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CoachNow

Full company profile

uuid000wulx

Namestring
CoachNow
Websiteurl
coach-now.de
Company typeenum
Private
Founded yearint
2017
Short descriptiontext

CoachNow is a Germany-based SaaS company providing an AI-powered sports coaching platform with performance analytics and team collaboration tools for individual coaches, athletes, and sports organizations globally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersTaufkirchen, Germany
HQ citystring
Taufkirchen
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
sports coaching software, AI coaching platform, athlete performance analytics, team collaboration tools, coaching subscription platform
Industry3 codes
1HSADAEAA
CodeHSADAEAAPrimaryYes
2HSADAEAO
CodeHSADAEAOPrimaryNo
3HSADAEAF
CodeHSADAEAFPrimaryNo
NAICS code3 codes
  • 61162
  • 611620
  • 61171
SIC code1 code
  • 8200
Product category
Sports Coaching Software
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Subscription SaaS Platform
TypeSubscription Recurring
Description

Platform subscription revenue model typical of sports coaching software platforms, serving coaches and athletes with AI-powered training and performance analytics capabilities.

openpr.com
Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

CoachNow is a SaaS-based sports coaching platform that delivers AI-powered training and skill development for athletes alongside performance analytics and team collaboration tools. The platform serves both individual coaches and athletes and team-based sports organizations, providing scalable coaching delivery and shared workspaces that connect coaches, athletes, and team members.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1CoachNow Sports Coaching Platform
CategorySports coaching software
Description

SaaS platform providing AI-powered coaching and skill development, performance analytics, and team collaboration tools for individual coaches, athletes, and sports teams and organizations.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Peers10 records
1Hudl
TypeDirect peer
Description

Hudl is a leading sports video and analytics platform serving coaches, athletes, and teams worldwide. It is explicitly named alongside CoachNow as a major competing platform in the sports coaching platforms market, sharing the same SaaS-based, coach/athlete-centric delivery model.

2Coach's Eye
TypeDirect peer
Description

Coach's Eye is a video analysis app used by coaches and athletes for performance review and skill development. It overlaps with CoachNow's sport-specific skills coaching use case and serves the same individual coach/athlete segment with mobile-first delivery.

3KinaTrax
TypeEmerging player
Description

KinaTrax delivers markerless motion-capture and biomechanics analytics for sports teams. It overlaps with CoachNow's performance-analytics value proposition for team-organisation buyers, though with a heavier hardware/lab-grade orientation.

4Veo Technologies
TypeDirect peer
Description

Veo Technologies offers AI-powered sports video recording and analysis for clubs and teams. Like CoachNow, Veo combines AI/automation with team collaboration and coaching workflows, and it competes for the same coach-and-team SaaS budgets.

5Trace
TypeDirect peer
Description

Trace provides AI-powered sports video and coaching tools for youth and amateur teams. It is directly comparable to CoachNow on AI coaching, performance analytics, and team collaboration, serving a similar coach/team customer base.

6HomeCourt
TypeEmerging player
Description

HomeCourt is an AI-driven basketball skill-development app that delivers automated feedback to athletes. It overlaps with CoachNow's AI-powered coaching and skill-development positioning, though it is narrower in sport focus and consumer-skewed rather than team-organisation focused.

7Sportlogiq
TypeEmerging player
Description

Sportlogiq offers AI-driven sports analytics and coaching insights for team sports organisations. It overlaps with CoachNow's performance-analytics and team-collaboration value proposition, with a more analytics/AI-leaning positioning than CoachNow's broader coaching platform.

8XOS Digital
TypeBroad incumbent
Description

XOS Digital provides sports technology and content solutions across multiple stakeholders (leagues, teams, broadcasters, coaches). It serves a broader portfolio than CoachNow but overlaps in the coaching-analytics and team-collaboration space as part of a wider sports-tech offering.

9Catapult Sports
TypeDirect peer
Description

Catapult Sports provides athlete performance monitoring and analytics software/hardware for elite teams and organisations. The source explicitly identifies Catapult as a major CoachNow competitor in the sports coaching platforms market, targeting overlapping team and organisational buyers with performance-analytics capabilities.

10PlayerMaker
TypeEmerging player
Description

PlayerMaker provides wearable sensors and analytics for football/soccer player development. It competes with CoachNow in the athlete-performance-analytics layer of coaching workflows, especially at academy and professional team level.

Market position
Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

CoachNow

Sports Coaching Softwarecoach-now.de

CoachNow is a Germany-based SaaS company providing an AI-powered sports coaching platform with performance analytics and team collaboration tools for individual coaches, athletes, and sports organizations globally.

