Mindy

What Mindy does

Mindy is a Polish-language mental health and mindfulness subscription application operated by Activy sp. z o.o. and headquartered in Rzeszów, Poland. Its core product is a mobile-first iOS/Android app delivering a library of over 1,000 audio and video recordings — meditations, sleep stories, breathing exercises, autotherapy sessions, psychoeducational courses, podcasts, and sleep sounds — produced in collaboration with 40+ certified experts including psychologists, psychotherapists, neurobiologists, mindfulness teachers, and coaches. The platform includes habit-tracking features (calendar, streaks, a gamified 'Mindy level'), mood-based content recommendation, and social/team challenge functionality that supports both individual accountability and corporate team engagement. Notable technical and content extensions include the Search Inside Yourself (SIY) emotional intelligence program (a 7-week live Zoom course delivered in Polish, the only certified SIY in the language) and topic-specific courses such as the Professional Burnout Course.

Mindy operates a dual go-to-market: a B2C freemium consumer motion with a 14-day trial and Premium subscriptions priced at 99.99 PLN for 3 months and 299.99 PLN for 12 months, distributed through Apple App Store, Google Play, and supplemented by free content on YouTube and Spotify as a top-of-funnel acquisition channel; and a B2B corporate motion (Dla Firm) with company-wide packages, team dashboards (Firmowy Ekran), voucher programs, and a 'Book a Demo' CTA targeting HR and benefits buyers. Additional distribution includes cultural partnerships (e.g., Gutek Film's 'Bo się boi' premiere) and a roster of approximately 20 wellness brand co-marketing partners. The company is privately held by Activy sp. z o.o., operates with 1-10 employees, and discloses no external venture funding, public revenue, or ARR figures.

Name

Mindy

Legal name

Activy sp. z o.o.

Website

https://mindyapp.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mindy is a Polish-language mental health and mindfulness subscription app operated by Activy sp. z o.o. in Rzeszów, Poland, offering 1,000+ expert-produced audio and video recordings to individual consumers and corporate employers via a freemium and B2B model.

Ownership category

akta.pro rank

Product category

Mental Health & Mindfulness Mobile Application

NAICS

Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Yoga Nidra & Deep Relaxation Practices (HSADAJAE), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Mental health app
• Mindfulness meditation
• Corporate wellness
• Subscription wellness
• Psychology courses

Headquarters

HQ city

Rzeszów

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Premium Subscription (Individual): Mindy is a freemium subscription app. While it offers a free tier with select content, full access to the 1,000+ recording library requires a paid Premium subscription. Two tiers are offered: 3-month Premium at 99.99 zł and 12-month Premium at 299.99 zł. The subscription model is the primary revenue stream for individual consumers.
2. B2B / Corporate Subscriptions: Mindy offers company-wide access packages for employers, with dedicated dashboards for HR/managers to monitor team usage and engagement. These are sold as enterprise or group subscriptions, with pricing available upon request / custom quotation. Vouchers (pre-paid access codes) are also sold as a B2B or gifting mechanism.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Mindy is a Polish-language mental health and mindfulness mobile application delivering 1,000+ audio and video recordings — including guided meditations, sleep stories, breathing exercises, relaxation techniques, and multi-week psychoeducational courses — developed in collaboration with over 40 certified experts. The app operates as a freemium subscription product with Premium individual plans (3-month at 99.99 zł, 12-month at 299.99 zł) and a parallel B2B offering providing corporate employers with company-wide access, HR dashboards, and team challenge features.

Product overview

Mindy is a Polish-language mental health and personal development subscription app offering 1,000+ recordings including meditations, sleep stories, relaxation, breathing exercises, psychoeducational courses, autotherapy sessions, coaching recordings, podcasts, and sleep sounds. The core product is the Mindy app itself, supplemented by the 3-month (99.99 zł) and 12-month (299.99 zł) Premium subscription tiers. Premium access unlocks the full content library including 40+ expert-led courses. Premium add-on offerings include the Search Inside Yourself (SIY) emotional intelligence program (a standalone 7-week paid course at 2,500 zł + VAT) and the Kurs o wypaleniu zawodowym (professional burnout course). Content is also distributed via the Mindy YouTube channel and Spotify podcast. The app belongs to Activy sp. z o.o. (Rzeszów, Poland).

