Memories
- Company typePrivate
- Founded2020
- HeadquartersSouth Yarra, Australia
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What Memories does
Memories (legally Memories Labs, Inc., Delaware-domiciled, headquartered South Yarra, Australia) operates an all-in-one digital memorial and funeral-preparation platform that serves two distinct customer segments: families and individuals planning tributes for deceased loved ones, and funeral professionals (funeral homes, cemeteries, crematoria) seeking tools to differentiate their service offering. The platform is a cloud-based SaaS product integrating eight interconnected tools — Video Tribute Builder, AI-assisted Biography/Obituary/Eulogy Writer, Order of Service Builder, Digital Guest Book, Online Memory Book, Hardcover Memory Book Builder, Live Streaming, and Personal Memoirs — where content created in one module automatically populates others, with QR-code bridges connecting physical artifacts (printed books, stainless steel tiles) to digital memorials.
The company's revenue model combines a $99 one-time consumer license (with unlimited life stories and media storage) plus a $12/year per-life-story hosting subscription, alongside quote-based B2B enterprise contracts with funeral homes that include API integration into case management systems and white-label options. A premium white-glove tier, Memories PRO, employs professional journalists to produce interview-based content for an additional fee, and physical hardcover books generate incremental product revenue. Distribution is hybrid: a self-serve PLG consumer funnel via tribute.memories.net, and a direct field-sales motion for the funeral industry offering 90-day pilots and co-branding, supplemented by a publisher partnership with Australian Community Media across 120+ mastheads. Reported scale signals include 20,000+ memory books created, 250+ funeral business partners, 1M+ users in 50+ countries, and 10M+ messages shared; the company raised a Series A in May 2021 led with Morgan Stanley involvement and is referenced as backed by cycling legend Cadel Evans.
Memories firmographics
Firmographics- Name
- Memories
- Legal name
- Memories Labs, Inc.
- Website
- https://memories.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Ownership category
- akta.pro rank
Memories industry classification
Industry- Product category
- Memorial and Funeral Technology Software
- NAICS
- Libraries and Archives (51921)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Archives, Special Collections & Preservation Operations (Rare Materials, Conservation) (EDAEAGAJ)
Keywords
Where Memories is headquartered
LocationHeadquarters
- HQ city
- South Yarra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Memories business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Operations
Revenue model
- Unlimited Access (One-time Fee): One-time fee of USD $99 for unlimited access to all platform features including video tribute builder, bio/obit/eulogy writer, order of service builder, digital guest book, heirloom memory book builder, online memorial, unlimited media storage, and customization. Includes first year of hosting.
- Ongoing Hosting and Care Plan: Recurring annual subscription at USD $12 per life story per year for continued cloud hosting, security, access to product updates, and dedicated support.
- B2B Enterprise Licensing: Enterprise solutions for funeral homes, cemeteries and crematoria with flexible pricing for independent operators and scalable solutions for larger organizations, including API integration and white-label branding options.
- Retail Products (Hardcover Memory Books): Physical memory books printed and shipped to customers, with professional curation and design layout services included.
- Live Stream Recording Downloads: Fees for downloading recordings of live-streamed funeral services, with fees determined at discretion and communicated upon request.
- Memories PRO White-Glove Service: Premium service featuring professional journalists conducting 1-on-1 interviews with family and friends, video short production, hardcover heirloom book creation, and dynamic online memorial generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Unlimited Access - One-time fee for all platform features |
| Subscription | Annual | Ongoing Hosting and Care Plan - Annual subscription per life story |
| Subscription | Multi-year contract | Independent Funeral Homes - Flexible solutions for smaller organizations |
| Subscription | Multi-year contract | Enterprise Funeral Homes - Scalable solutions for larger organizations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Memories product offering
Product offeringCore offering
Memories is an all-in-one digital memorial and funeral preparation platform that enables families and funeral professionals to create tribute videos, AI-assisted obituaries/eulogies/biographies, order of service booklets, digital guest books, online memorials, and printed hardcover memory books. The platform operates on a self-serve basis for consumers at tribute.memories.net and offers white-label/API deployment for funeral businesses, with a separate Memories PRO white-glove interview and production service.
