Wellness Collective

What Wellness Collective does

Wellness Collective is a B2B corporate wellness services provider headquartered in Westerville, Ohio, delivering onsite fitness classes, education sessions, health coaching, mental health counseling, and signature corporate events to enterprise employer clients. The service model is built on an integrative wellness framework grounded in positive psychology, and the firm holds a Worksite Wellness Specialist certification through Wellness Alliance. Operations are human-delivered and credentialed, relying on licensed mental health counselors, certified wellness specialists, and onsite instructors rather than technology platforms.

The company generates revenue through multi-year professional services contracts with custom pricing tailored to each employer's scale and program scope. Its named enterprise client base includes a Global Retailer, National Insurance Carrier, National Healthcare Provider, National Technology Provider, Fidelity National Financial, Honda, Hitachi Astemo, Columbia Gas, Quantum Health, and South Central Power — spanning insurance, healthcare, retail, technology, financial services, automotive, manufacturing, and utility sectors. Multiple relationships exceed 9 years, indicating durable account retention across diverse industries.

The go-to-market is anchored by long-tenured enterprise relationships and supplemented by a growing content ecosystem, including the 'Health & Happiness at Work' podcast, a resource library, and signature events such as the Wellness Collective Experience, D.R.I.V.E. Conference, and Well Workplace Summit (with the next Summit visible in 2026 planning). The firm is privately held and recently transitioned ownership to Kerry Mackey. Marketing and CRM operations run on HubSpot. No external funding, headcount, or revenue figures are disclosed.

Name

Wellness Collective

Legal name

Wellness Collective

Website

https://wellnesscollective.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellness Collective is an Ohio-based B2B corporate wellness provider offering onsite fitness classes, education sessions, health coaching, mental health counseling, and signature events to enterprise employer clients across multiple industries.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Other Health Practitioners (6213)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Workplace Wellness & Wellbeing Education (EDAAAHAN), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Workplace wellness programs
• Corporate wellness services
• Onsite fitness classes
• Employee health coaching
• Worksite wellness consulting

Headquarters

HQ city

Westerville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Wellness Programs: Organization-focused wellness services including onsite fitness classes, education sessions, campaigns, health coaching, and mental health counseling delivered to employer clients.
2. Event-based Services: Signature events including The Wellness Collective Experience, The Well Workplace Summit, and D.R.I.V. Conference offered to HR leaders and executives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wellness Collective sells customized workplace wellness programs to employer organizations, delivering onsite fitness classes, education sessions, multi-week wellness campaigns, health coaching, mental health counseling, and signature events. Programs are designed to integrate physical, mental, emotional, spiritual, environmental, and community well-being into the workday through an evidence-based, positive psychology-informed curriculum. Services are sold on multi-year contracts with pricing tailored to each organization's scope and service mix.

Product overview

Wellness Collective is a learning and development company focused on employee health, fitness, and overall well-being, operating on an integrative wellness model informed by positive psychology. The company offers a portfolio of complementary services including Onsite Fitness Classes (available at Intense, Moderate, and Low Impact levels), Education Sessions (covering eight topic categories from behavior change to mental health), Wellness Campaigns (multi-week programs including challenges and team-building experiences), Consulting and Project Management, Health Coaching, Mental Health Counseling, a Resource Library, and signature events (The Wellness Collective Experience, The Well Workplace Summit, and The D.R.I.V.E. Conference). Programs are designed to be strategic, intentional, and customized to organizational needs, supporting physical, mental, and emotional well-being within the workday.

Differentiator

Problem solved

Functional benefit

Products and services

• Onsite Fitness Classes Group fitness experiences delivered at client workplaces, structured for a wide range of needs and fitness levels, designed to support employee well-being and increase engagement.
• Education Sessions Inspirational and educational group experiences delivered onsite or virtually, covering behavior change, fitness, nutrition, health awareness, interpersonal development, leadership, life skills, mental health, and mindfulness.
• Wellness Campaigns Multi-week wellness experiences supporting specific initiatives, ranging from competitive challenges with measurable outcomes to educational and skill-building programs for teams.
• Consulting and Project Management Strategic consulting and project management delivered across program capabilities, providing customization and strategic recommendations for organizational wellness initiatives.
• Health Coaching & Mental Health Counseling Individualized support combining future-oriented, goal-focused health coaching for behavior change with therapeutic mental health counseling for emotional healing and processing past experiences.
• Employee Health Fairs Onsite employee health fair events providing biometric screenings, health awareness resources, and preventive care information as part of workforce wellness initiatives.
• The Wellness Collective Experience Seasonal interactive healthy happy hour experience for HR leaders and decision-makers featuring live wellness demonstrations across six core competency stations, with complimentary chair massage or reflexology.
• The Well Workplace Summit Experiential day of growth, connection, and inspiration featuring workshop-style sessions for leaders focused on energy renewal, mindset development, and leadership skills in an intimate setting.
• The D.R.I.V.E. Conference High-impact conference equipping organizations with clarity, confidence, and practical tools to strengthen workplace culture across five pillars: Determination, Resilience, Impact, Vibrancy, and Empowerment.

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Virgin Pulse: Large-scale enterprise wellness and engagement platform serving global employers. Comparable buyer (corporate HR) and outcome (employee wellbeing), but operates at vastly greater scale as an integrated digital platform rather than a bespoke onsite services firm.
• ComPsych: Largest provider of employee assistance programs (EAPs) and behavioral health services, including mental health counseling and wellness support. Comparable on the mental health counseling and coaching components of Wellness Collective's offering.
• Optum (UnitedHealth Group): Diversified health services arm offering employer wellness, behavioral health, and population health solutions. Comparable as a broad incumbent selling integrated wellness to enterprise employers, including mental health and coaching services.
• Limeade: Employee experience and well-being platform used by large enterprises to run wellness, engagement, and inclusion programs. Comparable corporate buyer and well-being thesis; broader, technology-led offering versus Wellness Collective's services-led approach.

Direct peers

• Wellness Corporate Solutions: B2B provider of corporate wellness programs, health screenings, and educational seminars. Directly comparable as a workplace wellness services vendor targeting HR and benefits decision-makers.
• Wellable: Corporate wellness platform offering fitness, nutrition, and mental health programs to employers. Directly comparable in selling workplace wellness programs to enterprise HR buyers, though Wellable leans more digital-first while Wellness Collective is onsite-and-virtual.
• WellSteps: Worksite wellness solution provider selling wellness programs, screenings, and engagement tools to employers. Closely comparable in its worksite wellness positioning and B2B employer buyer focus.
• Wellsource: Provider of corporate wellness programs, health risk assessments, and biometric screenings to employer clients. Comparable mid-sized competitor in the worksite wellness space with similar B2B employer go-to-market.
• Corporate Fitness Works: Provider of onsite corporate fitness and wellness services, including group classes, personal training, and wellness programming delivered at client workplaces. Highly comparable in delivery model (onsite corporate wellness services to enterprises).

Emerging players

• Burnalong: Digital wellness platform offering live and on-demand classes for corporate well-being, including fitness, mental health, and nutrition. Comparable category (workplace wellness), but newer and more digital-native than Wellness Collective's onsite delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=cEXZ4JI6Tc0&list=PLUA0bEWgVS1tVhTGiDK8Fr5LhVyDXgQL3&pp=iAQB
• Xx.com/wellness_wc
• Facebookfacebook.com/WellnessCollective
• LinkedInlinkedin.com/company/wellness-collective

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness Collective