Subsidia

What Subsidia does

Subsidia AG is a Swiss software company founded in 1989 (over 30 years in operation) and headquartered in Appenzell, Switzerland, with a secondary operational footprint in Wil via its hardware partner Com4All. The company provides a cloud-based, all-in-one retail management SaaS platform purpose-built for the Swiss fashion and lifestyle industry, with deep domain expertise rooted in textile retail. The platform encompasses POS (Kasse), inventory management (Lagerverwaltung), analytics (Analyse), procurement (Wareneinkauf), an EDI Clearing Center for automated supplier data exchange, marketing automation, a loyalty program (Treueprogramm), and a mobile app for in-store customer consultation — all accessible via a web-based Admin App, POS App, Mobile App, and Desktop App. The infrastructure is hosted on Google Cloud Platform, and the offering is complemented by proprietary hardware (the Subsidiabox, priced at CHF 130 with a 1-year guarantee) that enables stable, location-independent printing and multi-printer connectivity.

The company serves 120+ small and medium-sized fashion retail customers across Switzerland, with named clients including Gränicher (Luzern, since 1998), House of Jeans (since 2006), Manger (since 2006), Herzklopfen (Gossau, since 2011), Laube & Gsell (since 2013), Freelife Fashion (since 2015), and Street One (since 2022). Customer relationships are notably long-tenured, with multiple clients exceeding 10 years on the platform. Revenue is generated through three streams: monthly SaaS subscriptions (quote-based, not publicly priced; a free trial of the full feature set is offered), one-time hardware sales (mobile setups from CHF 1,000, stationary setups from CHF 1,800, standalone Subsidiabox at CHF 130), and training services through Subsidia Academy. The go-to-market is sales-led with a demo-based conversion motion, supplemented by channel partners Com4All (eastern Switzerland) and Novopos for hardware procurement and POS support.

Subsidia is a privately held, founder/management-owned corporation with no external investment, no funding rounds, and no acquisitions disclosed. Authorized representatives are Urs Goldener and Diego Goldener, with Diego Goldener serving as Managing Director. The company is small (1-10 employees), Swiss Made Software certified, and tightly focused on the domestic Swiss fashion and lifestyle retail vertical with no signaled international expansion. Most customer and support interactions are conducted in German, consistent with the DACH-market customer base.

Name

Subsidia

Legal name

Subsidia AG

Website

https://subsidia.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Subsidia AG, founded in 1989 in Switzerland, provides a cloud-based all-in-one retail management SaaS platform (POS, inventory, analytics, EDI, marketing, loyalty) purpose-built for fashion and lifestyle SMBs. The company serves 120+ Swiss fashion retail customers with hardware (Subsidiabox) and training (Academy) add-ons.

Ownership category

akta.pro rank

Headquarters

HQ city

Appenzell

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software/Subscription: SaaS subscription model for POS and inventory management software. Free trial available with comprehensive features including POS, payment processing, analytics, vouchers, customer management, and multi-branch support.
2. Hardware Sales: Sale of POS hardware including receipt printers, label printers, scanners, cash drawers, terminals, mobile devices, and the Subsidiabox.
3. Training Services: Subsidia Academy offers video courses and live video conferences for software training, including starter courses, advanced analytics, and individual 1:1 sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Subsidia provides a cloud-based all-in-one SaaS merchandise management platform for the Swiss fashion and lifestyle retail industry. The platform combines POS, inventory management, analytics, procurement, EDI Clearing Center, marketing, and loyalty program modules in a single unified system accessible via web Admin App, POS App, Mobile App, and Desktop App. It is complemented by the proprietary Subsidiabox hardware and supported by Subsidia Academy training and customer support services.