Product overview
Memories is an all-in-one funeral preparation and memorial platform that offers a comprehensive suite of tools for families and funeral professionals. The core platform integrates eight interconnected products: Video Tribute Builder for memorial slideshows with AI voice narration; AI-assisted writing tools (Biography Writer, Obituary Writer, Eulogy Writer) that generate personalized content from guided prompts; Order of Service Builder for designing funeral programs; Digital Guest Book for capturing tributes via QR code; Online Memory Book as the central private and secure hub for all content; and Hardcover Memory Book Builder for printed keepsakes. The platform also includes Live Streaming for remote attendance and Personal Memoirs for living individuals documenting their own stories. Memories Connect provides business management tools for funeral industry partners. Memories PRO offers premium white-glove services with professional interview-based content creation. All products integrate into a unified ecosystem where content created in one tool automatically populates others, enabling families to create comprehensive tributes seamlessly.
Differentiator
Problem solved
Functional benefit
Brands
- Memories Connect: B2B platform for funeral homes and cemeteries to manage cases and integrate Memories services.
- Memories PRO
Products and services
- Video Tribute Builder Funeral slideshow and memorial video creation tool offering dozens of templates and hundreds of music scores. Users upload photos and videos, collaborate with family and friends, add voice narration, transitions and effects, and download the result as an MP4 file. Designed for families and funeral professionals creating memorial tributes.
- Eulogy Writer AI-assisted eulogy writing tool using guided questions to extract life story details. Supports customizable prose style and voice narration. Generates a printable PDF or can be published to an online memory book. Designed for families writing tributes for loved ones.
- Obituary Writer AI-assisted obituary writing tool where users answer questions at their own pace and choose narrative style, formality, and length. Output integrates with other Memories features including online memorials and memory books. Designed for families publishing death notices.
- AI Biography Writer AI-assisted biography generation tool using guided questions. Users can answer at their own pace, customize prose style, and add voice narration. The biography can be published online or printed as a keepsake. Designed for families documenting a loved one's life story.
- Order of Service Builder Design tool for creating funeral service programs with professional templates, customizable colors and fonts, a built-in library of hymns, readings and poems, and photo gallery integration. Designed for families and funeral professionals producing printed service booklets.
- Digital Guest Book Digital platform for receiving and recording memories, messages and tributes from family and friends via QR code or shareable link. Supports text, photo, video and audio contributions before, during and after funeral services. Designed for capturing guest data and tributes at memorial events.
- Online Memory Book Private and secure online memorial platform that automatically curates photos, videos, written memories, tribute messages, and guest book entries into an elegant digital memory book accessible to family and friends. Designed as the central digital keepsake for loved ones.
- Hardcover Memory Book Builder Tool for creating printed heirloom hardcover memory books. Users select templates, add photos, obituary content, messages, and tributes. Books are professionally printed and shipped with QR codes linking back to the online memorial version. Designed for families wanting a physical keepsake.
- Live Streaming High-definition live streaming service for funeral services allowing global sharing. Includes post-service recording, privacy controls, and seamless integration into the online memorial. Trusted by over 200 funeral homes, cemeteries and crematoria. Designed for remote attendance at memorial services.
- Memories Connect Business management platform for funeral homes to manage cases, initiate live streams, and coordinate memorial services for client families. Includes API integration capabilities for connecting with case management systems. Designed for funeral businesses managing multiple client families.
- Personal Memoirs Platform for living individuals to document their own life stories with multimedia content. Includes collaboration features for family and friends to contribute memories. Designed for proactive life story documentation and wisdom sharing across generations.
- Memories PRO White-glove professional service where Memories journalists conduct one-on-one interviews with family and friends to create comprehensive life story content, video shorts, hardcover heirloom books, and dynamic online memorials. Designed for families seeking professionally produced, premium memorial packages.
Quantifiable outcome
- Average 10 hours saved on designing and producing content for client families per case
- +3 more outcomes
Companies that use Memories
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles4 records
Memories technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature8 records
Memories partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Australian Community Media (ACM)corePartnership with Australian Community Media enabling digital death notices and memorial services across ACM's network of 120+ digital mastheads. ACM Director of Sales & Operations Clayton Hill provided testimonial endorsement of seamless onboarding and next-generation digital platform capabilities.
- Simplicity FuneralscoreFuneral business partner using Memories platform as shown in customer logo section. Simplicity is a major Australian funeral operator.
- InvoCarecoreMajor Australian funeral services company with GM Craig Renshaw providing testimonial endorsement. InvoCare operates funeral homes across Australia and New Zealand.
- Selwyn Allen FuneralsminorFuneral business partner using Memories platform as shown in customer logo section.