Differentiator

Problem solved

Functional benefit

Products and services

• Mindy Mobile App Polish-language mobile mental health and mindfulness application (iOS/Android) offering 1,000+ audio and video recordings — including meditations, sleep stories, breathing exercises, relaxation content, psychoeducational courses, autotherapy sessions, coaching recordings, podcasts, and sleep sounds — developed with 40+ certified experts and delivered via a freemium model.
• Mindy Premium Subscription (Individual) Paid individual Premium subscription providing full access to Mindy's 1,000+ recording library, complete courses from 40+ experts, narrations by well-known Polish voice actors, and 6 psychological tests, offered as 3-month (99.99 zł) or 12-month (299.99 zł) plans.
• Mindy for Firms (B2B Corporate Package) Dedicated B2B corporate package giving Polish employers company-wide access to the Mindy platform for employee mental health and wellness, including the 'Firmowy Ekran' team dashboard, team challenges, employee vouchers, and HR-level engagement analytics, sold via a 'Umów DEMO' (Book a Demo) sales motion at custom pricing.
• Search Inside Yourself (SIY) Program Standalone 7-week certified emotional intelligence training program based on mindfulness, originally developed at Google, delivered online with 6 live Zoom sessions, daily home practices via the SIY platform, and a capstone webinar, priced at 2,500 zł + VAT.
• Kurs o wypaleniu zawodowym (Professional Burnout Course) A psychoeducational course on professional burnout developed by psychologist, job coach, and trainer Katarzyna Kaźmierczak, designed to support burnout recovery and strengthen self-worth via the #JestemDlaSiebieWażna attitude, available within the Mindy app.

Quantifiable outcome

• 74.1% of active users report better stress management
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Gutek FilmminorGTM or Marketing PartnerMindy was a patron/sponsor of the Polish premiere of the film 'Bo się boi' (Beau is Afraid) distributed by Gutek Film. The partnership included content integration with a free Mindy video exercise on managing anxiety, as well as promotional collaboration for the film's release in April 2023.
• Your KAYAminorGTM or Marketing PartnerJoint campaign 'Tydzień randek' (Week of Dates) between Mindy and Your KAYA, a wellness/lifestyle brand. Included co-branded content around quality rest, sleep, and relaxation with Mindy providing the guided content and Your KAYA the venue/product context.
• SUPERSONIC FoodminorGTM or Marketing PartnerCross-promotional partnership between Mindy and SUPERSONIC Food, a brand producing functional food and beverages (adaptogen-enriched cacao and coffee). Joint content around relaxation and brain health, with SUPERSONIC products featuring adaptogens recommended alongside Mindy meditation content.
• Various wellness lifestyle brands (HAYB, Coffee Desk, Hemp Juice, Slow Living Poland, Sela, Paititi, City Fit, Your KAYA, Bolt, Plantule, Polka Pilates, Medonet, MoveOn, Soap for Globe, Nagi Space, Pan Pablo, Puro, Yope, Masters Robots, Dietly, FitKalorie, and others)minorOthersMindy lists a range of health, wellness, and lifestyle brands as 'Przyjaciele Mindy' (Friends of Mindy), partners in mental health education and awareness. These appear to be co-marketing relationships where brands support Mindy's mission in exchange for visibility to its audience. No specific commercial terms are detailed.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Talkspace: Talkspace is an established teletherapy and mental health platform offering online therapy and psychiatry via subscription and B2B contracts. It is a partial competitor to Mindy's B2B offering; Mindy sits on the lower-acuity / self-help end of the same HR buyers' menu.
• Spring Health: Spring Health is an enterprise mental health benefits platform providing therapy, coaching, and wellness content via employer contracts. Comparable to Mindy's corporate buyer motion, though operating at a higher acuity and price tier; competes for the same HR budget.
• Lyra Health: Lyra Health is a comprehensive mental health benefits provider pairing therapy, coaching, and digital self-care content for employer clients. Overlaps with Mindy's B2B use case and content-driven self-help layer, with broader clinical scope.
• BetterUp: BetterUp is a broader employee mental wellness platform combining coaching, AI, and content sold to enterprise HR teams. Overlap with Mindy's B2B motion; Mindy would be a lighter-weight, content-only alternative to BetterUp's coaching-led stack.

Direct peers

• Insight Timer: Insight Timer is a large free-tier meditation and wellness app with a deep library of teacher-led content. It competes with Mindy for the Polish and broader European mindfulness audience and is a benchmark for community/social-led engagement models.
• Meditopia: Meditopia is a regional-headquartered meditation app with localized content across multiple languages and a freemium subscription model, similar to Mindy. Comparable in scale and growth stage, and similarly focused on Europe / emerging markets.
• Simple Habit: Simple Habit is a guided meditation and wellness app targeting time-constrained users with short, on-demand sessions. It is comparable in product format (short audio sessions, freemium) and overlap in mind-body / stress-reduction use cases served to Mindy's audience.
• Headspace: Headspace is a leading meditation and mental wellness app with both B2C and a strong B2B motion (Headspace for Work, Ginger integration). Like Mindy, it sells expert-led content and corporate wellness subscriptions, and is the most likely substitute for both Polish consumers and HR buyers.
• Calm: Calm is the global category leader in meditation and mindfulness subscription apps, offering guided meditations, sleep stories, and masterclasses. It directly competes with Mindy for the same consumer mental wellness use case via a freemium app subscription model; Mindy differentiates on Polish-language content and an emerging B2B motion.

Emerging players

• Oak Meditation: Oak is a small, design-forward meditation and breathing app focused on simplicity and short sessions. Comparable as a more focused, smaller-scale meditation app competing in Mindy's category, with limited Polish-language presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLZPsT3Jgbt9vZb7sYsJunQ
• Facebookfacebook.com/MindyApplication
• LinkedInlinkedin.com/company/activyapp
• Instagraminstagram.com/mindy_health

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindy