ActiveXchange
ActiveXchange is a B2B SaaS data intelligence platform combining mobile movement, registered activity, and household demographic datasets into modular analytics for sports organizations, local governments, and commercial brands across five regions.
- Company typePrivate
- Founded2018
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ActiveXchange does
ActiveXchange is a B2B SaaS data intelligence company operating at the intersection of sport, recreation, and active communities. The company combines three categories of input — mobile movement data, registered sport and recreation activity data, and household consumer/population datasets — into modular analytics products that it distributes through dedicated regional platform portals serving Australia & New Zealand, Canada, the Faroe Islands, the UK, and the USA. Its stated customer base of 1,000+ partners spans local and national governments, national sport federations, individual venues, brands and agencies, and event organizers. Named customers include City of Belmont, Tennis Canada, Basketball South Australia, City of Thunder Bay, Enfield Council, and Wonders of Winter Festival, which together indicate a mixed government and enterprise book across planning, membership growth, tourism valuation, and event measurement use cases.
The platform is organized as twelve-plus discrete modules under three product families: Network (National Infrastructure Database, Market Demand & Gaps, Investment Planning Reports) for planning and funding; Know (Movement Data, Community Reach, Social Value, Operate) for measurement and reporting; and Grow (Acquire, Programs, PartnerMatch, AX Connect) for commercial activation. These modules are repackaged into six vertical solutions targeting Facilities & Clubs, Planners & Funders, Brands/Businesses/Agencies, Sports & Programs, Active Environments, and Events/Stadiums/Arenas. An ActiveXchange Academy delivers structured user education alongside the core product. The legal entity is ActiveXchange Ltd, a UK private limited company, while the corporate website and primary market positioning are headquartered out of Sydney, Australia.
The business model is enterprise subscription SaaS with quote-based, consultative pricing accessed through a free-demo sales motion; pricing is not publicly disclosed. Go-to-market is direct, field-led enterprise sales targeted at procurement-oriented buyers (governments, federations, venues, brands) rather than self-serve. Revenue is generated through recurring platform subscriptions across regional portals, supplemented by commercial-marketplace products (PartnerMatch sponsorship matching, AX Connect retail). Headcount sits in the 11-50 range, no funding rounds, M&A, or leadership changes are disclosed, and the company is presented as operating independently under founder/management control. Geographic footprint, vertical specialization in sport and active communities, and the breadth of module launches are the most visible operational signals.
ActiveXchange firmographics
Firmographics- Name
- ActiveXchange
- Legal name
- ActiveXchange Ltd
- Website
- https://activexchange.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ActiveXchange is a B2B SaaS data intelligence platform combining mobile movement, registered activity, and household demographic datasets into modular analytics for sports organizations, local governments, and commercial brands across five regions.
- Ownership category
- akta.pro rank
ActiveXchange industry classification
Industry- Product category
- Sports & Recreation Data Intelligence Software
- NAICS
- Information (51), Other Amusement and Recreation Industries (7139)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)
Keywords
Where ActiveXchange is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
ActiveXchange business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: ActiveXchange operates as a B2B SaaS platform providing data intelligence modules to sports organizations, government bodies, and commercial partners. Clients access the platform through login portals across multiple regions (Australia, Canada, Faroe Islands, UK, USA) and pay for access to connected data modules covering movement data, community analytics, and commercial intelligence.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
ActiveXchange product offering
Product offeringCore offering
ActiveXchange is a B2B data intelligence platform that consolidates mobile movement data, registered sport and recreation activity data, and household consumer/population datasets to deliver actionable intelligence for sports, recreation, and community organizations. Its platform converts raw activity signals into decision-ready insights on facility usage, market demand, social value, and network partnerships, sold as subscription-based SaaS solutions to operators, funders, and brands.
Product overview
ActiveXchange is a data intelligence platform offering a modular product architecture organized into three core categories: Network (infrastructure planning tools), Know (data and insights modules), and Grow (commercial activation tools). The platform transforms mobile movement data, registered sport and recreation activity data, and household consumer datasets into actionable intelligence. Core modules include Movement Data, Community Reach, Social Value, National Infrastructure Database, Market Demand & Gaps, Investment Planning Reports, Acquire, PartnerMatch, AX Connect, Operate, and Programs. These modules are delivered through six solution verticals targeting Facilities & Clubs, Planners & Funders, Brands/Businesses/Agencies, Sports & Programs, Active Environments, and Events/Stadiums/Arenas. The platform also includes an Academy for user education.
