New Sagaya
New Sagaya is a 100% employee-owned grocery retail and wholesale distributor based in Anchorage, Alaska, operating three retail markets, two wholesale divisions serving restaurants and cruises, and a nationwide e-commerce channel for wild-caught Alaskan seafood.
- Company typePrivate
- Founded1976
- HeadquartersAnchorage, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What New Sagaya does
New Sagaya (legal entity Sagaya Corporation) is a privately held, 100% employee-owned (ESOP) grocery, fresh-food, and wholesale distribution company headquartered in Anchorage, Alaska. Founded in 1976, the company operates three retail storefronts in Anchorage, the flagship Midtown Market at 3700 Old Seward Highway, the City Market downtown location at 900 W. 13th Avenue, and L'aroma Bakery & Deli, offering international grocery, Asian produce (over 250 items), fresh seafood, deli, sushi, and in-house baked goods. Beyond retail, the company runs two wholesale divisions: Sagaya Wholesale, which supplies seafood, produce, and grocery products to restaurants, cruise lines, and culinary schools for nearly 50 years, and Bakery Wholesale (L'aroma & Europa), supplying fresh baked goods to coffee carts and restaurants.
The company runs a WooCommerce-powered e-commerce storefront on WordPress, fortified with CloudFlare and supported by Klaviyo for email marketing, shipping wild-caught Alaskan seafood (king crab, halibut, salmon, and variety packs) directly to consumers nationwide with shipping included on all orders to the lower 48. Its technology stack is heavily commodity, with no proprietary platform, no AI/ML capabilities, and no disclosed integrations beyond standard e-commerce tooling.
New Sagaya makes money through three parallel revenue streams: in-store retail grocery sales at its three Anchorage locations, direct-to-consumer e-commerce sales of premium Alaskan seafood (5 lb king crab at $450-$675, 5 lb halibut at $325, 5 lb salmon at $259, and variety packs at $350-$450, all shipping included), and B2B wholesale distribution of seafood, produce, grocery, and bakery products to food-service operators across Alaska and beyond. The company serves two primary customer segments: individual consumers (both walk-in retail and online DTC) and B2B food-service businesses (restaurants, cruise lines, culinary schools). Headcount is 51-100 employees, no external funding has been disclosed, and the company is wholly owned by employees through its ESOP structure.
New Sagaya firmographics
Firmographics- Name
- New Sagaya
- Legal name
- Sagaya Corporation
- Website
- https://newsagaya.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- New Sagaya is a 100% employee-owned grocery retail and wholesale distributor based in Anchorage, Alaska, operating three retail markets, two wholesale divisions serving restaurants and cruises, and a nationwide e-commerce channel for wild-caught Alaskan seafood.
- Ownership category
- akta.pro rank
New Sagaya industry classification
Industry- Product category
- Grocery Retail & Wholesale Distribution
- NAICS
- Fish and Seafood Merchant Wholesalers (424460), Fish and Seafood Retailers (44525), Grocery and Related Product Merchant Wholesalers (4244), Other Specialty Food Retailers (44529), Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Retail-Grocery Stores (5411), Wholesale-Groceries & Related Products (5140), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI)
- akta.pro secondary industries
- Seafood Markets & Fishmongers (CRAHAHAC), Online Fresh Food Specialists (Produce/Meat/Seafood) (CRAHAIAF), Specialty Imported Foods Wholesale (AFAIAIAH), Exotic & Specialty Produce Wholesale (AFAIACAF)
Where New Sagaya is headquartered
LocationHeadquarters
- HQ city
- Anchorage
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
New Sagaya business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Grocery Sales: Physical retail store operations at three Anchorage locations (Midtown Market, City Market, L'aroma Bakery & Deli) offering international grocery, fresh produce, meat, seafood, deli items, sushi, and freshly baked goods.
- Online E-commerce Sales: Direct-to-consumer online sales of wild-caught Alaskan seafood (king crab, halibut, salmon, variety boxes) shipped nationwide to customers' doors. Shipping included on all online orders with special rates for Alaska and Hawaii.
- Seafood/Produce/Grocery Wholesale: B2B wholesale supply of seafood, produce, and grocery products to restaurants, cruises, and culinary schools. Nearly 50 years in operation.
