Hotaling Insurance Services

What Hotaling Insurance Services does

Hotaling Insurance Services is a privately held, independent insurance brokerage founded in 2002 and headquartered in Melville, New York. The firm operates as a multi-line risk management intermediary, placing commercial property and casualty, employee benefits, life insurance, private client coverage, and PEO co-employment services for U.S. businesses and individuals. Its core customer base is mid-market companies with $1M+ in annual insurance premiums and 100-500 employees — a segment the company positions as underserved by both large national brokers focused on enterprise accounts and local brokers lacking carrier leverage. The firm also maintains specialty practices in construction, sports and entertainment, real estate, energy, healthcare, estate planning, international coverage, bitcoin mining, and cyber risk.

The firm's technology footprint is modest: a WordPress-hosted marketing website, standard Google/Facebook/LinkedIn/X remarketing tags, and the proprietary Hotaling Hub Mobile App (iOS and Android), which provides 24/7 access to Property & Casualty policy documents, account balances, invoice payment, policy change requests, and claims tracking. Service delivery remains primarily consultation-based through five regional offices (Melville/NYC, Houston, Miami, Poughkeepsie) backed by licensed advisors in all 50 states.

Hotaling generates revenue primarily through carrier commissions on placed commercial and benefits premium, supplemented by contingency income, advisory fees on specialty placements (captive insurance feasibility, corporate-owned life insurance), and PEO pass-through. The company discloses $368M in annual premium under management across its book. Distribution is direct-to-client with no intermediary agents, supported by content marketing (blog, podcast, video), paid remarketing, and client testimonials.

Name

Hotaling Insurance Services

Legal name

Hotaling Insurance Services

Website

https://hotalinginsurance.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Hotaling Insurance Services is a privately held independent insurance brokerage placing commercial P&C, employee benefits, life, private client, and specialty coverage for U.S. mid-market businesses with $1M+ in annual premiums, operating from five regional offices under all-50-state licensing.

Ownership category

akta.pro rank

Headquarters

HQ city

Melville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Revenue generated through commissions paid by insurance carriers for placing policy coverage. As an independent insurance brokerage, Hotaling earns a percentage of premium from carriers for new business placement and renewals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Hotaling Insurance Services is an independent commercial insurance brokerage that places commercial property and casualty, employee benefits, life insurance, PEO, and specialty lines coverage on behalf of mid-market businesses and high-net-worth individuals. The firm operates a dedicated advisory model supported by multi-state carrier appointments and the proprietary Hotaling Hub mobile application for 24/7 client policy access.

Product overview

Hotaling Insurance Services is a full-service independent insurance brokerage providing risk management and insurance solutions to businesses and individuals nationwide. The company operates as a risk management family office with a multi-line portfolio organized around core service divisions (Commercial, Private Client, Life Insurance, Employee Benefits, PEO, and Claims) supplemented by specialized industry practices (Sports & Entertainment, Construction, Real Estate, Energy, Healthcare, Estate Planning, International, Bitcoin Mining, and Cyber). The core offering is centered on commercial property and casualty insurance and employee benefits for mid-market companies, with the Hotaling Hub mobile app providing client self-service for policy management. Specialty lines include cyber crime insurance, E&O/professional liability, construction insurance, workers compensation, SBA hazard insurance, and captive insurance advisory services. The company maintains offices in New York City, Melville (NY), Houston, Miami, and Poughkeepsie, serving clients with $1M+ annual premiums.

Differentiator

Problem solved

Functional benefit

Brands

• Hotaling Hub: Mobile app for 24/7 convenient access to Property & Casualty policy documents.

