MORRA.IO LTD
MORRA.io Ltd is a UK-based SaaS company that provides an AI-powered performance marketing analytics platform unifying data from 16+ ad and analytics sources for in-house performance teams, agencies, and enterprise multi-brand organizations.
- Company typePrivate
- Founded2025
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What MORRA.IO LTD does
MORRA.io Ltd is a UK-based, privately held software company that operates a Performance Marketing Operating System aimed at in-house performance marketing teams, agencies, and enterprise multi-brand organizations. The platform unifies spend, revenue, and conversion data from 16+ native ad and analytics connectors (including Google Ads, Meta, Microsoft Ads, TikTok, DV360, GA4, BigQuery, Databricks, and Amplitude) into a persistent marketing data layer, and layers statistical Marketing Mix Modeling, budget optimization, incrementality testing, Google Ads audit, video creative scoring, market insights, and workflow automation on top. The centerpiece is an AI Morning Brief delivered by 8am, which summarizes overnight movement and surfaces three prioritized actions, paired with a conversational AI Analytics agent that answers plain-English questions against live performance data. The product is built on Google Cloud Platform in the EU region, is SOC 2 Type II certified, and is GDPR/UK GDPR/CCPA aligned.
The company sells through a hybrid product-led growth and sales-assisted motion. Self-serve sign-up is available with a 14-day free trial of the Starter tier at £399/month, the Professional tier at £1,499/month unlocks the full measurement stack including MMM, budget optimization, incrementality testing, and the AI Analytics agent, and an Enterprise tier offers custom pricing with dedicated onboarding and priority support for agencies and multi-brand setups. Annual billing carries a 20% discount versus monthly. MORRA.io Ltd is incorporated in England and Wales (Company No. 16921675) with headquarters at 128 City Road, London, and does not disclose funding history, headcount, revenue, named customers, leadership, awards, or M&A activity in the available material. The company states it does not use customer campaign data to train its AI models.
MORRA.IO LTD firmographics
Firmographics- Name
- MORRA.IO LTD
- Legal name
- MORRA.io Ltd
- Website
- https://morra.io
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- MORRA.io Ltd is a UK-based SaaS company that provides an AI-powered performance marketing analytics platform unifying data from 16+ ad and analytics sources for in-house performance teams, agencies, and enterprise multi-brand organizations.
- Ownership category
- akta.pro rank
MORRA.IO LTD industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Information (51)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where MORRA.IO LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MORRA.IO LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Starter: Entry-level subscription at £399/month providing up to 5 connectors, weekly Google Ads audit, AI-driven performance dashboard, and email support. Billed monthly or annually with 20% annual discount.
- Subscription SaaS - Professional: Mid-tier subscription at £1,499/month including all Starter features plus Marketing Mix Modeling, Budget optimization, Incrementality testing, and AI Analytics agent. Billed monthly or annually with 20% annual discount.
- Subscription SaaS - Enterprise: Custom pricing for agencies and enterprise teams with multi-brand setups. Includes all Professional features plus custom model configuration, dedicated onboarding, and priority support SLA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan at £399/month for teams connecting ad platforms and automating account health monitoring |
| Subscription | Monthly | Professional plan at £1,499/month for performance teams running full measurement stack |
| Subscription | Multi-year contract | Enterprise custom pricing for agencies and enterprise teams with multi-brand setups |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
MORRA.IO LTD product offering
Product offeringCore offering
MORRA is a SaaS Performance Marketing Operating System that unifies spend, revenue, and conversion data from 16+ ad and analytics platforms into a single connected AI data layer. It provides statistical Marketing Mix Modeling, budget optimization, incrementality testing, automated daily morning briefs, and a conversational AI analytics agent for performance marketing teams and agencies.
Product overview
MORRA is a unified Performance Marketing Operating System built as a single platform with integrated modules. The core system provides a connected AI data layer that pulls data from 16+ ad platforms and analytics tools into one persistent marketing data layer. The product portfolio centers on MORRA AI — an autonomous agent delivering Morning Briefs — combined with specialized measurement and optimization modules including Marketing Mix Modeling (MMM), Budget Optimization, Incrementality Testing, Google Ads Audit, Creative Scoring, AI Analytics, Market Insights, Experiments, Feed Management, Automations, News & Insights, and Planner. The Daily Pulse monitoring system feeds the Morning Brief which surfaces what moved and recommends three prioritized daily actions. Pricing is structured across three tiers: Starter (£399/mo) for basic connectivity and audits; Professional (£1,499/mo) adding the full measurement stack with MMM and AI Analytics; and Enterprise (custom) for agencies with multi-brand setups requiring bespoke configuration.
Differentiator
Problem solved
Functional benefit
Products and services
- MORRA Performance Marketing OS Unified cloud-based Performance Marketing Operating System that consolidates data from 16+ ad platforms (Google Ads, Meta, Microsoft, TikTok, DV360, etc.) and analytics tools (GA4, BigQuery, Databricks, Amplitude). Delivers statistical Marketing Mix Modeling, response-curve-based budget optimization, geo-holdout incrementality testing, Google Ads audits, video creative scoring, a conversational AI analytics agent, daily AI morning briefs, market insights, A/B experimentation, feed management, automations, platform-update tracking, and an in-built team planner. Built for in-house performance marketing teams, agencies, and enterprise multi-brand setups.
