CoachNow
CoachNow is a Germany-based SaaS company providing an AI-powered sports coaching platform with performance analytics and team collaboration tools for individual coaches, athletes, and sports organizations globally.
- Company typePrivate
- Founded2017
- HeadquartersTaufkirchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
CoachNow firmographics
Firmographics- Name
- CoachNow
- Website
- https://coach-now.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CoachNow is a Germany-based SaaS company providing an AI-powered sports coaching platform with performance analytics and team collaboration tools for individual coaches, athletes, and sports organizations globally.
- Ownership category
- akta.pro rank
Where CoachNow is headquartered
LocationHeadquarters
- HQ city
- Taufkirchen
- HQ country
- Germany
- HQ region
- Europe
Markets served
CoachNow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS Platform: Platform subscription revenue model typical of sports coaching software platforms, serving coaches and athletes with AI-powered training and performance analytics capabilities.
Go-to-market motion1 record
CoachNow product offering
Product offeringCore offering
CoachNow is a SaaS-based sports coaching platform that delivers AI-powered training and skill development for athletes alongside performance analytics and team collaboration tools. The platform serves both individual coaches and athletes and team-based sports organizations, providing scalable coaching delivery and shared workspaces that connect coaches, athletes, and team members.
Differentiator
Problem solved
Functional benefit
Products and services
- CoachNow Sports Coaching Platform SaaS platform providing AI-powered coaching and skill development, performance analytics, and team collaboration tools for individual coaches, athletes, and sports teams and organizations.
Companies that use CoachNow
Customer profileSegments2 records
Ideal customer profiles2 records
CoachNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CoachNow partnerships and signals
Strategic signalScale indicators3 records
CoachNow competitors and assessment
Company assessmentDirect peers
- Hudl: Hudl is a leading sports video and analytics platform serving coaches, athletes, and teams worldwide. It is explicitly named alongside CoachNow as a major competing platform in the sports coaching platforms market, sharing the same SaaS-based, coach/athlete-centric delivery model.
- Coach's Eye: Coach's Eye is a video analysis app used by coaches and athletes for performance review and skill development. It overlaps with CoachNow's sport-specific skills coaching use case and serves the same individual coach/athlete segment with mobile-first delivery.
- Veo Technologies: Veo Technologies offers AI-powered sports video recording and analysis for clubs and teams. Like CoachNow, Veo combines AI/automation with team collaboration and coaching workflows, and it competes for the same coach-and-team SaaS budgets.
- Trace: Trace provides AI-powered sports video and coaching tools for youth and amateur teams. It is directly comparable to CoachNow on AI coaching, performance analytics, and team collaboration, serving a similar coach/team customer base.
- Catapult Sports: Catapult Sports provides athlete performance monitoring and analytics software/hardware for elite teams and organisations. The source explicitly identifies Catapult as a major CoachNow competitor in the sports coaching platforms market, targeting overlapping team and organisational buyers with performance-analytics capabilities.
Emerging players
- KinaTrax: KinaTrax delivers markerless motion-capture and biomechanics analytics for sports teams. It overlaps with CoachNow's performance-analytics value proposition for team-organisation buyers, though with a heavier hardware/lab-grade orientation.
- HomeCourt: HomeCourt is an AI-driven basketball skill-development app that delivers automated feedback to athletes. It overlaps with CoachNow's AI-powered coaching and skill-development positioning, though it is narrower in sport focus and consumer-skewed rather than team-organisation focused.
- Sportlogiq: Sportlogiq offers AI-driven sports analytics and coaching insights for team sports organisations. It overlaps with CoachNow's performance-analytics and team-collaboration value proposition, with a more analytics/AI-leaning positioning than CoachNow's broader coaching platform.
- PlayerMaker: PlayerMaker provides wearable sensors and analytics for football/soccer player development. It competes with CoachNow in the athlete-performance-analytics layer of coaching workflows, especially at academy and professional team level.
Broad incumbents
- XOS Digital: XOS Digital provides sports technology and content solutions across multiple stakeholders (leagues, teams, broadcasters, coaches). It serves a broader portfolio than CoachNow but overlaps in the coaching-analytics and team-collaboration space as part of a wider sports-tech offering.
Market position
Customer concentration
CoachNow social profiles
Digital presenceCoachNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoachNow leadership team
Management profileNumber of profiles
Profiles1 record
CoachNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoachNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoachNow
What does CoachNow do?
CoachNow is a SaaS-based sports coaching platform that delivers AI-powered training and skill development for athletes alongside performance analytics and team collaboration tools. The platform serves both individual coaches and athletes and team-based sports organizations, providing scalable coaching delivery and shared workspaces that connect coaches, athletes, and team members.
When was CoachNow founded?
CoachNow was founded in 2017. It employs 11 to 50 people.
Where is CoachNow based?
CoachNow is headquartered in Taufkirchen, Germany, in the Europe region.
How does CoachNow make money?
One revenue line is on record: subscription SaaS Platform.
Who are CoachNow's main competitors?
Direct peers on record are Hudl, Coach's Eye, Veo Technologies, Trace and Catapult Sports. Emerging players are KinaTrax, HomeCourt, Sportlogiq and PlayerMaker. XOS Digital is listed as a broad incumbent.
Does CoachNow have an API?
No public API is recorded for CoachNow.