Shine Networks

What Shine Networks does

Shine Networks Ltd is a UK-based, privately held telecommunications agency founded in 2015 and headquartered in Havant, Hampshire. The company sells and supports ShineCloud, a cloud-hosted VoIP telephone system delivered over broadband and SIP infrastructure, aimed at UK small and mid-sized businesses across verticals such as pharmacy, estate agency, auctioneering, manufacturing, retail, and professional services. Since 2015 it has held an exclusive position as the only approved pure telecoms supplier for the National Pharmacy Association (NPA), giving it a flagship vertical anchor.

The platform is built as a core telephony engine with modular add-ons: ShineCloud Communicator (desktop soft client with voice, video, chat, fax, file-sharing, and CRM/Outlook integration including HubSpot), ShineCloud Mobile (iOS/Android UC app with GSM/WiFi handover), ShineCloud Meetings (video/audio conferencing positioned against Zoom and Webex), ShineCloud Contact Centre (dialler, ACD, skills-based routing, campaign management, queue callback), and ShineCloud Call2Teams (a Microsoft Teams telephony add-on for Office 365). The portfolio is complemented by Yealink hardware (T/W/CP series handsets, DECT, headsets), business mobile tariffs via O2 and Vodafone, multi-carrier broadband (Openreach, BT, TalkTalk, CityFibre, CommFibre, Glide, GNetwork), WiFi with voice-aware traffic scheduling, CCTV, and structured cabling services. Underlying carrier infrastructure supporting ShineCloud reports 2M+ configured connections and 5M+ calls per day.

The business model is subscription-led recurring revenue for hosted telephony (extra seats from £9.95/month +VAT, contract terms 12–84 months with 36-month prevalence), augmented by mobile airtime, broadband, WiFi, CCTV, cabling, and hardware sales. Go-to-market is direct sales-led: a UK-based team of Business Development Managers and Executives, telemarketing, and dedicated account managers, with no channel partners or resellers. The company deliberately avoids long-term finance contracts and emphasises transparency, UK-based certified engineering (all field and technical staff are Yealink CIPPE-certified), proactive quarterly courtesy calls, and free remote changes as differentiators against larger UCaaS and carrier competitors. Revenue, headcount, and financial performance are not publicly disclosed.

Name

Shine Networks

Legal name

Shine Networks Ltd

Website

https://shinenetworks.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Shine Networks is a UK-based, privately held telecommunications agency founded in 2015, selling and supporting its ShineCloud cloud-hosted VoIP platform to small and mid-sized businesses across pharmacy, estate agency, retail, and other SMB verticals.

Ownership category

akta.pro rank

Product category

Cloud Telephony / Hosted VoIP

NAICS

Agents for Wireless Telecommunications Services (517122)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI)

Keywords

• Cloud telephony services
• VoIP telephone systems
• Business broadband connectivity
• Unified communications solutions
• Business mobile services

Headquarters

HQ city

Havant

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. ShineCloud Hosted Telephony Subscription: Monthly subscription model for cloud-hosted VoIP telephone services. Extra seats/additions available from £9.95pm +VAT. Includes 400+ inclusive standard features. Unlimited free calls to UK local and national numbers (01, 02, 03, 07 prefixes) included.
2. Business Mobile Services: SIM only tariffs on O2 and Vodafone networks. Revenue from mobile airtime solutions with competitive pricing and international passes.
3. Broadband & Internet Connectivity: Business grade broadband services including Leased Lines, EFM, Fibre (FTTP/FTTC), SoGEA, ADSL, Annex M, and LLU. Voice traffic prioritisation for VoIP environments.
4. WiFi Solutions: Next generation WiFi (WLAN) solutions using IEEE 802.11 standards, Voice Aware Traffic Scheduling (VaTS) for HD Voice optimisation.
5. CCTV Security Systems: Commercial CCTV camera systems with remote viewing capabilities, 24/7 monitoring, ranging from small security systems to large fully integrated setups.
6. Structured Cabling Services: Managed service for structured/network cabling including consultation, design, installation, testing and handover of data cable networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Shine Networks sells and supports ShineCloud, a cloud-hosted VoIP telephone system delivered over broadband connections for UK businesses, together with complementary business broadband, WiFi, business mobiles (on O2 and Vodafone), structured cabling, CCTV, and Yealink handsets/headsets. Offerings are sold on monthly subscriptions or quote-based pricing without long-term finance contracts, and service includes UK-based Yealink CIPPE-certified engineers from the Havant head office.

