profileNumber of profiles
Frank Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frank Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frank Energy
What does Frank Energy do?
Frank Energy is an electricity and gas retailer serving residential and business customers in New Zealand through an online account platform that supports usage tracking, bill payment, and meter management. In parallel, the company operates a Virtual Power Plant (VPP)-based Smart Dispatch Ecosystem in Europe (Netherlands, Belgium, Luxembourg) that aggregates distributed residential solar PV and energy storage into a unified dispatchable pool for European electricity market trading.
Is Frank Energy a public or private company?
Frank Energy is a private company. It is classified as unknown and is currently operating.
When was Frank Energy founded?
Frank Energy was founded in -1. It employs 51 to 100 people.
Where is Frank Energy based?
Frank Energy is headquartered in Hamilton, New Zealand, in the Oceania region.
How does Frank Energy make money?
One revenue line is on record: grid Services and Market Participation.
Who are Frank Energy's main competitors?
Direct peers on record are Tibber, sonnen (now Shell Energy) and Powershop (Shell Energy NZ). Broad incumbents are SolarEdge, Contact Energy, Meridian Energy, Genesis Energy, Tesla Energy and Octopus Energy. Enode is listed as an emerging player.
Does Frank Energy have an API?
No public API is recorded for Frank Energy.
What industry is Frank Energy in?
Frank Energy's product category is Retail Electricity and Energy Services. Its primary akta.pro industry code is EUAFAHAA, Residential DER Aggregation & VPPs (Solar+Storage, Smart Home, Community), with a secondary code of EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR). Its NAICS code is 2211 and its SIC code is 4911.