Lummi Island
- Company typePrivate
- Founded-
- HeadquartersBellingham, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Lummi Island firmographics
Firmographics- Name
- Lummi Island
- Legal name
- Lummi Island Wild
- Website
- https://lummiislandwild.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lummi Island industry classification
Industry- Product category
- Wild Seafood
- NAICS
- Fish and Seafood Retailers (445250), Fishing (1141), Finfish Fishing (114111)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Fishing, Hunting And Trapping (900), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
- akta.pro secondary industry
- Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF)
Keywords
Where Lummi Island is headquartered
LocationHeadquarters
- HQ city
- Bellingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lummi Island business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- One-time Product Sales: Individual wild-caught seafood products sold as one-time purchases. Products include fresh/frozen salmon, whitefish, shellfish, canned seafood, smoked products, and specialty cuts. Range from $9.49 to $249 per item.
- Select Catch Subscription Program: Recurring subscription boxes with customizable seafood selections, delivery scheduling, and tier-based rewards. Customers choose products, set frequency, and earn rewards through Deckhand, First Mate, and Captain tiers.
- Seafood Boxes & Samplers: Pre-curated themed boxes (Wild Sushi Night, Chef's Selection, Wild Trio, Wild Explorer) sold as one-time gifts or purchases, ranging from $54.99 to $249.
- Canned & Shelf-Stable Products: Canned wild salmon and albacore tuna products sold individually or in kits. Provides non-perishable revenue stream alongside frozen products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products with unit pricing |
| Subscription | Monthly | Select Catch Subscription Tiers |
| Unit Pricing | Pay-as-you-go | Seafood Boxes & Samplers |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Lummi Island product offering
Product offeringCore offering
Lummi Island Wild is a family-owned direct-to-consumer wild seafood company that harvests and sells 100% wild-caught seafood — including salmon, whitefish, shellfish, smoked and canned products, and bone broth — sourced from its own reefnet fishery in the Salish Sea and trusted partner fisheries in Alaska and the Pacific Northwest. Products are flash-frozen at peak freshness and shipped nationwide via the company's e-commerce website, with an optional customizable recurring subscription program (Select Catch).
Product overview
Lummi Island Wild is a family-owned wild seafood company based in Washington State offering premium 100% wild-caught seafood from the Pacific Northwest. The portfolio centers on a direct-to-consumer e-commerce platform selling fresh-frozen seafood products across five main categories: Wild-Caught Salmon (King/Chinook, Sockeye, Coho, Pink, Keta varieties and Ikura roe), Wild-Caught Whitefish (Halibut, Albacore Tuna, True Cod, Black Cod/Sablefish), Wild-Caught Shellfish (Weathervane Scallops, Dungeness Crab, Spot Prawns), Wild-Caught & Canned/Ready-to-Eat (canned salmon/tuna, smoked salmon pouches, smoked salmon chowder), and Bone Broth products made in partnership with Yodelin. The company operates its own reefnet fishery and partners with trusted tribal, local, and independent fisheries for full traceability. A key differentiator is The Select Catch, a fully customizable subscription program powered by Loop (Shopify subscription app) that enables customers to build personalized boxes with tiered loyalty rewards. Products are sold primarily frozen via e-commerce (Shopify), with Judge.me for verified reviews. The company also offers curated Seafood Boxes & Samplers, a Sashimi Grade Collection, Specialty Cuts, and Gift Cards.
Differentiator
Problem solved
Functional benefit
Brands
- Select Catch: The company's fully customizable seafood subscription program allowing customers to build their own recurring seafood delivery with tiered loyalty rewards (Deckhand, First Mate, Captain).
Products and services
- Wild King Salmon
Quantifiable outcome
- Reefnet salmon consistently tests at ~15% fat content compared to ~9% found in most other wild salmon, resulting in richer flavor and more luxurious texture
- +2 more outcomes
Companies that use Lummi Island
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Lummi Island technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Lummi Island partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- Lummi Nation Tribal FisherycoreLummi Nation Tribal Fishery supplies wild spot prawns and halibut from the Salish Sea. The Lhaq'temish people have fished these waters since time immemorial. Deep connection to place and commitment to careful harvest produces fish and shellfish with exceptional flavor and texture. Full traceability from ocean to table.
- Baker River FisherycoreMulti-generational family fishery supplying wild King and Sockeye salmon from the Skagit River and Baker River spawning grounds. Fish landed within minutes, ensuring exceptional freshness. Produces firm, rich meat with unmatched taste.
- Paul Hill (Albacore Tuna Fisherman)coreHook-and-line tuna fisherman targeting young, four-year-old albacore within 100 miles of Washington and Oregon coasts. Pioneer in sashimi-grade albacore on Pacific Coast. Fish blast-frozen within 30 minutes of harvest.
