Sales Cloud
SalesCloud is a Berlin-based B2B sales consulting firm that helps fast-growing startups and growth-stage companies build scalable sales organizations through its proprietary Sales Unit Building Methodology, serving founders and sales leaders with structured advisory engagements.
- Company typePrivate
- Founded2015
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sales Cloud does
Sales Cloud GmbH, operating as SalesCloud, is a Berlin-based B2B sales consulting firm founded in 2014/2015 by Managing Director Ulf Pralle. The firm delivers strategic consulting and hands-on implementation support to fast-growing B2B startups and growth-stage companies, helping founders and sales leaders build scalable sales organizations, validate sales KPIs, and achieve predictable, capital-efficient revenue. Its core service offering is structured around a proprietary "Sales Unit Building Methodology" delivered through a four-step engagement model (Mutual Discovery, Deep Dive, Customized Growth Design, Sustained Partnership) and packaged into eight solution sub-products spanning market entry, revenue target attainment, sales performance optimization, segmentation, recruitment, and resource allocation.
The company is a professional-services consultancy rather than a software product business. Technology is used operationally: Salesforce and Pipedrive CRMs process client inquiries and customer management, and the firm applies AI-driven lead management, trigger-based targeting, and multichannel outreach automation to client sales motions. There is no proprietary software platform, no app, and no API. Revenue is generated through bespoke consulting engagements; the website displays generic subscription pricing tiers ($50-$120/month) that appear to be template placeholders rather than actual service pricing. The firm is privately held under German GmbH law (HRB 160950 B), founder-managed, with no disclosed venture capital or institutional equity investment. Named clients include SumUp, ImmoScout24, MyHammer, Workmotion, Firstbird, Offerista, and BookingKit, with the firm claiming 110+ completed projects, 100+ clients, and €10B in client market capitalization generated. The company is registered in Germany and serves primarily EMEA, with informal operational presence indicated in London, California, and Paris via job postings.
Sales Cloud firmographics
Firmographics- Name
- Sales Cloud
- Legal name
- Sales Cloud GmbH
- Website
- https://salescloud.berlin
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SalesCloud is a Berlin-based B2B sales consulting firm that helps fast-growing startups and growth-stage companies build scalable sales organizations through its proprietary Sales Unit Building Methodology, serving founders and sales leaders with structured advisory engagements.
- Ownership category
- akta.pro rank
Sales Cloud industry classification
Industry- Product category
- B2B Sales Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where Sales Cloud is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Sales Cloud business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B Sales Consulting Services: Revenue is generated through consulting engagements with B2B startups to help them accelerate sales performance, build predictable revenue engines, and scale their sales organizations. Services include sales strategy development, outbound sales frameworks, team building, and ongoing advisory partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan for small businesses |
| Subscription | Monthly | Team plan for expanding businesses |
| Subscription | Monthly | Enterprise plan for established companies |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Sales Cloud product offering
Product offeringCore offering
SalesCloud is a B2B sales consulting and advisory firm that helps fast-growing startups and growth-stage companies build scalable sales organizations and predictable revenue engines. Core offerings include sales unit building, sales unit optimization, CSO interim management, and sales talent development, delivered through a structured four-step Sales Unit Building Methodology (Mutual Discovery, Deep Dive, Customized Growth Design, Sustained Partnership). Solution areas span market entry, revenue target attainment, sales performance optimization, reproducible sales systems, customer segmentation, sales recruitment, and resource allocation.
Product overview
SalesCloud is a B2B sales consulting and advisory firm based in Berlin, Germany, operated by Sales Cloud GmbH. Rather than a software-as-a-service product, it delivers strategic consulting and hands-on implementation through its primary SalesCloud consulting service, supported by a structured Sales Unit Building Methodology. The offering portfolio spans three solution categories — Conquering Markets (market navigation and expansion), Attaining Revenue Targets (growth goal achievement, resource allocation), and Sales Performance (optimization, reproducible sales systems, customer segmentation, recruitment) — each delivered as an individual consulting engagement. The company serves B2B startups and growth-stage companies, combining expert guidance with actionable frameworks to build scalable sales organizations. With over nine years of experience across more than 100 sales organizations, SalesCloud's clients have collectively generated over €10 billion in market capitalization.
Differentiator
Problem solved
Functional benefit
Products and services
- SalesCloud B2B Sales Consulting
- Sales Unit Building Methodology
- Navigate New Market Territories with Precision
- Achieving Growth Goals
- Sales Performance Optimization Sales performance improvement service covering clear GTM strategy with ICPs and value propositions, establishing clear structures and targets, and fostering a continuous growth mindset through experimentation and feedback.
- Reproducible Sales System Revenue engine building solution that validates sales KPIs for realistic bottom-up target calculations, creates fast-learning sales cultures, and structures sales playbooks and knowledge management for scalable success.
- Effective Customer Segmentation Customer segmentation service using data-driven analysis to identify patterns, continuous hypothesis building to target new segments, and integration of segmentation into organizational operations with clear sales briefs.
