HomeFree USA

What HomeFree USA does

HomeFree USA (legally HOME*free*® USA LLC) is a privately held residential property maintenance management firm headquartered at 222 East College Avenue Suite 1, Appleton, Wisconsin, founded in 2004 by Steve Shepard. The company serves individual homeowners—primarily busy professionals, owners of historic or registered properties (Victorians, Midcentury Moderns), and owners of multiple properties (vacation or investment)—who lack the time or expertise to coordinate home care themselves. Its core service assigns a dedicated HOME*free*® Specialist to each client who plans, schedules, and oversees all maintenance, repair, and renovation work through prequalified tradespeople.

The company's methodology is its patent-pending 4-Point Managed Home Maintenance Process: (1) consultation to understand home and lifestyle needs, (2) baseline inspection conducted by an independent home inspector, (3) personalized yearly and long-range care plan development, and (4) scheduled, managed, and budgeted service delivery. Supporting offerings include the Year One Project and Maintenance Plan, a Long-Range Maintenance Plan projecting 10-, 20-, or 30-year service life and replacement costs, specialized Historic Restoration Services (custom millwork, period-correct materials, foundation work, National Register compliance), and 24/7/365 emergency support. The HOME*free*® mark is a registered USPTO trademark; the firm also maintains a network of tradespeople with 10+ year tenure, and the company is fully insured with optional per-project performance bonding.

Revenue comes from three streams: flat hourly billing for specialist time, a one-time fee for plan development, and pass-through of third-party trade materials and labor on a single consolidated invoice. Pricing is quote-based and not publicly disclosed, with fiscal professionals recommending 1%-3% of home value as an annual maintenance budget. The go-to-market is sales-led and dependent on in-person home consultations, supplemented by phone-based inside sales via toll-free (877) 388-8330 and direct CEO outreach. The company reports 1-10 employees, is preparing a franchise/licensee program (including a returning-military veteran track), and currently operates only within Wisconsin. No external funding, institutional investors, M&A activity, or geographic expansion outside the Fox Cities region has been disclosed.

Name

HomeFree USA

Legal name

HOME*free*® USA LLC

Website

https://homefreeusa.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

HomeFree USA is a privately held residential property maintenance firm based in Appleton, Wisconsin. Founded in 2004, the company assigns specialists who coordinate prequalified tradespeople to deliver maintenance, repairs, restoration, and 24/7 emergency support via a patent-pending 4-point process.

Ownership category

akta.pro rank

Product category

Residential Property Maintenance Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

HOA / Condominium Association Management (BPAJAFAH)

akta.pro secondary industry

Whole-Home One-Time Cleaning (HSAEAFAA)

Keywords

• Residential property maintenance
• Home maintenance management
• Property management services
• Home care services
• Maintenance planning

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Service Billing (Hourly): HOMEfree services are billed at a flat hourly rate similar to other professional services. This covers the time of HOMEfree specialists for consultation, planning, oversight, and management of services.
2. Maintenance Plan Development: One-time flat rate fee to develop a Year One Project and Maintenance Plan plus a Long-Range Maintenance Plan for the property.
3. Outside Materials and Trade Services: Materials and work performed by third-party tradespeople (plumbers, electricians, painters, etc.) are passed through and charged to clients through a single consolidated HOMEfree invoice.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HomeFree USA provides comprehensive managed residential property maintenance services through a patent-pending 4-point process: specialist consultation, independent baseline home inspection, personalized care planning, and scheduled managed service delivery. The company acts as a personal property manager for homeowners, coordinating a network of prequalified tradespeople for repairs, seasonal upkeep, renovations, historic restoration, and 24/7 emergency support, with one consolidated invoice for all services.

Product overview

HomeFree USA operates as a single unified service offering—HOME*free*®—rather than a modular software platform. The core product is a comprehensive managed residential property maintenance service delivered through a 4-point professional process. Additional offerings include the Year One Project and Maintenance Plan (initial assessment and planning), Long-Range Maintenance Plan (10-30 year forecasting), 24/7 Emergency Support, and specialized Historic Restoration Services. All services are coordinated through a dedicated HOME*free*® Specialist who manages prequalified tradespeople on the homeowner's behalf. The company does not offer a software platform, mobile app, or API-based products.

