Fashion Group

What Fashion Group does

Fashion Group is a Skopje-headquartered, multi-brand fashion retailer founded in 1994, operating exclusively in the North Macedonian market. The company curates and distributes more than 30 international fashion and lifestyle brands — including MANGO, GUESS, REPLAY, TIMBERLAND, BOSS, CALVIN KLEIN JEANS, TOMMY JEANS, LEVI'S, GEOX, WOMEN'SECRET, DIESEL, KIKO MILANO, STEVE MADDEN, UGG, NEW BALANCE, SCOTCH & SODA, DESIGUAL, and OKAIDI — through a 15,621+ SKU catalog organized into four core categories: clothing (men, women, children, babies), footwear, accessories, and cosmetics. Customer segments are horizontally split across these four personas, with women, men, and children marked as primary and cosmetics as secondary.

The business operates a hybrid omnichannel model combining a direct-to-consumer e-commerce site (fashiongroup.com.mk), iOS and Android mobile applications, physical retail stores, a dedicated outlet channel (fashiongroupoutlet.mk), and an in-store pickup option. Underlying technology is a standard e-commerce platform with Google Analytics for traffic measurement, Facebook/Google OAuth for authentication, and Facebook cookies for ad tracking — there is no disclosed proprietary technology, API, or AI/ML capability. Customer engagement is driven by Facebook, Instagram, YouTube, an email newsletter, and a loyalty card program, with seasonal promotional campaigns (e.g., SUMMER SALE up to 60% off) used to drive conversion.

Fashion Group generates revenue exclusively through direct retail sales priced in Macedonian Denars (MKD), with unit prices ranging from approximately 390 MKD for entry-level accessories to 10,000+ MKD for premium brands such as BOSS, CALVIN KLEIN JEANS, and GUESS. Delivery is fulfilled within 3-5 working days across Macedonia via courier. The company is privately held, employs 251-500 people, and discloses no funding history, revenue figures, ownership structure, M&A activity, or executive leadership information in the source material.

Name

Fashion Group

Legal name

Fashion Group

Website

https://fashiongroup.com.mk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Fashion Group is a Skopje-headquartered multi-brand fashion retailer founded in 1994, curating 30+ international brands including MANGO, GUESS, and BOSS for Macedonian consumers via e-commerce, mobile app, and physical stores.

Ownership category

akta.pro rank

Product category

Multi-Brand Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Shoe Stores (5661)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industries

Luxury & Designer Apparel Retail (CRAAABAI), Fast Fashion & Trend-led Apparel Retail (CRAAABAH), Men’s Apparel Retail (CRAAABAC), Women’s Apparel Retail (CRAAABAB)

Keywords

• Multi-brand fashion retail
• Clothing and footwear
• Fashion accessories
• Cosmetics retail
• Omnichannel fashion

Headquarters

HQ city

Skopje

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Fashion Group generates revenue through direct retail sales of clothing, footwear, accessories, and cosmetics to consumers in North Macedonia via their e-commerce platform and physical stores. The company acts as a multi-brand retailer carrying international fashion brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Fashion Group is a multi-brand fashion retailer operating in North Macedonia that retails clothing, footwear, accessories, and cosmetics from more than 30 international brands (including MANGO, GUESS, LEVI'S, TOMMY JEANS, CALVIN KLEIN JEANS, TIMBERLAND, GEOX, KIKO MILANO, BOSS, and others). The company distributes these brands through an omnichannel model combining an e-commerce website, a mobile app, and physical retail stores, with a catalog exceeding 15,621 SKUs across men's, women's, children's, and beauty categories.

