Kids Yoga Stories

What Kids Yoga Stories does

Kids Yoga Stories is a Boston-based, founder-owned content business founded in 2012 by Giselle Shardlow, M.ED, that produces a curated catalog of 250+ physical and digital yoga, mindfulness, and breathing resources for children. The product surface spans thematic lesson plans, yoga card decks, storybooks, posters, and breathing exercises, sold as digital downloads (PDF/ZIP) and printed physical units via the company's Shopify-style e-commerce store, an Amazon storefront, and a Kajabi-hosted subscription portal called Kids Yoga Monthly. The technology stack is intentionally light: there is no mobile app, no API, and no disclosed AI components, with distribution relying on Wordpress for the content site, a dedicated e-commerce storefront, and Kajabi for the membership infrastructure.

The company monetizes through four streams: a recurring subscription at $9.95/month or $76/year, one-time digital and physical product sales, a 135-hour School Yoga Program and a portfolio of 30-hour training courses eligible for graduate-level professional development credits through a partnership with Courses4Teachers and the University of the Pacific, and Amazon marketplace sales. Customers are individual educators (K-5 teachers, school counselors), pediatric therapists, kids yoga teachers, and parents reached through a community-led growth model: a free weekly email newsletter with a 3-poster pack lead magnet, a content-marketing blog, a podcast, and organic social channels (34K+ Facebook, 25K+ Pinterest, 10K+ Instagram followers) drive top-of-funnel acquisition, with conversion into paid membership, training programs, or product purchases.

Operationally, Kids Yoga Stories is a 1-10 person, bootstrapped LLC with no external funding, no parent company, and no disclosed revenue. The team is led by the founder alongside a community coordinator, a contributing therapist, and contributing content authors, with a stated mission of equipping educators to address children's emotional dysregulation, stress, and behavioral challenges. The business is actively operating, with a planned Spring 2026 reopening of the Kids Yoga Monthly membership to new members following a 2024 platform overhaul.

Name

Kids Yoga Stories

Legal name

Kids Yoga Stories LLC

Website

https://kidsyogastories.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Kids Yoga Stories is a Boston-based, bootstrapped content company founded in 2012 that produces 250+ yoga, mindfulness, and breathing resources for children, selling digital downloads, physical products, training courses, and a membership subscription to individual educators, therapists, parents, and kids yoga teachers worldwide.

Ownership category

akta.pro rank

Product category

Children's Yoga & Mindfulness Educational Content

NAICS

Information (51), Business Schools and Computer and Management Training (6114)

SIC

Retail-Hobby, Toy & Game Shops (5945), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Kids & Family Yoga (HSADACAK)

akta.pro secondary industries

Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Children's yoga books
• Yoga education materials
• Mindfulness resources
• Kids wellness content
• Yoga teacher training

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Kids Yoga Monthly Subscription: Paid membership service providing access to private resource portal with hundreds of yoga and mindfulness resources plus monthly email delivery of four thematic digital products on the 1st of each month
2. Digital Product Sales: One-time purchase of digital yoga products including card decks, storybooks, lesson plans, breathing exercises, and printable resources delivered as PDF downloads
3. Professional Development Training: Comprehensive training courses including the 135-hour School Yoga Program and shorter courses like Yoga and Mindfulness 101 (30 hours), with graduate-level professional development credits through University of the Pacific
4. Amazon Storefront Sales: Physical and digital yoga products sold through Amazon storefront

