What Biowash does

Biowash Comercio de Imp e Exp Ltda is a privately held Brazilian limited liability company headquartered in Jarinu, São Paulo, that develops and sells a vertically branded portfolio of natural, plant-based cleaning and personal care products. Founded in 1990, the company markets formulations built on 100% vegetable-origin ingredients (Aloe Vera, essential oils, sodium ricinoleate from castor oil, alkylpolyglucoside surfactants, d-limonene orange terpene, potassium soap) that are free from petrochemicals, chlorine, phosphates, and optical brighteners, and are verified for biodegradability. Its product taxonomy spans four categories — Cozinha (dish soaps, dishwasher powder, degreasers), Lavanderia (laundry detergents, stain remover powder), Limpeza Geral (multi-surface, floor, bathroom, glass cleaners), and Higiene Pessoal (liquid soaps, shampoo, conditioner) — sold in sizes ranging from 300ml to 5L, including concentrated dilutable formats and refill options.

The commercial model is direct-to-consumer e-commerce via biowash.com.br, built on the Tray storefront (Locaweb group) with Yapay payment processing that supports PIX, credit card (up to 6x interest-free), and bank transfer. Orders ship nationally through Correios, with free shipping triggered above R$99. Pricing is per-unit, with PIX-based discounts typically at 5-10% off list. The company targets health-conscious and environmentally aware Brazilian consumers, including parents of infants and sustainability-focused buyers, with packaged concerns about petrochemical exposure, skin irritation, and plastic waste. Differentiation rests on a heavy certification stack — IBD Natural Ingredients, B Corp, SVB Vegan, Eureciclo (100% plastic offset), and hypoallergenic — and a brand promise ('Diferente por Natureza') reinforced through Instagram and email marketing. The company is founder/owner-operated under CEO Becky Weltzien, with no disclosed institutional investors, funding rounds, or wholesale distribution; it is a deliberately small-scale, brand-and-certification-led D2C operator.

Name

Biowash

Legal name

Biowash Comercio de Imp e Exp Ltda

Website

https://biowash.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Biowash is a privately held Brazilian D2C brand founded in 1990 that formulates and sells natural, plant-based, biodegradable household cleaning and personal care products (dish soap, laundry, degreaser, multi-surface, shampoo) through its own e-commerce storefront biowash.com.br, targeting health- and sustainability-conscious Brazilian consumers with a heavy third-party certification stack.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Eco All-Purpose Cleaners (CRAJAMAM)

akta.pro secondary industries

Eco-Friendly Dishwashing (Liquids, Pods, Powders) (CRAJAOAB), Automatic Dishwasher Detergents (Tablets, Pods, Powders, Gels) (CRAJABAA), Eco-Friendly Bathroom & Toilet Cleaners (CRAJAOAE), Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL)

Keywords

• Biodegradable cleaning products
• Plant-based detergents
• Natural antiseptics
• Eco-certified household cleaners
• Vegan cleaning supplies

Headquarters

HQ city

Jarinu

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: Biowash generates revenue through direct-to-consumer online sales via its Brazilian e-commerce platform biowash.com.br. Products are sold in various sizes with refill options. The company offers free shipping on orders above R$99 and accepts multiple payment methods including credit cards (up to 6x interest-free), PIX, and bank transfer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Biowash manufactures and sells plant-based, biodegradable household cleaning products and natural antiseptics, including multi-surface cleaners, laundry detergents, dishwashing liquids, floor cleaners, and antiseptic soaps. The formulations use plant-derived ingredients such as orange terpene and are sold under the Biowash brand via direct e-commerce and physical retail in Brazil.

Product overview

Biowash is a Brazilian natural and biodegradable cleaning products company offering a comprehensive portfolio organized into four main categories: Cozinha (Kitchen - dish soaps, degreasers), Lavanderia (Laundry - detergents, stain removers), Limpeza Geral (General Cleaning - multi-surface cleaners, floor cleaners, bathroom cleaners, glass cleaners), and Higiene Pessoal (Personal Care - liquid soaps, shampoo, conditioner). Products are characterized by 100% plant-based formulations free from petrochemicals, certified by IBD, and marked with SVB vegan certification. Packaging formats range from 300ml travel sizes to 5L economy sizes, with concentrated refill options. The company participates in the Eu Reciclo program, offsetting 100% of plastic waste generated.

