NorthStar Equipment Rentals

What NorthStar Equipment Rentals does

NorthStar Equipment Rentals is a privately held Canadian construction and industrial equipment rental company headquartered in Edmonton, Alberta, with branch operations in Calgary and Burnaby. Founded in 2014, the company rents industrial-grade equipment from more than 20 premium original equipment manufacturers including Genie, Hilti, John Deere, Kubota, Wacker Neuson, Milwaukee, LGMG, and Western Global. Its rental catalog spans 14 categories, including aerial work platforms, skid steers and compact track loaders, telehandlers, compact excavators, temporary power generators, climate control equipment, compaction equipment, concrete tools, surveying instruments, pneumatic equipment, pumps, temporary lighting, utility vehicles, and portable hand tools.

The business model is built on short- and long-term equipment rental transactions with small and medium-sized businesses in the construction sector and adjacent industrial verticals across Western Canada. NorthStar uses a quote-based pricing structure with pay-as-you-go billing, supported by direct rental channels including a website quote-request funnel, branch-based inside sales, and field delivery from its three locations. Revenue is generated through rental fees tied to equipment type, duration, and project requirements, with delivery logistics, on-site support, and equipment maintenance bundled into the service.

NorthStar's value proposition centers on reliable equipment access without ownership burden, well-maintained fleet, and personalized service from a regional team. The company maintains a dedicated compliance and ethics function, a published customer credit application process, and named long-tenured customer relationships with construction and fire-safety firms such as Kerr, ACR, and Innov8 Fire. There is no disclosed venture capital, private equity, or parent-company ownership; the firm appears independently owned and operated.

Name

NorthStar Equipment Rentals

Legal name

NorthStar Equipment Rentals

Website

https://northstar.rentals

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

NorthStar Equipment Rentals is a privately held Western Canadian equipment rental company that rents industrial-grade construction and industrial equipment from 20+ premium OEMs to small and medium-sized businesses across Alberta and British Columbia, operating from branches in Edmonton, Calgary, and Burnaby.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Construction equipment rental
• Aerial work platforms
• Industrial tool rental
• Earthmoving equipment
• Jobsite equipment leasing

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: NorthStar generates revenue through short-term and long-term rental of construction and industrial equipment. The rental model provides customers with access to premium equipment without the burden of long-term ownership commitments, offering flexibility for project-based needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

NorthStar Equipment Rentals is a western Canadian construction and industrial equipment rental company that rents premium, industrial-grade equipment to small and medium-sized businesses across multiple categories including aerial work platforms, skid steers, telehandlers, compact excavators, generators, lighting, heaters, pumps, pneumatic and compaction equipment, and portable hand tools. The company operates three branch locations in Edmonton, Calgary, and Burnaby, providing quote-based short-term and long-term rentals with delivery logistics and on-site support.

Product overview

NorthStar Equipment Rentals operates as a construction equipment rental company offering an extensive portfolio of 14 equipment categories for small and medium-sized businesses. The portfolio includes aerial work platforms (Genie boom lifts and scissor lifts, LGMG scissor lifts), earthmoving equipment (John Deere and Kubota skid steers, track loaders, and compact excavators), material handling (Genie telehandlers), temporary power solutions (Honda and Axiom generators), climate control equipment (Wacker Neuson ground thaw heaters, Flagro indirect heaters), pumps, pneumatic equipment (Sullair compressors), compaction equipment (Wacker Neuson), concrete equipment, surveying equipment, temporary lighting, fuel storage (Transcube), utility vehicles (Polaris, John Deere), and HILTI-powered portable hand tools. The company partners with 20+ top equipment brands including Genie, Hilti, Milwaukee, Wacker Neuson, John Deere, and others. Equipment rental is complemented by delivery logistics and on-site support services. The company has been delivering reliability and quality since 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• Aerial Work Platforms Rental of aerial work platforms including articulating and straight boom lifts and scissor lifts from Genie and LGMG, used for elevated work access in construction and maintenance applications.
• Skid Steers & Track Loaders Rental of compact track loaders and skid steers from John Deere and Kubota in various weight capacities and attachment options for tight spaces and tough terrain.
• Rough Terrain Forklifts (Telehandlers) Rental of telehandlers from Genie with multiple arm length, weight capacity, and attachment options, including models ranging from 5,000 lb to 12,000 lb capacity.
• Ground Excavating Rental of compact excavators from John Deere with various digging depths ranging from 7'2" to 12'4" for ground excavation tasks.
• Temporary Power Rental of industrial generators ranging from 2.2 kW gas generators to 40 kW diesel tow-behind generators, plus power distribution equipment including spider boxes and electric panels.
• Temporary Lighting Rental of lighting solutions including diesel LED light towers, LED light carts, wobble lights, high bay lights, and string lights for well-lit worksites.
• Climate Control Rental of climate control equipment including ground thaw heaters, indirect fired heaters (natural gas, propane, diesel), electric heaters, air movers, dehumidifiers, and negative air units.
• Pumps Rental of submersible pumps, centrifugal pumps, and trash pumps in various sizes, plus associated hoses for fluid management on job sites.
• Portable Hand Tools & Special Tooling Rental of HILTI-powered portable hand tools including concrete breakers, angle grinders, core drills, jackhammers, demolition hammers, rotary hammers, concrete grinders, and powder actuated fasteners, plus special tooling like evacuation platforms and negative air machines.
• Pneumatic Equipment Rental of air compressors (diesel tow-behind, gas wheelbarrow, electric twin/single tank), pneumatic breakers, air hoses, and accessories for compressed air applications.
• Compaction Equipment Rental of compaction equipment from Wacker Neuson including jumping jacks (2-stroke and 4-stroke), plate tampers (200-1000 lb), and remote control trench rollers.
• Concrete Equipment Rental of concrete equipment including buckets, chutes, mixers, vibrators, power trowels (36" and 46"), hand tools, diamond grinders, and dustless vacuums.
• Survey Equipment Rental of survey equipment including surveying tripods, auto levels, theodolites (digital and digital electronic), laser distance measurers, builder level packages, and plumb laser levels.
• Temporary Fuel Storage Rental of Transcube fuel storage solutions (1,000 L) with built-in pumps for safe on-site fuel storage and dispensing.
• Utility Vehicles Rental of utility vehicles including Polaris and John Deere side-by-side vehicles (2-person and 4-person configurations) for transporting people and equipment on job sites.

