Iconic MetalGear

What Iconic MetalGear does

Iconic MetalGear is a North American manufacturer of aluminum semi-truck storage accessories, operating as a brand under parent company Iconic Elements Inc. The company designs, fabricates, and distributes a focused portfolio of headache racks, toolboxes, step boxes, inframe storage, battery boxes, dunnage racks, cross boxes, fifth wheel ramps, and a recently launched drawer systems line targeting service trucks, tow trucks, fire trucks, and service bodies. Its underlying technology centers on marine-grade 1/8-inch aluminum construction and several first-to-market product designs, including a Rack/Tank Combo integrating a hydraulic tank, roll-up door headache racks adapted from EMS vehicle technology, and Big Mouth Step Boxes with 50% larger openings than traditional designs. The company also operates an interactive online Custom Rack Builder exposing over 1 billion possible headache rack configurations with real-time pricing.

The business model is hardware sales at unit prices ranging from approximately $500 to over $10,000, with most catalog items concentrated in the $1,500–$3,000 range. Iconic MetalGear distributes through a hybrid channel comprising a certified dealer network across North America (supported by a dealer portal) and direct e-commerce on iconicmetalgear.com, where customers can configure, quote, and purchase online with free shipping. Primary customer segments are individual owner-operator semi-truck drivers and small-to-mid commercial trucking fleets, with secondary penetration into service and utility vehicle operators. Product positioning emphasizes durability, weather protection, secure storage, weight savings from aluminum construction, and trucker-driven product design informed by end-user feedback.

The firm is privately held, founded in 2007, headquartered in Cambridge, Canada, with 11–50 employees and manufacturing in North America serving both U.S. and Canadian markets. No venture capital, private equity, or public market ownership is disclosed, and the company appears to be independently operated within the Iconic Elements Inc. corporate family. Revenue, headcount growth rates, and ownership structure are not publicly disclosed, limiting external visibility into financial performance.

Name

Iconic MetalGear

Legal name

Iconic Elements Inc.

Website

https://iconicmetalgear.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Iconic MetalGear is a North American manufacturer of aluminum semi-truck storage accessories — including headache racks, toolboxes, step boxes, and the new Drawer Systems line — sold through certified dealers and direct e-commerce to owner-operators and small commercial fleets.

Ownership category

akta.pro rank

Product category

Commercial Truck Accessories

NAICS

All Other Fabricated Metal Product Manufacturing (33299)

SIC

Truck & Bus Bodies (3713), Sheet Metal Work (3444)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

akta.pro secondary industries

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC), Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems) (IMAKACAM)

Keywords

• Semi truck accessories
• Aluminum truck storage
• Headache racks
• Truck toolboxes
• Commercial truck parts

Headquarters

HQ city

Cambridge

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time purchase of aluminum semi truck storage accessories including headache racks, toolboxes, step boxes, battery boxes, dunnage racks, and accessories. Products are sold at various price points ranging from approximately $500 to over $10,000 depending on product type and customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Iconic MetalGear manufactures aluminum semi truck storage accessories built in North America, including headache racks (flat, enclosed, roll-up door, angled face, stainless steel, custom Vader Rack), Rack/Tank Combos, underbody toolboxes, step boxes, inframe storage, battery boxes, dunnage racks, cross boxes, fifth wheel ramps, drawer systems, and supporting accessories. Products are sold to truck owners and fleet operators through a certified dealer network and direct online purchasing with an interactive custom rack configuration tool.

