Better Hearing Centers

What Better Hearing Centers does

Better Hearing Centers is a privately held, for-profit hearing healthcare retailer founded in 1967 and headquartered in Bowling Green, Kentucky, with two storefronts in the Bowling Green area (829 State St. and 1824 U.S. 31 W Bypass). The company sells Beltone-branded hearing aids - including the Beltone Amaze, Trust, Legend, and Boost Max models - alongside a wireless accessory ecosystem consisting of a TV Streamer, Phone Link iPhone accessory, MyPAL portable microphone, and remote control, plus the Beltone HearMax and HearPlus smartphone apps for iOS/Android device control. Better Hearing Centers also delivers professional services: free hearing screenings (used as a lead-generation tool), comprehensive hearing evaluations, personalized hearing aid fitting and counseling, and a 30-day satisfaction guarantee on device purchases.

Since 2011, Better Hearing Centers has operated as the corporate headquarters for Beltone Kentucky under an official partnership with Beltone Electronics, granting customers access to Beltone's nationwide network of more than 1,500 Hearing Care Centers for lifetime follow-up care, cleaning, and service. The business operates on a sales-led, appointment-driven go-to-market model with freemium screening entry points, prices hearing aids in a $1,000-$6,000+ range depending on technology tier, and reaches consumers through content marketing (blog, social media), SEO, a free online hearing test, and direct phone/walk-in inquiries. The company is owned by founder Zach Kenealey and has not raised disclosed external funding.

Name

Better Hearing Centers

Legal name

Better Hearing Centers

Website

https://betterhearingcenters.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Better Hearing Centers is a private Beltone-affiliated hearing healthcare retailer in Bowling Green, Kentucky, founded in 1967, selling Beltone hearing aids and wireless accessories to local consumers while offering screenings, fittings, and lifetime follow-up care through Beltone's 1,500+ location network.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Hearing aid retail
• Hearing healthcare services
• Audiology assessments
• Hearing aid accessories
• Hearing aid fitting

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel

Revenue model

1. Hearing Aid Sales: Sale of Beltone hearing aids including models like Beltone Amaze, Trust, Legend, and Boost Max. Pricing typically ranges from $1,000 to over $6,000 based on technology level
2. Hearing Screening Services: Free hearing screenings offered to patients as a lead generation tool, with professional consultations to determine hearing needs
3. Hearing Aid Accessories: Sale of accessories including TV Streamers, Phone Links, MyPAL microphones, and remote controls for Beltone hearing devices

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Better Hearing Centers sells Beltone-branded hearing aids (Amaze, Trust, Legend, Boost Max) and compatible accessories including TV Streamer, Phone Link, MyPAL portable microphone, and a wireless remote control. The company also delivers in-person professional hearing screenings, personalized hearing aid fitting and adjustment, counseling, and lifetime follow-up care through Beltone's nationwide network of 1,500+ Hearing Care Centers.

Product overview

Better Hearing Centers is a hearing healthcare provider powered by Beltone technology, offering a comprehensive range of hearing aids and accessories. The company provides smartphone-compatible hearing aids including Beltone Amaze, Beltone Trust, Beltone Legend, and Beltone Boost Max models. Their product ecosystem includes accessories such as TV Streamer, Phone Link, Beltone MyPAL portable microphone, and wireless remote control. Beyond products, they offer hearing screening services, personalized hearing aid fitting, and lifetime follow-up care through their partnership with Beltone's network of over 1,500 locations nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Beltone Amaze Hearing Aids Smartphone-compatible hearing aid model sold to individual adults with hearing loss, powered by Beltone technology and offered through Better Hearing Centers in Bowling Green, KY.
• Beltone Trust Hearing Aids Smartphone-compatible hearing aid model sold to individual adults with hearing loss, powered by Beltone technology and offered through Better Hearing Centers in Bowling Green, KY.
• Beltone Legend Hearing Aids Smartphone-compatible hearing aid model sold to individual adults with hearing loss, powered by Beltone technology and offered through Better Hearing Centers in Bowling Green, KY.
• Beltone Boost Max Hearing Aids Smartphone-compatible hearing aid model sold to individual adults with hearing loss, powered by Beltone technology and offered through Better Hearing Centers in Bowling Green, KY.
• TV Streamer Accessory that sends clear stereo sound directly from a television to Beltone hearing aids at a range of 30 feet or more, allowing the user to leave the room without carrying the device.
• Phone Link Accessory that sends all mobile sounds directly to Beltone hearing instruments, enabling iPhone users to answer or end calls easily through the Beltone HearMax/HearPlus app at a range of about 30 feet.
• Beltone MyPAL Small portable microphone that captures voice clearly and streams it directly to Beltone hearing aids; useful in cars, restaurants, and airports, and can also function as a companion microphone or streamer for PC, iPad, iPod, or mp3 players.
• Wireless Remote Control for Beltone Hearing Aids Wireless remote control that pairs with Beltone hearing aids for easy adjustment of hearing device settings without using a smartphone.
• Hearing Screening Services Comprehensive in-person hearing tests including air conduction testing, bone conduction testing, speech testing, and physical examination using an otoscope or video otoscope, conducted by state-licensed practitioners.
• Hearing Aid Fitting and Customization Personalized fitment, adjustment, and counseling service provided as part of every hearing aid purchase, backed by a 30-day satisfaction guarantee.
• Lifetime Follow-up Care Unlimited follow-up care including hearing aid cleaning, plus guaranteed service attention at any of the more than 1,500 participating Beltone Hearing Care Centers nationwide.
• Free Online Hearing Test Free online hearing test available on the Better Hearing Centers website to help users determine whether they have hearing loss and what type they may have.