Quantifiable outcome

• Trusted partner for safe, productive worksites
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• GenieminorOthersGenie is a leading manufacturer of aerial work platforms. NorthStar Equipment Rentals carries Genie products including boom lifts, scissor lifts, and telehandlers as part of their rental fleet.
• HiltiminorOthersHilti manufactures professional construction equipment. NorthStar provides rental access to Hilti tools including concrete breakers, angle grinders, core drills, jackhammers, demolition hammers, and powder-actuated fasteners.
• Milwaukee ToolminorOthersMilwaukee Tool is a manufacturer of power tools and accessories. NorthStar includes Milwaukee equipment in their portable hand tools and special tooling rental offerings.
• Wacker NeusonminorOthersWacker Neuson manufactures compaction and construction equipment. NorthStar carries Wacker Neuson products including jumping jacks, plate tampers, trench rollers, and ground thaw heaters.
• John DeereminorOthersJohn Deere is a manufacturer of agricultural, construction, and forestry equipment. NorthStar provides rentals of John Deere skid steers, compact track loaders, excavators, and utility vehicles.
• Western GlobalminorOthersWestern Global manufactures temporary fuel and fluid storage solutions. NorthStar offers Transcube fuel storage tanks for on-site fuel storage needs.
• LGMGminorOthersLGMG manufactures aerial work platforms. NorthStar carries LGMG scissor lifts including models S1932E, S2632E, S3246E, S4046E, and S4650E.
• FlagrominorOthersFlagro manufactures heating equipment. NorthStar provides rentals of Flagro indirect fired heaters for climate control on worksites.
• Axiom Equipment GroupminorOthersAxiom Equipment Group supplies generators and lighting solutions. NorthStar offers Axiom MegaGen diesel generators and Metrolite LED light towers.
• KubotaminorOthersKubota manufactures compact equipment. NorthStar rents Kubota skid steers and compact track loaders including SSV75, SSV75-3, and SVL97-2 models.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cooper Equipment Rentals: Canada-focused equipment rental chain operating 30+ branches across multiple provinces with a comparable multi-category fleet (aerial, material handling, earthmoving, climate control). Same target customer (SMB contractors) and same quote-plus-delivery operating model, though significantly larger in branch count and geography.
• Brandt Group: Major Canadian equipment dealer with a growing rental division across multiple provinces. Operates a multi-OEM fleet including material handling and aerial platforms alongside heavy construction equipment, serving similar construction and industrial end-customers.
• Ahern Rentals: Privately held North American equipment rental operator with multi-branch presence and broad category fleet including aerial, material handling, power, and compaction. Highly comparable to NorthStar as a privately held, founder-led multi-branch rental operator without public-market capital.
• SMS Equipment: Canadian heavy equipment dealer and rental provider with a multi-category rental fleet serving construction, infrastructure, and resource customers. Comparable in western Canadian presence, multi-OEM fleet sourcing (Komatsu, etc.), and project-driven customer base.

Others

• Finning International: World's largest Caterpillar dealer with Canadian operations and CAT Rental Store network providing construction and power rental solutions. Adjacent comparator given multi-OEM-equivalent fleet sourcing model and western Canadian presence, though anchored to the Cat ecosystem.
• Toromont Industries: Canadian Caterpillar dealer operating CAT Rental Stores across multiple provinces including Alberta, with construction equipment and power generation rental offerings. Comparable as a Canadian multi-branch dealer-driven rental operation though narrower brand mix than NorthStar.

Broad incumbents

• United Rentals: Largest North American equipment rental company with thousands of branches and an extensive fleet that overlaps all of NorthStar's categories. Operates a Canadian subsidiary and competes directly in Alberta/BC on aerial, power, and general construction rentals at significantly greater scale.
• Herc Rentals: Major North American equipment rental provider (NYSE: HRI) with active Canadian operations including aerial, material handling, power generation, and specialty fleets. Competes in the same western Canadian geographies with substantially deeper fleet and capital base.
• Sunbelt Rentals: One of the largest North American rental operators, owned by Ashtead Group, with full-line general construction, aerial, power, and climate control categories — many overlapping NorthStar's catalog. Continuously densifying its Canadian branch footprint.

Regional players

• WesternOne: Western Canadian equipment rental and infrastructure services company (TSX: WEQ) with branches and complementary rental fleet across BC, Alberta, and Saskatchewan. Directly comparable geographic footprint and similar SMB-to-mid-market contractor customer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/northstar-equipment-rentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NorthStar Equipment Rentals