Feel Good

What Feel Good does

Feel Good is a London-based, privately held resilience consultancy that has been in continuous operation since 1998. The firm delivers live and on-demand learning programs targeted at improving mental health and well-being, serving organizations that wish to build workforce resilience through structured training rather than ad-hoc wellness initiatives. The duality of delivery (live sessions plus an on-demand library) implies both instructor-led facilitation (virtual or in-person) and a recurring content/catalog offering consumed asynchronously.

The product surface is bifurcated between instructor-led delivery and reusable on-demand content, consistent with a hybrid workplace training model rather than a software platform business. Specific platform architecture, technical stack, proprietary technology, integrations, certifications, or intellectual property were not disclosed in the available data, and the firm's website (feelgoodco.com) returned a loading/verification page at capture, providing no further product evidence. No AI capabilities, APIs, SDKs, or third-party integrations have been disclosed.

The firm is mid-sized, with 101–250 employees and a single disclosed operating location in London. It is structured as a for-profit private company with no disclosed parent, subsidiaries, investors, funding rounds, or ownership changes; the company's revenue model, pricing structure, customer mix, distribution channels, awards, partnerships, and management team are not disclosed in the available data. Beyond basic firmographics, the dataset is too thin to characterize the operating model, commercial terms, or competitive positioning in greater depth.

Name

Feel Good

Website

https://feelgoodco.com

Company type

Private

Founded year

1998

Headcount range

101–250 employees

Short description

Feel Good is a London-based resilience consultancy founded in 1998 that delivers live and on-demand learning programs to organizations seeking to improve employee mental health and well-being, operating with a team of 101–250 employees.

Ownership category

akta.pro rank

Product category

Corporate Wellness and Mental Health Training

NAICS

Educational Support Services (611710), Other Individual and Family Services (624190)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

akta.pro secondary industries

Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Stress Management & Burnout Prevention Coaching (HSADAGAD), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Mental health services
• Wellness learning programs
• Resilience training
• Employee wellbeing
• Corporate wellness

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Feel Good is a resilience consultancy that delivers live and on-demand learning programs aimed at improving mental health and well-being. The company combines in-person or live virtual workshops with a library of self-paced digital learning content to help individuals and teams build resilience and coping skills.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Learning Programs

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Spring Health: Spring Health sells employer-paid mental-health benefits combining assessments, coaching, therapy, and digital programs. Comparable to Feel Good as an enterprise wellbeing solution, but with a stronger clinical and tech stack.
• Modern Health: Modern Health provides global employers with a mental-wellbeing platform spanning self-guided content, coaching, therapy, and live workshops. Highly comparable buyer (enterprise HR/People teams) and overlapping live-and-on-demand delivery model.
• Calm Business: Calm's enterprise arm offers on-demand mindfulness, meditation, and mental-wellness content plus live sessions to employers. Directly comparable in category (mental wellbeing for employees) and in the mix of on-demand and live delivery.
• Lyra Health: Lyra Health provides mental-health benefits including live coaching, therapy, and digital tools to enterprise customers. Overlaps with Feel Good in the employer mental-wellness buying motion, with broader clinical capabilities.
• Limeade: Limeade is an employee-experience and wellbeing platform used by enterprises to deliver well-being programs and content. Comparable in selling mental-wellbeing solutions into HR/People teams, though more tech-platform oriented than Feel Good.
• Virgin Pulse / Wellbeing Services: Virgin Pulse is an enterprise wellbeing platform offering programs, coaching, and content spanning mental, physical, and social health. Overlaps with Feel Good on the corporate wellbeing buyer and mental-wellness content category.
• Headspace Health: Headspace Health (Headspace + Ginger) is one of the largest mental-wellbeing platforms, offering live coaching, therapy, and on-demand content to employers and consumers. Highly comparable to Feel Good's resilience-and-wellbeing proposition, but at vastly larger scale and with a tech-enabled delivery model.

Direct peers

• Thrive Global: Thrive Global sells enterprise resilience and performance programs combining live workshops, digital content, and behavior-change tools to corporations. Most directly comparable to Feel Good as a 'resilience' consultancy serving enterprise clients with a mix of live and on-demand learning.
• Unmind: Unmind is a UK-based B2B mental-wellbeing platform offering live and on-demand content, training, and analytics to enterprises. Most directly comparable as a UK-headquartered competitor targeting the same employer mental-wellness buyer with a similar live-plus-digital model.
• Wellmind Health: Wellmind Health is a UK digital mental-health company providing clinically evidenced wellbeing and resilience programs (including via the NHS) to organizations. Comparable in category (resilience and mental-wellbeing programs) and in serving UK enterprise and public-sector buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/Feelgoodco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feel Good