Product overview

Fashion Group is a multi-brand fashion retailer operating from North Macedonia, offering a comprehensive omnichannel shopping platform with both online e-commerce and physical retail stores. The product portfolio consists of three main pillars: (1) Multi-brand fashion retail featuring own-curated selection alongside exclusive brand partnerships including MANGO, GUESS, GEOX, TIMBERLAND, KIKO MILANO, BOSS, CALVIN KLEIN JEANS, LEVI'S, TOMMY JEANS, REPLAY, SPRINGFIELD, WOMEN'SECRET, PARFOIS, UGG, NEW BALANCE, DESIGUAL, DIESEL, HUGO, STEVE MADDEN, and OKAIDI; (2) Four core product categories spanning clothing (men, women, children), footwear, accessories, and cosmetics; and (3) Customer engagement services including a mobile app, loyalty program, gift cards, and an outlet store channel. The company operates as a fashion aggregator/distributor rather than a technology platform, connecting international fashion brands with Macedonian consumers through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Clothing (Мажи) Full range of men's fashion apparel including t-shirts, polo shirts, shirts, vests, hoodies, sweaters, jackets, coats, suits, jeans, pants, bermudas, swimwear, tracksuits, underwear, pajamas, and capes from international brands. Targeted at male consumers seeking quality work, casual, and active wear.
• Women's Clothing (Жени) Complete women's fashion collection featuring tops, shirts, blouses, ponchos, vests, hoodies, sweaters, jackets, coats, jeans, pants, dresses, skirts, bermudas, swimwear, leggings, jumpsuits, tracksuits, underwear, bodysuits, and pajamas. Targeted at female consumers seeking contemporary fashion for casual to formal occasions.
• Children's Clothing (Деца) Kids fashion including clothing for newborns, baby girls, baby boys, girls, and boys, featuring the OKAIDI brand subcategory. Targeted at parents shopping for children from newborn through teenage years.
• Footwear (Обувки) Shoes and footwear including sneakers, dress shoes, moccasins, espadrilles, sandals, slippers, ballerinas, boat shoes, and boots for all genders and age groups. Offered across men's, women's, and children's sections.
• Accessories (Додатоци) Fashion accessories including backpacks, wallets, bags, caps, gloves, scarves and shawls, belts, sunglasses, watches, socks, jewelry, and suitcases for all genders. Includes PARFOIS Stainless Steel collection.
• Cosmetics (Козметика) Beauty and cosmetics products including makeup (mascara, lipstick, eye liner, face powder, blush, eye shadow, highlighter, brow makeup, lip balm, bronzer, concealer, contouring palette, primer, lip gloss, setting powder), skincare (face cream, face mask, serum, cleanser, peeling, toner, sunscreen, eye serum), manicure and pedicure supplies, and beauty accessories. Featured brand is KIKO MILANO.
• FashionGroup Mobile App Mobile shopping application available on Google Play and App Store that provides mobile-optimized shopping experience for Fashion Group's product catalog. For individual consumers in North Macedonia.
• Loyalty Card Program Customer loyalty program offering rewards and benefits to repeat customers shopping at Fashion Group. For individual consumers seeking ongoing value from repeat purchases.
• Gift Card Gift card program allowing customers to purchase and redeem gift vouchers at Fashion Group stores and online. For consumers seeking gifting options.
• Outlet Store Dedicated outlet store at fashiongroupoutlet.mk offering discounted and clearance fashion products. For price-sensitive consumers in North Macedonia.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

20 partnerships are on record, tiered core and major.

