Graber Blinds

What Graber Blinds does

Graber Blinds is a US-based custom window-treatment brand operating since 1939 as a flagship label of Springs Window Fashions LLC, headquartered in Middleton, Wisconsin, with a dedicated wood-shutter manufacturing facility in Grayling, Michigan. The company designs, manufactures, and distributes a comprehensive portfolio of made-to-order products including cellular, roller, solar, natural, layered, pleated, sheer, sliding-panel, and Roman shades; wood, composite/faux-wood, vinyl, aluminum, and vertical blinds; wood and composite shutters; and custom drapery, natural drapes, and valances/cornices. Technical differentiation centers on proprietary systems such as the UltraLite Lift System, Eco-Performance fabric lines (GREENGUARD Gold, Cradle to Cradle Bronze, OEKO-TEX), and Smart Shades motorization integrated with third-party smart-home platforms, supported by a Graber Visualizer AR tool for pre-purchase room previewing.

Graber generates revenue exclusively through a US- and Canada-wide authorized independent dealer network, with no direct online purchase of products. Pricing is quote-based per window, with in-home consultation, professional measurement, and installation handled by local Window Treatment Experts. Customer financing through GreenSky (credit limits up to $100,000, deferred interest plans) supports higher-ticket whole-home purchases. Customer segments are (1) residential homeowners (primary), (2) independent dealers and window treatment professionals (primary channel), and (3) interior designers (secondary), the latter served via a Customer's Own Material (C.O.M.) program and custom color matching. The brand is supported by a limited lifetime warranty on most products, free swatch sampling (up to 15), and an active digital marketing presence across blog, AR Visualizer, and social channels.

Name

Graber Blinds

Legal name

Spring Window Fashions LLC

Website

https://graberblinds.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Graber Blinds is a US- and Canada-based custom window-treatment brand (founded 1939, owned by Springs Window Fashions) that designs and manufactures made-to-order blinds, shades, shutters, and drapery, selling exclusively through an authorized independent dealer network that provides in-home consultation, measurement, and installation to residential homeowners and interior designers.

Ownership category

akta.pro rank

Product category

Window Treatments (Blinds, Shades, Shutters, Drapery)

NAICS

Window Treatment Retailers (449122), Blind and Shade Manufacturing (337920)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

akta.pro secondary industries

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Motorized & Smart Window Treatments Retail (Automated, App-Controlled) (CRAIAKAF), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN), Curtains, Blinds & Window Treatment Installation (HSAGAHAC)

Keywords

• Custom window treatments
• Window blinds and shades
• Interior shutters and drapery
• Motorized smart shades
• Residential window coverings

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Window Treatments: Graber generates revenue through the sale of custom-made window treatments including cellular shades, roller shades, solar shades, natural shades, layered shades, roman shades, blinds (wood, composite, aluminum, vinyl), shutters (wood, composite), and drapery. Products are sold exclusively through their dealer network with in-home consultation, measurement, and installation services provided by dealers.
2. Consumer Financing: Graber partners with GreenSky to offer consumer financing options for purchases, including deferred interest plans and credit limits up to $100,000. This enables higher ticket purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Graber Blinds designs, manufactures, and distributes custom-made residential window treatments, including blinds, shades, shutters, and drapery. Products are sold exclusively through an authorized dealer network that provides in-home design consultation, professional measurement, and installation services. Offerings include motorization and smart-home integration options plus certified eco-performance fabric collections.