Differentiator

Problem solved

Functional benefit

Products and services

• Biowash Multi-Surface Cleaner A plant-based, biodegradable multi-surface cleaning liquid formulated for everyday household surfaces, positioned for environmentally conscious Brazilian consumers seeking natural alternatives to conventional chemical cleaners.
• Biowash Laundry Detergent A plant-derived, biodegradable laundry detergent sold under the Biowash brand, marketed for use on baby clothing and general household laundry by Brazilian consumers seeking natural detergent alternatives.
• Biowash Dishwashing Liquid A biodegradable dishwashing liquid from Biowash, formulated with plant-derived surfactants for manual dishwashing by Brazilian households.
• Biowash Floor Cleaner A natural, plant-based floor cleaning product from Biowash designed for routine household floor maintenance, targeted at consumers preferring biodegradable cleaning agents.
• Biowash Natural Antiseptic Soap A natural antiseptic soap product from Biowash formulated with plant-derived active ingredients for personal cleansing and hygiene use by Brazilian consumers.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Tray E-commercecoreTechnology or IntegrationBiowash uses the Tray E-commerce platform to power its online store at biowash.com.br. Tray is a unit of business belonging to the Locaweb group.
• YapaycoreTechnology or IntegrationYapay serves as the payment intermediary for Biowash's e-commerce transactions, processing credit card, PIX, and other payment methods. Yapay is also a unit of business belonging to the Locaweb group.
• LocawebcoreTechnology or IntegrationLocaweb group provides the underlying e-commerce infrastructure through its Tray and Yapay subsidiaries, which power Biowash's online store and payment processing.
• Eu ReciclocoreStrategic or Co-development PartnerEu Reciclo is a Brazilian plastic offset program. Biowash participates by paying to offset 100% of the plastic generated from their packaging, with cooperatives removing equivalent plastic from the environment for recycling.
• Instituto Biodinâmico (IBD)coreStrategic or Co-development PartnerIBD certifies that Biowash's ingredients do not contain GMOs, petrochemicals, or animal-derived components, and attests to the biodegradability of inputs used in formulations.
• CorreiosminorChannel Partner/ Reseller/ DistributorBrazilian postal service used by Biowash for nationwide delivery of products. Customers receive tracking codes for order shipment monitoring.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ypê: Brazilian household cleaning leader (dish, laundry, multi-purpose) with growing natural/biodegradable sub-lines. Comparable in product categories and Brazilian market positioning; differs by virtue of being a large conventional incumbent with mass-market distribution.
• The Clorox Company: Global CPG with Green Works and other plant-based cleaning lines. Comparable in launching natural/eco sub-brands as a defensive play; differs as a broad incumbent with multi-category conventional portfolio.
• Unilever: Global CPG with major Brazilian cleaning presence (OMO, Cif, Sunlit) and the Seventh Generation brand. Comparable as a large-scale competitor entering eco-cleaning in Brazil; differs in scale, channel breadth, and conventional brand focus.
• SC Johnson: Global CPG conglomerate with leading cleaning brands plus Mrs. Meyer's, Ecover and Method. Comparable in household cleaning footprint and overlapping eco sub-brand portfolio; differs as a broad incumbent with non-eco as well as eco offerings.

Direct peers

• Attitude: Canadian EWG-verified brand of plant-based household cleaners and personal care. Direct comparable in natural/hypoallergenic positioning, multi-category product platform, and DTC-led distribution.
• Simple Green: US-based eco-conscious cleaning brand spanning household and industrial degreasers. Comparable in the use of bio-based actives (incl. citrus-derived d-limonene) and multi-surface cleaning portfolio.
• Seventh Generation: US-based plant-based cleaning and personal care brand owned by Unilever. Direct comparable in product philosophy (plant-based, certified, ESG-led) and DTC retail mix; differs in geography and scale.
• Earth Friendly Products (ECOS): US-based maker of plant-based, biodegradable household cleaners and personal care. Direct comparable in IBD-style natural ingredient certification, multi-category coverage, and refill/concentrate product architecture.
• Method Products: Global eco-friendly cleaning and personal care brand (now part of SC Johnson's Ecover/MG portfolio). Direct comparable in plant-based formulations, designer-packaging positioning, and household cleaning product breadth.
• Ecover: Belgian pioneer in plant-based, biodegradable cleaning (now part of SC Johnson's MG portfolio). Direct comparable in eco-certifications, refill/dilution architecture, and natural surfactant formulation platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/biowashnatural
• Xx.com/Biowashnatural
• Facebookfacebook.com/biowashoficial
• LinkedInlinkedin.com/company/biowash-oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biowash