• MANGOcoreChannel Partner/ Reseller/ DistributorMANGO is one of the flagship brands distributed by Fashion Group in North Macedonia. Fashion Group serves as an authorized retailer for MANGO products including clothing, footwear, and accessories. The brand represents a core part of Fashion Group's portfolio with over 3,000 product SKUs.
• GUESScoreChannel Partner/ Reseller/ DistributorGUESS is a flagship brand in Fashion Group's portfolio, featuring apparel, footwear, and accessories. Fashion Group carries exclusive collections including GUESS Marilyn Monroe and GUESS FIFA Capsule collections.
• TIMBERLANDcoreChannel Partner/ Reseller/ DistributorTIMBERLAND is a key footwear and outdoor apparel brand distributed by Fashion Group, with products ranging from boots to casual shoes for men, women, and children.
• CALVIN KLEIN JEANScoreChannel Partner/ Reseller/ DistributorCALVIN KLEIN JEANS is a premium denim and apparel brand offered by Fashion Group, including dresses, pants, and accessories under the CKLV product lines.
• TOMMY JEANScoreChannel Partner/ Reseller/ DistributorTOMMY JEANS (part of Tommy Hilfiger) is a core brand in Fashion Group's portfolio, offering contemporary American-style fashion including footwear, apparel, and accessories.
• GEOXcoreChannel Partner/ Reseller/ DistributorGEOX is a leading footwear brand distributed by Fashion Group, known for patented breathable technology. Fashion Group carries GEOX shoes for children and adults across multiple categories including sneakers, sandals, and formal shoes.
• KIKO MILANOcoreChannel Partner/ Reseller/ DistributorKIKO MILANO is an Italian cosmetics brand featured prominently in Fashion Group's beauty section. The partnership includes exclusive collaborations such as Kiko Milano x Just Cavalli and KIKO MILANO up to 50% discount promotions.
• LEVI'ScoreChannel Partner/ Reseller/ DistributorLEVI'S is a flagship denim brand in Fashion Group's portfolio, offering authentic American denim jeans and apparel. Fashion Group carries LEVI'S products with various seasonal discounts.
• OKAIDImajorChannel Partner/ Reseller/ DistributorOKAIDI is a dedicated children's fashion brand with its own branded subdomain (okaidi.com.mk) within the Fashion Group ecosystem, offering clothing and footwear for babies and children.
• BOSScoreChannel Partner/ Reseller/ DistributorBOSS (HUGO BOSS) is a premium menswear brand featured in Fashion Group's portfolio, offering formal and business attire including suits, shirts, and accessories. Collections include BOSS Black.
• SPRINGFIELDcoreChannel Partner/ Reseller/ DistributorSPRINGFIELD is a Spanish casual fashion brand distributed by Fashion Group, offering contemporary clothing and footwear at accessible price points for men and women.
• REPLAYcoreChannel Partner/ Reseller/ DistributorREPLAY is an Italian denim and casual fashion brand in Fashion Group's portfolio, known for premium jeans and streetwear-inspired clothing.
• WOMEN'SECRETcoreChannel Partner/ Reseller/ DistributorWOMEN'SECRET is a women's intimate apparel and fashion brand carried by Fashion Group, featuring lingerie, sleepwear, and casual clothing. Collections include Women'secret Sense and Women'secret Maternity.
• PARFOIScoreChannel Partner/ Reseller/ DistributorPARFOIS is an accessories brand specializing in bags, jewelry, and fashion accessories. Fashion Group carries PARFOIS products including the PARFOIS Stainless Steel collection.
• HUGOcoreChannel Partner/ Reseller/ DistributorHUGO is the younger, more affordable line from HUGO BOSS featured in Fashion Group's menswear selection. Collections include HUGO Blue for spring/summer.
• DIESELmajorChannel Partner/ Reseller/ DistributorDIESEL is an Italian denim and casual fashion brand in Fashion Group's portfolio, known for bold designs and premium denim.
• STEVE MADDENmajorChannel Partner/ Reseller/ DistributorSTEVE MADDEN is an American footwear and accessories brand distributed by Fashion Group, known for trendy shoes and boots.
• NEW BALANCEmajorChannel Partner/ Reseller/ DistributorNEW BALANCE is an athletic footwear brand offered by Fashion Group, featuring performance and lifestyle sneakers.
• SCOTCH & SODAmajorChannel Partner/ Reseller/ DistributorSCOTCH & SODA is a Dutch fashion brand in Fashion Group's portfolio, offering contemporary clothing with distinctive designs.
• UGGmajorChannel Partner/ Reseller/ DistributorUGG is an Australian sheepskin boot and footwear brand distributed by Fashion Group, known for iconic sheepskin boots and slippers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• About You: About You is a European multi-brand fashion e-commerce platform aggregating 1,000+ brands. It is comparable to Fashion Group in providing consumers a single destination for multiple international fashion brands online, though at significantly larger scale and with a marketplace-style model.
• Spartoo: Spartoo is a European multi-brand footwear and fashion e-commerce retailer operating across 30+ countries. It is comparable to Fashion Group in aggregating multiple international footwear and apparel brands for consumers in markets where local access to such brands is limited.
• LC Waikiki: LC Waikiki is a multi-brand fast-fashion retailer originating in Turkey that has expanded across the Balkans and emerging markets through its own retail and wholesale network. It is highly comparable to Fashion Group in operating a multi-brand model with international brand access in smaller markets.
• Koton: Koton is a Turkish multi-brand fashion retailer operating its own stores and e-commerce across the Balkans, Europe, and the Middle East. It is comparable to Fashion Group in curating affordable contemporary fashion assortments in emerging and mid-sized markets.
• Reserved (LPP Group): Reserved is the flagship multi-brand fashion banner of Polish group LPP, with a strong store and e-commerce footprint across Central and Southeastern Europe. It is directly comparable to Fashion Group's model of bringing international fashion brands to mid-sized European markets through omnichannel retail.

Regional players

• Answear: Answear is a Central and Eastern European multi-brand fashion e-commerce platform operating across multiple CEE markets. It is comparable to Fashion Group as a regional multi-brand fashion e-commerce operator targeting mid-sized European markets, though with broader geographic coverage.

Broad incumbents

• Inditex (Zara, Bershka, Pull&Bear, Massimo Dutti): Inditex is the world's largest fast-fashion group with multi-banner global retail and a strong online presence reaching North Macedonia. It is comparable as a broader incumbent offering overlapping fashion categories, and represents a direct substitute that shoppers can access online without a local distributor.
• Zalando: Zalando is Europe's leading multi-brand fashion and lifestyle e-commerce platform. It is comparable to Fashion Group in aggregating thousands of fashion brands online, and represents the dominant cross-border competitive threat to Fashion Group's online assortment in North Macedonia.
• H&M: H&M is a global multi-banner fast-fashion retailer with strong e-commerce reach into the Balkans. It is comparable to Fashion Group as a broader incumbent in affordable contemporary fashion, and competes for the same price-sensitive Macedonian consumer wallet.
• Mango (Punto FA SL): Mango is one of Fashion Group's anchor brand partners and a global Spanish fashion retailer. It is comparable as a broader incumbent in the same product category (multi-channel contemporary fashion) but operates at vastly greater scale and is also a supplier to Fashion Group rather than a pure competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/FashionGroupMK
• Facebookfacebook.com/FashionGroupMacedonia
• Instagraminstagram.com/fashiongroupmacedonia/?hl=en
• LinkedInlinkedin.com/company/fashiongroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashion Group