Jump Suit Group

What Jump Suit Group does

Jump Suit Group is a US-based, privately held software provider founded around 2015 and headquartered in Maynard, Massachusetts, that sells an integrated AI-powered tech stack to independent insurance agencies. The company's flagship Kangaroo platform bundles website hosting, an insurance-native CRM (Kangaroo CRM), intake forms that map directly to carrier applications and Agency Management Systems (JSG RooForms), an AI website chatbot, an AI Receptionist voice agent, automated Google review workflows (Kangaroo Reviews), email/SMS marketing, fully managed SEO/GEO lead generation, social media management, and unified reporting (Kangaroo Reporting) into a single ecosystem. The platform's core technical differentiator is its proprietary document-mapping layer that eliminates manual data entry between web intake, carrier PDFs, and AMS systems such as Hawksoft, AMS360, Applied Epic, EZLynx, QQ Catalyst, Vertafore Sagitta, NowCerts, and Newton by Agency Matrix.

Jump Suit Group sells through a sales-led motion anchored by a self-serve Tech Stack Calculator that lets prospects quantify savings from replacing 6+ vendors with a single subscription. Pricing is structured in three monthly subscription tiers — AI Techstack Foundation (starting at $250/mo), AI Takeover (the most popular bundle), and AI Powerhouse — billed month-to-month with no onboarding fees and no long-term contracts. The target customer segment is exclusively independent insurance agencies operating on major AMS platforms across the United States, with mid-market case studies cited (e.g., Garrity Insurance, HPM Insurance, Monroe Systems, North Shore Agency Group, Coastal Commercial Insurance) reporting outcomes such as +312% organic traffic, 8x inbound quote requests, and 100% elimination of manual data entry.

The company is led by co-founder Connor MacNeil (also credited as the mastermind behind Kangaroo CRM) and co-founder and managing partner Scott Smith, with a third co-founder identified in source materials. Jump Suit Group has not disclosed any external funding rounds and operates as a bootstrapped private company with 11–50 employees. Recent strategic activity has centered on product velocity — releasing the Kangaroo CRM AI Chatbot and AI Receptionist in May 2026 and a substantially improved Kangaroo platform in June 2026 — alongside deepening partnerships with carriers and agency networks including Utica National, Renaissance, Heffernan, Trusted Choice, American Agents Alliance, ARM, and the North American Insurance Alliance.

Name

Jump Suit Group

Legal name

Jump Suit Group

Website

https://jumpsuitgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Jump Suit Group is a US-based, bootstrapped SaaS company that sells an integrated AI-powered tech stack — including its Kangaroo CRM, intake forms, chatbot, AI voice receptionist, and managed SEO/GEO — to independent insurance agencies nationwide, consolidating 6+ vendors into a single subscription.

Ownership category

akta.pro rank

Product category

Insurance Agency Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Insurance marketing software
• Insurance agency CRM
• Insurance tech stack
• Agency lead generation
• Insurance AI platform

Headquarters

HQ city

Maynard

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Bundled monthly subscription programs starting at $250/mo that replace 6+ vendors. Three tiers: AI Techstack Foundation, AI Takeover, and AI Powerhouse. All plans billed monthly with no long-term contracts and no onboarding fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jump Suit Group provides an AI-powered, integrated technology stack built specifically for independent insurance agencies. The platform combines agency websites, CRM, digital forms, marketing automation, review/reputation management, and lead generation into one unified offering. Its purpose is to give independent insurance agents a single vendor replacing multiple disconnected tools.