Product overview

Shine Networks offers ShineCloud, a cloud-hosted VoIP telephone system built as a platform-plus-modules architecture. The core ShineCloud platform provides the underlying telephony infrastructure with hundreds of standard features. Supporting modules include ShineCloud Communicator (desktop application with CRM/Outlook integration), ShineCloud Mobile (iOS/Android app), ShineCloud Meetings (video conferencing), ShineCloud Contact Centre (advanced call center features), and Call2Teams (Microsoft Teams integration). The portfolio is complemented by Yealink hardware including IP phones (T3/T4/T5 series), DECT cordless phones (W series), conference phones (CP series), and headsets, as well as connectivity services (broadband, WiFi, mobile), security (CCTV), and infrastructure (cabling).

Differentiator

Problem solved

Functional benefit

Brands

• SC Mobile: Mobile Unified Communications app integrated into the ShineCloud hosted system, compatible with Google Android and Apple iOS, providing call control, presence, and messaging features.
• SC Communicator
• ShineCloud Contact Centre
• ShineCloud Meetings
• ShineCloud Call2Teams

Products and services

• ShineCloud Cloud-hosted VoIP telephone system delivered over broadband for UK businesses, providing 400+ inclusive standard features such as Auto Attendant, call queuing, call recording, voicemail, and mobile apps; scalable from one to thousands of extensions with extra seats from £9.95 +VAT per month and unlimited UK calls to 01/02/03/07 numbers included.
• ShineCloud Communicator Desktop integration add-on combining voice/video calls, multi-party conferencing, instant messaging/chat, faxing, file sharing, HubSpot CRM integration, Outlook calendar integration and presence dashboard for staff.
• ShineCloud Mobile Mobile Unified Communications app for Android and iOS providing full desk-phone functionality on smartphones, including GSM/WiFi switching, call recording, voicemail, conferencing, presence and BYOD support.
• ShineCloud Contact Centre Contact centre add-on with Dialler Interface for automated outbound calling, Automatic Call Distribution (ACD), Skills-Based Routing, campaign management, real-time statistics, queue monitoring, and queue/outbound callback.
• ShineCloud Meetings Optional SC Communicator module providing video conferencing in grid and speaker view, audio conferencing, screen sharing, remote control, group chat, meeting scheduling, recurring meetings and calendar integration.
• ShineCloud Call2Teams Microsoft Teams integration add-on to Office 365 that connects Teams to ShineCloud, enabling users to make and receive calls directly within Teams on any device while retaining all ShineCloud telephone features.
• Broadband & Internet Business-grade connectivity services including Leased Lines, EFM, Fibre (FTTP/FTTC), Annex M, LLU, ADSL and SoGEA, with voice traffic prioritisation for VoIP environments.
• WiFi Next-generation WiFi (WLAN) solutions using IEEE 802.11 standards with Voice Aware Traffic Scheduling (VaTS) to optimise HD voice and VoIP mobile applications.
• Business Mobiles Business mobile services providing SIM only tariffs on the O2 and Vodafone networks with competitive pricing, international passes and entertainment subscriptions.
• CCTV Commercial CCTV camera systems and security solutions with remote viewing capabilities across multiple devices and 24/7 monitoring, ranging from small security systems to large fully integrated setups.
• Cabling Managed structured/network cabling service including consultation, design, installation, testing and handover of data cable networks, patch cabinets, containment, trunking and patch panels.
• Conferencing Video conferencing solutions supplied by Yealink, including MVC II series bundles for Microsoft Teams Rooms and VC Teams Edition for smaller meeting spaces.