Differentiator

Problem solved

Functional benefit

Products and services

• HOME*free*® Managed Property Maintenance Service A comprehensive residential property maintenance management service that assigns a dedicated HOMEfree specialist to oversee all aspects of home care through a 4-point process: consultation, baseline inspection, personalized care plan, and scheduled managed services for individual homeowners.
• Year One Project and Maintenance Plan A one-time fee service that covers the initial assessment and development of a comprehensive maintenance and project plan for the first year of service, including the baseline home inspection by an independent inspector, designed for private homeowners beginning the managed maintenance relationship.
• Long-Range Maintenance Plan A planning service that projects service life and replacement expenses of major structural and mechanical systems over 10-, 20-, or 30-year periods, helping homeowners anticipate and budget for future maintenance costs.
• Historic Restoration Services Specialized maintenance and restoration services for historic homes including custom millwork, period-correct materials, foundation work, and compliance with National Register of Historic Places requirements, targeting owners of Victorian, Midcentury Modern, and other historically significant properties.

Quantifiable outcome

• Annual maintenance budget recommendation: 1%-3% of home value to maintain current worth
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered moderate and minor.

• National Association of Residential Property Managers (NARPM)moderateOthersProfessional membership organization for residential property management professionals. HOMEfree participates as a member, leveraging industry resources, networking opportunities, and professional credibility.
• Home Builders Association of the Fox CitiesmoderateOthersLocal home builders association serving the Fox Cities region of Wisconsin. Membership provides networking with builders, trade professionals, and industry suppliers.
• Wisconsin Builders AssociationminorOthersState-level home builders association providing advocacy, education, and networking for housing industry professionals in Wisconsin.
• National Association of Home Builders (NAHB)minorOthersNational trade association representing more than 140,000 members involved in home building, remodeling, multifamily construction, and housing design. Membership provides industry recognition and access to resources.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• HomeAdvisor: HomeAdvisor is an established homeowner-facing platform for matching customers with prescreened local home service professionals. Its referral and prequalification model parallels HomeFree's curated trades network, but operates nationally and at significantly larger scale.
• Angi (formerly Angie's List): Angi is a large-scale platform connecting homeowners with pre-screened home service professionals across maintenance, repair, and improvement categories. It is a broader incumbent offering overlapping capability to HomeFree's coordination and prequalification of tradespeople, but as part of a much wider portfolio.
• Neighborly: Neighborly is the parent company of a large portfolio of home-services franchises (including Mr. Handyman, Molly Maid, and The Grounds Guys). Its multi-brand franchise model is structurally analogous to the franchise-licensing direction HomeFree is pursuing, but at vastly greater scale.
• ServiceMaster: ServiceMaster is a large home-services franchise brand offering residential cleaning, restoration, and maintenance through a national franchise network. It is comparable to HomeFree as a broad home-services franchise operator in adjacent categories (cleaning and restoration), though much larger and more diversified.

Direct peers

• Mr. Handyman: Mr. Handyman is an established residential handyman and home maintenance franchise network offering recurring-service maintenance, repairs, and improvement work for homeowners. It is closely comparable to HomeFree's recurring, residential maintenance model and franchise-oriented structure.
• Porch: Porch is a home services platform helping homeowners find and book professionals for maintenance, repair, and improvement projects. It directly competes with HomeFree for homeowner demand in the same maintenance-coordination category.
• Thumbtack: Thumbtack is a marketplace that matches homeowners with local professionals across home maintenance, repair, cleaning, and improvement categories. It overlaps directly with HomeFree's homeowner-facing service coordination, at much larger national scale.
• TaskRabbit: TaskRabbit is a marketplace for connecting homeowners with local handymen and tradespeople for maintenance, repairs, and odd jobs. It competes directly with HomeFree for the same homeowner need (on-demand home maintenance help), though via a self-serve marketplace model rather than a specialist-managed concierge model.
• Handyman Connection: Handyman Connection is a franchise network of residential handyman and home maintenance services targeting homeowners with recurring repair and improvement needs. Its franchise-driven, residential-maintenance focus makes it a direct analog to HomeFree's specialist-led model.
• Handy (Angi): Handy is an on-demand platform for booking home cleaning and handyman services, now part of Angi Inc. It overlaps with HomeFree's residential cleaning and handyman coordination services via a digital-first delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeFree USA