Pool Builders Supply

What Pool Builders Supply does

Pool Builders Supply, founded in 1976, operates today as Heritage Pool Supply Southeast — the Southeast regional division of Heritage Pool Supply Group, a trade distributor of swimming pool and spa products. The company distributes over 50,000 SKUs spanning chemicals, pumps, pool cleaners, automation and controls, tile and hardscapes, commercial equipment, outdoor living products, and pool and spa units, sourced from third-party manufacturers rather than manufactured in-house. Distribution runs through physical branch locations across Tennessee, Virginia, the Carolinas, and Georgia, supplemented by company-owned fleet delivery, store pickup, and will call options, and the Heritage Pool+ e-commerce platform with companion iOS and Android mobile applications providing 24/7 ordering, real-time pricing, inventory availability, and account management.

Revenue is generated through wholesale hardware sales on credit terms or cash-on-delivery accounts, addressed to three primary persona segments — pool builders, pool retailers, and service professionals — with a secondary commercial customer segment for hotels, apartment complexes, and public facilities. The go-to-market is sales-led via branch-based field sales, with digital ordering as a complementary channel, and customer retention is increasingly anchored by the Heritage Pro Service Rewards loyalty program targeting service professionals. Strategic posture in early 2026 is expansion-oriented, evidenced by the Savannah branch opening, the Skimmer technology partnership, and the loyalty program launch, alongside the ongoing rebrand consolidating legacy regional brands under the Heritage Pool Supply Group identity.

The company is privately held with 501-1,000 employees, headquartered at 7440 State Highway 121, McKinney, Texas (corporate parent address), with the Southeast region serving as its operating geography. No revenue, funding, M&A, or leadership data is disclosed in the source material, and no AI/ML capabilities are evidenced.

Name

Pool Builders Supply

Legal name

Heritage Pool Supply Group

Website

https://poolbuilderssupply.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Heritage Pool Supply Southeast (formerly Pool Builders Supply) distributes over 50,000 pool and spa products to builders, retailers, and service professionals across Tennessee, Virginia, the Carolinas, and Georgia via branch locations, fleet delivery, and the Heritage Pool+ digital platform.

Ownership category

akta.pro rank

Product category

Pool & Spa Supply Distribution

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Pool supplies distribution
• Swimming pool equipment
• Pool chemicals wholesale
• Spa products distributor
• Pool builder supply

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Pool & Spa Supplies Distribution: Distribution of pool and spa supplies, chemicals, equipment, and related products to pool builders, retailers, and service professionals. Revenue generated through product sales with account credit terms or cash on delivery options.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pool Builders Supply, operating as Heritage Pool Supply Southeast, is a wholesale distributor of swimming pool and spa products—chemicals, pumps, filters, heaters, cleaners, automation, tiles, hardscapes, outdoor living, and commercial equipment—serving pool builders, retailers, and service professionals across the Southeast. Orders are placed online through the Heritage Pool+ platform (web and mobile app) for 24/7 access with real-time pricing and inventory, fulfilled via company-owned fleet delivery or branch will call on account credit terms.

Product overview

Heritage Pool Supply (formerly Pool Builders Supply) is a unified platform offering over 50,000 pool and spa products across multiple categories. The core offering includes the Heritage Pool+ digital shopping platform (web and mobile app) for 24/7 ordering, real-time pricing, and inventory access, complemented by physical branch locations and delivery services. Product categories span Chemicals, Commercial Products, Maintenance/Service Products, Outdoor Living, Pool & Spa Products, Tile & Hardscapes, Pumps, Pool Cleaners, and Automation & Controls. The company also operates a loyalty program (Heritage Pro Service) for service professionals and partners with Noble Tile Supply for tile and hardscape materials.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Pool+: Digital online shopping platform with 24/7 access, real-time pricing, inventory availability, and account management tools.

