Giorgini Dr. Martino

What Giorgini Dr. Martino does

Giorgini Dr. Martino (operating company Ser-Vis srl) is an Italian phytotherapy and natural-products company founded in 1977 by biologist Dott. Martino Giorgini in Marradi (Tuscan Apennines). Its core capability is a proprietary vacuum-and-room-temperature extraction method ("Metodo Estrattivo Sottovuoto") invented in 1985 to preserve the complete phytocomplex of plants, used in conjunction with a proprietary purified alcohol (Alcoolvis®) also developed in-house. The catalog exceeds 1,000 SKUs across integrated supplements (Linea Oro, Estratti Integrali liquid E.I.L. and dry E.I.S., Gemmo 10+, Lineamix, Quintessenze, Estratti Titolati, Olimentovis, Slimming Line, Trico Line), cosmetics, 100% natural essential oils, alcohol-free Archeopatici beverages, stick incenses, and Alcoolvis®-based liqueurs.

The company sells through three motions: (a) a B2B reseller network reaching 5,427 points of sale in Italy (herbological stores, pharmacies and parapharmacies) supported by a dedicated consultant phone line; (b) direct-to-consumer e-commerce on drgiorgini.it with shipment across Italy including islands; and (c) brand-building via sports sponsorship (Bologna FC 1909, 2024/2025 Serie A season) and content marketing (YouTube, Facebook, Instagram, blog, MailChimp newsletter). Pricing is unit-based (roughly €18–€65 per SKU, no observed subscription), and revenue is generated through one-time product sales across supplements, cosmetics, essential oils and liqueurs.

The company is privately held by its founder, has 51–100 employees, operates from a production facility in Marradi and a commercial headquarters in Bologna (since 1994), and obtained dual FSSC 22000 and ISO 22000 food-safety certifications in 2024. It operates primarily in Italy with stated exposure across the broader European market, and has no external funding rounds, M&A activity, or disclosed revenue.

Name

Giorgini Dr. Martino

Legal name

Ser-Vis srl

Website

https://drgiorgini.it

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Giorgini Dr. Martino (Ser-Vis srl) is an Italian natural-products company founded in 1977 that makes over 1,000 botanical dietary supplements, cosmetics and essential oils using a proprietary vacuum extraction method, selling via 5,427 Italian retail points and its own e-commerce platform.

Ownership category

akta.pro rank

Product category

Herbal Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Extracts, Oleoresins & Essential Oils (Spice Extracts for Flavoring) (AFAJANAJ)

Keywords

• Herbal dietary supplements
• Natural cosmetics
• Essential oils
• Phytotherapy products
• Integral plant extracts

Headquarters

HQ city

Marradi

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Dietary Supplements Sales: Sale of natural dietary supplements including integral extracts, gemmoderivates, titrated herbal extracts, and specialized formulations. Products sold in various formats (liquids, tablets, powders, granules) targeting various physiological areas.
2. Cosmetics Sales: Sale of natural cosmetics for face, body, and hair formulated with first-quality ingredients, without parabens, synthetic colorants, or artificial fragrances. Products include creams, lotions, oils, and deodorants.
3. Essential Oils Sales: Sale of 100% natural essential oils produced by steam distillation or cold pressing of citrus peels.
4. Liquors and Beverages: Sale of liqueurs made with Alcoolvis® and alcohol-free beverages (Archeopatici) produced with radionic method.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Giorgini Dr. Martino (Vis Medicatrix Naturae), operated by Ser-Vis srl, is an Italian phytotherapy company founded in 1977 that manufactures and sells natural dietary supplements, cosmetics, essential oils, liqueurs, and related wellness products. The portfolio spans more than 1,000 products organized across supplement lines (Linea Oro, Estratti Integrali, Gemmo 10+, Lineamix, Quintessenze, Olimentovis, etc.), cosmetics for face/body/hair, essential oils, alcohol-free beverages, incenses, and liqueurs. Products are produced at the company's Marradi facility using a proprietary vacuum and low-temperature extraction method that preserves the complete phytocomplex of plants.

