Tech Innovation

What Tech Innovation does

Tech Innovation is a privately held IT hardware reseller and consulting firm founded in 2015 and headquartered in the Indianapolis/Noblesville, Indiana area. The company distributes more than 100,000 technology products across twelve product categories — including computers and devices, interactive flat panels and displays, IT networking, phones and video conferencing, STEM and electronics, office furniture, power and UPS solutions, servers and racks, storage, printers, cables, and computer accessories — sourced from a broad portfolio of tier-1 manufacturer partners such as HP, Lenovo, Samsung, Dell, Apple, Google, Microsoft, Cisco, Acer, Asus, CradlePoint, Nexvoo, SMART Technologies, Promethean, and Poly.

The business is organized around a channel-partner/reseller go-to-market with an inside sales team reachable by phone and through the company website. Pricing is quote-based rather than list-priced, and the company extends 30-day purchase order terms to qualified institutional buyers including K-12 schools, universities, government agencies, hospitals, and other qualified businesses. Tech Innovation also positions expert consultants as a value-add to help customers narrow product selection across its broad catalog.

The customer base is diversified across five vertical segments — K-12 Education (primary), Healthcare, Government, Universities, and Corporate & Business — within the United States and internationally. Revenue is generated through two streams: hardware product sales (resale of third-party manufacturer equipment) and IT consulting services. No revenue figures, headcount, funding rounds, or AI/ML capabilities are disclosed in available material. The 2023 launch of the HP Fortis rugged device line targeting K-12 student 1:1 programs indicates ongoing product and segment development.

Name

Tech Innovation

Legal name

Tech Innovation

Website

https://techinnovation.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Tech Innovation is a privately held IT hardware reseller and consultant founded in 2015, distributing 100,000+ products from tier-1 manufacturers to K-12 schools, universities, government, healthcare, and corporate buyers across the US and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Product Sales: Revenue generated from selling technology hardware products including computers, monitors, networking equipment, servers, storage devices, printers, cables, and accessories from manufacturer partners including HP, Lenovo, Samsung, Asus, Acer, and others.
2. IT Consulting Services: Expert consultant services helping customers select appropriate technology solutions, save money, and implement technology initiatives successfully for Government, K-12 Schools, Universities, Healthcare and Corporate organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tech Innovation is a value-added IT hardware reseller and technology solutions provider based in Indianapolis, Indiana. The company distributes a broad catalog of products from tier-1 manufacturers (HP, Lenovo, Samsung, etc.) across categories such as computers, networking, displays, storage, printers, conferencing equipment, and STEM/electronics, and supplements resale with IT consulting ("Expert Assistance") for institutional and corporate buyers.

Product overview

Tech Innovation is an IT solutions provider and technology reseller offering over 100,000+ products from multiple tier-1 manufacturers including HP, Lenovo, Samsung, CradlePoint, Asus, Acer, Nexvoo, and many more. The company serves Government, K-12 Schools, Universities, Healthcare, and Corporate/Business markets within the US and internationally. Their product portfolio is organized into a platform of interconnected categories: Computers & Devices (Chromebooks, MacBooks, Windows Laptops, Android Tablets) serve as core computing endpoints; IFPs, Monitors & Displays and Phones & Video Conferencing enable visual and communication collaboration; IT Networking, Servers & Racks, and Storage & Hard Drives provide infrastructure backbone; STEM & Electronics and Printer & Supplies address specialized vertical needs; Power & UPS Solutions ensure reliability; and Office & Furniture plus Computer Accessories round out the complete IT ecosystem. The company also offers expert consulting to help clients narrow down product selection and implement technology initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Computers & Devices Resale of computers and end-user devices (laptops, desktops, Chromebooks/education devices) from tier-1 manufacturers such as HP, Lenovo, and Samsung, sold to government, education, healthcare, and corporate buyers.
• AV/IT Cables Resale of audio-visual and IT cabling products for connecting displays, conferencing equipment, networking gear, and end-user devices.
• Computer Accessories Resale of computer peripherals and accessories (keyboards, mice, docking stations, adapters, bags, etc.) accompanying computer and device purchases.
• IFPs, Monitors & Displays Resale of Interactive Flat Panels (IFPs), monitors, and large-format displays for classrooms, conference rooms, and operational environments.
• IT Networking Resale of networking hardware including switches, routers, wireless access points, and related infrastructure for institutional and enterprise networks.
• Phones & Video Conferencing Resale of desk phones and video conferencing equipment for office, classroom, and meeting-room deployments.
• STEM & Electronics Resale of STEM, electronics, and maker/learning kits targeted at K-12 and higher-education STEM programs.
• Office & Furniture Resale of office technology furniture and accessories supporting workspace and classroom technology deployments.
• Power & UPS Solutions Resale of power protection and uninterruptible power supply (UPS) solutions to safeguard IT and networking equipment.
• Servers & Racks Resale of servers and server racks for on-premises data-center and edge deployments across institutional and enterprise customers.
• Storage & Hard Drives Resale of storage devices and hard drives for capacity expansion and backup across institutional and enterprise environments.
• Printer & Supplies Resale of printers, multifunction devices, and printer consumables (toner, ink, paper) for office and institutional use.
• HP Fortis laptop (rugized education device) A specific HP Fortis ruggedized laptop line carried in the Computers & Devices catalog and targeted at K-12 and education buyers needing durable classroom devices.
• Expert Assistance — IT Consulting & Specification Support Consulting service offered alongside hardware resale, providing buyers with expert guidance to specify and configure the right IT solutions for their environment, and supporting institutional procurement workflows.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

15 partnerships are on record, tiered core and major.