CoachNow firmographics

Firmographics
Name
CoachNow
Website
https://coach-now.de
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
11–50 employees
Short description
CoachNow is a Germany-based SaaS company providing an AI-powered sports coaching platform with performance analytics and team collaboration tools for individual coaches, athletes, and sports organizations globally.
Ownership category
akta.pro rank

Where CoachNow is headquartered

Location

Headquarters

HQ city
Taufkirchen
HQ country
Germany
HQ region
Europe

Markets served

CoachNow business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. Subscription SaaS Platform: Platform subscription revenue model typical of sports coaching software platforms, serving coaches and athletes with AI-powered training and performance analytics capabilities.

Go-to-market motion1 record

CoachNow product offering

Product offering

Core offering

CoachNow is a SaaS-based sports coaching platform that delivers AI-powered training and skill development for athletes alongside performance analytics and team collaboration tools. The platform serves both individual coaches and athletes and team-based sports organizations, providing scalable coaching delivery and shared workspaces that connect coaches, athletes, and team members.

Differentiator

Problem solved

Functional benefit

Products and services

  • CoachNow Sports Coaching Platform SaaS platform providing AI-powered coaching and skill development, performance analytics, and team collaboration tools for individual coaches, athletes, and sports teams and organizations.

Companies that use CoachNow

Customer profile

Segments2 records

Ideal customer profiles2 records

CoachNow technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

CoachNow partnerships and signals

Strategic signal

Scale indicators3 records

CoachNow competitors and assessment

Company assessment

Direct peers

  • Hudl: Hudl is a leading sports video and analytics platform serving coaches, athletes, and teams worldwide. It is explicitly named alongside CoachNow as a major competing platform in the sports coaching platforms market, sharing the same SaaS-based, coach/athlete-centric delivery model.
  • Coach's Eye: Coach's Eye is a video analysis app used by coaches and athletes for performance review and skill development. It overlaps with CoachNow's sport-specific skills coaching use case and serves the same individual coach/athlete segment with mobile-first delivery.
  • Veo Technologies: Veo Technologies offers AI-powered sports video recording and analysis for clubs and teams. Like CoachNow, Veo combines AI/automation with team collaboration and coaching workflows, and it competes for the same coach-and-team SaaS budgets.
  • Trace: Trace provides AI-powered sports video and coaching tools for youth and amateur teams. It is directly comparable to CoachNow on AI coaching, performance analytics, and team collaboration, serving a similar coach/team customer base.
  • Catapult Sports: Catapult Sports provides athlete performance monitoring and analytics software/hardware for elite teams and organisations. The source explicitly identifies Catapult as a major CoachNow competitor in the sports coaching platforms market, targeting overlapping team and organisational buyers with performance-analytics capabilities.

Emerging players

  • KinaTrax: KinaTrax delivers markerless motion-capture and biomechanics analytics for sports teams. It overlaps with CoachNow's performance-analytics value proposition for team-organisation buyers, though with a heavier hardware/lab-grade orientation.
  • HomeCourt: HomeCourt is an AI-driven basketball skill-development app that delivers automated feedback to athletes. It overlaps with CoachNow's AI-powered coaching and skill-development positioning, though it is narrower in sport focus and consumer-skewed rather than team-organisation focused.
  • Sportlogiq: Sportlogiq offers AI-driven sports analytics and coaching insights for team sports organisations. It overlaps with CoachNow's performance-analytics and team-collaboration value proposition, with a more analytics/AI-leaning positioning than CoachNow's broader coaching platform.
  • PlayerMaker: PlayerMaker provides wearable sensors and analytics for football/soccer player development. It competes with CoachNow in the athlete-performance-analytics layer of coaching workflows, especially at academy and professional team level.

Broad incumbents

  • XOS Digital: XOS Digital provides sports technology and content solutions across multiple stakeholders (leagues, teams, broadcasters, coaches). It serves a broader portfolio than CoachNow but overlaps in the coaching-analytics and team-collaboration space as part of a wider sports-tech offering.

Market position

Customer concentration

CoachNow social profiles

Digital presence

CoachNow financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CoachNow leadership team

Management profile

Number of profiles

Profiles1 record

CoachNow funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CoachNow M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachNow

What does CoachNow do?

CoachNow is a SaaS-based sports coaching platform that delivers AI-powered training and skill development for athletes alongside performance analytics and team collaboration tools. The platform serves both individual coaches and athletes and team-based sports organizations, providing scalable coaching delivery and shared workspaces that connect coaches, athletes, and team members.

When was CoachNow founded?

CoachNow was founded in 2017. It employs 11 to 50 people.

Where is CoachNow based?

CoachNow is headquartered in Taufkirchen, Germany, in the Europe region.

How does CoachNow make money?

One revenue line is on record: subscription SaaS Platform.

Who are CoachNow's main competitors?

Direct peers on record are Hudl, Coach's Eye, Veo Technologies, Trace and Catapult Sports. Emerging players are KinaTrax, HomeCourt, Sportlogiq and PlayerMaker. XOS Digital is listed as a broad incumbent.

Does CoachNow have an API?

No public API is recorded for CoachNow.

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