Quantifiable outcome

• 73% of individuals with hearing loss and 41% of their relatives believed their family relationships improved after starting to wear hearing aids
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

One partnership is on record.

• Beltone ElectronicscoreChannel Partner/ Reseller/ Distributor · 1 January 2011In 2011, Better Hearing Centers established an official partnership with Beltone Electronics to provide patients with a nationwide network of lifetime care and state-of-the-art hearing aid technology. Beltone is a hearing health company with more than 1,500 locations nationwide, founded in the 1930s by Sam and Faye Posen to revolutionize traditional hearing aids.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Miracle-Ear: Miracle-Ear is one of the largest U.S. hearing aid retail chains with hundreds of franchised locations selling private-label hearing aids alongside fitting and follow-up services — directly comparable to Better Hearing Centers as a competing branded retail audiology franchise network.
• Connect Hearing: Connect Hearing is a national audiology retail chain offering hearing tests, hearing aid fittings, and follow-up care — comparable to Better Hearing Centers as a multi-location provider of clinical hearing services and device sales.
• HearUSA: HearUSA is a national network of hearing care centers providing hearing evaluations, hearing aid fittings, and ongoing care — directly comparable as a multi-location audiology retail operator competing in the same patient journey Better Hearing Centers serves.
• Audibel Hearing Centers: Audibel operates a nationwide network of franchised hearing aid retail centers offering Starkey-manufactured hearing aids and audiology services — a comparable franchise model to Better Hearing Centers' Beltone-affiliated retail audiology business.

Emerging players

• Lexie Hearing: Lexie Hearing sells OTC and DTC hearing aids online with optional remote audiology support — comparable as an emerging channel targeting the same hearing-impaired consumers that traditional clinics like Better Hearing Centers serve, particularly in the entry-level price tier.
• Costco Hearing Aid Center: Costco's in-store hearing aid centers sell professionally fitted hearing aids at lower price points — comparable as a competing channel for value-oriented patients who might otherwise visit a Beltone-style franchisee like Better Hearing Centers.

Broad incumbents

• Sonova (Phonak / Unitron): Sonova is a global hearing aid manufacturer and retailer (Phonak, Unitron, etc.) — comparable as a vertically integrated hearing healthcare incumbent whose products and retail network compete for the same patients Better Hearing Centers serves.
• Beltone: Beltone is the parent brand and exclusive product partner of Better Hearing Centers, operating 1,500+ hearing care centers across the U.S. It is directly comparable as the franchisor whose technology and network enable Better Hearing Centers' service model.
• Starkey Hearing Technologies: Starkey is a major U.S.-based hearing aid manufacturer and retailer operating the Audibel network — comparable to Beltone as a competing manufacturer-retailer whose products are sold through similar clinic-based channels.
• Amplifon USA (Miracle-Ear parent / Amplifon Hearing Health Care): Amplifon is the global parent of Miracle-Ear and one of the world's largest hearing aid retail groups; comparable to the broader Beltone corporate ecosystem that underpins Better Hearing Centers' product and service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BetterHearingKY

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Hearing Centers