WebsiteNI

Web Design and Digital Marketing Serviceswebsiteni.com

WebsiteNI is a Northern Ireland digital agency, founded in 2006, delivering bespoke web design, WooCommerce and Magento 2 eCommerce builds, and digital marketing (SEO, PPC, email, analytics) to SMEs, enterprises, and public-sector organisations across the UK and Ireland from offices in Moy (Dungannon) and Belfast.

Company typePrivate
Founded2006
HeadquartersDungannon, United Kingdom
Headcount11–50
GTM typeB2B
OfferingServices

What WebsiteNI does

WebsiteNI is a Northern Ireland-based digital agency, founded in 2006, that delivers bespoke website design, eCommerce development, and digital marketing services. Operating from a headquarters in Moy (Dungannon) and a satellite office in Belfast, the firm serves SME, enterprise, and public-sector clients across the UK and Ireland, with a vertically diversified portfolio spanning construction, engineering, healthcare (including NHS Health & Social Care Trusts), hospitality, agriculture, professional services, retail/pharmacy, and not-for-profit organizations. Named clients include McAleer & Rushe, Edge Innovate, Northern Health & Social Care Trust, Marble Arch Caves, McKeevers Chemists, Heron Bros, and Fleming Agri.

Technically, WebsiteNI builds on mainstream open-source platforms rather than proprietary technology. Its core development stack centers on WordPress and WooCommerce for SME and content-driven sites, with Magento 2 reserved for larger enterprise eCommerce builds. The agency bundles third-party services including Google Analytics, MailChimp, Stripe, PayPal, Sage 50, and QuickBooks, and delivers accessible websites built to WCAG 2.2 standards. Beyond client-facing builds, it offers a white-label 'Agency Work' stream that supplies other marketing agencies with PSD-to-website conversion, microsites, and eCommerce production under NDA.

Commercially, the model is a hybrid of project-based professional services (one-off design, build, and digital marketing engagements) and a smaller recurring subscription tail from hosting and maintenance packages that include bundled support hours. Pricing is fully custom-quoted with no public rate cards; sales are driven by direct inbound via website enquiry forms, two office phone lines, organic referrals, and the white-label channel. Revenue, funding, and ownership details are not disclosed, and the firm remains privately held with no parent company or external investment indicated.

WebsiteNI firmographics

Firmographics

Name: WebsiteNI
Legal name: WebsiteNI
Website: https://websiteni.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 11–50 employees
Short description: WebsiteNI is a Northern Ireland digital agency, founded in 2006, delivering bespoke web design, WooCommerce and Magento 2 eCommerce builds, and digital marketing (SEO, PPC, email, analytics) to SMEs, enterprises, and public-sector organisations across the UK and Ireland from offices in Moy (Dungannon) and Belfast.
Ownership category
akta.pro rank

WebsiteNI industry classification

Industry

Product category: Web Design and Digital Marketing Services
NAICS: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
SIC: Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)
akta.pro primary industry: Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

Keywords

Web design services
Digital marketing services
Ecommerce development
Wordpress development
Bespoke web applications

Where WebsiteNI is headquartered

Location

Headquarters

HQ city: Dungannon
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

WebsiteNI business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Web Design & Development Services: One-time professional services revenue from designing and developing bespoke websites for clients across various sectors. Projects range from simple brochure websites to complex eCommerce platforms.
Digital Marketing Services: Ongoing digital marketing services including SEO, PPC, email marketing, and analytics. Revenue may come from project-based campaigns or retainer arrangements.
Website Hosting & Maintenance Packages: Recurring revenue from website hosting and maintenance packages that include support hours without additional hourly charges. Provides ongoing client relationships and predictable revenue.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom quoting based on project scope

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

WebsiteNI product offering

Product offering

Core offering

WebsiteNI is a Northern Ireland digital agency that designs and develops bespoke, mobile-responsive websites, WooCommerce and Magento 2 eCommerce platforms, and custom web applications for businesses and public-sector organisations. They complement build work with ongoing digital marketing services (SEO, PPC, email, analytics, graphic design) and recurring website hosting/maintenance packages that include support hours.

Product overview

WebsiteNI is a full-service digital agency offering a comprehensive portfolio of web design, eCommerce solutions, and digital marketing services. The core offering centers on bespoke website design and development using platforms including WordPress and WooCommerce for smaller businesses, with Magento 2 as an enterprise-level eCommerce option. Their services are organized around two main pillars: Design & Development (website design, WooCommerce solutions, eCommerce platforms, bespoke web applications, agency partnerships) and Digital Marketing (SEO, PPC/Google Ads, email marketing, graphic design, analytics). Additional support services include customer support and web hosting with inclusive maintenance packages. The company positions itself as a one-stop digital partner, providing end-to-end solutions from initial design through ongoing hosting and marketing.

