Pisoni
Pisoni srl is a family-owned authorized dealer of agricultural, forestry, garden, and municipal machinery in the Province of Trento, Italy, selling and servicing brands such as Kubota, Case IH, STIHL, and Ferrari to farmers, foresters, gardeners, and public entities since circa 1970.
- Company typePrivate
- Founded1970
- HeadquartersSarche, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pisoni does
Pisoni srl is a privately held Italian agricultural and forestry machinery dealership headquartered in Sarche, Province of Trento, with a secondary showroom in Trento. Founded circa 1970, the company operates as an authorized dealer for multiple tier-1 OEM brands including Kubota, Ferrari, Case IH, STIHL, Maschio Gaspardo, Vicon, Schwarz, and Viking. Its product portfolio spans tractors, motorized agricultural vehicles, fruit-growing and viticulture equipment, haymaking and zootechnics equipment, forestry and garden machinery, municipal/road-services equipment, and certified used machinery, supported by a dedicated spare parts warehouse and specialized workshop.
The company generates revenue through four streams: new equipment sales (hardware), used equipment sales (hardware), spare parts and accessories (hardware), and after-sales service and repairs (professional services). Pricing is not publicly disclosed; transactions are conducted via phone, email, and in-person at the two physical showrooms, with a nascent e-commerce channel for used equipment via the company website. The business is owner-operated with no institutional investors or external funding disclosed.
Pisoni serves four primary customer segments within the Province of Trento: farmers and agricultural operators working in mountain and hillside environments (the primary segment), professional forestry workers, gardeners and landscape professionals, and public entities and municipalities responsible for road maintenance and green-space management. Its value proposition rests on multi-brand product breadth, deep regional specialization in Trentino mountain agriculture, authorized dealer status providing manufacturer-backed warranties, and an integrated parts-and-service infrastructure that creates retention with installed-base customers.
Pisoni firmographics
Firmographics- Name
- Pisoni
- Legal name
- Pisoni srl
- Website
- https://pisonisrl.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pisoni srl is a family-owned authorized dealer of agricultural, forestry, garden, and municipal machinery in the Province of Trento, Italy, selling and servicing brands such as Kubota, Case IH, STIHL, and Ferrari to farmers, foresters, gardeners, and public entities since circa 1970.
- Ownership category
- akta.pro rank
Where Pisoni is headquartered
LocationHeadquarters
- HQ city
- Sarche
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Pisoni business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Agricultural Machinery Sales: Pisoni sells new agricultural, forestry, and garden machinery as an authorized dealer for major brands including Kubota, Ferrari, Case IH, Stihl, Maschio Gaspardo, Vicon, and others. Revenue is generated through one-time product sales.
- Used Equipment Sales: The company operates an 'Usato' (used) section, offering a wide range of pre-owned agricultural machinery with a dedicated used equipment inventory page.
- Spare Parts & Accessories: Pisoni operates a large spare parts warehouse ('magazzino ricambi') supplying original parts and accessories for the brands they carry, including clothing and accessories for agricultural work.
- After-Sales Service & Repairs: The company provides post-sale assistance with a specialized workshop ('officina specializzata') for repairs and maintenance across multiple brands.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Pisoni product offering
Product offeringCore offering
Pisoni srl is an authorized dealership that sells new agricultural, forestry, garden, and municipal machinery from leading brands including Kubota, Ferrari, Case IH, STIHL, Maschio Gaspardo, Vicon, Schwarz, and VIKING, through two physical showrooms in Sarche and Trento. The dealership also sells certified used equipment, operates a large OEM spare-parts warehouse, and provides certified post-sale repair and maintenance services through a specialized multi-brand workshop.