- Bakery Wholesale: B2B wholesale bakery supply offering fresh baked goods including croissants, cookies, breads, pastries, and desserts to coffee carts, restaurants, and other businesses through L'aroma & Europa brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 5 lbs Alaskan Golden King Crab - $450.00 |
| Unit Pricing | Pay-as-you-go | 10 lbs Alaskan Golden King Crab - $795.00 |
| Unit Pricing | Pay-as-you-go | 5 lbs Fresh AK Red Salmon Fillet - $259.00 |
| Unit Pricing | Pay-as-you-go | 5 lbs Fresh Alaskan Halibut Fillet - $325.00 |
| Unit Pricing | Pay-as-you-go | 5 lbs Giant Alaskan Red King Crab - $675.00 |
| Unit Pricing | Pay-as-you-go | 10 lbs Giant Alaskan Red King Crab - $1,095.00 |
| Unit Pricing | Pay-as-you-go | Variety Pack with Golden King Crab - $350.00 |
| Unit Pricing | Pay-as-you-go | Variety Pack with Red King Crab - $450.00 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
New Sagaya product offering
Product offeringCore offering
New Sagaya is a 100% Employee-Owned ESOP grocery retailer and wholesale food distributor headquartered in Anchorage, Alaska. It operates three physical retail stores (Midtown Market, City Market, and L'aroma Bakery & Deli) offering international groceries, Asian produce, fresh seafood, deli/sushi, and bakery items, and runs two B2B wholesale divisions (Sagaya Wholesale for seafood/produce/grocery and Bakery Wholesale under L'aroma & Europa) serving restaurants, cruise lines, and culinary schools. The company also sells wild-caught Alaskan king crab, halibut, salmon, and assorted variety packs direct to consumers nationwide through a WooCommerce e-commerce site with shipping included.
Product overview
New Sagaya is an employee-owned (100% ESOP) grocery and wholesale company operating three retail locations in Anchorage, Alaska (Midtown Market, City Market, and L'aroma Bakery & Deli) alongside two wholesale divisions (Sagaya Wholesale and Bakery Wholesale). The company offers wild-caught Alaskan seafood (king crab, halibut, salmon), international groceries, fresh baked goods, and prepared foods. Products are available for online purchase with shipping to the lower 48 states, and the wholesale divisions serve restaurants, cruises, and culinary schools with seafood, produce, bakery goods, and grocery items.
Differentiator
Problem solved
Functional benefit
Brands
- L'aroma & Europa: Bakery wholesale brand providing fresh baked goods including croissants, cookies, breads, pastries, and desserts to businesses.
- L'aroma Bakery & Deli
Products and services
- Midtown Market Flagship Anchorage retail grocery location offering international groceries, Asian produce (over 250 items), seafood department, Asian deli, L'aroma deli, Kaladi coffee, and pastries. Open seven days a week.
- City Market Downtown Anchorage retail grocery location offering groceries, coffee, deli items, and freshly prepared meals for local customers and travelers.
- L'aroma Bakery & Deli Retail bakery and deli counter serving fresh baked goods daily, including breads, pastries, cakes, Asian deli items, fresh sushi, salad bar, sandwiches, and coffee.
- Sagaya Wholesale B2B wholesale supply of seafood, produce, and grocery products to restaurants, cruise lines, and culinary schools in Alaska and beyond. Operating for nearly 50 years.
- Bakery Wholesale (L'aroma & Europa) B2B wholesale bakery supplying fresh baked goods including croissants, cookies, breads, pastries, and desserts to coffee carts, restaurants, and other food-service businesses.
- Wild-caught Alaskan King Crab (online) Online direct-to-consumer line of wild-caught Alaskan king crab (golden and red varieties), sold in 5 lb and 10 lb portions, shipped frozen with gel and dry ice via UPS next-day service.
- Fresh Alaskan Red Salmon Fillet (online) Online direct-to-consumer line of fresh Alaskan red salmon fillets, sold in 5 lb portions, wild-caught and shipped frozen with gel and dry ice.
- Fresh Alaskan Halibut Fillet (online) Online direct-to-consumer line of fresh Alaskan halibut fillets, sold in 5 lb portions, wild-caught and shipped frozen with gel and dry ice.
- Alaskan Seafood Variety Packs Assorted seafood gift/bundle packs combining king crab, red salmon, halibut, smoked salmon, and Polish sausage with reindeer meat, sold online with shipping included to the lower 48.
Companies that use New Sagaya
Customer profileSegments3 records
Ideal customer profiles3 records
New Sagaya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Sagaya partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
New Sagaya competitors and assessment
Company assessmentEmerging players
- Wild Fish Market: Smaller specialty retailer focusing on wild-caught, traceable seafood for retail and DTC channels. Comparable as an emerging player in the same wild-caught seafood specialty retail niche as New Sagaya.
