Altamarea Group
Altamarea Group is a privately held Italian event planning and entertainment company based in Lodi that offers full-service weddings, corporate and public-administration events, live music, a bridal/groom atelier, and a performing-arts academy, serving individual consumers, corporate clients, and Italian municipalities.
- Company typePrivate
- Founded1996
- HeadquartersLodi, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Altamarea Group does
Altamarea Group is an Italian event planning and entertainment company headquartered in Lodi, Lombardy, operating a multi-brand portfolio that covers the full lifecycle of weddings, corporate events, children's parties, and public-administration events. The group is organized around core service lines: Altamarea Wedding (full-service wedding planning including venue, floral, photography, videography, attire coordination, and honeymoon planning), Altamarea Events (corporate, kids, and municipal events), and Altamarea Musica (live singers, instrumentalists, and DJs drawn from a 20+ artist in-house roster). Supporting sub-brands include Altamarea Atelier and Altamarea Man (physical retail showrooms in Lodi selling bridal gowns, groom suits, and accessories from collections such as Aveline, Daniela Di Marino, Mark Loren, Angela Bianca, Monica Loretti, Thomas Pina, Arax Gazzo, Emanuele Valenti, and Lebole, plus a handcrafted Papillon wooden bow-tie line), and Altamarea Academy (performing-arts courses in singing, theatre, and dance, plus a 32-hour in-person wedding planner certification program).
The business model is primarily professional-services based, with revenue generated from per-event fees across weddings, corporate, kids, and public-sector engagements, supplemented by retail product sales from the atelier/showroom and tuition from Academy courses. The go-to-market is sales-led and community-led: prospective customers request quotes via the website ("Richiedi un preventivo" form), while the group also drives top-of-funnel awareness through Facebook, Instagram, YouTube, content on altamareagroup.it, and the annual Lodi Wedding Ideas bridal fair it organizes. The technology stack is minimal — a Wix-hosted website, Iubenda cookie compliance, and standard social channels — with no proprietary platform, software product, mobile app, or API described in the source material.
Customer segmentation spans individual consumers (couples planning weddings, families booking kids parties), corporate clients (team building, company dinners, internal communications events), and Italian municipalities/public administrations (concerts, white nights, parades, theatrical programming). Distribution is direct-to-customer, delivered through in-person consultations, the Lodi showroom, the Academy venue, and event locations, with no third-party resellers or distributors. Altamarea also holds a public-facing digital link to Ai Fiori, a New York Times-starred Italian seafood restaurant in Manhattan, for which it engaged Influence Society in November 2025 on digital presence and SEO, suggesting an ancillary cross-Atlantic brand presence. The company is privately held, has no disclosed funding rounds, no reported acquisitions, and operates with a headcount in the 1–10 range.
Altamarea Group firmographics
Firmographics- Name
- Altamarea Group
- Legal name
- ALTAMAREA GROUP
- Website
- https://altamareagroup.it
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Altamarea Group is a privately held Italian event planning and entertainment company based in Lodi that offers full-service weddings, corporate and public-administration events, live music, a bridal/groom atelier, and a performing-arts academy, serving individual consumers, corporate clients, and Italian municipalities.
- Ownership category
- akta.pro rank
Altamarea Group industry classification
Industry- Product category
- Wedding & Event Planning Services
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)
- akta.pro secondary industries
- Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Ceremony Planning & Officiant Coordination (HSACABAL), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Wedding & Bridal Shows (MPAGAFAK)
Keywords
Where Altamarea Group is headquartered
LocationHeadquarters
- HQ city
- Lodi
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Altamarea Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Wedding Planning Services: Full-service wedding planning including ceremony design, venue selection, floral arrangements, bridal/groom attire, photography, videography, makeup, hair styling, honeymoon travel, and ceremony officiant services. Revenue is generated through professional service fees, likely project-based or per-event.