• HPcoreChannel Partner/ Reseller/ DistributorTrusted partnership with HP for distribution of HP computers, laptops, displays, and accessories. HP is listed as one of the featured manufacturing partners on the company's homepage.
• LenovocoreChannel Partner/ Reseller/ DistributorTrusted partnership with Lenovo for distribution of Lenovo computing devices, workstations, and enterprise solutions.
• SamsungcoreChannel Partner/ Reseller/ DistributorTrusted partnership with Samsung for distribution of Samsung displays, monitors, storage devices, and mobile technology.
• CradlePointcoreChannel Partner/ Reseller/ DistributorPartnership with CradlePoint for networking and wireless connectivity solutions.
• AsuscoreChannel Partner/ Reseller/ DistributorPartnership with Asus for distribution of Asus computers, monitors, and technology products.
• AcercoreChannel Partner/ Reseller/ DistributorPartnership with Acer for distribution of Acer laptops, Chromebooks, and displays.
• NexvoocoreChannel Partner/ Reseller/ DistributorPartnership with Nexvoo for video conferencing solutions, conference phones, video bars, and pods.
• SMART TechnologiesmajorChannel Partner/ Reseller/ DistributorListed among top Interactive Flat Panel (IFP) manufacturers partnered for distribution.
• PrometheanmajorChannel Partner/ Reseller/ DistributorListed among top Interactive Flat Panel (IFP) manufacturers partnered for distribution.
• PolymajorChannel Partner/ Reseller/ DistributorListed among top video conferencing hardware manufacturers for IP phones and video conferencing products.
• Dell TechnologiescoreChannel Partner/ Reseller/ DistributorListed as a featured manufacturer partner for Dell computers, monitors, and enterprise solutions.
• Cisco SystemsmajorChannel Partner/ Reseller/ DistributorListed as a manufacturer partner for networking equipment and video conferencing solutions.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorListed as a manufacturer partner for Windows devices, accessories, and software solutions.
• ApplecoreChannel Partner/ Reseller/ DistributorListed as a manufacturer partner for MacBooks, Mac Mini, Mac workstations, and iPads.
• GooglecoreChannel Partner/ Reseller/ DistributorListed as a manufacturer partner for Chromebooks, Chromebox, Chromebits, and Android solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MicroAge: MicroAge is an IT solutions and services company reselling hardware, software, and cloud to enterprise, public sector, and SMB customers. It competes with Tech Innovation in similar verticals, including education and government, with comparable catalog breadth.
• Zones Inc. Zones is an IT solutions provider focused on enterprise and public-sector hardware, software, and services from tier-1 OEMs. It competes with Tech Innovation for corporate and government contracts, often on multi-line hardware bids.
• CDW Corporation: CDW is the largest US-focused IT reseller serving the same K-12 education, higher education, healthcare, government, and corporate customers. Tech Innovation directly competes for the same institutional RFPs and contracts, with CDW's catalog and sales coverage being far larger but its multi-tier structure opening room for a smaller, more consultative reseller.
• Softchoice Corporation: Softchoice is a North American IT solutions provider focused on mid-market and enterprise hardware, software, and cloud services. It competes with Tech Innovation for corporate, education, and government customers, with greater scale and a more developed services attach.
• Connection (formerly PC Connection): Connection operates enterprise, public sector, and SMB divisions selling IT hardware and software from the same manufacturers (HP, Dell, Lenovo, Cisco, Apple). Tech Innovation competes head-to-head with Connection's mid-market and public-sector teams on similar multi-line bids.
• SHI International: SHI is a large privately held IT reseller with deep public-sector and education practices, offering hardware, software, and services across the same product categories as Tech Innovation. It is a near-direct competitor for mid-market institutional accounts.
• Howard Technology Solutions: Howard is a US-based IT solutions provider with strong education and government practices, reselling tier-1 manufacturer hardware and offering consulting services. It is comparable in size and customer mix to Tech Innovation and competes for similar mid-market institutional deals.
• Insight Enterprises: Insight is a global IT solutions provider with hardware distribution, software licensing, and services across enterprise, public sector, and SMB. Like Tech Innovation, it resells tier-1 manufacturer hardware but at materially greater scale, with similar category coverage in networking, servers, endpoints, and collaboration.

Broad incumbents

• HP Inc. HP is Tech Innovation's most prominent featured partner and a direct competitor through HP's own public-sector, education, and enterprise sales channels. As HP continues to expand direct fulfillment and partner program tiers, it can squeeze mid-tier resellers like Tech Innovation on margin and deal registration.
• Dell Technologies: Dell is both a key partner for Tech Innovation (catalog listing) and a direct competitor via its enterprise and public-sector sales teams. As an OEM increasingly selling direct, Dell represents the channel-conflict risk that could compress Tech Innovation's per-unit economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tech Innovation