Kiwi Adviser Network
Kiwi Adviser Network is a New Zealand mortgage and insurance aggregator that bundles licensed FAP aggregation, compliance support, and the Trail CRM platform to serve small and mid-sized financial advisory practices across mortgage, insurance, and KiwiSaver advice.
- Company typePrivate
- Founded2020
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kiwi Adviser Network does
Kiwi Adviser Network Limited (KAN) is a New Zealand-based mortgage and insurance aggregator founded in 2020 by Chuck Slogrove and Ben Krebs, headquartered in Auckland with remote operations support in the Philippines. The company provides licensed aggregation services to financial advisers under its own Financial Advice Provider licence (FSP763551) issued by the FMA, enabling Authorised Body advisers to operate without securing their own FAP licence. KAN bundles this aggregation with Trail CRM — a purpose-built, NZ-specific CRM that it holds exclusive aggregation rights to — covering mortgage, insurance, and KiwiSaver advice workflows, compliance audit trails, commission management, and integrations with Gmail/Outlook. The company works with a panel of 30+ lending and insurance providers, including the major NZ banks (ANZ, ASB, BNZ, Westpac, Kiwibank, TSB) and major insurers (Southern Cross, AIA, Partners Life, Asteron).
KAN's revenue model combines monthly membership subscriptions (Trail Only at $300+GST/month, KAN for Insurance Advisers at $600+GST/month, KAN for Mortgage Advisers at $900+GST/month, with volume discounts as adviser count grows and a $100/month assistant add-on) with commission overrides from product providers on placed business. KAN explicitly does not take a percentage cut of adviser commissions, paying 100% of commission directly to advisers, and earns referral fees from partner services such as PI insurance, FSCL, Illion, Quotemonster, and Valocity. The go-to-market combines direct NZ-based sales (Head of Sales, Business Development Manager, Onboarding Coordinator) executing a 5-step concierge onboarding process with community-led demand generation through a Learning Hub, KAN Podcast, and the NZ Adviser Community Facebook group.
The business serves primarily small-to-mid-sized mortgage and insurance adviser practices in New Zealand; the segment is vertical-specialized (mortgage brokers as primary, insurance and KiwiSaver advisers as secondary) and the geographic footprint is domestic-only. Supporting functions (commission processing, accounts, client support, and portions of compliance work) are delivered from a Philippines-based remote team, enabling KAN to scale back-office capacity at materially lower labor cost. With 1,500+ Trail CRM users across NZ advisers and ongoing growth in the share of NZ mortgages originated through advisers (60%+ today, up from ~30% in 2020), KAN sits in a structurally expanding domestic market still behind Australia (75%) and the US (90%+).
Kiwi Adviser Network firmographics
Firmographics- Name
- Kiwi Adviser Network
- Legal name
- Kiwi Adviser Network Limited
- Website
- https://kiwiadvisernetwork.co.nz
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kiwi Adviser Network is a New Zealand mortgage and insurance aggregator that bundles licensed FAP aggregation, compliance support, and the Trail CRM platform to serve small and mid-sized financial advisory practices across mortgage, insurance, and KiwiSaver advice.
- Ownership category
- akta.pro rank
Kiwi Adviser Network industry classification
Industry- Product category
- Financial Advice Aggregation Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Investment Management Advisory (RIA) (FSAEAAAB)
- akta.pro secondary industry
- AML/KYC, Investor Onboarding & Compliance Services (FSAAAMAE)
Keywords
Where Kiwi Adviser Network is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Kiwi Adviser Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Membership/Subscription Fees: KAN charges monthly membership fees for advisers accessing its aggregation services. Three tiers: Trail Only ($300/month), KAN for Insurance Advisers ($600/month), and KAN for Mortgage Advisers ($900/month). Volume discounts apply as adviser count increases, starting at $300/adviser for 1 adviser down to $250/adviser for 6+ advisers on Trail Only. Insurance aggregation tier priced from $580/adviser (2 advisers) down to $500/adviser (6+). Mortgage aggregation tier priced from $870/adviser (2 advisers) down to $750/adviser (6+). Assistant/admin staff add-on: $100/month GST. KAN does not take a percentage cut of adviser commission — 100% of commission paid directly to advisers.
- Commission Override from Product Providers: KAN receives override commission (approximately 20% additional commission) from insurers and lenders where advisers place business. This is standard aggregator revenue. KAN discloses this transparently and notes that advisers should review commercial agreements to understand terms.