Quantifiable outcome

• Cost savings of many thousands over agreement term in high percentage of cases
• +4 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• National Pharmacy Association (NPA)flagshipStrategic or Co-development Partner · 1 January 2015Only approved pure telecoms supplier for the NPA since company formation in 2015. Provides bespoke approved discounted packages ready to go for NPA member pharmacies.
• YealinkcoreTechnology or IntegrationApproved industry leading supplier of IP phones, DECT cordless phones, conference phones, headsets (WH/WU range), and accessories (EXP modules). All Shine field and technical support engineers hold official Yealink Certified IP Phone Engineer (CIPPE) status.
• MicrosoftcoreTechnology or IntegrationIntegration via ShineCloud Call2Teams - a simple add-on to Office 365 connecting Microsoft Teams to ShineCloud. Yealink devices certified for Microsoft Teams compatibility. Yealink MVC II series bundles for Microsoft Teams Rooms (MTR).
• O2coreChannel Partner/ Reseller/ DistributorMobile network operator partner providing SIM only tariffs for business mobiles. O2 awarded 'Best Network for Coverage' by uSwitch (2018).
• VodafonecoreChannel Partner/ Reseller/ DistributorMobile network operator partner providing SIM only tariffs for business mobiles with specialist packages including entertainment subscriptions.
• OpenreachcoreTechnology or IntegrationNetwork carrier providing PSTN, WLR3, ISDN2, ISDN30, SMPF, Narrowband Line Share products. BT is phasing out analogue and ISDN networks with final switch-off December 2025.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• RingCentral: Global cloud UCaaS platform offering cloud PBX, contact centre, video, and integrations (including Microsoft Teams). Comparable core product to ShineCloud with much greater scale and brand recognition in the SMB cloud telephony category.
• 8x8: Global cloud UCaaS and contact-centre-as-a-service provider serving SMB through enterprise. Comparable core functionality to ShineCloud (cloud PBX, mobile, meetings, contact centre) at significantly larger scale.
• Gamma Communications: Leading UK-based provider of cloud communications, SIP trunking, and hosted telephony to SMBs and enterprises via a partner channel. Directly comparable to Shine Networks in target customer profile (UK SMB) and core product (hosted VoIP), but with materially larger scale and partner-led GTM.
• NFON: European cloud PBX provider (Germany-headquartered) with UK presence, focused on SMB and mid-market cloud telephony. Direct peer on cloud PBX, modules (contact centre, integrations), and SMB/mid-market GTM.
• Vonage (Ericsson): Cloud communications platform providing hosted VoIP, UCaaS, and CPaaS APIs. Direct peer on cloud telephony functionality; now part of Ericsson with broader enterprise/government reach than Shine.
• VoIPfone: UK SMB-focused VoIP and cloud telephony provider with a similar feature breadth (hosted PBX, broadband, mobile). Closest head-to-head competitor to Shine on customer segment, product scope, and pricing transparency positioning.

Broad incumbents

• Daisy Communications: Large UK managed services provider offering cloud telephony alongside connectivity, mobile, and IT services. Overlaps with Shine on cloud telephony and broadband but operates a much broader portfolio targeting both SMB and enterprise.
• BT (Cloud Voice / Business): UK incumbent operator whose Openreach division is driving the ISDN/PSTN switch-off. BT Cloud Voice competes head-on with ShineCloud, leveraging incumbent carrier relationships and scale; simultaneously a wholesale supplier to Shine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shine-networks-ltd
• Xx.com/shinenetworks
• Facebookfacebook.com/shinenetworks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine Networks