What mySchoolApp does

mySchoolApp, operated by Sentio Media Limited, is a UK-based SaaS platform providing school-branded mobile apps (iOS and Android) plus a web-based Admin Portal that enable schools to communicate with parents and carers. The core product bundles push notifications, a school calendar, news, absence reporting, document and video sharing, a photo gallery, and one-way messaging. The platform is differentiated by a deliberate one-way messaging philosophy intended to protect teacher wellbeing, UK-hosted data with UK GDPR compliance, and multi-language translation into 60+ languages. Add-on modules include the Consent Management feature (digital parental consent collection tied to MIS data via a Wonde integration) and ParentBuddy, an AI-powered natural-language Q&A feature launched in April 2026 that retrieves answers from the app's knowledge base and optionally the school's website.

The company's revenue model is annual SaaS subscriptions billed to schools, with the parent-facing app free to download; pricing tiers and absolute pricing are not publicly disclosed. Go-to-market combines a product-led self-serve free trial (with a pre-loaded demo school) and a sales-led inside-sales motion (online demo booking, contact form, UK phone line). Target customer segments span UK nurseries, primary, secondary, independent schools, and further education colleges, with at least one international deployment in Ireland. Strategic partnerships are limited to the Wonde MIS integration, and no funding rounds or institutional investors are disclosed.

The firm is privately held and small (1–10 employees, headquartered in Milton Keynes), relying on organic growth with no announced external capital, acquisitions, or M&A activity. Product cadence has been steady — Consent module in 2020, video in 2021, multi-language translation, and ParentBuddy AI in 2026 — but the absence of disclosed revenue, ARR, customer counts, or hiring data means financial scale cannot be triangulated precisely.

Name

mySchoolApp

Legal name

Sentio Media Limited

Website

https://myschoolapp.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

mySchoolApp, operated by Sentio Media Limited, is a UK-based SaaS platform that provides school-branded mobile apps and an admin portal enabling primary, secondary, nursery, independent and FE institutions to communicate with parents via push notifications, calendar, news, consent management and AI-powered Q&A.

Ownership category

akta.pro rank

Product category

School Communication Software

NAICS

Other Schools and Instruction (6116)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Special Education (SPED), IEP & Accessibility/Assistive Technology (EDAJAMAH)

Keywords

• School communication app
• Parent engagement platform
• School notification system
• Parental consent management
• Education mobile app

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. School Subscription (SaaS): Annual subscription model where schools pay for the platform to enable parent communication. Parent app is free for parents/carers. Schools are billed per subscription period with annual billing typical.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

mySchoolApp is a mobile-first school communication SaaS platform that enables UK schools to send branded push notifications, share calendars, news, documents, photos, and videos to parents via a dedicated iOS/Android app. It also provides digital parental consent management (Consent Module) with MIS data integration via Wonde, multi-language content translation across 60+ languages, and a ParentBuddy AI feature that answers parents' natural language questions using the school's stored content. Schools subscribe annually and access a web-based Admin Portal to manage content, send communications, and view reports.

Product overview

mySchoolApp is a unified mobile parent communication platform for UK schools comprising a core mobile app (available on iOS and Android) and a web-based Admin Portal. The platform is designed for school-to-home communication with features including push notifications, calendar, news, absence reporting, gallery, video, documents, and one-way messaging. Add-on modules include ParentBuddy AI (natural language Q&A powered by knowledge retrieval) and the Consent Module (digital consent management with MIS integration via Wonde). The platform supports 60+ languages through built-in translations and is marketed to nurseries, primary schools, secondary schools, independent schools, and further education colleges.

Differentiator

Problem solved

Functional benefit

Products and services

• mySchoolApp Platform Mobile-first school communication SaaS platform comprising a branded parent iOS/Android app and a web-based Admin Portal for UK schools. Includes push notifications, calendar, news, gallery, video, documents, absence reporting, one-way messaging, multi-language translation in 60+ languages, and direct contact links. Schools subscribe annually and parents download the app for free.
• Consent Module Add-on module for digital parental consent collection and tracking delivered through the mySchoolApp app. Schools create consent items, parents receive and action requests with password/face ID authentication, and comprehensive status reports (Granted, Denied, Viewed, No Action) are exported as PDF or CSV from the Admin Portal. Requires a 12-month commitment.
• ParentBuddy AI AI-powered add-on module that lets parents and carers ask questions in natural language via the app. The AI knowledge base retrieves answers from information stored in the app and, optionally, the school's website, delivering quicker self-serve access to school information.

Quantifiable outcome

• 60%+ of customers have cut text messaging costs
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• WondecoreTechnology or IntegrationIntegration partner for MIS (Management Information System) connectivity. Wonde provides live data feed connecting school MIS systems to mySchoolApp, creating parent/child relationship data for the consent module and other features. This integration is essential for the automated data population and consent functionality.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ClassTag: Parent communication and classroom management platform focused on reaching all parents, including non-app users. Competes with mySchoolApp's push-notification and parent-engagement proposition in the K–12 segment.
• Seesaw: Digital student portfolio and family communication platform used widely in primary schools. Comparable to mySchoolApp on the parent-communication and gallery/engagement dimensions, though more learning-journal oriented.
• Bloomz: Parent-teacher communication and classroom management app with messaging, sign-ups, and conferences. Targets the same K–12 parent-engagement use cases as mySchoolApp, particularly in US and international markets.

Broad incumbents

• ClassDojo: Global, well-funded K–12 classroom communication and engagement platform with strong UK school penetration. Competes for the same parent-engagement budget as mySchoolApp but operates at vastly greater scale with broader classroom features.
• Remind: US-headquartered parent-teacher messaging platform widely used in K–12 and increasingly expanding internationally. Directly comparable messaging-centric value proposition to mySchoolApp's one-way push communications.

Direct peers

• Groupcall: UK-based provider of school messaging, parental engagement, and MIS-integrated communication tools. Targets the same UK schools and MATs as mySchoolApp with overlapping push-notification and parent-portal functionality.
• ParentPay: UK market leader in school payments and parent communication (incorporating the former ParentMail). Competes head-to-head with mySchoolApp for parent-engagement and messaging budgets at UK primary and secondary schools.
• Studybugs: UK school attendance and parent communication service that lets parents report absence and receive school notifications. Overlaps directly with mySchoolApp's absence-reporting and push-notification features.
• MarvellousMe: UK parent-engagement app for primary schools, focusing on pupil recognition, behaviour updates, and parent communication. Closely comparable use case and customer base to mySchoolApp's primary school segment.
• SchoolGateway: UK parent communication and online payment app used widely by primary and secondary schools. Directly comparable to mySchoolApp in messaging, absence reporting, payments, and parent-app deployment model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myschoolapp_uk
• Facebookfacebook.com/myschool.app.uk
• LinkedInlinkedin.com/company/myschoolapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mySchoolApp