Products and services

• Commercial Insurance Commercial property and casualty insurance coverage for businesses, including general liability, property insurance, and specialized commercial lines tailored to industry-specific risks.
• Private Client Insurance High-value personal insurance coverage for individuals with significant assets, including homeowners, auto, umbrella, and other personal lines for affluent clients.
• Life Insurance Individual and group life insurance products including term, whole life, universal life, and corporate-owned life insurance for business succession and key person coverage.
• Employee Benefits Group health insurance, dental, vision, 401(k) retirement plans, voluntary benefits, and other employee benefit programs for mid-market employers.
• PEO (Professional Employer Organization) Professional employer organization services providing co-employment solutions, payroll administration, HR compliance, and employee benefits administration for businesses.
• Claims Management and Advocacy Claims management and advocacy services to help clients navigate the insurance claims process from filing to resolution.
• Hotaling Hub Mobile App Mobile application providing 24/7 access to Property and Casualty policy documents, enabling users to view account balances, pay invoices, request policy changes, and report and track claims.
• Sports & Entertainment Insurance Specialized insurance coverage for the sports and entertainment industry, including event liability, equipment coverage, and performance-related risks.
• Construction Insurance Insurance programs for contractors and developers including builders risk, general liability, workers comp, and umbrella coverage tailored to construction industry exposures.
• Real Estate Insurance Insurance coverage for real estate owners, investors, and property managers including landlord policies, vacant property coverage, and commercial real estate insurance.
• Energy Insurance Specialized insurance coverage for energy sector companies including oil and gas operations, renewable energy projects, and related energy industry exposures.
• Healthcare Workers Insurance Professional liability and related coverage for healthcare professionals and facilities including medical malpractice and E&O coverage.
• Estate Planning Insurance Insurance solutions integrated with estate planning including life insurance, trusts, and asset protection strategies for high-net-worth individuals.
• International Services Insurance Insurance coverage for businesses and individuals with international operations, including global coverage coordination and foreign market access.
• Bitcoin Mining Insurance Specialized coverage for cryptocurrency mining operations including equipment, cyber risks, and business interruption for mining facilities.
• Cyber Insurance Coverage for cyber risks including data breaches, network security liability, cyber extortion, and first-party loss recovery for businesses.
• E&O Insurance (Errors and Omissions) Professional liability insurance covering claims of inadequate work, professional negligence, and errors in professional services; also known as professional liability or malpractice insurance depending on industry.
• SBA Hazard Insurance Commercial property coverage structured to meet SBA lender requirements for 7(a), 504, and EIDL loans. Includes replacement cost coverage, flood insurance where required, and lender loss payee designations.
• Event Planning Insurance Coverage for corporate events including event liability, liquor liability, cancellation coverage, and vendor insurance requirements.
• Captive Insurance Feasibility Advisory Advisory services for companies with $1M+ annual premiums on captive insurance feasibility, structure selection, domicile choice, and implementation including coordination with captive managers and actuaries.
• Florida Commercial Insurance Commercial insurance tailored to Florida market conditions including hurricane exposure, flood zones, and litigation environment. Covers property, liability, and workers comp for South Florida businesses.

Quantifiable outcome

• Mid-market companies switching from transactional to dedicated advisory brokers see average premium reductions of 3-7% in first renewal cycle, which on $2M benefits spend translates to $60K-$140K in savings

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alera Group: PE-backed mid-market insurance and wealth management firm built through acquisition of regional brokerages. Directly comparable in mid-market commercial P&C and employee benefits focus.
• Acrisure: Tech-enabled, PE-backed insurance brokerage roll-up that has rapidly aggregated regional brokerages across commercial and personal lines. Comparable in mid-market focus, multi-office footprint, and aggressive M&A growth posture.
• Brown & Brown Insurance: Large publicly traded independent insurance brokerage with a strong mid-market and specialty focus across commercial P&C, employee benefits, and niche verticals. Operates a multi-office regional model very similar to Hotaling, with revenue generated via carrier commissions.
• Lockton Companies: Largest privately held insurance brokerage globally, with strong specialty practices across construction, real estate, energy, sports, and entertainment. Closely comparable specialty vertical coverage and advisory positioning.
• NFP (NFP Corp): PE-backed insurance brokerage and advisory firm focused on mid-market and high-net-worth clients across P&C, benefits, and wealth management. Closely comparable in mid-market advisory positioning and multi-office distribution.
• RPS (Risk Placement Services): Specialty wholesale brokerage and binding authority business with strength in construction, real estate, and entertainment. Comparable specialty vertical expertise and carrier-relationship economics.
• Arthur J. Gallagher & Co. Global insurance brokerage with deep mid-market and specialty practice, offering commercial P&C, employee benefits, and risk management consulting. Comparable in product breadth, advisory positioning, and carrier-leverage model.
• Hub International: PE-backed insurance brokerage with a strong regional office model across the US and Canada, providing commercial P&C, employee benefits, and personal lines. Directly comparable multi-office mid-market structure.

Broad incumbents

• Aon: Global insurance and reinsurance brokerage with deep commercial P&C, employee benefits, and specialty practice. Competes with Hotaling for larger mid-market accounts and sets market pricing benchmarks.
• Marsh McLennan: Global insurance brokerage and risk advisory giant with Marsh serving commercial P&C and Mercer covering employee benefits. A dominant incumbent that competes with Hotaling in the upper end of the mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hotalingins
• YouTubeyoutube.com/channel/UCrAMhqTTInWprzsKIDLQ61A
• Facebookfacebook.com/HotalingInsuranceServices
• LinkedInlinkedin.com/company/hotalinginsuranceservices
• Instagraminstagram.com/hotalinginsuranceservices

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotaling Insurance Services