Get Golfing

What Get Golfing does

Get Golfing CIO is a UK Charitable Incorporated Organisation that operates a network of 13 golf venues across England under a unified brand, founded by Edward Richardson (who passed away in November 2023). Structured as a charity, the organisation reinvests profits into community programmes — including 4,000+ free junior memberships, 7,000+ free children's meals since 2018, Community Cafes at 11 venues, and disability-accessible golf at 10 courses — with a stated mission to "improve lives through golf" by lowering the cost and cultural barriers to traditional club membership. It employs 450+ people and hosted more than 500,000 rounds in 2025.

The core technology is the Get Golfing App, a multi-venue booking platform integrated with the GolfManager tee sheet system, which underpins a points-based flexible membership (£250/100 points; £460/200 points) usable across all 13 venues alongside traditional single-venue subscription tiers (Full, 5-Day, Intermediate). Revenue is generated across five streams: subscription memberships, usage-based points membership, pay-as-you-go green fees (dynamic by venue/time/day/season), weddings and corporate events at venues accommodating 300+ guests, and on-site food & beverage and pro shop transactions. A corporate membership package extends access across the network for businesses.

Go-to-market combines self-serve digital (app, golfmanager.com) for consumers, dedicated field sales for corporate accounts, the Your Golf Booking marketplace for tee-time distribution, and a distinctive property-investor partnership model in which third-party buyers acquire venues and lease them long-term to Get Golfing for operation. Marketing centres on community-driven events, including the annual Festival of Golf (LET Access Series, G4D Championship, Junior Open), influencer golf days, and school outreach programmes that function as both mission delivery and top-of-funnel demand generation.

Name

Get Golfing

Legal name

Get Golfing CIO

Website

https://getgolfing.org

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Get Golfing CIO is a UK charitable organisation operating 13 golf venues across England under a unified app, offering subscription and points-based memberships, pay-as-you-go green fees, weddings, and corporate packages, with profits reinvested in community programmes.

Ownership category

akta.pro rank

Product category

Golf venue operations and hospitality

NAICS

Golf Courses and Country Clubs (713910)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf venue operations
• Golf memberships
• Tee time booking
• Golf hospitality
• Community golf programs

Headquarters

HQ city

Ash, Sevenoaks

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Golf Membership Subscriptions: Monthly Direct Debit subscriptions for Full, 5-Day, and Intermediate membership tiers at individual venues. Membership automatically renews on rolling monthly basis after initial 12-month term. Subscriptions are payable monthly and exclude VAT and affiliation fees.
2. Flexible Points Membership: One-time pre-paid point purchases (£250 for 100 points; £460 for 200 points) with no monthly commitment or renewal fees. Points deducted per round based on peak/off-peak timing. Points expire 365 days after purchase with a maximum 25-point carryover allowed.
3. Green Fees / Tee Time Bookings: Pay-as-you-go tee time revenue from non-members and guests. Full payment required at booking. Dynamic pricing varies by venue, time of day, day of week, and season. Society bookings (9+ players) require deposit of £100–£500.
4. Weddings & Events: Venue hire and catering for private functions, corporate events, conferences, and weddings. Revenue from staged payment plans (deposits + quarterly instalments) or monthly Direct Debit arrangements. Events can accommodate over 300 guests.
5. Food & Beverage: On-site restaurant and bar revenue at clubhouses. Food and drink discounts (10–15%) provided to members as a loyalty benefit.
6. Pro Shop & Equipment Hire: Pro shop sales of equipment and apparel. Partner card provides 5% discount. Buggy hire with signed agreement and liability acceptance. Revenue from equipment rental and retail.
7. Corporate Memberships: Corporate membership packages for businesses to reward staff and entertain clients, providing group access across all 13 venues with benefits including food/drink discounts and advance booking windows.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Get Golfing is a charitable operator of 13 golf venues across England, offering multi-tier golf memberships (Flexible points-based, Full, 5-Day, Intermediate, Corporate, and free Junior), pay-as-you-go green fees, society/group golf days, weddings and corporate events venue hire, pro shop and equipment hire, food and beverage, and an annual Festival of Golf. The Get Golfing App and golfmanager.com booking platform unify tee-time reservations, member management, and dynamic pricing across the entire network.

