3DAR
3DAR is an Argentina-based animation and immersive content studio, founded in 2004, producing VR, AR, mixed reality experiences, 3D animation, and VFX for global entertainment studios, technology platforms, and brands, with proprietary IP including the Eggscape mixed reality game.
- Company typePrivate
- Founded2004
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 3DAR does
3DAR is an Argentina-based animation and immersive content studio founded in 2004 that produces 3D animation, visual effects, virtual reality, augmented reality, and mixed reality content for global entertainment studios, technology platforms, and consumer brands. Operating from its Buenos Aires headquarters with a commercial office in Santa Monica, California, the company serves marquee clients including Meta/Oculus, Baobab Studios, Two Bit Circus, Lil Dicky/RYOT, Playtika, GrubHub, Ben & Jerry's, Cris Morena Group/Fox Latam, Verizon, and Within. Its core work is delivered through three revenue streams: project-based animation and VFX commissions for advertising and broadcast clients, co-produced VR/AR experiences with hardware and entertainment platforms (Oculus Quest, Viveport, Meta), and proprietary IP such as the Eggscape mixed reality game, with pricing that is quote-based and project-specific.
The studio's technical capabilities span character animation with frame-by-frame craft, real-time interactivity, spatial mixed reality gameplay, AR scene composition, and immersive storytelling. Flagship products include the Eggscape mixed reality game (winner of the Venice Immersive Special Jury Prize / Lion in 2022 and launched in the U.S. via Two Bit Circus in 2023), the Paper Birds VR experience co-produced with Baobab Studios and Oculus, the Gloomy Eyes VR animation produced with Atlas V and ARTE, and a portfolio of AR mobile applications built for Meta including Social Games AR, AR Filters, Scene Composition, and Expressive Characters. The Wonderscope iOS AR app, developed with Within, won the Kidscreen Best Learning App award. Distribution spans direct B2B services, VR/AR platform channels (Oculus, Viveport), experiential venues (Two Bit Circus), and IP licensing for games and merchandise.
3DAR's market positioning is anchored by an award profile of 30+ international awards and 200+ festival selections, recognition from Fast Company as one of the 10 most innovative AR/VR companies of 2022, and a multi-decade creative track record. The studio is privately held, founder-controlled (German Heller serves as CEO, alongside co-founders Federico Heller, Brandon Maseda, and Jorge Tereso), operates as 3DAR LTDA in Argentina, and discloses no institutional investment, parent company, or public listing. Strategic emphasis is increasingly on owned IP commercialization (Eggscape) layered atop its traditional services revenue base.
3DAR firmographics
Firmographics- Name
- 3DAR
- Legal name
- 3DAR LTDA
- Website
- https://3dar.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 3DAR is an Argentina-based animation and immersive content studio, founded in 2004, producing VR, AR, mixed reality experiences, 3D animation, and VFX for global entertainment studios, technology platforms, and brands, with proprietary IP including the Eggscape mixed reality game.
- Ownership category
- akta.pro rank
3DAR industry classification
Industry- Product category
- Animation and Immersive Content Studio
- NAICS
- Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industries
- VR/AR/XR Game Studios (MPAFAAAE), 3D Character Animation (MPAHACAB), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF)
Keywords
Where 3DAR is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
3DAR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Animation and VFX Services: Project-based work creating 3D animation, VFX, and visual effects for films, commercials, and branded content for global clients.
- VR/AR/Mixed Reality Content: Creation of immersive VR, AR, and mixed reality experiences for entertainment, often in partnership with platforms like Oculus, Vive, and Two Bit Circus.
- IP Licensing: Licensing of proprietary content and characters such as Eggscape and Shave It for games, merchandise, and extensions.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
3DAR product offering
Product offeringCore offering
3DAR is a creative studio that produces 3D animation, visual effects (VFX), VR, AR, and mixed reality content on a project basis for global brands, entertainment studios, advertising agencies, and technology platforms. Its work spans animated commercials, music videos, TV VFX, VR film experiences, AR mobile applications, and original proprietary IP such as the Eggscape mixed reality game, which is licensed and distributed through partners.