- Recruitment of Skilled Sales Professionals Sales team hiring solution defining hiring criteria and career frameworks, reviewing current team performance with coaching plans, and setting up onboarding processes for successful ramp-ups.
- Resource Allocation for Sales Targets Resource planning service taking a holistic benchmarking approach with full sales team perspective including ramp-up months and churn, in-depth bottom-up calculation with working hours and ramp-up periods, and challenge of lead supply vs. market TAM.
Quantifiable outcome
- €10B Market Cap Generated by clients
- +2 more outcomes
Companies that use Sales Cloud
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
Sales Cloud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Sales Cloud partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Sales Cloud competitors and assessment
Company assessmentBroad incumbents
- Salesforce Professional Services: Salesforce's Professional Services arm delivers implementation, advisory, and transformation engagements including sales transformation. Broad incumbent comparable to SalesCloud's advisory work, with vastly deeper resources and bundled access to the Salesforce ecosystem that SalesCloud itself uses.
Emerging players
- Pavilion (formerly Revenue Collective): Pavilion is a private membership community and learning platform for sales, marketing, and RevOps leaders, offering training, peer groups, and benchmarking. Overlapping buyer persona and B2B SaaS audience with SalesCloud, but distributed differently via subscription community.
- Kalungi: Kalungi is a B2B SaaS-focused outsourced consulting firm providing fractional sales, marketing, and RevOps leadership to high-growth software companies. Directly comparable to SalesCloud in serving venture-backed B2B tech startups with scalable, methodology-driven revenue organization building.
- Sales Assembly: Sales Assembly is a membership, training, and community platform for B2B sales leaders and operators with curriculum-based development. Comparable to SalesCloud given overlapping audience of B2B sales leaders, though it operates more as a content/community model than bespoke consulting.
Direct peers
- Force Management: Force Management provides B2B sales consulting and training with a proprietary methodology (Force Selling/Customer Success frameworks). Closely comparable to SalesCloud because both sell structured advisory engagements around sales performance and revenue operations for complex B2B sales.
- Winning by Design: Winning by Design offers methodology-driven B2B sales consulting, training, and certification programs (Blueprint, sponsored by AA-ISP). Comparable to SalesCloud in that both monetize a proprietary sales framework through consulting engagements for SaaS and B2B tech clients.
- Sales Xceleration: Sales Xceleration provides interim sales leadership and outsourced sales management services to small and mid-market companies. Direct peer to SalesCloud given overlapping focus on building or fixing B2B sales organizations for growth-stage firms.
- Skaled: Skaled is a B2B sales consulting and advisory firm that helps startups and growth-stage companies build, scale, and optimize sales organizations. Direct competitor to SalesCloud with overlapping methodology-based sales consulting for venture-backed B2B tech clients.
- The Sales Board: The Sales Board is a sales consulting firm that helps companies build predictable revenue engines through assessment, training, and advisory work. Comparable to SalesCloud because both monetize sales-strategy and execution advisory targeting growth and mid-market B2B companies.
- Sales Benchmark Index (SBI): SBI is a sales consulting and research firm offering advisory, benchmarking, and training services to B2B companies. Direct competitor in the sales consulting/advisory space with similar analytics-led approach to building sales organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sales Cloud social profiles
Digital presenceSales Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sales Cloud leadership team
Management profileNumber of profiles
Profiles3 records
Sales Cloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sales Cloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sales Cloud
What does Sales Cloud do?
SalesCloud is a B2B sales consulting and advisory firm that helps fast-growing startups and growth-stage companies build scalable sales organizations and predictable revenue engines. Core offerings include sales unit building, sales unit optimization, CSO interim management, and sales talent development, delivered through a structured four-step Sales Unit Building Methodology (Mutual Discovery, Deep Dive, Customized Growth Design, Sustained Partnership). Solution areas span market entry, revenue target attainment, sales performance optimization, reproducible sales systems, customer segmentation, sales recruitment, and resource allocation.
Is Sales Cloud a public or private company?
Sales Cloud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sales Cloud founded?
Sales Cloud was founded in 2015. It employs 11 to 50 people.
Where is Sales Cloud based?
Sales Cloud is headquartered in Berlin, Germany, in the Europe region.
How does Sales Cloud make money?
One revenue line is on record: B2B Sales Consulting Services.
Who are Sales Cloud's main competitors?
Salesforce Professional Services is listed as a broad incumbent. Emerging players are Pavilion (formerly Revenue Collective), Kalungi and Sales Assembly. Direct peers are Force Management, Winning by Design, Sales Xceleration, Skaled, The Sales Board and Sales Benchmark Index (SBI).
Does Sales Cloud have an API?
No public API is recorded for Sales Cloud.
What industry is Sales Cloud in?
Sales Cloud's product category is B2B Sales Consulting. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 541611 and its SIC code is 8742.