Product overview
Pisoni Macchine Agricole is an agricultural and forestry machinery dealership operating as a single unified business offering equipment sales, after-sales service, spare parts, and used machinery. Their product portfolio spans multiple categories: tractors (Kubota, Ferrari, Case IH), motorized agricultural vehicles (Fort, Comaca), fruit growing and viticulture equipment, haymaking and zootechnics equipment, garden and forestry equipment (Stihl, Viking, Pellenc), and municipal/road services equipment. The company carries major brands including Kubota, Ferrari, Case IH, Stihl, Maschio Gaspardo, Vicon, Schwarz, and Viking. They operate two physical locations—a commercial and exhibition space in Sarche with a workshop and spare parts warehouse, and a location in Trento—providing pre-sales information, after-sales support, and used equipment sales to farmers, foresters, gardeners, and public entities across Trentino province.
Differentiator
Problem solved
Functional benefit
Products and services
- Tractors (Trattori) New agricultural tractors from Kubota (M5001 Narrow, M5002 Narrow, M4003, M5 Series, M6001 Utility, M7003 Series), Ferrari (Raptor, Cromo, Cobram, Draco, Vega, Thor), and Case IH lines, sold to professional farmers and agricultural operators in Trentino. Includes specialized narrow tractors for vineyards and fruit orchards.
- Fruit Growing & Viticulture Equipment (Frutticultura & Viticoltura) Specialized implements for fruit growing and viticulture including sprayers (Steiner, Maschio Gaspardo, MM), mulchers (Orizzonti, Aedes, Maschio Gaspardo), mowers, pruning machines, leaf removers, grape tanks, mechanical weed control, hydraulic elevators, trailers (Schwarz), and harvest carts (Orsi, Martech). Designed for professional fruit-growers and viticulturists.
- Haymaking & Livestock Equipment (Fienagione & Zootecnia) Equipment for haymaking and livestock operations including disc mower bars (Vicon, BCS, Morra), tooth mower bars (Maschio Gaspardo, BCS), hay rakes (Vicon, Repossi, Morra, SIP), tedders, round balers, self-loading wagons (Gruber), balers, dump trailers, liquid manure tanks (Vaia), manure spreaders (Vaschieri), potato diggers (Spedo, Checchi e Magli), sprayers, and seeders (Maschio Gaspardo). Targeted at hay and livestock farmers.
- Forestry & Garden Equipment (Bosco & Giardino) Professional equipment for forestry and garden maintenance including STIHL chainsaws, brushcutters, blowers, backpack sprayers, hedge cutters, battery-powered tools (Pellenc, STIHL, Campagnola), VIKING lawnmowers, ride-on mowers (Viking, Kubota, Ariens), aerators, biotriturators (Viking, Caravaggi), rotary tillers, cultivators (Ferrari), flail mowers (Ferrari), slope mowers (Ecotech), pressure washers (Comet, Stihl), motorized wheelbarrows (Hinowa, Fort), winches (Tajfun), log splitters (Rosselli, Tussi), and chippers (Caravaggi). Targeted at forestry workers, professional gardeners, and private garden owners.
- Municipal & Road Services Vehicles and Equipment (Viabilità & Servizi) Professional equipment for road services and municipal maintenance including trucks (Multicar, Bremach, Fort-Comaca), snow blowers (Ariens), snow plows (Assaloni, Snowservice), salt spreaders (Assaloni, Snowservice), and road trailers (Schwarz). Targeted at municipalities, public entities, and road maintenance contractors.
- Used Equipment (Usato) Wide selection of certified pre-owned agricultural and industrial machinery offered at the Sarche location and via the company website e-commerce section, available to farmers, foresters, gardeners, and municipal buyers.
- After-Sales Service & Repairs Certified post-sale support via a specialized multi-brand workshop ('officina specializzata') providing repairs and maintenance for all brands sold, available to customers from the Sarche headquarters and the Trento showroom.
- Spare Parts & Accessories Large spare-parts warehouse supplying original parts and accessories for all represented brands (Kubota, Ferrari, Case IH, STIHL, Maschio Gaspardo, Vicon, VIKING, and others), plus work clothing and agricultural accessories. Available via the physical warehouse and by email order through [email protected].