Product overview
3DAR is an award-winning animation, gaming, and immersive content studio founded in 2004. The company operates across multiple content formats including mixed reality games (Eggscape), VR experiences (Paper Birds, Gloomy Eyes), animated music videos (Earth), short films (Uncanny Valley, Shave it), and AR mobile applications (Wonderscope, Social Games AR, AR Filters). Their portfolio includes over 30 international awards and 200+ festival selections. Eggscape serves as their flagship mixed reality game product, while their AR mobile offerings include Wonderscope (Kidscreen award-winning learning app), Social Games AR, Scene Composition, AR Filters, GEM, and Expressive Characters all developed for Meta platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Eggscape Next-generation mixed reality game where players embody charismatic egg characters, navigate vivid 3D levels in their real world, and interact with fellow gamers in real-time while escaping alien robots. Combines art direction, creative storytelling, and innovative mixed reality gameplay. Distributed via partners such as Two Bit Circus Micro-Amusement Parks.
- Wonderscope iOS app for kids that uses augmented reality, voice recognition, and reading aloud, allowing users to be a part of a story. Winner of Kidscreen's Award for Best Learning App.
- Paper Birds Animated VR film produced with Baobab Studios and Facebook's Oculus, premiered at the Venice Film Festival. A 20-minute immersive experience featuring moments of interactivity via virtual reality hand tracking.
- Gloomy Eyes Poetic VR animation series produced with Atlas V, ARTE, RYOT, Vive Originals, and Oculus. Won the top Masque d'Or award at the NewImages Festival in Paris.
- Earth Environmental awareness music video featuring major artists (Justin Bieber, Ariana Grande, Leonardo DiCaprio, and 30+ others) co-produced with RYOT for Lil Dicky.
- Uncanny Valley Science fiction short film about the dangers of virtual reality addiction in a dystopian future. Won Best Short at the Animago international 3D animation awards.
- Shave It Colorful animated short film about a monkey who rises up against deforestation, becoming president and fighting for environmental change.
- Social Games AR Augmented reality social gaming experiences developed for Meta.
- AR Filters AR filters for Facebook and Instagram.
- Great Hoax: The Moon Landing Immersive XR experience co-produced with Taiwan exploring media and society through an interactive narrative about the moon landing.
- Eggscape: Eggstories Animated short content expanding the Eggscape mixed reality game universe and brand.
Quantifiable outcome
- 30+ international awards won
- +2 more outcomes
Companies that use 3DAR
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
3DAR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
3DAR partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, minor and core.
- Two Bit CircusmajorEggscape mixed reality game launched in the US at Two Bit Circus Micro-Amusement Parks. Two Bit Circus is an experiential entertainment leader and creator of the world's first Micro-Amusement Parks.
- WithinminorWonderscope AR app for kids developed in collaboration with Within, creators of augmented reality storytelling experiences.
- Meta (Facebook)majorMultiple AR projects for Meta including Social Games AR, Scene Composition, AR Filters for Facebook/Instagram, Original Social Effects, and Facebook Groups features.
- Baobab StudioscoreCo-production partnership with leading VR animation studio Baobab Studios for Paper Birds, an acclaimed VR experience released on Oculus Quest. Also collaborated on Gloomy Eyes. Baobab provided star talent casting including Archie Yates, Edward Norton, and Joss Stone.
- Facebook/OculuscoreProduction partnership with Facebook's Oculus for Paper Birds VR experience, released exclusively on Oculus Quest. Oculus provided platform distribution and funding support for immersive content creation.
- VerizonminorGEM project collaboration with Verizon and JuVee Productions for mobile AR experience.
- RYOTcoreCo-production with RYOT (Emmy-winning studio) for Lil Dicky's 'Earth' music video. 3DAR provided animation production while RYOT handled overall production. Feature film-sized crew of 350+ people including major music artists.