- Corporate & Private Event Services: Organizes corporate events, team building activities, kids parties, school projects, and performances for public administration clients. Services include catering coordination, themed entertainment, animation, and venue setup. Revenue is project-based per event.
- Music & Entertainment: Provides live musicians, DJs, singers, and performers for weddings and events. The company employs a roster of artists (Alberto, Cecilia, Monica, Samuel, Sveva, Beatrice, Gianluca, Elisa, Oriana, Davide, Claudia, Laura, Mirko, Peppe, Michela, Max, Silvana, Sebastiano, Alessandro, Rio) for ceremonies, receptions, and DJ sets. Revenue is generated through artist booking fees.
- Bridal & Groom Atelier (Retail): Operates a physical showroom (Altamarea Atelier / Altamarea Man) selling bridal gowns, groom suits, and accessories from branded collections (Aveline, Daniela Di Marino, Mark Loren, Angela Bianca, Monica Loretti for brides; Thomas Pina, Arax Gazzo, Emanuele Valenti, Lebole for grooms). Also offers handmade wooden bow ties (Papillon). Revenue from retail product sales.
- Academy Courses: Altamarea Academy offers courses in singing, theatre, and dance for children, teenagers, adults, and seniors. A dedicated wedding planner course (32 hours, in-person in Lodi) is offered. Revenue from course enrollment fees.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Altamarea Group product offering
Product offeringCore offering
Altamarea Group is an Italian event and entertainment company that designs and executes weddings, corporate events, kids parties, public administration events, and live music performances through a portfolio of sub-brands (Altamarea Wedding, Altamarea Events, Altamarea Music, Altamarea Atelier, Altamarea Academy, Altamarea Kids Party). It also retails bridal and groom fashion at its Lodi showroom and runs the Altamarea Academy, which delivers performing arts classes and a certified Wedding Planner course. Revenue is generated through customized event packages, retail fashion sales, and paid training courses.
Product overview
Altamarea Group is an Italian event planning and entertainment company based in Lodi offering a multi-brand portfolio of services. The core offering consists of Altamarea Wedding (full-service wedding planning with venue, photography, flowers, music, and attire coordination), Altamarea Events (corporate, kids, and public events), and Altamarea Music (live entertainment and DJ services). Supporting divisions include Altamarea Atelier (bridal and groom fashion boutique with designer collections), Altamarea Academy (singing, theater, and dance training), and specialized service modules for kids parties, corporate events, and public administration events. The company operates primarily in the Lombardy region of Italy, serving clients across wedding, corporate, and community event segments.
Differentiator
Problem solved
Functional benefit
Brands
- Altamarea Wedding: Comprehensive wedding planning services including venue selection, ceremony coordination, floral arrangements, photography, music, and honeymoon planning.
- Altamarea Atelier
- Altamarea Man
- Altamarea Academy
- Altamarea Eventi
- Altamarea Musica
- Papillon
Products and services
- Altamarea Wedding Full-service wedding planning service for couples, covering end-to-end coordination of the wedding day including venues, suppliers, and on-site management under the Altamarea brand.
- Altamarea Music Live music and DJ entertainment service for weddings, corporate events, and private parties, supplied by an in-house roster of professional musicians, singers, and DJs.
- Altamarea Atelier (Bridal and Groom Fashion) Physical retail atelier in Lodi selling bridal gowns, groom suits, and accessories, including exclusive designer collections and the proprietary handmade Papillon wooden bowtie line.
- Altamarea Academy Performing arts and wedding planner training school in Lodi offering courses in singing, theatre, dance, and a 32-hour certified Wedding Planner program for aspiring event professionals.
- Altamarea Kids Party Turnkey children's birthday party and family celebration service providing themed entertainment, music, and on-site coordination for parents.
- Altamarea Corporate Events B2B corporate event planning service for Italian SMBs and mid-market companies, covering team building, themed company parties, and corporate entertainment packages.
- Altamarea Public Administration Events B2G event organization and technical production service for municipalities and provinces in Italy, executed under public procurement contracts.
