Passion Digital
Passion Digital is a London-based, privately held full-service creative digital marketing agency founded in 2012, employing 11-50 staff and chaired by Mike Grindy, serving clients with end-to-end digital marketing services across the UK market.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Passion Digital does
Passion Digital is a privately held, full-service creative digital marketing agency headquartered in London, United Kingdom, founded in 2012. The company operates with a small team of 11-50 employees and is led by Chairman Mike Grindy. Based on the firmographic classification, the agency delivers end-to-end digital marketing services, which in this sector typically encompass paid media, SEO, content, social, creative production, and web/digital strategy, though the input data does not enumerate the specific service mix, named clients, case studies, or pricing model.
The business model is consistent with a UK boutique agency structure: revenue is generated through client retainers, project-based fees, and media commissions on paid media management. No funding rounds, parent company, subsidiaries, M&A activity, or ownership disclosures are documented, indicating the firm is likely founder/privately held without institutional capital on the balance sheet. The only named executive is the Chairman; no CEO, COO, or functional leadership is captured in the input. No certifications, awards, patents, partnerships, or regulatory actions are recorded.
The available evidence is materially thin: the company website returned only a loader/verification page, and most enrichment fields returned empty. This means products, customers, pricing, geographic footprint beyond London, technology stack, and AI capabilities are all unverified. Any forward-looking assessment should treat these gaps as the dominant feature of the data, not the confirmed absence of those attributes.
Passion Digital firmographics
Firmographics- Name
- Passion Digital
- Website
- https://passiondigital.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Passion Digital is a London-based, privately held full-service creative digital marketing agency founded in 2012, employing 11-50 staff and chaired by Mike Grindy, serving clients with end-to-end digital marketing services across the UK market.
- Ownership category
- akta.pro rank
Passion Digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Passion Digital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Passion Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Passion Digital product offering
Product offeringCore offering
Passion Digital is a full-service creative digital marketing agency based in London, founded in 2012. The firm delivers a broad range of digital marketing services to clients, operating with a team of 11–50 employees from its London headquarters.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Creative Digital Marketing
Companies that use Passion Digital
Customer profileIdeal customer profiles1 record
Passion Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Passion Digital partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Passion Digital competitors and assessment
Company assessmentDirect peers
- Addison Group: London-based full-service digital agency offering SEO, paid media, creative, and web development. Closely comparable in size, geography, and full-service positioning to Passion Digital.
- Koozai: UK digital marketing agency offering SEO, PPC, content, and social media services to mid-market clients. Similar boutique full-service positioning and UK base.
- Hallam Internet: Nottingham-based full-service digital marketing agency providing SEO, PPC, paid social, and content strategy. Similar mid-market positioning and service breadth to Passion Digital.
- Impression Digital: UK-based full-service digital marketing agency offering SEO, paid media, content, and creative services to mid-market and enterprise clients. Highly comparable in geography, size, and service mix to Passion Digital.
- Croud: London-headquartered digital marketing agency offering paid media, SEO, content, and programmatic services using a global network model. Comparable full-service digital offering, though larger in scale.
- Builtvisible: UK digital marketing agency specializing in SEO, digital PR, content, and paid media for ambitious brands. Overlapping service portfolio and UK mid-market focus with Passion Digital.
Broad incumbents
- WebFX: Large US-based full-service digital marketing agency offering SEO, PPC, web design, and content at scale. Comparable service breadth but significantly larger and US-focused, serving as a broad incumbent benchmark.
- WPP: Global advertising and marketing services holding company with deep digital, creative, media, and PR capabilities including UK-based agencies (e.g., Wavemaker, Ogilvy). Sets the broader competitive context for any UK full-service digital agency.
- Ignite Visibility: US-based full-service digital marketing agency providing SEO, paid media, social, and email services. Comparable full-service digital offering at a much larger scale than Passion Digital.
- Brainlabs: Global digital media agency with strong SEO, PPC, and programmatic capabilities and a London presence. Comparable digital-first positioning but materially larger and more media-buying-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Passion Digital social profiles
Digital presencePassion Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passion Digital leadership team
Management profileNumber of profiles
Profiles1 record
Passion Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passion Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passion Digital
What does Passion Digital do?
Passion Digital is a full-service creative digital marketing agency based in London, founded in 2012. The firm delivers a broad range of digital marketing services to clients, operating with a team of 11–50 employees from its London headquarters.
When was Passion Digital founded?
Passion Digital was founded in 2012. It employs 11 to 50 people.
Where is Passion Digital based?
Passion Digital is headquartered in London, United Kingdom, in the Europe region.
Who are Passion Digital's main competitors?
Direct peers on record are Addison Group, Koozai, Hallam Internet, Impression Digital, Croud and Builtvisible. Broad incumbents are WebFX, WPP, Ignite Visibility and Brainlabs.
Does Passion Digital have an API?
No public API is recorded for Passion Digital.
What industry is Passion Digital in?
Passion Digital's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54181 and its SIC code is 7311.