Product overview

Giorgini Dr. Martino (Vis Medicatrix Naturae) is an Italian phytotherapy company founded in 1977 by Dr. Martino Giorgini, specializing in natural dietary supplements, cosmetics, and essential oils. The product portfolio is organized into three main categories: (1) Integratori including Linea Oro (premium complex formulas), Estratti Integrali (integral plant extracts preserving the complete phytocomplex via vacuum extraction), Gemmo 10+ (concentrated gemmotherapy), Lineamix (gemmoderivatives with integral extracts), Quintessenze (essential oil sprays), Estratti Titolati (high-titration extracts), Olimentovis (oligominerals), Slimming Line, and Trico Line; (2) Cosmetica covering face/body creams, oils, bath products, deodorants, sunscreens, and hair care; (3) Oli essenziali naturali including food supplements and natural flavors. Additional products include Archeopatici beverages, stick incenses in 18 fragrances, and liqueurs. The company distributes through over 5,400 points of sale in Italy including pharmacies, herbal shops, and parapharmacies.

Differentiator

Problem solved

Functional benefit

Products and services

• Linea Oro

Quantifiable outcome

• 1000+ products created
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bologna FC 1909coreGTM or Marketing Partner · 1 January 2024Sports sponsorship partnership for Serie A 2024/2025 season. Logo visibility on leadwall at Stadio Renato Dall'Ara during all home matches. Partnership celebrates the club's Champions League qualification and strengthens local ties with Bologna where commercial offices are located. Aligns brand with sports wellness values and city community.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Weleda: Swiss-headquartered natural cosmetics and anthroposophic medicine company with a much larger international footprint. Overlaps with Giorgini on natural cosmetics, essential oils, and plant-based supplements, and represents the broad incumbent benchmark for category standards and global reach.
• Solgar: Long-established global vitamin and supplement brand distributed widely in Italian pharmacies and parapharmacies. Competes for the same shelf space and end consumer in the supplement category, representing a scaled incumbent benchmark.
• L'Erbolario: Established Italian natural cosmetics and herbal personal care brand with a much larger retail and international presence. Comparable on the cosmetics and essential oils side of Giorgini's portfolio, and a benchmark for premium natural positioning in Italian pharmacy and herbal channels.

Direct peers

• Erba Vita: Italian herbal supplement company with a multi-decade history, distributing through pharmacies and erboristerie. Directly comparable in product mix (plant extracts, gemmoderivates, supplements) and Italian retail-channel go-to-market.
• Dr. Taffi: Italian natural cosmetics and herbal product maker, with a 'dottore' founder brand and pharmacy/herbalist distribution similar to Giorgini. Most directly comparable in brand archetype, Italian scale, and cosmetics-plus-supplement mix.
• Specchiasol: Italian herbal supplement and natural cosmetics manufacturer with deep roots in the pharmacy and erboristeria channel. Comparable in catalog breadth, target customer (herb/pharmacy retailers), and Italian SME scale, with a similarly long operating history.
• ESI srl: Italian supplement and natural cosmetics brand selling through pharmacies, parapharmacies, and herbalists across Italy and Europe. Overlaps directly with Giorgini's supplement, gemmoderivative, and essential oil lines, and is a relevant benchmark for channel and SKU strategy.
• Named (NamedSport): Italian supplement company operating in natural health and sports nutrition through pharmacy and specialty retail. Comparable in catalog structure and Italian retail distribution, with a more sports-leaning positioning.
• Aboca: Italy's largest vertically integrated phytotherapy and natural health company, producing herbal supplements, medical devices, and cosmetics. Direct competitor in the same erboristeria and pharmacy channels with a similarly broad phytotherapy-led catalog and proprietary cultivation/processing claims.

Regional players

• Santiveri: Spanish natural and dietetic products company with a similar heritage (founded in 1885) and comparable product mix in herbal supplements and natural foods. Useful as a regional-peer reference for expansion strategy into Southern Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/GiorginiDrMartino
• Facebookfacebook.com/drgiorgini
• Instagraminstagram.com/giorginidrmartino
• Xx.com/DrGiorgini
• LinkedInlinkedin.com/company/giorgini-dr.-martino-integratori-alimentari

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giorgini Dr. Martino