Product overview

Jump Suit Group offers a unified AI-powered tech stack platform for independent insurance agencies, consolidating website, CRM, AMS integration, intake forms, chatbots, SEO/GEO lead generation, social media, reviews, email/SMS marketing, AI receptionist, and reporting into one ecosystem. The core platform consists of JSG AI-Powered Websites (fully managed, AI-powered sites integrated with AMS), Kangaroo CRM (insurance-native CRM with policy lifecycle automation), and JSG RooForms (intake forms mapped to carrier applications). Key modules include Kangaroo CRM AI Chatbot (24/7 website chatbot), JSG AI Website Chatbot (Silver/Gold tiers), JSG AI Receptionist (voice agent), JSG Kangaroo Reviews (automated review requests), JSG Kangaroo Reporting (unified analytics), and JSG Fully Managed SEO/GEO Lead Generation. Three pricing tiers are offered: AI Techstack Foundation ($250/mo+), AI Takeover (mid-tier), and AI Powerhouse (full platform).

Differentiator

Problem solved

Functional benefit

Brands

• Kangaroo CRM: Insurance-native CRM that automates the entire policy lifecycle and integrates with Hawksoft.
• Kangaroo Reviews
• Kangaroo Reporting
• JSG RooForms

Products and services

• JSG AI-Powered Websites
• Kangaroo CRM
• JSG RooForms
• SEO/GEO Lead Generation
• Social Media Marketing
• AI Receptionist
• Kangaroo Reviews
• Email and SMS Marketing

Quantifiable outcome

• +312% organic traffic increase
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• HawksoftcoreTechnology or IntegrationDeep integration partnership. Kangaroo CRM integrates with Hawksoft AMS to automate policy lifecycle, push form submissions to producer queues, and eliminate manual data entry. Hawksoft is the most frequently mentioned AMS integration on the site.
• AMS360coreTechnology or IntegrationDeep integration partnership. Kangaroo platform integrates with AMS360 Agency Management System for seamless data flow and workflow automation.
• MomentumcoreTechnology or IntegrationIntegration partnership with Momentum platform, one of the named industry partners in the Kangaroo ecosystem.
• Trusted ChoicecoreTechnology or IntegrationPartnership with Trusted Choice (First Choice), part of the CRC Group. Kangaroo integrates with their network for insurance agency workflows.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• ActiveCampaign: Email/CRM/marketing automation platform popular with SMBs. Competes with JSG's email/SMS, automation, and chatbot layers on the marketing stack without insurance-native depth.

Direct peers

• Canopy: Practice management and marketing platform purpose-built for insurance agencies, including CRM and client engagement workflows. Direct vertical competitor to Kangaroo CRM and JSG's lead-gen and intake modules.
• AgencyBloc: Insurance-agency-specific CRM, marketing automation, and engagement platform for independent agents. Closest analog to JSG on the CRM/marketing side for the same vertical customer base.
• NowCerts: Modern AMS/insurance agency management platform targeted at independent agencies — listed among JSG's supported AMS integrations but competes for the same agency tech-stack wallet.
• Agentero: Insurance agency platform focused on carrier integrations and digital workflows for independent agents. Highly comparable target customer and product wedge to JSG's AMS-integrated, AI-native stack.

Broad incumbents

• Hawksoft: AMS provider widely adopted by independent insurance agencies and JSG's most-mentioned integration partner. Competes indirectly as an end-to-end agency system and as a potential AI-roadmap competitor.
• Applied Systems: Provider of Applied Epic, the leading AMS used by mid-market and enterprise independent agencies. Sits behind JSG integrations but is a broad incumbent whose AI roadmap could subsume JSG's stack.
• Vertafore: Owns AMS360 and a broad portfolio of agency technology (Benefitfocus, Sagitta, etc.). Core JSG integration partner via AMS360, but also a multi-product incumbent whose bundling can erode JSG.
• Salesforce: Enterprise CRM, marketing automation, and AI platform (including insurance-cloud offerings). A horizon competitor for mid-market agencies that scale beyond JSG's vertical stack.
• HubSpot: Broad marketing automation, CRM, content, and chatbot platform commonly used by SMBs. Competes with JSG for agencies' overall marketing and CRM budget outside of insurance-native workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jumpsuitgroup
• Facebookfacebook.com/JumpSuitGroup
• LinkedInlinkedin.com/company/jump-suit-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jump Suit Group