Product overview

Get Golfing operates as a unified golf club operator and hospitality group offering a portfolio of 13 golf venues across England. The core product is the Get Golfing App, which serves as the central platform for tee time booking and member engagement across all venues. The company offers three tiers of golf memberships: Flexible Membership (points-based system usable across all 13 venues), Full/5-Day/Intermediate Memberships (single-venue traditional memberships), and Corporate Memberships. Additional products include the Partner Card loyalty scheme, Society Golf Days packages, and Weddings & Events hospitality services. The Get Golfing App integrates all booking capabilities, while the Festival of Golf represents the company's flagship annual events programme.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexible Membership Points-based membership offering access to all 13 Get Golfing courses with no additional cost. Points are deducted based on day, time, and number of holes played. Includes 10% discount on food, drink, and pro shops, 14-day advance booking, home club handicap, and competitions.
• Full Membership Traditional single-venue membership offering unlimited golf access Monday to Sunday with 15% discount on food, drink and pro-shop, 21-day advance booking, referral member bonus, club handicap, competitions, and interest-free Direct Debit monthly payments.
• 5-Day Membership Weekday-only membership at a single venue with unlimited access Monday to Friday and the standard Full Member benefits (15% discount, 21-day advance booking, club handicap, competitions).
• Intermediate Membership Entry-level membership category at a single venue designed for intermediate golfers, with unlimited access and standard Full Member benefits.
• Corporate Membership Group membership package across all 13 venues enabling businesses to reward staff, entertain clients or invite friends. Includes 15% discount on food, drink and pro shop, 21-day advance booking, and the option to book golf days using points.
• Get Golfing App Mobile application serving as the central platform for members to book tee times at all 13 venues, track golf statistics, connect with other golfers, and manage their points-based flexible membership.
• Partner Card Loyalty scheme offering discounted golf on green fees and equipment hire, clubhouse savings on food and drinks, special rates on advance event bookings, and free advanced booking for tee times. Cardholder receives 5% discount in pro shop and on food & beverage. Balance transfers to partner card on resignation.
• Society Golf Days Customisable golf day packages for groups of 9+ players, including corporate outings, charity events, and social gatherings. Includes professional event management, course selection from quality venues, and exceptional facilities with clubhouse, practice areas, and dining options. Society bookings (9+ players) require £100–£500 deposit (£500 for shotgun start), with full prepayment 7 days prior.
• Weddings & Events Venue hire and event management services for weddings, corporate events, conferences, and celebrations. Offers event planning support, catering with locally sourced ingredients, and venue spaces accommodating over 300 guests. Staged payment plans (deposits plus quarterly instalments) or monthly Direct Debit arrangements available.
• Festival of Golf Week-long annual flagship golf festival celebrating inclusivity and women's golf, hosted at The Club at Mill Green. Features the Women's Golf Championship on LET Access Series, Get Golfing Junior Open, Women's G4D Championship, and family activities including Glow Golf, Foot Golf, Super Sixes, and British Long Drive Competition.
• Golf Course Booking Platform (golfmanager.com) Online platform (golfmanager.com) for booking tee times at all 13 Get Golfing venues across England. Supports pay-as-you-go bookings with dynamic pricing by venue, time of day, day of week, and season. Full payment is required at booking.

Quantifiable outcome

• 500,000+ rounds played in 2025 across all venues
• +7 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered supporting, flagship and core.