Product overview

Graber Blinds is a custom window treatment company offering a comprehensive portfolio of blinds, shades, shutters, and drapery products. The product line includes Cellular Shades, Roller Shades, Solar Shades (including Exterior Solar Shades), Natural Shades, Layered Shades, Pleated Shades, Sheer Shades, Sliding Panels, Roman Shades (Classic and Tailored), Wood Blinds, Composite and Faux Wood Blinds, Vinyl Blinds, Aluminum Blinds, Vertical Blinds, Wood Shutters, Composite Shutters, Custom Drapery (Artisan Drapery), Natural Drapes, and Valances and Cornices. The portfolio also includes Smart Shades motorization as an add-on, supported by the Graber Product Advisor tool for product selection and the Graber Visualizer for virtual room previewing. Innovation features like the UltraLite Lift System and Eco-Performance Shades collections (Healthy Home and Eco-Friendly) provide differentiation. Products are available through a dealer network with consultation, measurement, and installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Cellular Shades Soft fabric shades with a honeycomb design that traps air for insulation and energy savings; available from light filtering to blackout. Sold to homeowners through authorized dealers.
• Roller Shades Modern fabric roller shades offering light control from sheer to blackout with smooth operation. Sold to homeowners through authorized dealers.
• Solar Shades Solar fabric shades that reduce glare and UV while preserving the outdoor view, available in various openness levels. Sold to homeowners through dealers.
• Exterior Solar Shades Outdoor solar fabrics that block UV and manage heat and glare in outdoor spaces while enhancing exterior style. Sold to homeowners through dealers.
• Natural Shades Textural, sustainable-material shades in earthy weaves with optional light filtering or blackout liners. Sold to homeowners through dealers.
• Layered Shades Contemporary layered fabric bands that align to shift from view to privacy in one smooth motion. Sold to homeowners through dealers.
• Pleated Shades Evenly spaced crisp folds of woven fabric in patterned designs that add depth and structure. Sold to homeowners through dealers.
• Sheer Shades Airy light-filtering sheer fabrics that soften daylight and provide UV protection while maintaining an elegant look. Sold to homeowners through dealers.
• Sliding Panels Sleek contemporary panel track system ideal for large windows and patio doors, available in a wide selection of materials. Sold to homeowners through dealers.
• Classic Roman Shades Timeless fabric Roman shades with crisp lines and neutral hues, with optional liners for added privacy. Sold to homeowners through dealers.
• Tailored Roman Shades Statement-making fabric Roman shades with dramatic colors, distinctive patterns, and hand tailoring for a designer finish. Sold to homeowners through dealers.
• Wood Blinds Responsibly sourced real-wood blinds that add warmth and insulation with precise light control via easy-to-operate slats. Sold to homeowners through dealers.
• Composite and Faux Wood Blinds Durable composite and faux wood alternatives to real wood that withstand moisture, ideal for high-humidity areas. Sold to homeowners through dealers.
• Vinyl Blinds Lightweight vinyl horizontal blinds offering light control and easy operation in a range of styles. Sold to homeowners through dealers.
• Aluminum Blinds Budget-friendly, durable aluminum horizontal blinds for precise light control on windows of any size. Sold to homeowners through dealers.
• Vertical Blinds Vertical blinds available in vinyl, fabric, and sheer options for light control on wide windows and patio doors. Sold to homeowners through dealers.
• Wood Shutters Premium 100% North American hardwood shutters hand-crafted in a range of custom styles and colors, adding warmth and value to a home. Sold to homeowners through dealers.
• Composite Shutters Refined composite shutter alternative to wood, engineered to resist moisture and wear with a furniture-like finish. Sold to homeowners through dealers.
• Custom Drapery (Artisan Drapery) Hand-crafted custom fabric drapery and top treatments in custom fabrics and colors that add sophistication and elegance to any room. Sold to homeowners through dealers.
• Natural Drapes Renewable-material drapery window treatment ideal for wide windows and patio doors. Sold to homeowners through dealers.
• Valances and Cornices Decorative drapery accessories that can stand alone or complement other Graber window treatments. Sold to homeowners through dealers.

Quantifiable outcome

• Cellular shades can reduce heating and cooling energy loss by as much as 74%
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SomfycoreTechnology or IntegrationGraber integrates Somfy Glydea automation technology in their drapery products, enabling motorized opening and closing via smartphone app, remote control, or gentle tug activation. This provides smart home integration and convenient automation for consumers.
• Springs Window FashionscoreOthersGraber is a brand and registered trademark of Springs Window Fashions, the Best Experience Company. Springs Window Fashions is the parent company providing corporate oversight, manufacturing, and brand management for Graber products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Large online home goods retailer carrying a broad assortment of window treatments from multiple brands including Graber's dealers. Functions as a category aggregator and price-discovery channel adjacent to Graber's dealer flow.
• Lutron (Serena Shades): Premium lighting and shading controls company whose Serena line offers motorized shades widely specified in high-end residential and commercial projects. Comparable on the motorized smart-shade axis where Graber partners with Somfy.

Direct peers

• Smith & Noble: Custom window treatment specialist selling directly online with measuring and installation services. Direct competitor on the custom end of the market and a useful comparison point for Graber's dealer-mediated custom flow.
• Hunter Douglas: Global leader in custom window coverings (shades, blinds, shutters, drapery) sold through a similar dealer/measuring-and-install channel with premium positioning. Closest direct comp to Graber across product breadth, motorization (PowerView), and trade-channel model.
• Budget Blinds: Franchise network of independent dealers offering custom window treatments, motorization and soft furnishings. Comparable franchise/dealer-led go-to-market model with a value-oriented brand positioning.
• 3 Day Blinds: Custom blinds, shades and shutters sold via in-home consultations with quick-turn manufacturing and professional installation. Direct competitor in the custom measured-and-installed segment Graber serves.
• Bali (by Springs Window Fashions): Sister brand under the same Springs Window Fashions parent, offering custom and ready-made blinds, shades and shutters. Closest internal peer; comparison illuminates how Graber's premium custom positioning differs from Bali's broader price-point strategy.
• Levolor: Long-standing US brand of custom and ready-made blinds, shades and shutters sold through home centers and independent dealers. Directly competes with Graber across mid-tier custom shades/blinds and shares the dealer-plus-retail distribution approach.
• Blinds.com: Largest online-only custom blinds and shades retailer, owned by Home Depot. Represents the digital-first competitive threat to Graber's dealer-mediated model and a benchmark for e-commerce scale in the category.
• SelectBlinds: Online retailer of custom and ready-made window coverings with focus on configurability and transparent pricing. Direct competitor for the online research phase of Graber's purchase funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GraberBlinds
• Facebookfacebook.com/GraberBlinds
• Instagraminstagram.com/graber_blinds
• Pinterestpinterest.com/graberblinds
• LinkedInlinkedin.com/company/graberblinds

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graber Blinds