3Lane Marketing
3Lane Marketing is a privately held, New York-based full-service marketing agency (1-10 employees, founded 2013) that delivers custom branding, web design, iOS mobile app development, and digital marketing services to non-profits, healthcare, media, real estate, and technology clients across the United States.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 3Lane Marketing does
3Lane Marketing LLC is a privately held, New York-based full-service marketing agency founded in 2013, operating with 1-10 employees under a custom (not template-driven) positioning. The firm delivers branding and strategy, web design and CMS development, iOS mobile app development, print and graphic design, content development, SEO and digital advertising, research/analytics, social and influencer strategy, and event/trade promotion. Its technical stack spans WordPress with custom admin tooling, Next.js with WPGraphQL/Apollo/Tailwind/SCSS, Sanity CMS (including Drupal-to-Sanity migrations), Kong-integrated custom API portals, Typesense search, and integrations with Blackbaud Raiser's Edge NXT (CRM/fundraising), LearnPress LMS with BBMS Payments, RealtyNA MLS, Cablecast live streaming, Vimeo, and ADA/PCI compliance workflows.
The revenue model is custom project-based professional services billed by scope; no SaaS subscriptions, public pricing, or recurring product lines are disclosed, and revenue is non-recurring tied to one-off engagements. Go-to-market is consultative and sales-led, with the agency's website portfolio (25+ featured client projects), a deep testimonials page, and a direct contact form ([email protected]) serving as the primary funnel. 3Lane has no disclosed funding, no parent company, no M&A activity, and no executive leadership team published in available materials; ownership appears founder-led consistent with a boutique services firm. Geographic operations are domestic (United States), with mailing addresses at 1562 First Avenue, Suite #205-4219, New York, and 954 Lexington Ave 44219, New York, NY 10021.
The customer base spans more than 25 named organizations heavily skewed toward non-profits and NGOs (Smithsonian Media, World Resources Institute, ITIF, Trinity School, Brain Injury Association of NY, Generation Citizen, Friends of Recovery NY, Notre Dame Health Care, WilliNet, Wind-Up Fest, Images Cinema, Jersey Water Works, Child Care Services Association), with material presences in healthcare (Nascate, Accumetra, Cardiac RMS, Health Research Inc.), enterprise and consumer tech (HSB Tech, BuildingFootprintUSA, Acroterion), real estate (Miuccio Real Estate Group, Palos Verdes Homes Association), and SMB services (Hirsch Pools). The only third-party award in the record is a 2022 DesignRush 'Best Web Design' recognition for the World Resources Institute Ocean Panel website.
3Lane Marketing firmographics
Firmographics- Name
- 3Lane Marketing
- Legal name
- 3Lane Marketing LLC
- Website
- https://3lanemarketing.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 3Lane Marketing is a privately held, New York-based full-service marketing agency (1-10 employees, founded 2013) that delivers custom branding, web design, iOS mobile app development, and digital marketing services to non-profits, healthcare, media, real estate, and technology clients across the United States.
- Ownership category
- akta.pro rank
Where 3Lane Marketing is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
3Lane Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services: 3Lane Marketing generates revenue through custom marketing agency services including brand strategy, web design, development, and digital marketing services. Services are billed as project-based engagements with consultative approach.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
3Lane Marketing product offering
Product offeringCore offering
3Lane Marketing is a full-service marketing agency that provides custom branding, strategy, design, and technology solutions. The agency delivers bespoke brand identity development, custom website design and development (WordPress, Sanity CMS), mobile app development, content strategy, SEO, and digital advertising, along with specialized integrations such as CRM, e-commerce, LMS, MLS, and API portals for clients across non-profit, healthcare, education, real estate, and technology sectors.