Product overview

Iconic MetalGear is a manufacturer of aluminum semi truck storage accessories built in North America. The product portfolio centers on a core line of headache racks (flat, enclosed, roll-up door, angled face, stainless steel, and custom Vader Rack configurations) paired with complementary storage products including toolboxes (Cam-Lock, T-Handle, Roll-Up Door, Day Cab, Boot), step boxes, inframe storage, battery boxes, dunnage racks, cross boxes, and fifth wheel ramps. A Drawer Systems product line extends functionality to service trucks, tow trucks, fire trucks, and service bodies through a dedicated builder tool. Accessories round out the ecosystem with mounting hardware, lighting, and maintenance items. Products are available through dealer networks and direct online purchasing, with a custom rack builder enabling tailored configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• Headache Racks Heavy-duty aluminum storage racks mounted behind the truck cab for securing cargo, chains, and equipment. Available in multiple configurations including flat, enclosed, roll-up door, angled face, stainless steel, and the custom Vader Rack. Sold to individual truck owners and fleet operators through dealer and direct online channels.
• Rack/Tank Combos Combined headache rack and hydraulic tank in one space-efficient unit, available in 30, 50, and 70 gallon tank sizes for 70", 76", and 86" rack widths. Designed for semi trucks needing integrated hydraulic storage.
• Toolboxes Underbody aluminum storage boxes in multiple styles including Cam-Lock, T-Handle, Roll-Up Door, Day Cab, and Boot Boxes. Built from aluminum with secure latching mechanisms for semi truck underbody storage.
• Step Boxes Truck steps including Big Mouth Step Boxes (50% larger opening than traditional) and Traditional Step Boxes for safe cab access.
• Inframe Toolboxes Frame-mounted storage solutions designed to fit between truck frame rails, maximizing storage without occupying frame rail space.
• Battery Boxes Secure battery storage solutions including side-mount and inframe battery boxes for running accessories without taxing the engine.
• Dunnage Racks Cargo support racks available in Standard, Drop Deck, and Box configurations for holding and transporting dunnage materials on semi trucks.
• Cross Boxes Side-accessible storage boxes allowing equipment access from either side of the truck, including B-Packs for rear cab storage.
• Fifth Wheel Ramps Frame-mounted ramps for easier, gentler fifth wheel hookup operations on semi trucks.
• Drawer Systems Customizable drawer systems for service trucks, tow trucks, fire trucks, service bodies, and toolboxes, configurable through a dedicated builder tool.
• Accessories Supporting products including Mounting Kits, Deck Plates, Frame Steps, Tire Chain Hangers, Fenders, Light Bars, Grab Handles, and replacement hardware for semi truck installations.

Quantifiable outcome

• 50% larger opening than traditional step boxes
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Iconic Elements Inc.coreOthersParent company and maker of Iconic MetalGear products. Manufactures aluminum semi truck storage accessories under the Iconic MetalGear brand. Parent company created in 2009.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Morgan Truck Body: Large manufacturer of commercial truck bodies, service bodies, and upfits across multiple industries. Indirect overlap with Iconic MetalGear on commercial vehicle upfitting and storage solutions at much larger scale.
• Weather Guard: Established truck and van equipment brand (owned by WernerCo) producing toolboxes, drawer systems, and storage for service trucks. Comparable storage product lines including the drawer systems category Iconic MetalGear is now entering.
• Knapheide: Large incumbent manufacturer of commercial truck bodies, upfits, and storage solutions across work trucks, service bodies, and vocational vehicles. Overlaps with Iconic MetalGear on headache racks and storage accessories but operates at significantly larger scale.

Emerging players

• Transfer Flow: Aftermarket manufacturer of fuel tanks and auxiliary tank systems for trucks, including integrated tank combos. Comparable in the niche aluminum aftermarket accessory space and notably adjacent to Iconic MetalGear's Rack/Tank Combo innovation.
• DECKED: Manufacturer of in-bed truck storage systems and drawer organizers for pickup trucks. Overlaps with Iconic MetalGear's Drawer Systems line at the truck storage category level but focused primarily on pickup truck beds.

Direct peers

• Mac's Custom Tie-Downs: Manufacturer of custom aluminum headache racks, chain hangers, and semi-truck accessories. Closely comparable in product type and target customer (owner-operator truckers).
• Dee Zee: Manufacturer of aluminum and steel truck toolboxes, running boards, and truck bed accessories for pickup trucks and commercial vehicles. Comparable storage accessory line with broader pickup-truck distribution.
• Reading Truck: Leading upfitter of commercial truck bodies and accessories including headache racks, underbody toolboxes, and storage solutions for fleet and vocational vehicles. Directly overlaps Iconic MetalGear's core headache rack and toolbox offerings.
• Highway Products Inc: Specialty manufacturer of aluminum headache racks, truck toolboxes, and semi-truck storage accessories. Comparable niche focus and aluminum construction approach.
• Buyers Products Company: Manufacturer of commercial truck and trailer equipment including headache racks, toolboxes, and storage accessories for work trucks. Directly comparable product lines and customer base (truck owners and fleets) make it the closest broad-line peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzBvE1XMaATGyppu1hJYRQg
• Xx.com/iconicmetalgear
• LinkedInlinkedin.com/company/iconic-elements

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iconic MetalGear