Differentiator

Problem solved

Functional benefit

Products and services

Website Design and Development Bespoke, mobile-responsive website design and development services creating visually engaging, user-friendly websites across desktop, tablet, and mobile devices for organisations across Northern Ireland.
WooCommerce eCommerce Websites Custom-built WooCommerce eCommerce websites on WordPress, supporting online stores selling physical and digital products with scalable functionality for small to mid-sized retailers.
eCommerce Solutions (incl. Magento 2) Mobile-responsive, user-friendly eCommerce websites built using WooCommerce or Magento 2, designed to help B2C and B2B businesses sell more online with seamless shopping experiences and integrations to Stripe, PayPal, Sage 50, and QuickBooks.
Bespoke Web Applications Custom web applications tailored to specific business needs, built using in-house software development tools combined with the latest open-source frameworks, providing security, scalability, and competitive advantage for clients with complex requirements.
Digital Marketing Services Comprehensive digital marketing services spanning SEO, PPC advertising, email marketing, and analytics, designed to drive targeted traffic, boost rankings, and increase conversions for client websites.
Website Hosting and Maintenance Recurring website hosting and maintenance packages including CMS support, website updates, technical queries, and domain registration, with support hours bundled in rather than charged hourly.
White-Label Agency Services White-label web design and development services for advertising and marketing agencies, including PSD-to-website conversion, responsive redesigns, email marketing, microsites, and eCommerce builds delivered under NDA.

Quantifiable outcome

Combined eCommerce sales of approximately £5 million per year generated by client websites
+1 more outcomes

Companies that use WebsiteNI

Customer profile

Named customers13 records

Segments7 records

Ideal customer profiles4 records

WebsiteNI technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

WebsiteNI partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

WebsiteNI competitors and assessment

Company assessment

Direct peers

Made Brave: Glasgow-based creative and digital agency offering web design, branding, and digital marketing. Similar scale and service offering to WebsiteNI with comparable SME and enterprise client focus.
Hallam Internet: Nottingham-based digital marketing and web design agency serving UK and international clients. Directly comparable in service mix (SEO, PPC, web design) and mid-market B2B positioning.
Klood Digital: UK-based web design and digital marketing agency. Comparable in service portfolio (web design, SEO, PPC) and SME/enterprise client focus.
Canny Creative: Scotland-based digital and creative agency. Similar mid-sized UK agency offering web design and digital marketing services to SMEs and public sector clients.
Toast Design: UK-based creative agency offering web design and digital services. Similar scale and bespoke service approach to WebsiteNI, with comparable mid-market positioning.
Cyber-Duck: UK digital agency offering web design, development, and digital marketing services to enterprise and public sector clients. Comparable mid-sized agency with bespoke digital solutions and a similar service mix to WebsiteNI.
Equator: Glasgow-based full-service digital agency offering web design, eCommerce, and digital marketing. Comparable in service breadth and target market segments across UK SMEs and enterprises.
Bureau: Manchester-based creative and digital agency offering web design, branding, and digital strategy. Similar mid-market UK agency with comparable bespoke service offering.
Profile Tree: Belfast-based digital agency offering web design, SEO, and digital marketing services. Direct Northern Ireland competitor with similar service portfolio, geographic market, and customer segments.

Regional players

McAvoy Media: Northern Ireland-based media and digital agency. Regional peer operating in the same local market with overlapping services in web design and digital marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

WebsiteNI financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WebsiteNI leadership team

Management profile

Number of profiles

Profiles2 records

WebsiteNI funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WebsiteNI M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebsiteNI

What does WebsiteNI do?

Is WebsiteNI a public or private company?

WebsiteNI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was WebsiteNI founded?

WebsiteNI was founded in 2006. It employs 11 to 50 people.

Where is WebsiteNI based?

WebsiteNI is headquartered in Dungannon, United Kingdom, in the Europe region.

How does WebsiteNI make money?

Three revenue lines are on record. Web Design & Development Services are the primary driver. The others are digital Marketing Services and website Hosting & Maintenance Packages.

Who are WebsiteNI's main competitors?

Direct peers on record are Made Brave, Hallam Internet, Klood Digital, Canny Creative, Toast Design, Cyber-Duck, Equator, Bureau and Profile Tree. McAvoy Media is listed as a regional player.

Does WebsiteNI have an API?

No public API is recorded for WebsiteNI.

What industry is WebsiteNI in?

WebsiteNI's product category is Web Design and Digital Marketing Services. Its primary akta.pro industry code is BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture). Its NAICS code is 51821 and its SIC code is 7371.