Companies that use Pisoni
Customer profileSegments4 records
Ideal customer profiles4 records
Pisoni technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pisoni partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- KubotacoreKubota is a major Japanese manufacturer of agricultural tractors and machinery. Pisoni is an authorized Kubota dealer, selling and servicing Kubota tractors including the M5002 Narrow, M5001 Narrow, M4003, M5 Series, M6001 Utility, and M7003 Series lines, as well as Kubota ride-on mowers.
- Ferrari (Ferrari Agri)coreFerrari Agri is an Italian manufacturer specializing in compact tractors for agriculture, horticulture, and specialty applications. Pisoni sells Ferrari tractors including the Raptor, Cromo, Cobram, Draco, Vega, and Thor series, as well as Ferrari motor-cultivators and motor-mowers.
- Case IHcoreCase IH is a global agricultural machinery brand owned by CNH Industrial. Pisoni carries Case IH tractors as part of their core tractor lineup alongside Kubota and Ferrari.
- STIHLcoreSTIHL is a leading German manufacturer of handheld outdoor power equipment including chainsaws, brushcutters, hedge trimmers, blowers, and battery-powered tools. Pisoni is an authorized STIHL dealer offering the full range of STIHL products including professional and consumer-grade equipment.
- Maschio GaspardomajorMaschio Gaspardo is an Italian manufacturer of agricultural implements including sprayers, fertilizer spreaders, flail mowers, tillage equipment, seeders, and post-harvest equipment. Pisoni carries Maschio Gaspardo products for fruit growing, viticulture, hay/livestock, and tillage applications.
- ViconmajorVicon is a European manufacturer of agricultural machinery specializing in hay and forage equipment including disc mowers, mower-conditioners, rakes, tedders, round balers, wrapper-combines, and diet feeders. Pisoni carries Vicon products for the fodder and livestock segment.
- SchwarzmajorSchwarz is an Austrian manufacturer specializing in agricultural trailers, tippers, and attachments. Pisoni carries Schwarz road trailers and agricultural trailers for the fruit growing and road/viability segment.
- VIKING (STIHL subsidiary)majorVIKING is a brand of garden machinery (lawnmowers, garden tractors, aerators, biotrituratori/chipper shredders, power hoes) now part of the STIHL group. Pisoni carries the full VIKING garden equipment line including lawnmowers, garden tractors, aerators, and chipper shredders.
- SteinerminorSteiner is a specialized manufacturer of sprayers for viticulture and horticulture. Pisoni carries Steiner sprayers as part of their fruit growing and viticulture product range.
- PellencminorPellenc is a French manufacturer of battery-powered handheld tools for viticulture, arboriculture, and green spaces. Pisoni carries Pellenc battery-powered tools as part of their garden and forestry offering.
- AedesminorAedes is an Italian manufacturer of flail mowers, mulchers, and specialty equipment for viticulture, fruit growing, and roadside maintenance. Pisoni carries Aedes products for fruit growing and mechanical weed control.
- BCSminorBCS is an Italian manufacturer of agricultural machinery including disc mowers, sickle bar mowers, and motor-mowers. Pisoni carries BCS hay equipment for the livestock segment.
- MorraminorMorra is an Italian manufacturer of hay and forage equipment including disc mowers, tedders, and round balers. Pisoni carries Morra products for the hay and livestock segment.
- EcotechminorEcotech Italia manufactures slope mowers and vegetation management equipment for steep terrain and roadside maintenance. Pisoni carries Ecotech slope mowers for the forestry and road services segment.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Pisoni competitors and assessment
Company assessmentOthers
- Ferrari Agri (BCS Group): Italian manufacturer of compact specialty tractors, motor-cultivators, and motor-mowers for horticulture and steep-terrain agriculture. Pisoni is a core authorized Ferrari dealer, making it both a Tier-1 channel partner and a supplier for the same customer segments Pisoni serves.