Direct peers
- Vital Choice Wild Seafood: Direct-to-consumer subscription and online retailer of wild-caught Alaskan salmon, halibut, and other seafood. Highly comparable business model—wild Alaskan sourcing, nationwide shipping, premium DTC pricing—making it the closest direct peer to New Sagaya's online seafood channel.
- Sitka Salmon Shares: DTC community-supported fishery delivering wild Alaskan salmon and seafood to subscribers nationwide. Overlaps directly with New Sagaya on wild-Alaskan sourcing, DTC delivery, and premium positioning; an emerging brand in the same niche.
- Ocean Beauty Seafoods: Alaska-based seafood processor and distributor serving retail, foodservice, and international markets. Direct overlap on Alaska-origin seafood wholesale distribution to restaurants and institutional buyers, comparable to New Sagaya's Sagaya Wholesale division.
- Lummi Island Wild Co-op: DTC retailer of wild Pacific salmon and seafood direct from fishermen to consumers. Direct comparable on model (fishermen-to-door wild seafood DTC) and customer profile (premium home-cooking seafood buyers).
Broad incumbents
- True North Seafood: North American seafood processor and supplier serving retail and foodservice with frozen and prepared seafood. Comparable as a larger seafood wholesale incumbent operating in adjacent B2B foodservice channels to Sagaya Wholesale.
- Trident Seafoods: One of the largest vertically-integrated seafood companies in North America, with major Alaskan wild seafood operations (king crab, salmon, pollock). A broad incumbent competing on sourcing scale, processing capacity, and B2B distribution in many of the same wild Alaskan categories New Sagaya retails and distributes.
- Orca Bay Foods: Seafood processor and wholesale distributor serving retail and foodservice channels with frozen and value-added seafood. Comparable as a broader seafood wholesaler with overlapping distribution into foodservice—the same B2B segment Sagaya Wholesale serves.
Regional players
- Carrs-Safeway (Albertsons): Operates grocery stores under the Carrs banner in Anchorage, Alaska, directly competing with New Sagaya's Midtown Market and City Market for grocery, fresh, and prepared food customers in the same local market.
- Fred Meyer (Kroger): Multi-format grocery retailer with Anchorage locations competing directly with New Sagaya's Midtown Market and City Market for general grocery, fresh, and household shoppers in the same local market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New Sagaya social profiles
Digital presenceNew Sagaya financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Sagaya leadership team
Management profileNumber of profiles
New Sagaya subsidiaries and ownership
Company hierarchySubsidiaries5 records
New Sagaya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Sagaya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Sagaya
What does New Sagaya do?
New Sagaya is a 100% Employee-Owned ESOP grocery retailer and wholesale food distributor headquartered in Anchorage, Alaska. It operates three physical retail stores (Midtown Market, City Market, and L'aroma Bakery & Deli) offering international groceries, Asian produce, fresh seafood, deli/sushi, and bakery items, and runs two B2B wholesale divisions (Sagaya Wholesale for seafood/produce/grocery and Bakery Wholesale under L'aroma & Europa) serving restaurants, cruise lines, and culinary schools. The company also sells wild-caught Alaskan king crab, halibut, salmon, and assorted variety packs direct to consumers nationwide through a WooCommerce e-commerce site with shipping included.
Is New Sagaya a public or private company?
New Sagaya is a private company. It is classified as management employee owned and is currently operating.
When was New Sagaya founded?
New Sagaya was founded in 1976. It employs 51 to 100 people.
Where is New Sagaya based?
New Sagaya is headquartered in Anchorage, United States, in the North America region.
How does New Sagaya make money?
Four revenue lines are on record. Retail Grocery Sales are the primary driver. The others are online E-commerce Sales, seafood/Produce/Grocery Wholesale and bakery Wholesale.
Who are New Sagaya's main competitors?
Wild Fish Market is listed as an emerging player. Direct peers are Vital Choice Wild Seafood, Sitka Salmon Shares, Ocean Beauty Seafoods and Lummi Island Wild Co-op. Broad incumbents are True North Seafood, Trident Seafoods and Orca Bay Foods. Regional players are Carrs-Safeway (Albertsons) and Fred Meyer (Kroger).
Does New Sagaya have an API?
No public API is recorded for New Sagaya.
What industry is New Sagaya in?
New Sagaya's product category is Grocery Retail & Wholesale Distribution. Its primary akta.pro industry code is CRAHAMAI, Bulk Meat & Seafood Wholesale-to-Consumer, with a secondary code of CRAHAHAC, Seafood Markets & Fishmongers. Its NAICS code is 424460 and its SIC code is 5411.