Differentiator
Problem solved
Functional benefit
Brands
- AX Connect: Retail solution under the Grow module
- PartnerMatch
- ActiveXchange Academy
Products and services
- Facilities & Clubs Solution
Quantifiable outcome
- ActiveXchange does not provide specific quantified outcome metrics in the source material. Customer testimonials reference qualitative benefits such as 'essential addition to community programs,' 'instrumental in statewide facilities audit,' and 'key tool in decision-making process.'
Companies that use ActiveXchange
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles1 record
ActiveXchange technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
ActiveXchange partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
ActiveXchange competitors and assessment
Company assessmentBroad incumbents
- Hudl: Hudl provides video and performance analytics to clubs, federations, athletes and governing bodies across team sports. While it focuses on the team/athlete level, its growing consumer and federation footprint competes for the same sport-body data budget that ActiveXchange targets.
- Stats Perform: Stats Perform combines Opta sports data and AI-powered analysis for leagues, media and federations. Its federation and governing-body analytics, plus emerging AI Scouting and Fan engagement tools, create direct overlap with ActiveXchange's data and intelligence modules.
- Sportradar: Sportradar is a global sports data and analytics provider serving leagues, media, federations and betting operators. While its primary focus is live sport data and integrity, its federation and federation-level commercial offerings overlap with ActiveXchange's Sports & Programs and PartnerMatch solutions.
- Quantium: Quantium is an Australian-headquartered data and AI analytics firm serving retailers, governments and enterprise clients; it has a dedicated Sports practice working with Australian sports organizations. Its sport engagement and community analytics compete against ActiveXchange's government and federation offerings in ANZ.
- Nielsen Sports (Repucom): Nielsen Sports (built around the Repucom acquisition) provides sponsorship valuation, fan engagement and sports marketing analytics for brands, agencies and rights-holders. It directly overlaps ActiveXchange's PartnerMatch and Brands/Businesses/Agencies solution.
- Esri (Sports & Location Analytics): Esri is the dominant GIS/spatial-analytics platform used by governments, sports organizations and venue operators for facilities mapping and demographic analysis. Its ArcGIS ecosystem addresses many of the same infrastructure-planning and community-data use cases as ActiveXchange's Network modules.
Direct peers
- Strava Metro: Strava Metro packages anonymized activity from Strava's global runner and cyclist community into intelligence for transportation, urban planning and active-community investment. It targets the same government/planner and active-communities buyer that ActiveXchange serves with its Network and Know modules.
- Placer.ai: Placer.ai is a location intelligence platform that aggregates anonymized mobile movement data to deliver foot-traffic, audience and competitive insights. It serves retailers, real-estate, municipalities and event organizers with analytics very similar to ActiveXchange's Movement Data, Community Reach and Events/Stadiums solutions.
Emerging players
- Pathr: Pathr is an AI spatial analytics platform that turns movement and behavior data from cameras and sensors into real-time insight for venues, events and facilities. It targets sports venues and event operators with anonymized audience intelligence comparable to ActiveXchange's Movement Data and Events/Stadiums solution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ActiveXchange social profiles
Digital presenceActiveXchange financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActiveXchange leadership team
Management profileNumber of profiles
ActiveXchange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActiveXchange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActiveXchange
What does ActiveXchange do?
ActiveXchange is a B2B data intelligence platform that consolidates mobile movement data, registered sport and recreation activity data, and household consumer/population datasets to deliver actionable intelligence for sports, recreation, and community organizations. Its platform converts raw activity signals into decision-ready insights on facility usage, market demand, social value, and network partnerships, sold as subscription-based SaaS solutions to operators, funders, and brands.
Is ActiveXchange a public or private company?
ActiveXchange is a private company. It is classified as unknown and is currently operating.
When was ActiveXchange founded?
ActiveXchange was founded in 2018. It employs 11 to 50 people.
Where is ActiveXchange based?
ActiveXchange is headquartered in Sydney, Australia, in the Oceania region.
How does ActiveXchange make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are ActiveXchange's main competitors?
Broad incumbents on record are Hudl, Stats Perform, Sportradar, Quantium, Nielsen Sports (Repucom) and Esri (Sports & Location Analytics). Direct peers are Strava Metro and Placer.ai. Pathr is listed as an emerging player.
Does ActiveXchange have an API?
No public API is recorded for ActiveXchange.
What industry is ActiveXchange in?
ActiveXchange's product category is Sports & Recreation Data Intelligence Software. Its primary akta.pro industry code is MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps). Its NAICS code is 51 and its SIC code is 7990.