New Zealand Apple Products

Name

New Zealand Apple Products

Legal name

New Zealand Apple Products Ltd

Website

https://nzappleproducts.co.nz

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dried Fruit Snacks Manufacturing

NAICS

Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKAFAE

Dried & Dehydrated Fruit & Vegetables (Freeze-Dried, Air-Dried, Powders)

Agriculture & Food Production/Food Processing & Manufacturing/Fruit & Vegetable Processing (Fresh-Cut, Juices, Purees)

SECONDARYAFAKAFAD

Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum)

Agriculture & Food Production/Food Processing & Manufacturing/Fruit & Vegetable Processing (Fresh-Cut, Juices, Purees)

SECONDARYAFAKAIAL

Dried Fruit & Fruit Snacks Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

SECONDARYCRADABAJ

Fruit Snacks & Dried Fruit

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

SECONDARYAFAKACAK

Dried & Dehydrated Foods Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Canned, Frozen & Preserved Foods Manufacturing

Keywords

• Freeze-dried fruit snacks
• Air-dried apple products
• Baby fruit purees
• Dried fruit ingredients
• Fruit leather noodles

Headquarters

HQ city

Upper Moutere

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (B2C): Direct-to-consumer sales of finished fruit snack products through e-commerce website and retail stores. Products include freeze-dried snacks, fruit purees, apple sauces, dried apple products. One-time purchase model per product.
2. Food Service & Manufacturing: B2B ingredient and contract manufacturing services for food service and food manufacturing applications. Products include dried apples (slices & diced), freeze-dried fruits and powders, commercial freeze drying services, hot fill packaging, and dry food packing for other brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

New Zealand Apple Products manufactures and sells freeze-dried and air-dried apple and fruit snacks, fruit purees in squeezable pouches, apple sauces, and fruit leathers/noodles made from 100% New Zealand-grown apples with no preservatives, additives, or sulphites. The company operates its own orchards, runs three production lines with proprietary freeze-drying and air-drying technologies, and sells consumer products via e-commerce and retail while supplying bulk dried fruit ingredients and contract manufacturing services to food service operators and food manufacturers.

Product overview

New Zealand Apple Products is a family-owned food manufacturer producing fruit-based snacks and ingredients. The portfolio consists of four main product lines: Freeze Dried products (Apple Sticks, Mixed Berry, Fruit Medley, Gold Kiwifruit in various sizes); Air Dried products (Apple Chips and Apple Rings); Baby Fruit Puree (5 varieties in squeezable pouches for infants 6+ months); Fruit Hitz puree snacks (4 flavors in 90g pouches); and Apple Sauce (90g and 500g pouches). The company also offers B2B Food Service products including bulk dried/freeze-dried ingredients, commercial freeze drying services, and contract packaging. Products are made from 100% natural New Zealand-grown apples and locally sourced fruits, with no added sugar, preservatives, or sulphites.

Differentiator

Problem solved

Functional benefit

Brands

• Fruit Hitz: Squeezable puree snack pouches in various flavors (Mango, Strawberry, Summer Berry, Tropical) marketed as healthy on-the-go snacks for kids, containing half a serving of fruit.
• Baby Fruit Puree
• Apple Sauce
• Apple Chips
• Apple Rings