• Senaptec UKsupportingTechnology or Integration · 19 July 2024Senaptec UK partnered with Get Golfing for the Festival of Golf week at The Club at Mill Green, showcasing its Senaptec Sensory Station and Strobe Eyewear for visual performance training. The partnership introduced cutting-edge visual training technology to festival attendees, helping golfers improve alignment, green reading, concentration, and focus.
• InrangeflagshipStrategic or Co-development Partner · 8 July 2024Inrange partnered with Get Golfing for the Festival of Golf week at The Club at Mill Green (26 August 2024). Inrange provided its award-winning ball-tracking technology and data-driven innovations for the Inrange Island Challenge — an accuracy-based competition open to all skill levels. Inrange operates in over 50 locations across 16 countries, tracking over 250 million balls annually. The partnership aligns Get Golfing's community-building ethos with Inrange's mission to build a global golf community.
• Your Golf BookingcoreGTM or Marketing Partner · 26 June 2024Your Golf Booking, a leading online golf booking platform, partnered with Get Golfing for the Festival of Golf, enabling its booking platform for the event. Your Golf Booking provides access to driving ranges, indoor simulators, tee times, and operational systems. The partnership enables exclusive booking services for festival attendees and drives customer acquisition for Get Golfing venues.
• Isabel HospicesupportingStrategic or Co-development PartnerMill Green Golf Club operates in partnership with Isabel Hospice to help create inclusive spaces that support wellbeing and social connection. Get Golfing venues regularly offer complimentary facility access to charities and community groups including hospice partners.
• EDGA (European Disabled Golf Association)supportingStrategic or Co-development PartnerGet Golfing staff participate in EDGA D3 coaching sessions to support golfers with disabilities. 15 team members have taken part in EDGA D3 coaching. 10 of Get Golfing's courses are fully accessible for golfers with disabilities. The inaugural Women's G4D Championship was hosted at the Festival of Golf 2024.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• QHotels: QHotels is a UK hotel and resort operator with multiple golf courses integrated into its hotel properties. It is a broad incumbent comparable to Get Golfing in offering membership, F&B, weddings, and corporate events across golf venues, but with a heavier hotel-centric business model.
• Marriott Golf: Marriott Golf operates a portfolio of golf courses across Marriott resort properties worldwide. It is a broad-incumbent comparable to Get Golfing's golf + events + hospitality offering, although at higher price points and as part of an international hotel group.
• American Golf: American Golf is one of the UK's largest golf retailers with a network of stores, plus exposure to driving ranges and game-improvement venues. While retail-led rather than golf-course-operating, it is comparable as a UK multi-channel golf consumer brand targeting overlapping golfers.

Emerging players

• Your Golf Booking: Your Golf Booking is a UK-based golf booking marketplace and tee-time aggregator that is also one of Get Golfing's named distribution partners. It competes for the same consumer-facing tee-time booking workflow and reaches overlapping golfers.
• Club Golf Ltd: Club Golf Ltd operates a small portfolio of UK golf venues under a multi-club membership model. It is comparable to Get Golfing as an emerging multi-venue UK golf operator competing for similar flexible-membership and society-booking demand.

Direct peers

• The Club Company: The Club Company owns and operates a portfolio of premium golf and country clubs across the UK. Like Get Golfing, it runs multi-venue golf hospitality operations with memberships, F&B, and events revenue streams, although positioned more upmarket.
• Burhill Golf and Leisure: Burhill operates a portfolio of golf clubs and leisure venues in southern England. It is comparable to Get Golfing as a UK multi-venue golf operator with memberships, F&B, and event hosting.
• Crown Golf: Crown Golf is one of the UK's largest multi-venue golf course operators, running approximately 20 courses across England. It is the closest direct strategic comparable to Get Golfing's 13-venue UK portfolio model, competing for the same member, society, and corporate-golf-day demand.

Others

• BRS Golf: BRS Golf is a leading cloud-based golf management and tee-time booking platform used by UK and international golf clubs. It is comparable as an enabler/technology layer to Get Golfing's in-house GolfManager-based booking system and App, and represents the typical 'build vs buy' alternative for golf venue operators.

Regional players

• The Belfry: The Belfry is a flagship UK golf resort in Warwickshire with multiple courses, a hotel, spa, and event facilities. It is comparable to Get Golfing's combined golf + hospitality + event positioning, although at a single premium-resort location rather than across 13 community venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GetGolfing
• Instagraminstagram.com/getgolfing.co.uk
• LinkedInlinkedin.com/company/getgolfing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Golfing