- Referral Payments and Commissions: When a Financial Adviser refers a client to KAN's business partners, both the adviser's FAP and KAN may receive a referral payment or commission. Occasional product provider funding supports conferences and professional development training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Trail Only - CRM software for NZ financial advisers |
| Subscription | Monthly | KAN for Insurance Advisers - All Trail features plus aggregation services |
| Subscription | Monthly | KAN for Mortgage Advisers - Full mortgage and insurance aggregation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Kiwi Adviser Network product offering
Product offeringCore offering
Kiwi Adviser Network (KAN) is a New Zealand mortgage and insurance aggregator that provides financial advisers with access to lending and insurance provider panels, FAP licensing support, compliance assurance, commission management, and an exclusive CRM software (Trail). KAN charges monthly membership fees and earns commission overrides from product providers, while paying 100% of adviser commissions directly to its members. The company serves mortgage brokers, insurance advisers, and KiwiSaver advisers operating in New Zealand.
Product overview
Kiwi Adviser Network (KAN) operates as a next-generation mortgage and insurance aggregator in New Zealand, offering a unified platform that combines aggregation services with purpose-built technology. The core offering consists of KAN's aggregation and compliance support services paired with Trail CRM—KAN's exclusive partner software—which provides CRM functionality, compliance assurance tools, and client management specifically designed for NZ financial advisers. Trail is available in three tiers: Trail Only ($300/month), KAN for Insurance Advisers ($600/month), and KAN for Mortgage Advisers ($900/month). The ecosystem also includes the Learning Hub resource portal, KAN Podcast, and a network of over 30 lending and insurance provider partners.
Differentiator
Problem solved
Functional benefit
Brands
- KAN: Kiwi Adviser Network (KAN) is a New Zealand mortgage and insurance aggregator providing technology, products, training, and advice support to financial advisers.
Products and services
- Kiwi Adviser Network (KAN) Aggregation Membership A licensed Financial Advice Provider (FSP763551) aggregation membership for NZ mortgage, insurance, and KiwiSaver advisers. Includes access to 30+ lender and insurer panels, FAP licensing support, compliance assurance program, commission management, ongoing training, group purchasing discounts on PI insurance and tools, and bundled Trail CRM access.
- Trail CRM Cloud-based CRM software purpose-built for New Zealand mortgage, insurance, and KiwiSaver advisers. Available standalone to advisers whose aggregator does not restrict CRM choice; bundled into KAN membership. Features include branded client portal, online document requests, lead tracking, sales metrics, automated notifications, compliance audit trail, Gmail/Outlook integration, and single-source client database. Trail has 1,500+ users among NZ advisers.
Quantifiable outcome
- Annual productivity gains of $80k+ (equivalent to saving a full-time employee)
- +3 more outcomes
Companies that use Kiwi Adviser Network
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Kiwi Adviser Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Kiwi Adviser Network partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Trail CRMcoreKAN is the exclusive aggregation partner of Trail, New Zealand's leading CRM software for mortgage, insurance, and KiwiSaver advisers. Trail is co-developed by KAN founders Chuck Slogrove and Ben Krebs. KAN membership bundles Trail access. Trail is available standalone to non-KAN advisers if their aggregator does not restrict CRM choice.
- ANZcoreMajor New Zealand bank and lending partner. KAN has accreditation agreements with ANZ to route mortgage adviser business. ANZ pays 0.85% upfront commission and $150 on refix per settled loan.
- ASBcoreMajor New Zealand bank and lending partner. ASB pays 0.85% upfront commission and $150 on refix per settled loan.
- BNZcoreMajor New Zealand bank and lending partner. BNZ pays 0.55% upfront and 0.15% trail commission.
- WestpaccoreMajor New Zealand bank and lending partner. Westpac pays 0.90% upfront commission (no refix or trail commission).
- KiwibankcoreNew Zealand state-owned bank and lending partner. Kiwibank pays 0.55% upfront and between 0.15% trail commission.
- TSB BankcoreNew Zealand bank and lending partner through KAN's lending panel.
- Pepper MoneyminorNon-bank lender and lending partner available through KAN's panel for mortgage advisers.
- BluestoneminorNon-bank lender and lending partner available through KAN's panel for mortgage advisers.
- ProspaminorNon-bank lender and lending partner available through KAN's panel for mortgage advisers.
- LibertyminorNon-bank lender and lending partner available through KAN's panel for mortgage advisers.
- Funding PartnersminorNon-bank lender and lending partner available through KAN's panel for mortgage advisers.
- Southern Cross Health InsurancecoreMajor New Zealand health insurer and insurance partner. Southern Cross works with advisers in KAN's network for health insurance advice.
- AIAcoreMajor life and health insurer and insurance partner. AIA provides life, disability and health insurance products through KAN's adviser network.
- Partners LifecoreNew Zealand life and health insurer and insurance partner in KAN's network.
- Asteron LifecoreLife insurer and insurance partner in KAN's network.
- Accuro Health InsuranceminorNew Zealand health insurer and insurance partner in KAN's network.
- ChubbminorGlobal insurer and insurance partner in KAN's network.
- Fidelity LifeminorNew Zealand life insurer and insurance partner in KAN's network.
- nibminorHealth and life insurer and insurance partner in KAN's network.