- Atlas VmajorFrench co-producer for Gloomy Eyes VR experience. Atlas V specializes in immersive storytelling and provided European production expertise and distribution connections.
- ARTEmajorFrench publisher and co-producer for Gloomy Eyes. ARTE is a European public broadcasting channel known for supporting innovative digital content.
- HTC Vive OriginalsmajorGloomy Eyes released on Viveport through HTC Vive Originals, which supports and distributes innovative VR content.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
3DAR competitors and assessment
Company assessmentDirect peers
- Atlas V: Paris-based immersive storytelling studio and co-producer of Gloomy Eyes with 3DAR. Focuses on VR/XR narrative experiences for similar platforms (Oculus, Viveport), making it a close functional peer in immersive content production.
- Baobab Studios: Award-winning VR animation studio and direct co-production partner on Paper Birds and Gloomy Eyes. Operates in the same immersive-animated-storytelling niche with comparable target customers (platforms, brands, festivals).
- Wevr: VR content studio and platform (Wevr Transport) producing immersive experiences and mixed-reality games. Comparable in producing both original IP and branded VR content for platforms and venues.
- RYOT (part of The Guardian): Emmy-winning immersive storytelling studio and co-producer with 3DAR on Lil Dicky's 'Earth' music video. Comparable as a production-services partner for major brands combining animation with narrative content.
- Penrose Studios: Award-winning VR animation studio (founded by former Pixar/ILM artists) producing narrative VR experiences. Directly comparable in combining high-end animation craftsmanship with immersive storytelling for VR platforms.
- Within (formerly Vrse): Immersive storytelling platform and content creator; 3DAR partnered with Within on Wonderscope. Operates a similar blend of AR/VR storytelling production for consumer and platform partners.
- Felix & Paul Studios: Montreal-based immersive storytelling studio producing VR films and series. Comparable in producing award-winning VR experiences for platforms like Oculus and competing in the same immersive-content-for-platforms business model.
- Here Be Dragons (formerly VR Scout Studios): Immersive storytelling studio producing VR/AR branded content and experiences. Directly comparable in producing premium immersive content for global brands and platforms.
Emerging players
- Two Bit Circus: Experiential entertainment operator that distributes 3DAR's Eggscape through micro-amusement parks. Represents a venue-based distribution peer for mixed-reality IP and a complementary partner rather than direct production competitor.
Broad incumbents
- Magnopus: Larger immersive experience studio with broader service offerings spanning VR, AR, location-based entertainment, and virtual production. Comparable in serving major brands and platforms but at materially greater scale than 3DAR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
3DAR social profiles
Digital presence3DAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
3DAR leadership team
Management profileNumber of profiles
Profiles4 records
3DAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3DAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3DAR
What does 3DAR do?
3DAR is a creative studio that produces 3D animation, visual effects (VFX), VR, AR, and mixed reality content on a project basis for global brands, entertainment studios, advertising agencies, and technology platforms. Its work spans animated commercials, music videos, TV VFX, VR film experiences, AR mobile applications, and original proprietary IP such as the Eggscape mixed reality game, which is licensed and distributed through partners.
Is 3DAR a public or private company?
3DAR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3DAR founded?
3DAR was founded in 2004. It employs 11 to 50 people.
Where is 3DAR based?
3DAR is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does 3DAR make money?
Three revenue lines are on record. Animation and VFX Services are the primary driver. The others are VR/AR/Mixed Reality Content and IP Licensing.
Who are 3DAR's main competitors?
Direct peers on record are Atlas V, Baobab Studios, Wevr, RYOT (part of The Guardian), Penrose Studios, Within (formerly Vrse), Felix & Paul Studios and Here Be Dragons (formerly VR Scout Studios). Two Bit Circus is listed as an emerging player. Magnopus is listed as a broad incumbent.
Does 3DAR have an API?
No public API is recorded for 3DAR.
What industry is 3DAR in?
3DAR's product category is Animation and Immersive Content Studio. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of MPAFAAAE, VR/AR/XR Game Studios. Its NAICS code is 512110 and its SIC code is 7812.