- Tom Minio / F/V Provider (Kodiak, Alaska)coreCaptain Tom Minio operates F/V Provider home-ported in Kodiak, Alaska. Supplies Alaskan weathervane scallops harvested under strict federal quotas and full monitoring. Scallops never soaked in water or treated with chemicals - handled simply and frozen at peak freshness.
- F/V Kaia (Alaskan Seafood Company)coreValues-driven Alaskan seafood company supplying wild Pacific True Cod. Built around transparency, fair pay, and careful harvest using low-impact pot methods that minimize bycatch. Fish handled individually, bled and chilled quickly, frozen at peak freshness.
- F/V Marilyn & F/V Scandia (Alaska Sablefish)coreLongline vessels fishing sablefish (black cod) in the Gulf of Alaska. Operates under strict federal quotas, full monitoring, and science-based management through Alaska Longline Fishermen's Association. Fish handled individually, chilled quickly, and frozen at peak freshness.
- Yodelin Broth Co.secondaryPartnership to create wild seafood bone broths. Yodelin crafts bone broth batches using Lummi Island Wild sourced seafood with clean, nourishing ingredients. Products include miso salmon bone broth, coconut curry halibut bone broth, and PNW halibut bone broth. 'Honor the Whole Fish' initiative to reduce waste.
Scale indicators6 records
Recent moves6 records
Expansion highlights3 records
Lummi Island competitors and assessment
Company assessmentDirect peers
- Wild Alaskan Company: DTC subscription box for wild-caught Alaskan salmon and seafood, selling direct-to-consumer nationwide with frozen shipping — the closest operating model match to Lummi Island Wild.
- Sea to Table: DTC wild-caught American seafood brand sourcing from U.S. fishing communities and selling directly to consumers nationwide, with strong sustainability positioning parallel to Lummi Island Wild.
- Fishpeople Seafood: Sustainable DTC seafood company selling traceable wild-caught fish and shellfish directly to consumers with a similar transparency/sustainability narrative.
- Ocean Wise Seafood: Canadian DTC and retail sustainable-seafood platform selling traceable wild seafood to consumers — comparable target customer and sustainability-led GTM (regional peer).
- SizzleFish: DTC seafood company offering wild-caught salmon, shellfish, and specialty cuts shipped directly to consumers — overlapping product mix and channel strategy.
- Sitka Salmon Shares: Community-supported fishery selling wild Alaskan salmon via subscription seafood shares with provenance storytelling — directly analogous GTM and value proposition to Lummi Island Wild.
- Vital Choice: Long-running DTC retailer of premium wild-caught Alaskan seafood (salmon, halibut, sablefish) with subscription options and full traceability — a heritage direct competitor in the same niche.
Emerging players
- Premier Catch: Smaller DTC wild seafood brand focused on sustainably sourced salmon and shellfish — direct niche overlap but smaller scale than the leaders.
Broad incumbents
- Trident Seafoods: One of North America's largest vertically integrated seafood companies with broad wild seafood portfolio across retail and foodservice — sets the incumbent benchmark Lummi Island Wild differentiates against.
- ButcherBox: Large subscription DTC meat-and-seafood company with similar recurring-revenue model and premium/provenance positioning, though meat-led — relevant comp for subscription GTM economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lummi Island social profiles
Digital presenceLummi Island financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lummi Island leadership team
Management profileNumber of profiles
Profiles1 record
Lummi Island funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lummi Island M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lummi Island
What does Lummi Island do?
Lummi Island Wild is a family-owned direct-to-consumer wild seafood company that harvests and sells 100% wild-caught seafood — including salmon, whitefish, shellfish, smoked and canned products, and bone broth — sourced from its own reefnet fishery in the Salish Sea and trusted partner fisheries in Alaska and the Pacific Northwest. Products are flash-frozen at peak freshness and shipped nationwide via the company's e-commerce website, with an optional customizable recurring subscription program (Select Catch).
Is Lummi Island a public or private company?
Lummi Island is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lummi Island founded?
Lummi Island was founded in -1. It employs 11 to 50 people.
Where is Lummi Island based?
Lummi Island is headquartered in Bellingham, United States, in the North America region.
How does Lummi Island make money?
Four revenue lines are on record. One-time Product Sales are the primary driver. The others are select Catch Subscription Program, seafood Boxes & Samplers and canned & Shelf-Stable Products.
Who are Lummi Island's main competitors?
Direct peers on record are Wild Alaskan Company, Sea to Table, Fishpeople Seafood, Ocean Wise Seafood, SizzleFish, Sitka Salmon Shares and Vital Choice. Premier Catch is listed as an emerging player. Broad incumbents are Trident Seafoods and ButcherBox.
Does Lummi Island have an API?
No public API is recorded for Lummi Island.
What industry is Lummi Island in?
Lummi Island's product category is Wild Seafood. Its primary akta.pro industry code is AFAIADAD, Seafood Wholesale (Fresh & Frozen), with a secondary code of AFAIADAF, Shellfish Wholesale (Crustaceans & Mollusks). Its NAICS code is 445250 and its SIC code is 2092.