Quantifiable outcome
- Reduces morning review time from 45 minutes to 2 minutes with AI morning brief
- +1 more outcomes
Companies that use MORRA.IO LTD
Customer profileSegments3 records
Ideal customer profiles3 records
MORRA.IO LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability10 records
Feature8 records
MORRA.IO LTD partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Google AdscoreNative data connector pulling spend, revenue, and conversion data automatically via OAuth integration. Core platform integration for audit and performance tracking features.
- Meta AdscoreNative connector for Facebook and Instagram ad data including CPA, creative performance, and audience metrics.
- Microsoft AdscoreNative connector for Bing and Microsoft advertising platform data integration.
- TikTok AdscoreNative connector for TikTok advertising data including CPM trends and campaign performance.
- DV360 (Display & Video 360)coreNative connector for Google DV360 programmatic advertising data in Professional and Enterprise plans.
- GA4 (Google Analytics 4)coreNative connector for Google Analytics 4 data integration for attribution and conversion tracking.
- BigQuerycoreData warehouse integration for advanced analytics and custom data queries in Professional and Enterprise plans.
- DatabrickscoreData lakehouse integration for advanced data processing and analytics capabilities.
- AmplitudecoreProduct analytics platform integration for behavioral data and user engagement metrics.
- Google Cloud Platform (GCP)coreInfrastructure provider for data processing and storage on GCP EU region. Data encrypted in transit (TLS 1.2+) and at rest (AES-256). SOC 2 Type II compliant.
- StripecorePayment processing provider for subscription billing. Securely manages payment information (MORRA does not store payment details).
Recent moves5 records
Expansion highlights5 records
MORRA.IO LTD competitors and assessment
Company assessmentDirect peers
- Northbeam: Direct competitor providing multi-touch attribution and marketing mix modeling for DTC brands and agencies, with similar focus on cross-channel performance measurement and incrementality.
- Rockerbox: Direct competitor offering marketing attribution, MMM, and unified measurement across paid media, with a similar agency-and-brand customer base.
- Triple Whale: Direct competitor offering a unified marketing analytics platform for DTC and e-commerce brands with attribution, MMM, and ad-spend optimization — closest head-to-head in the multi-channel performance analytics category.
- Wicked Reports: Direct competitor focused on attribution and MMM for performance marketers and agencies, including cross-channel ad spend analysis.
- Measured: Direct competitor providing incrementality measurement, MMM, and media optimization for enterprise and agency buyers — overlapping squarely on statistical MMM and budget allocation.
Broad incumbents
- Skai: Larger commerce-focused media optimization and intelligence platform spanning paid search, social, and retail media — a broader incumbent with adjacent measurement capabilities.
- Google Analytics 4: Google's free, widely deployed web/app analytics product with emerging MMM and attribution features — a free incumbent that sets baseline expectations and competes on the analytics layer.
- Analytic Partners: Established enterprise marketing analytics consultancy with a strong MMM franchise, serving global brands — a more traditional, services-led incumbent in the same category.
Emerging players
- Improvado: Marketing data pipeline and analytics platform aggregating ad-platform data into warehouses and BI tools — partial overlap as a data-layer enabler rather than full MMM/optimization.
- Supermetrics: Marketing data pipeline moving ad-platform data into warehouses and reporting tools — overlaps with MORRA's connector layer but stops short of statistical MMM and budget optimization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MORRA.IO LTD compliance and trust
Trust signalCompliance5 records
MORRA.IO LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
MORRA.IO LTD leadership team
Management profileNumber of profiles
MORRA.IO LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MORRA.IO LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MORRA.IO LTD
What does MORRA.IO LTD do?
MORRA is a SaaS Performance Marketing Operating System that unifies spend, revenue, and conversion data from 16+ ad and analytics platforms into a single connected AI data layer. It provides statistical Marketing Mix Modeling, budget optimization, incrementality testing, automated daily morning briefs, and a conversational AI analytics agent for performance marketing teams and agencies.
Is MORRA.IO LTD a public or private company?
MORRA.IO LTD is a private company. It is classified as unknown and is currently operating.
When was MORRA.IO LTD founded?
MORRA.IO LTD was founded in 2025.
Where is MORRA.IO LTD based?
MORRA.IO LTD is headquartered in London, United Kingdom, in the Europe region.
How does MORRA.IO LTD make money?
Three revenue lines are on record. Subscription SaaS - Starter is the primary driver. The others are subscription SaaS - Professional and subscription SaaS - Enterprise.
Who are MORRA.IO LTD's main competitors?
Direct peers on record are Northbeam, Rockerbox, Triple Whale, Wicked Reports and Measured. Broad incumbents are Skai, Google Analytics 4 and Analytic Partners. Emerging players are Improvado and Supermetrics.
Does MORRA.IO LTD have an API?
Yes. MORRA offers API access and documentation for developers. The platform provides API documentation for integrations and automation capabilities. All plans have access to API documentation according to the help centre mention. Developer documentation is at www.morra.io/docs.
What industry is MORRA.IO LTD in?
MORRA.IO LTD's product category is Marketing Analytics Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 51 and its SIC code is 7372.