Products and services

• Heritage Pool+ Digital Shopping Platform Digital online shopping platform for pool and spa professionals offering 24/7 account access, real-time pricing, live inventory availability, and account management tools. Customers open an account with credit terms or cash on delivery and place orders against the 50,000+ SKU catalog.
• Heritage Pool+ Mobile App Mobile application for iOS and Android providing on-the-go access to Heritage Pool+, enabling service professionals and pool builders to check inventory, place orders, and manage their accounts from their phone.
• Heritage Pro Service Rewards Program Loyalty rewards program for pool service professionals who purchase from Heritage Pool Supply Group, allowing members to earn rewards on eligible purchases subject to program terms and conditions.
• Pool & Spa Products Distribution Wholesale distribution of over 50,000 pool and spa products across categories including chemicals, commercial products, maintenance/service products, outdoor living, pool and spa products, tile and hardscapes, pumps, pool cleaners, automation and controls, and pool equipment, sold to pool builders, retailers, service professionals, and commercial customers on account.
• Noble Tile Supply Products Carried tile, hardscape, and pool finish product lines from Noble Tile Supply, distributed through Heritage Pool Supply branches and digital channels to pool builders and renovation professionals.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• SkimmercoreTechnology or Integration · 4 March 2026Strategic partnership announced on March 4, 2026 to modernize pool industry operations. The partnership aims to bring modern technology solutions to Heritage Pool Supply's distribution network and customer base.
• Noble Tile SupplyminorChannel Partner/ Reseller/ DistributorHeritage Pool Supply carries products from Noble Tile Supply including tile, hardscapes, and pool finishes. Noble Tile is presented as one of the best brands in the industry.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SCP Distributors: SCP Distributors is PoolCorp's largest U.S. distribution brand, operating more than 400 locations selling pool and spa products to builders, retailers, and service professionals. It directly overlaps with Heritage Pool Supply Southeast in product assortment, customer segments, and branch-based distribution model across overlapping Sun Belt geographies.
• Pool Corporation: PoolCorp is the dominant U.S. wholesale distributor of swimming pool supplies, equipment, and related products through its SCP, NPP, and Superior brands. It is the most direct competitor to Heritage Pool Supply Southeast, operating a national network of distribution centers selling to pool builders, retailers, and service professionals with a similar product mix and customer base.
• National Pool Products (NPP): NPP is a PoolCorp-owned wholesale distributor of pool and spa equipment, parts, and supplies serving professional customers in the eastern and central U.S. It is directly comparable to Heritage Pool Supply Southeast as a multi-branch pro-focused distributor with overlapping regional coverage and a similar product catalog.
• Pool & Electrical Products Inc. Pool & Electrical Products is a wholesale distributor of pool and spa equipment, electrical components, and supplies serving builders and service professionals. It is comparable to Heritage Pool Supply Southeast as a multi-category pro distributor with overlapping customer base in pool equipment, automation, and controls.
• Superior Pool Products: Superior Pool Products is another PoolCorp-owned wholesale distribution brand focused on pool and spa equipment and supplies for builders and service professionals. It is a direct competitor with a similar branch-based, pro-oriented distribution model and overlapping product categories with Heritage Pool Supply Southeast.

Broad incumbents

• Leslie's Poolmart: Leslie's is the largest U.S. specialty retailer of pool and spa supplies, serving primarily residential consumers and service professionals through more than 900 stores. While retail rather than wholesale, it competes for the same end-market spend and overlaps significantly on chemicals, equipment, and parts categories carried by Heritage Pool Supply Southeast.

Others

• InTheSwim: InTheSwim is a direct-to-consumer e-commerce retailer of pool supplies, chemicals, equipment, and parts. While its channel model differs from Heritage Pool Supply Southeast's pro-focused wholesale model, it competes for the same end-consumer pool spend and overlapping chemical and equipment product categories.

Regional players

• Pinch a Penny Pool Patio Spa: Pinch a Penny is a Florida-focused retail franchise chain selling pool supplies, equipment, and chemicals to residential and service-professional customers. It is comparable as a regional pool-products channel serving overlapping customer use cases (maintenance, chemicals, parts) within the broader Sun Belt where Heritage Pool Supply Southeast operates.
• Sun Wholesale Supply: Sun Wholesale Supply is a regional wholesale distributor of swimming pool and spa parts, equipment, and supplies serving professional customers in Florida and adjacent Southeast markets. It directly competes with Heritage Pool Supply Southeast in the same pro-channel distribution model and overlapping geography.

Emerging players

• Recreation Supply Company (RecSupply): Recreation Supply Company is a smaller wholesale distributor serving commercial pool operators, municipalities, and service professionals with pool, spa, and aquatic facility products. It overlaps with Heritage Pool Supply Southeast's commercial customer segment and product mix, particularly around Recreonics-style commercial offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HeritagePSG
• Facebookfacebook.com/HeritagePSG
• LinkedInlinkedin.com/company/heritage-pool-supply-group
• Instagraminstagram.com/heritagepsg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pool Builders Supply