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kids Yoga Stories publishes and sells yoga and mindfulness educational content for children, offering 250+ digital and physical products including storybooks, yoga card decks, lesson plans, and breathing exercises. The company also delivers a recurring subscription membership (Kids Yoga Monthly) via a Kajabi-powered resource portal and offers professional development training programs, including a signature 135-hour School Yoga Program with accredited graduate-level credits.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Yoga Monthly Membership A paid subscription membership providing access to a private resource portal with hundreds of searchable yoga and mindfulness resources plus monthly email delivery of four thematic digital products on the 1st of each month. Targeted at educators, parents, therapists, and yoga teachers who want ongoing themed content.
• School Yoga Program A signature 135-hour hands-on professional development course that trains educators to create school-wide yoga and mindfulness initiatives, eligible for 9 graduate-level credits through the University of the Pacific via Courses4Teachers.
• Individual Training Courses 30-hour individual training courses (Yoga and Mindfulness 101, School Yoga Lesson Planning, Mindful Kids PK-2, Mindful Kids 3-5, Self-Care in 5 Minutes a Day) each qualifying for 2 graduate-level credits through Courses4Teachers.
• Digital Yoga Products (Card Decks, Storybooks, Lesson Plans, Breathing Exercises) A catalog of 250+ digital yoga and mindfulness products — including yoga card decks, storybooks, lesson plans, breathing exercises, posters, and classroom resources — available as one-time PDF downloads for instant delivery, with both physical prints available with shipping.

Quantifiable outcome

• Over 12 years supporting educators, therapists, school counselors, yoga teachers, and parents globally
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Courses4Teachers / University of the PacificcoreStrategic or Co-development PartnerAccreditation partner for Kids Yoga Stories training programs. Courses4Teachers ensures teachers can earn graduate-level professional development semester credits/units through the University of the Pacific. Credits are designed for teachers across the USA to gain salary advancement and/or renew credentials and are transferable across districts nationwide.
• KajabicoreTechnology or IntegrationPlatform provider for Kids Yoga Monthly membership portal. Provides the private robust resource portal and community membership infrastructure
• Elephant JournalminorGTM or Marketing PartnerGuest post publication partner featuring content on mindfulness, yoga practices, and parenting topics
• EdutopiaminorGTM or Marketing PartnerGuest post publication featuring article on integrating mindfulness in classroom curriculum
• MindBodyGreenminorGTM or Marketing PartnerGuest post publication partner covering kid-friendly yoga poses and wellness content
• AmazonminorChannel Partner/ Reseller/ DistributorMarketplace distribution partner for physical and digital yoga products through Amazon storefront

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cosmic Kids Yoga: Direct competitor offering kids yoga content via YouTube and a paid subscription platform with themed adventures, story-based yoga, and mindfulness — overlapping both the content library and membership model of Kids Yoga Stories.
• Yoga Ed. Sells yoga curricula and teacher training programs specifically designed for schools and PE educators — directly comparable to Kids Yoga Stories' School Yoga Program and K-5 classroom focus.
• GoNoodle: Free movement, mindfulness, and SEL platform used by millions of elementary school teachers; competes for the same educator budget and classroom time as Kids Yoga Stories.
• Little Flower Yoga: Kids yoga teacher training school offering certifications and classroom resources for educators and therapists — overlapping with Kids Yoga Stories' teacher training and therapist customer segment.
• Yo Re Mi: Kids yoga and mindfulness content combining music and movement; sells to schools, families, and teachers through digital programs and educator kits — similar audience and product mix.
• Mindful Schools: Provides mindfulness curriculum, training, and resources for K-12 educators — direct overlap with Kids Yoga Stories' educator-focused mindfulness training offering.
• Namaste Kid: Produces kids yoga books, cards, and digital content for educators and families — directly comparable content format and audience to Kids Yoga Stories' book and card deck products.
• Imagine Children's Yoga: Online kids yoga studio offering classes, teacher training, and lesson plans — competes in the same kids yoga teacher training and parent/educator subscription category.

Broad incumbents

• Calm: General-purpose mindfulness and sleep app with a dedicated kids section and school partnerships — broader incumbent that overlaps in mindfulness content for children and school buyer budgets.
• Headspace: Large-scale mindfulness platform offering Headspace for Educators and youth content — broader incumbent competing for the same educator and family wellness budgets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/KidsYogaStories
• Facebookfacebook.com/KidsYogaStories
• Instagraminstagram.com/kidsyogastories
• Pinterestpinterest.com/KidsYogaStories
• LinkedInlinkedin.com/company/kids-yoga-stories

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Yoga Stories