- Kubota: Japanese OEM of compact and agricultural tractors, ride-on mowers, and engines. Pisoni is a core authorized Kubota dealer; Kubota's Italian subsidiary shapes dealer economics, training, and product allocation that drive Pisoni's revenue.
- Pellenc: French manufacturer of professional-grade battery-powered handheld tools for viticulture, arboriculture, and green-space management. Pisoni carries Pellenc as a strategic partner; Pellenc's selective Italian distribution network creates an enabling relationship with partial overlap in target customers.
- Maschio Gaspardo: Italian manufacturer of agricultural implements (sprayers, fertilizer spreaders, tillage, seeders, post-harvest equipment). Pisoni is a 'major' partner carrying Maschio Gaspardo across fruit, viticulture, hay, and tillage categories — a core supply partnership for Pisoni's implement-heavy product portfolio.
- Stihl: German manufacturer of chainsaws, brushcutters, and outdoor power equipment. Pisoni is a Tier-1 authorized Stihl dealer; Stihl's own retail strategy and selective direct channels create an enabling/competitive dynamic with Pisoni's "Bosco & Giardino" business.
Direct peers
- AgriEuro: Italy's largest multi-brand online retailer of agricultural, forestry, and garden equipment. Most directly comparable to Pisoni in terms of multi-brand product portfolio and customer base (farmers, gardeners, forestry operators), but competing primarily via direct-to-consumer e-commerce rather than physical showrooms.
Broad incumbents
- Carraro Group: Italian manufacturer of tractors, axles, and powertrain components, with a multi-region dealer network. Comparable in its Trentino agricultural-tractor distribution footprint and aftersales service model.
- Antonio Carraro: Italian manufacturer of specialty compact and isodiametric tractors for vineyards, orchards, and steep-terrain agriculture — the same mountain/horticulture niche where Pisoni operates. Sells through authorized dealer networks including regional Trentino distributors.
- SDF Group (Same Deutz-Fahr): One of the world's largest tractor and harvester manufacturers, headquartered in Italy with deep multi-brand dealer networks across Trentino. Adjacent competitor in the dealer-distributor channel for compact and mid-range agricultural tractors.
- BCS Group: Italian manufacturer of agricultural machinery (motor-mowers, hay equipment) and one of Pisoni's existing brand partners. Operates through a multi-territory Italian dealer network with significant overlap in haymaking and zootechnic product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pisoni social profiles
Digital presencePisoni financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pisoni leadership team
Management profileNumber of profiles
Pisoni funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pisoni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pisoni
What does Pisoni do?
Pisoni srl is an authorized dealership that sells new agricultural, forestry, garden, and municipal machinery from leading brands including Kubota, Ferrari, Case IH, STIHL, Maschio Gaspardo, Vicon, Schwarz, and VIKING, through two physical showrooms in Sarche and Trento. The dealership also sells certified used equipment, operates a large OEM spare-parts warehouse, and provides certified post-sale repair and maintenance services through a specialized multi-brand workshop.
Is Pisoni a public or private company?
Pisoni is a private company. It is classified as family owned and is currently operating.
When was Pisoni founded?
Pisoni was founded in 1970. It employs 11 to 50 people.
Where is Pisoni based?
Pisoni is headquartered in Sarche, Italy, in the Europe region.
How does Pisoni make money?
Four revenue lines are on record. New Agricultural Machinery Sales are the primary driver. The others are used Equipment Sales, spare Parts & Accessories and after-Sales Service & Repairs.
Who are Pisoni's main competitors?
Others on record are Ferrari Agri (BCS Group), Kubota, Pellenc, Maschio Gaspardo and Stihl. AgriEuro is listed as a direct peer. Broad incumbents are Carraro Group, Antonio Carraro, SDF Group (Same Deutz-Fahr) and BCS Group.
Does Pisoni have an API?
No public API is recorded for Pisoni.