Product overview

Subsidia is a cloud-based All-in-One retail management SaaS platform for the Swiss fashion and lifestyle industry. The platform comprises an integrated suite of modules including POS (point-of-sale), inventory management (Lagerverwaltung), analytics (Analyse), procurement (Wareneinkauf), EDI Clearing Center for supplier data exchange, Marketing, and a Loyalty Program (Treueprogramm). These modules share a unified database and are accessible via web-based Admin App, POS App, Mobile App, and Desktop App. The platform also offers a Mobile App for in-store customer consultation with real-time inventory access. Supporting services include Subsidia Academy for training and Subsidia Support with Help Center, phone support, and remote maintenance. Hardware offerings include the Subsidiabox device for secure local printer/terminal connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Subsidia Platform (Cloud-based SaaS) Cloud-based all-in-one brand management SaaS platform for Swiss fashion and lifestyle retail, integrating POS, inventory management, analytics, procurement, EDI clearing, marketing, and loyalty modules with a unified database across web and mobile applications.
• Subsidiabox Proprietary hardware device that enables stable local connectivity for printers and terminals, supporting location-independent printing and simplified hardware setup. Priced at CHF 130 with 1-year guarantee.
• Subsidia Academy Paid training program offering video courses and live video conferences for software education, including starter courses, advanced analytics, and individual 1:1 sessions for Subsidia customers and staff.
• Subsidia Support Customer support service including Help Center documentation, phone support during Swiss business hours, and remote maintenance via Anydesk for Subsidia software users.

Quantifiable outcome

• Over 120 satisfied customers with 30+ years of operation

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Com4AllcoreImplementation/ SI/ Consulting PartnerHardware partner in Wil, Switzerland with 5 employees. Provides POS system support, hardware procurement, network maintenance, and VOIP services for eastern Switzerland, Zurich, central Switzerland, and Lucerne regions. Also supports fashion retail customers with VOIP telephony and developed own VOIP Manager application.
• Google Cloud PlatformcoreTechnology or IntegrationCloud hosting infrastructure partner providing the foundation for Subsidia's SaaS platform with security and privacy standards.
• NovoposcoreChannel Partner/ Reseller/ DistributorPrimary hardware supplier for compatible POS equipment including Epson receipt printers, Zebra label printers, Honeywell scanners, cash drawers, and accessories. Also supplies consumables like labels and ribbons.
• SIX Payment ServicescoreTechnology or IntegrationPayment terminal integration for card payments. Requires TIM interface, fixed IP, and wired (non-4G) terminal. Lane/5000 and Move/5000 models not compatible.
• WalleecoreTechnology or IntegrationPayment terminal integration. Generally all Wallee terminals function with Subsidia apps.
• EtitexminorChannel Partner/ Reseller/ DistributorLabel supplier for red sale labels (removable and permanent), carton labels, and jewelry labels compatible with Zebra printers.
• All About CardsminorChannel Partner/ Reseller/ DistributorSupplier of special gift cards with QR codes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cegid Retail: Major European retail software vendor offering POS, inventory, CRM and analytics for fashion and lifestyle retailers. Competes broadly with Subsidia across the same vertical but at significantly larger scale and with broader geographic coverage.
• Shopify POS: Omnichannel commerce platform with retail POS hardware and software, widely adopted by fashion and lifestyle brands in Switzerland. Competes with Subsidia on POS and inventory, with stronger ecommerce and multi-channel capabilities.
• Lightspeed Retail: Cloud-based POS and retail management platform serving SMB and mid-market retailers including fashion boutiques. Overlaps with Subsidia on POS, inventory and analytics, with a much larger international footprint.
• Vend (Lightspeed): Cloud POS and retail platform now part of Lightspeed, serving SMB fashion and lifestyle retailers. Comparable to Subsidia in target segment and core POS/inventory functionality.

Others

• Com4All: Swiss IT services and hardware partner based in Wil that supports Subsidia deployments and supplies POS hardware. Adjacent ecosystem participant rather than a competitor, but relevant as a regional channel and infrastructure provider.

Direct peers

• Bepoz: POS and retail management software widely used by Australian and international fashion retailers. Comparable to Subsidia as a vertical-leaning retail platform serving small and mid-sized specialty stores.
• LS Retail: Iceland-based vertical SaaS for retail and hospitality with strong fashion/apparel POS and inventory modules. Directly competes with Subsidia in the European fashion retail management category with similar end-to-end functionality.
• Tex-Desk: Specialized retail management software for the textile and fashion industry in the German-speaking market. Closely comparable to Subsidia in vertical specialization, target customer (small/mid-market fashion retailers), and module scope (POS, inventory, EDI).
• OpSuite (Opalus): Vertical ERP and POS software for fashion retailers and brands in Europe, covering wholesale, retail, inventory and EDI. Directly comparable to Subsidia in vertical focus and integrated retail/wholesale functionality.

Emerging players

• Hike POS: Cloud-based POS focused on SMB retail, including fashion and lifestyle stores. Competes with Subsidia on POS, inventory and customer loyalty for smaller retailers with simpler feature requirements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subsidia