What McDarts does

McDartShop.nl is a privately held, founder-owned specialty darts retailer founded in 2016 and based in Steenbergen, Netherlands. The company sells darts, dartboards, soft-tip darts, flights, shafts, surrounds, lighting, scoreboards, cabinets, stands, apparel, and accessories across 20,000+ articles from more than 20 brands including Target, Winmau, Harrows, Bull's, Mission, Shot, and Unicorn, supported by player-endorsed catalogs for professionals such as Luke Littler, Michael van Gerwen, Gerwyn Price and Luke Humphries.

Its technology footprint is a standard e-commerce storefront (mcdartshop.nl) integrated with a 350m² physical retail showroom, an in-house DTF and Roland printing service for flights, shafts, clothing and team articles, and a dedicated dart customization workshop that performs barrel modifications, screw-point conversions (Swiss, Switch Points), and broken-point repair using an in-house lathe. The company resells third-party connected-darts hardware such as GranBoard's Gran Eye G2 auto-scoring camera and supporting accessories.

Revenue is generated primarily through direct-to-consumer sales of darts and accessories (one-time purchase) via the Dutch webshop and physical store, supplemented by gift cards (€10/€20/€50 standard denominations with custom amounts on request) and professional customization/printing services. Customer segments are recreational and competitive individual dart players (primary) and dart teams/clubs (secondary), with operations limited to the Netherlands and Belgium.

Name

McDarts

Legal name

McDartShop.nl

Website

https://mcdartshop.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

McDartShop.nl is a privately owned Dutch darts specialist, founded in 2016, selling 20,000+ darts and accessories online and from a 350m² store in Steenbergen for individual players and teams across the Netherlands and Belgium, with in-house printing and dart-customization services.

Ownership category

akta.pro rank

Headquarters

HQ city

Steenbergen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Darts and accessories retail: Direct-to-consumer sales of darts, dartboards, accessories and related products through both online shop and physical retail store in Steenbergen
2. Gift cards: Prepaid gift cards available in €10, €20, €50 denominations and custom amounts on request
3. Customization services: In-house services including printing on flights/shirts, dart customization and repair services

Pricing tiers

Distribution channels2 records

Marketing channels2 records

Core offering

McDartShop is a Dutch specialty darts retailer founded in 2016 and based in Steenbergen, Netherlands. It sells darts, dartboards, shafts, flights, and related dart accessories through both a 350m² physical store and an online webshop. Beyond retail, it offers value-added services including custom dart grip milling, custom DTF printing for personalisation, and dart repair.

Product overview

McDartShop.nl is a specialty online and physical dart retail store operating from a 350m² shop in Steenbergen, Netherlands. The offering comprises a unified multi-brand e-commerce platform selling dart equipment across core categories (dartboards, dart flights/darts, flights, shafts, accessories) alongside complementary products (surrounds, lighting, scoreboards, cabinets, stands, clothing, gift cards). The portfolio spans 20,000+ SKUs from 20+ brands including Target, Winmau, Harrows, Bull's, Mission, Shot, and Unicorn. Differentiated services include in-house custom printing (DTF/Roland), dart customization and repair workshop, and expert advice from active dart players. Physical retail is integrated with the online channel, offering same-day shipping from stock.

Differentiator

Problem solved

Functional benefit

Products and services

• Darts Steel-tip and soft-tip darts from budget to premium tiers, sold to individual players and teams via the webshop and physical store.
• Dartboards Bristle and electronic dartboards sold to home users, pubs, and clubs via the webshop and physical store.
• Dart accessories (shafts, flights, cases, points) Replacement and upgrade parts including shafts, flights, dart cases, points, and related consumables sold to players.
• Custom dart grip milling In-house service where darts are re-cut or milled to a customer's preferred grip profile using a lathe in the McDarts workshop, for players seeking tailored grip and balance.
• Custom DTF printing Personalised printing for players and teams on apparel or accessories, using in-house DTF and Roland printers.
• Dart repair service Repair and maintenance of darts and accessories performed in-house by McDarts staff.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Target DartscoreOthersMajor branded products including darts, dartboards, throw lines and player-endorsed accessories featuring Luke Littler, Nathan Aspinall, Rob Cross and other professional players
• Mission DartscoreOthersFull product range including shafts, flights, accessories, dartboard lighting and professional mounting systems
• WinmaucoreOthersDartboards and accessories including dartboard tools and corner bracket mounting systems
• Shot DartscoreOthersDart products including dartpijlen, accessories, dartboard hangers and throw lines
• Bull's DartscoreOthersDarts, dartboards, scoreboards, surround lighting systems and accessories
• HarrowscoreOthersDartpijlen (darts) and dartborden from British manufacturer
• UnicorncoreOthersDartpijlen and dartborden from established darts manufacturer
• Cosmo DartsminorOthersExtractor tools for broken shafts and softtip points, Fit Point PLUS accessories

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GranBoard: Smart auto-scoring dartboard maker with its own online store. Comparable to McDarts at the intersection of traditional darts equipment and modern digital scoring, representing an emerging product category McDarts is starting to stock via integration partnerships.
• Darts Corner: Largest UK-based online darts specialist retailing darts, boards, and accessories from the same major brands (Target, Winmau, Harrows). Highly comparable business model to McDarts—pure-play online darts e-tailer—making it the closest direct geographic peer.

Broad incumbents

• Target Darts: Brand-owned DTC site for one of McDarts' anchor partners (Target). Highly comparable assortment of pro-endorsed darts and accessories, but also competes with McDarts by selling player lines direct, representing both a partnership supplier and a channel competitor.
• Bull's Darts: German darts manufacturer offering darts, boards, scoreboards, and lighting online. Directly comparable with McDarts because it competes in adjacent DACH/BeNeLux markets and carries an overlapping brand assortment.
• Red Dragon Darts: Manufacturer and seller of darts and accessories with a strong direct-to-consumer webshop. Comparable to McDarts because it operates in the same branded darts retail space and competes for the same consumer equipment dollars, though it is also a manufacturer.
• Harrows Darts: British darts manufacturer selling direct through its own site. Comparable to McDarts as both a wholesale brand partner and a competing brand-direct retailer for darts and accessories.
• Amazon: General e-commerce marketplace carrying commodity darts, flights, and accessories. Comparable to McDarts as the ultimate price-pressure competitor on long-tail, undifferentiated SKUs in the Benelux market.
• Winmau: Iconic dartboard and dart manufacturer with an established webshop. Comparable as another brand-direct channel for boards, darts and accessories that competes on assortment depth against specialist retailers like McDarts.
• Mission Darts: Darts accessories brand with a brand-direct store. Comparable to McDarts as both a wholesale partner and a competing retail channel for shafts, flights, lighting, and dart accessories.

Regional players

• A-Z Darts (A180 Darts): Dutch online darts specialist serving the Netherlands market. Highly comparable to McDarts as a fellow Benelux-focused darts e-tailer with similar product breadth, representing the closest direct domestic head-to-head competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Mcdartshop
• LinkedInlinkedin.com/company/mcdartshop.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McDarts