- Wedding Planner Certification Course
Companies that use Altamarea Group
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Altamarea Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Altamarea Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Influence SocietyminorAltamarea Group retained Influence Society to enhance the digital presence and SEO strategy for its restaurant Ai Fiori in Manhattan (a New York Times-starred Italian seafood restaurant also owned by the Altamarea Group). The collaboration aims to boost online visibility and align the restaurant's digital story with its refined dining experience. This is a marketing/digital strategy engagement rather than a core product partnership.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Altamarea Group competitors and assessment
Company assessmentDirect peers
- Atelier Emé: Italian bridal fashion atelier chain offering designer wedding gowns and accessories. Directly comparable to Altamarea Atelier's retail fashion division serving brides in Italy.
- Sposiweb: Leading Italian wedding directory and supplier marketplace operated by Zodiamedia. Adjacent competitor for bridal-fair traffic and supplier-vendor aggregation in Italy.
- Petit Pois Weddings: Italy-based full-service wedding planning agency. Closely comparable to Altamarea Wedding on service breadth and target market.
Others
- ProntoPro: Italian online marketplace for local professional services including event planners and entertainers. Indirectly competes for lead generation and vendor discovery.
Broad incumbents
- The Knot Worldwide (WeddingWire): Global wedding marketplace and planning platform parent of The Knot and WeddingWire. A much broader incumbent that aggregates demand at scale against local Italian planners.
- Pronovias: Global bridal fashion retailer with a strong Italian presence. A broader incumbent in bridal gowns and accessories, overlapping with Altamarea Atelier's retail offering.
Regional players
- Roncaglia Eventi: Italy-based corporate and private event planning agency. Comparable to Altamarea Events division serving corporate events and ceremonies across Italy.
- Italian Atelier Bridal Chains (e.g., Rebecca Sposa): Multi-store Italian bridal retailers offering designer gowns and groom attire. Overlap with Altamarea Atelier's bridal/groom boutique segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Altamarea Group social profiles
Digital presenceAltamarea Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Altamarea Group leadership team
Management profileNumber of profiles
Altamarea Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Altamarea Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Altamarea Group
What does Altamarea Group do?
Altamarea Group is an Italian event and entertainment company that designs and executes weddings, corporate events, kids parties, public administration events, and live music performances through a portfolio of sub-brands (Altamarea Wedding, Altamarea Events, Altamarea Music, Altamarea Atelier, Altamarea Academy, Altamarea Kids Party). It also retails bridal and groom fashion at its Lodi showroom and runs the Altamarea Academy, which delivers performing arts classes and a certified Wedding Planner course. Revenue is generated through customized event packages, retail fashion sales, and paid training courses.
Is Altamarea Group a public or private company?
Altamarea Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Altamarea Group founded?
Altamarea Group was founded in 1996. It employs 1 to 10 people.
Where is Altamarea Group based?
Altamarea Group is headquartered in Lodi, Italy, in the Europe region.
How does Altamarea Group make money?
Five revenue lines are on record. Wedding Planning Services are the primary driver. The others are corporate & Private Event Services, music & Entertainment, bridal & Groom Atelier (Retail) and academy Courses.
Who are Altamarea Group's main competitors?
Direct peers on record are Atelier Emé, Sposiweb and Petit Pois Weddings. ProntoPro is listed as an others. Broad incumbents are The Knot Worldwide (WeddingWire) and Pronovias. Regional players are Roncaglia Eventi and Italian Atelier Bridal Chains (e.g., Rebecca Sposa).
Does Altamarea Group have an API?
No public API is recorded for Altamarea Group.
What industry is Altamarea Group in?
Altamarea Group's product category is Wedding & Event Planning Services. Its primary akta.pro industry code is HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music), with a secondary code of HSACABAM, Reception Planning & Guest Experience (Seating, Favors, Hospitality). Its NAICS code is 711 and its SIC code is 7900.