Products and services

• Freeze Dried Apple Sticks Freeze-dried apple sticks made from 100% New Zealand apples, shaped like french fries, available in 34g bags and 4x10g multipacks (Natural, Strawberry, Passionfruit flavors) for children 3+ years.
• Freeze Dried Fruit Medley Freeze-dried fruit salad containing apple sticks, gold kiwifruit, strawberries, blueberries, and boysenberries; 100% New Zealand fruit with no added sugar, in 34g bags and 8-pack boxes.
• Freeze Dried Mixed Berry Freeze-dried combination of seasonal New Zealand-grown berries including strawberries, blackcurrants, blueberries, and boysenberries; available in 34g bags and 8-pack boxes.
• Freeze Dried Gold Kiwifruit Freeze-dried gold kiwifruit slices with a crunchy texture and natural tangy-sweet flavor, sold in 34g bags and 8-pack boxes.
• Dried Apple Chips Crunchy, crinkle-cut apple chips made from 100% air-dried New Zealand apples with no added sugar, salt, or preservatives; available in 30g and 90g bags and bulk 20x90g packs.
• Dried Apple Rings Soft-textured air-dried apple rings made from 100% New Zealand apples, peeled and sliced with no added sugar or preservatives; sold in 100g bags and 10-pack boxes.
• Baby Fruit Puree Smooth fruit puree pouches for babies made from 100% natural fruits (apple, banana, pear, blueberry, kiwifruit, mango, strawberry, raspberry); available in 5 varieties, suitable for infants 6+ months.
• Fruit Hitz Puree Snacks Squeezable puree snack pouches in Mango, Strawberry, Summer Berry, and Tropical flavors containing half a serving of fruit per 90g pouch; targeted at children as healthy on-the-go snacks.
• Apple Sauce 100% natural apple sauce made from New Zealand-grown apples with no added sugar, preservatives, or sulphites; available in 90g single-serve and 500g bulk pouches for snacking, baking, and cooking.
• Fruit Noodles (Fruit Leather) Fruit leather strips (noodles) made from New Zealand apples with blackcurrant, boysenberry, or plain apple flavors, packaged as natural fruit snacks.
• Food Service and Contract Manufacturing B2B ingredient supply and contract manufacturing services including dried apple slices and dice, freeze-dried fruit powders (apple, kiwifruit, strawberry, boysenberry, blackcurrant, blueberry), commercial freeze drying services, hot fill Doypack and Cheerpack packaging (90g-500g), and dry food packing for other brands serving food service operators and food manufacturers.

Quantifiable outcome

• Count as half a serving of fruit towards '5 Plus a Day' recommended daily fruit intake
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• New Zealand Fernmark License ProgramcoreOthersOfficial member of the New Zealand Fernmark License Program, which allows use of the Fernmark symbol to identify New Zealand products and companies that meet origin and quality standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Made in Nature: Organic dried and freeze-dried fruit snacks (apples, mangoes, berries) sold across US natural grocery; comparable clean-label positioning and freeze-dried/dried SKU overlap.
• Peter Rabbit Organics: Brand of squeezable fruit and veggie pouches for babies and toddlers, sold through US/UK grocery; comparable consumer packaging format and target segment to NZ Apple Products' Baby Fruit Puree and Fruit Hitz ranges.
• Crispy Green: US freeze-dried fruit snack brand offering single-ingredient freeze-dried fruits (apple, pear, mango, pineapple) in portable pouches; matches NZ Apple Products' freeze-dried apple sticks and mixed-berry products.
• Natierra (Nature's All Foods): Global freeze-dried fruit and snack brand sold across US, EU, and Asia; directly comparable freeze-dried single-ingredient fruit positioning and international distribution.
• Brothers All Natural: US-based maker of freeze-dried fruit snacks (apple, banana, strawberry slices) in single-ingredient format sold through grocery and online; directly comparable consumer product with similar freeze-dried core technology.
• Traina Foods: California-based dried fruit producer serving B2B ingredient customers across cereals, granolas, bakery, and snacks; closely comparable to NZ Apple Products' food service/ingredient line (dried apple slices/diced, freeze-dried fruit powders).
• Mariani Packing Company: Long-established US dried fruit (apricots, raisins, cranberries, apples) ingredient supplier with private-label and bulk B2B business; matches the B2B/ingredient side of NZ Apple Products' portfolio.
• Stretch Island Fruit Co. US fruit leather / fruit strip brand in lunchbox and kids snack segments; comparable format and target consumer to NZ Apple Products' fruit noodle/fruit leather line.

Broad incumbents

• Once Upon a Farm: US organic cold-pressed baby/kids fruit and veggie pouches with significant brand traction and venture backing; competes for the same parent demographic with a wider product portfolio.
• Sun-Maid Growers of California: Iconic globally-recognized dried fruit (raisins, dried cranberries, mixed fruit) brand with deep retail penetration and B2B ingredient business; relevant incumbent benchmark in dried fruit category dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCf4k7Qq2vOVhANzODc-b0wQ
• Facebookfacebook.com/Nzappleproducts
• LinkedInlinkedin.com/company/new-zealand-apple-products
• Instagraminstagram.com/nzappleproducts
• Pinterestpinterest.com/nzappleproducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand Apple Products