- IllionminorGroup discount partner offering KAN members discounted access to Illion's services (identity and credit checks).
- QuotemonsterminorGroup discount partner offering KAN members discounted access to Quotemonster's mortgage comparison tools.
- ValocityminorGroup discount partner offering KAN members discounted access to Valocity's property valuation tools.
- Financial Services Complaints Limited (FSCL)minorExternal disputes resolution scheme for handling client complaints about financial advice. FSCL is a mandatory scheme KAN members must belong to. Available to KAN clients at no cost for complaint resolution.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Kiwi Adviser Network competitors and assessment
Company assessmentDirect peers
- Squirrel Mortgages: New Zealand mortgage broker and adviser aggregation group supporting independent advisers with lender access and operational support. Direct competitor for the same adviser segment that KAN targets.
- Mortgage Lab: NZ-focused adviser support/aggregator serving independent mortgage advisers. Comparable in scale and target customer (independent NZ advisers seeking compliance and lender panel support) to KAN.
- Loan Market New Zealand: Established mortgage broker franchise/aggregator operating in New Zealand with a national adviser network. Direct competitor to KAN for adviser membership and panel access, with comparable services including compliance support and lender relationships.
- Astute Financial Group: ANZ-based financial adviser aggregation and support network serving mortgage, insurance, and wealth advisers with panel access and compliance infrastructure. Comparable in scope and target segment to KAN across multiple advice verticals.
- NZ Mortgages & Securities (NZMS): Long-standing NZ mortgage and insurance aggregator providing adviser accreditation, compliance support, and lender panel access. Most directly comparable incumbent peer to KAN in the New Zealand adviser aggregation market.
- Mortgage Express: NZ mortgage aggregator serving independent advisers with lender panel access, compliance support, and back-office services. Competes with KAN for mortgage adviser members and panel revenue.
Emerging players
- Midwinter Financial Services: ANZ-focused financial planning and advice-software platform providing CRM, paraplanning, and compliance tools to advisers. Comparable technology peer to Trail with partial overlap on client portal and compliance functionality.
- AdviserLogic: Australian-based advice software and CRM platform serving financial advisers with client management and compliance tools. Functionally comparable to KAN's Trail CRM offering, targeting a neighbouring ANZ adviser market.
Broad incumbents
- Aussie (Aussie Home Loans / Aussie Select): Largest Australian retail mortgage broker and aggregation brand. Represents the scaled, incumbent version of the adviser aggregator model that KAN operates within in New Zealand.
- IRESS (Xplan): Global wealth management software provider whose Xplan platform supports financial advisers with CRM, advice generation, and portfolio tools. Larger, established incumbent competing for the same advice-software wallet share as KAN's Trail CRM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Kiwi Adviser Network social profiles
Digital presenceKiwi Adviser Network compliance and trust
Trust signalCompliance2 records
Kiwi Adviser Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kiwi Adviser Network leadership team
Management profileNumber of profiles
Profiles10 records
Kiwi Adviser Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kiwi Adviser Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kiwi Adviser Network
What does Kiwi Adviser Network do?
Kiwi Adviser Network (KAN) is a New Zealand mortgage and insurance aggregator that provides financial advisers with access to lending and insurance provider panels, FAP licensing support, compliance assurance, commission management, and an exclusive CRM software (Trail). KAN charges monthly membership fees and earns commission overrides from product providers, while paying 100% of adviser commissions directly to its members. The company serves mortgage brokers, insurance advisers, and KiwiSaver advisers operating in New Zealand.
Is Kiwi Adviser Network a public or private company?
Kiwi Adviser Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kiwi Adviser Network founded?
Kiwi Adviser Network was founded in 2020. It employs 11 to 50 people.
Where is Kiwi Adviser Network based?
Kiwi Adviser Network is headquartered in Auckland, New Zealand, in the Oceania region.
How does Kiwi Adviser Network make money?
Three revenue lines are on record. Membership/Subscription Fees are the primary driver. The others are commission Override from Product Providers and referral Payments and Commissions.
Who are Kiwi Adviser Network's main competitors?
Direct peers on record are Squirrel Mortgages, Mortgage Lab, Loan Market New Zealand, Astute Financial Group, NZ Mortgages & Securities (NZMS) and Mortgage Express. Emerging players are Midwinter Financial Services and AdviserLogic. Broad incumbents are Aussie (Aussie Home Loans / Aussie Select) and IRESS (Xplan).
Does Kiwi Adviser Network have an API?
No public API is recorded for Kiwi Adviser Network.
What industry is Kiwi Adviser Network in?
Kiwi Adviser Network's product category is Financial Advice Aggregation Services. Its primary akta.pro industry code is FSAEAAAB, Investment Management Advisory (RIA), with a secondary code of FSAAAMAE, AML/KYC, Investor Onboarding & Compliance Services. Its NAICS code is 523940 and its SIC code is 6282.