- Burstows FuneralsminorFuneral business partner using Memories platform as shown in customer logo section.
- Gregson FuneralsminorFuneral business partner using Memories platform as shown in customer logo section.
- Centennial Park CemeteryminorCemetery operator partner using Memories live streaming services as shown in customer logo section.
- Bethany FuneralsminorFuneral home using Memories live streaming services for client families.
- Morleys FuneralsminorFuneral home using Memories live streaming services for client families.
- FW Barnes FuneralsminorFuneral home using Memories live streaming services for client families.
- Ern Jensen FuneralsminorFuneral home using Memories live streaming services for client families.
- Gardenia FuneralsminorFuneral home using Memories live streaming services for client families.
- Leanne FuneralsminorFuneral service provider using Memories live streaming services for client families.
- Bethany FuneralsminorFuneral home using Memories live streaming services for client families.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Memories competitors and assessment
Company assessmentDirect peers
- Tukios: Funeral-home-focused platform for memorial videos, tribute websites, and live streaming. Competes head-to-head with Memories in the B2B video tribute and online memorial category among US funeral homes.
- Tribute Archive: Provider of online obituary and memorial websites used by funeral homes and families. Overlaps with Memories' online memorial, obituary, and guest book products, particularly via funeral-home channels.
- GatheringUs: Modern, direct-to-consumer funeral and memorial platform offering online memorials, livestreaming, and event coordination. Closest functional analog to Memories on the consumer side, competing for the same bereaved-family buyer.
- Forever Missed: Online memorial and tribute platform with digital guest books and life story content. Directly overlaps Memories' online memorial and guest book products for the same consumer use case.
Broad incumbents
- Legacy.com: Largest obituary aggregation and memorial platform with deep newspaper-publisher partnerships. Operates broadly across memorialization rather than specializing in Memories' integrated video/AI/book workflow.
- Passare: Funeral-home collaboration and case-management platform used by US funeral directors. Competes in the B2B funeral-professional workflow layer where Memories Connect is positioned.
- Frazer Consultants: Long-established funeral-home technology provider offering websites, marketing, and case-management software. Competes for the same B2B funeral-home budget as Memories Connect, but as part of a broader software suite.
- Tribute Technology: Funeral-home technology provider offering websites, video tributes, and live streaming. Overlaps Memories' video tribute and live streaming products but as part of a wider funeral-home software portfolio.
- Funeral One: Funeral-home websites, marketing, and video tribute provider. Competes with Memories on funeral-home websites, tribute videos, and digital memorial products for the same B2B buyer.
Emerging players
- LifeWeb: Australian memorial and tribute platform with QR-coded memorial sites and bereavement support. Directly comparable regional competitor inside Memories' core Australian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Memories social profiles
Digital presenceMemories financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memories leadership team
Management profileNumber of profiles
Profiles3 records
Memories funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memories M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memories
What does Memories do?
Memories is an all-in-one digital memorial and funeral preparation platform that enables families and funeral professionals to create tribute videos, AI-assisted obituaries/eulogies/biographies, order of service booklets, digital guest books, online memorials, and printed hardcover memory books. The platform operates on a self-serve basis for consumers at tribute.memories.net and offers white-label/API deployment for funeral businesses, with a separate Memories PRO white-glove interview and production service.
Is Memories a public or private company?
Memories is a private company. It is classified as venture growth investor backed and is currently operating.
When was Memories founded?
Memories was founded in 2020.
Where is Memories based?
Memories is headquartered in South Yarra, Australia, in the Oceania region.
How does Memories make money?
Six revenue lines are on record. Unlimited Access (One-time Fee) is the primary driver. The others are ongoing Hosting and Care Plan, B2B Enterprise Licensing, retail Products (Hardcover Memory Books), live Stream Recording Downloads and memories PRO White-Glove Service.
Who are Memories's main competitors?
Direct peers on record are Tukios, Tribute Archive, GatheringUs and Forever Missed. Broad incumbents are Legacy.com, Passare, Frazer Consultants, Tribute Technology and Funeral One. LifeWeb is listed as an emerging player.
Does Memories have an API?
No public API is recorded for Memories.
What industry is Memories in?
Memories's product category is Memorial and Funeral Technology Software. Its primary akta.pro industry code is EDAEAGAJ, Archives, Special Collections & Preservation Operations (Rare Materials, Conservation). Its NAICS code is 51921 and its SIC code is 7330.