Product overview
3Lane Marketing is a full-service marketing agency offering custom, bespoke marketing solutions rather than pre-made or template-based offerings. Their portfolio spans eight core service categories: Brand Strategy & Design, Web Design & Development, Mobile App Development, Print & Graphic Design, Content Development, SEO & Digital Advertising, Research Analytics & Insights, and Event & Trade Promotion. Additionally, they deliver specialized custom digital solutions including API Developer Portal Development (integrated with platforms like Kong), CRM Integration Services (including Blackbaud Raiser’s Edge NXT), E-commerce Solutions, LMS Integration Services (LearnPress), RealtyNA MLS Integration for real estate, Cablecast Live Streaming Integration, Interactive Event Calendars, and Custom Member Portals. Projects are typically delivered as custom client work rather than as modular or platform-plus-modules products. The company serves diverse sectors including editorial, education, environmental, healthcare, information technology, media & entertainment, non-profit, real estate, retail, service, software, and technology organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Design
Quantifiable outcome
- Registered users increased 300% in first month after website launch (Palos Verdes Homes Association)
- +1 more outcomes
Companies that use 3Lane Marketing
Customer profileNamed customers28 records
Segments7 records
Ideal customer profiles5 records
3Lane Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature13 records
3Lane Marketing partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
3Lane Marketing competitors and assessment
Company assessmentDirect peers
- Huemor: Web design and development agency focused on custom B2B and nonprofit websites; comparable on custom CMS, e-commerce, and integration-heavy engagements.
- RNO1: West Coast-based branding and digital experience agency delivering brand strategy, web design, and growth services; directly comparable on custom, results-driven positioning.
- SmartSites: Full-service digital marketing agency offering web design, SEO, and PPC; comparable on integrated digital services for SMB and mid-market clients.
- Lounge Lizard: New York-based boutique full-service digital marketing and web design agency offering brand strategy, web development, and digital marketing — directly comparable to 3Lane on services, geography, and boutique positioning.
- Big Drop Inc: Full-service digital agency specializing in custom web design, branding, and digital marketing; comparable on custom-built solutions and similar mid-market client profile.
- Blue Fountain Media: Full-service digital agency providing web design, branding, and digital marketing to enterprise and mid-market clients; comparable service breadth and emphasis on custom digital solutions.
- Digital Silk: Digital agency providing custom web design, branding, and e-commerce with a strong nonprofit and enterprise client base; comparable on custom solution orientation.
- Thunder::tech: Integrated marketing agency offering branding, web development, and digital marketing; comparable on full-service boutique model with mid-market and nonprofit clients.
- Dom & Tom: Full-service digital agency spanning web, mobile, and branding; comparable on custom development and integrated strategy-to-execution delivery.
Emerging players
- Frogslayer: Custom software and web development agency with comparable integration depth (CRM, CMS, API portals) and similar team-scale boutique positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
3Lane Marketing social profiles
Digital presence3Lane Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
3Lane Marketing leadership team
Management profileNumber of profiles
3Lane Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3Lane Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3Lane Marketing
What does 3Lane Marketing do?
3Lane Marketing is a full-service marketing agency that provides custom branding, strategy, design, and technology solutions. The agency delivers bespoke brand identity development, custom website design and development (WordPress, Sanity CMS), mobile app development, content strategy, SEO, and digital advertising, along with specialized integrations such as CRM, e-commerce, LMS, MLS, and API portals for clients across non-profit, healthcare, education, real estate, and technology sectors.
Is 3Lane Marketing a public or private company?
3Lane Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3Lane Marketing founded?
3Lane Marketing was founded in 2013. It employs 1 to 10 people.
Where is 3Lane Marketing based?
3Lane Marketing is headquartered in New York, United States, in the North America region.
How does 3Lane Marketing make money?
One revenue line is on record: professional Services.
Who are 3Lane Marketing's main competitors?
Direct peers on record are Huemor, RNO1, SmartSites, Lounge Lizard, Big Drop Inc, Blue Fountain Media, Digital Silk, Thunder::tech and Dom & Tom. Frogslayer is listed as an emerging player.
Does 3Lane Marketing have an API?
No public API is recorded for 3Lane Marketing.