MarvellousMe
- Company typePrivate
- Founded2013
- HeadquartersSteyning, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
MarvellousMe firmographics
Firmographics- Name
- MarvellousMe
- Legal name
- MarvellousMe Ltd
- Website
- https://marvellousme.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MarvellousMe industry classification
Industry- Product category
- Parent Engagement Software (K-12 EdTech)
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)
- akta.pro secondary industry
- Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)
Keywords
Where MarvellousMe is headquartered
LocationHeadquarters
- HQ city
- Steyning
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MarvellousMe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- School Subscription: Schools pay for the School Pack subscription which enables all parents at the school to access the parent app for free. The investment is described as low. Subscriptions can be paid by parents individually or by the school to allow free access.
- Parent Individual Subscription: Parents can subscribe individually with a 30-day free trial and 30-day cancellation period. If the school does not pay, parents may be required to pay to continue using the app.
- Additional Code Subscription: Parents can pay for additional codes to share access with extended family members (e.g., grandparents), typically up to 6 additional codes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Parent App - Free tier |
| Subscription | Annual | School Pack - Premium tier |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
MarvellousMe product offering
Product offeringCore offering
MarvellousMe is a cloud-based parental engagement platform sold to UK primary schools as an annual School Pack subscription. Teachers use a web interface to send personalised learning e-postcards, award digital badges, give Thumbs Up points and post memos/reminders that ping parents in real time on iOS and Android apps. School leaders access an Admin/SLT portal for whole-school consistency, usage tracking and impact reporting, while parents receive the Parent app for free with options to buy additional codes for extended family members.
Product overview
MarvellousMe is a parental engagement platform for primary schools consisting of three core components: the Teacher App (web-based), Parent App (mobile), and School Admin Portal. Teachers use the platform to send learning e-postcards, award digital badges, give Thumbs Up points, and share achievement news directly to parents via the Parent app. The platform includes a SchoolBook digital keepsake for each child, Hi5 teacher appreciation feature, and integrates with 16 educational partners (including Times Tables Rock Stars, Spelling Shed, Sumdog, NumBots, Accelerated Reader, Oxford Owl, and Pobble) allowing teachers to award badges for achievements on these platforms. MarvellousMe was acquired by Juniper Education in October 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- MarvellousMe Teacher App (web portal) Web-based interface used by primary school teachers to send personalised learning e-postcards, award digital badges, give Thumbs Up points, post memos/reminders and send useful links to parents about each child's learning and achievements.
- MarvellousMe Parent App (iOS & Android) Free mobile app for parents and guardians of primary school children to receive real-time push alerts about their child's learning, view badges and awards, access the SchoolBook keepsake, view school messages and links, and send Hi5 teacher appreciation notifications.
- MarvellousMe School Admin / SLT Portal Web-based administrative dashboard for headteachers, SLT and school administrators to deploy MarvellousMe across classes, manage parent sign-up, monitor usage, generate impact reports and ensure consistent whole-school communication for governors, trusts and inspectors.
- MarvellousMe School Pack (Annual Subscription) Annual subscription offering sold to UK primary schools that unlocks school-wide deployment of the Teacher App, Parent App and Admin/SLT Portal, enabling all parents at the school to access the parent app for free; described as a low-investment subscription relative to the perceived value.
- MarvellousMe Parent Individual Subscription Subscription offering parents can purchase individually with a 30-day free trial and 30-day cancellation period when their school does not pay for the School Pack, providing continued access to the Parent App features.
- MarvellousMe Additional Family Codes Paid additional codes that allow extended family members such as separated parents or grandparents to receive alerts and view the child's SchoolBook alongside the primary parent account.
Quantifiable outcome
- Over 750 schools using the platform with average 90% parent engagement
- +3 more outcomes
Companies that use MarvellousMe
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
MarvellousMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability4 records
Feature8 records
MarvellousMe partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Juniper EducationcoreJuniper Education acquired MarvellousMe to provide a complete solution for parental engagement. This acquisition positions MarvellousMe within a broader education technology ecosystem offering comprehensive school management tools.
- CloudThing LimitedcoreCloudThing Limited is the technology partner/sub-processor for MarvellousMe, operating the service to ISO 27001 standards and Cyber Essentials certification. Handles data processing, storage, and technical operations from their UK-based infrastructure.
- Coram BeanstalkminorPartnership to support children's reading development. Teachers can award badges for Coram Beanstalk reading activities.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
MarvellousMe competitors and assessment
Company assessmentBroad incumbents
- ScholarPack: ScholarPack is a UK primary-school-focused MIS and parent communication product. It addresses similar buyer needs (parent engagement, messaging) as part of a wider school management suite, positioning it as a broader incumbent that competes for the same school software budget.
- Arbor Education: Arbor Education is a UK-based Management Information System (MIS) used by hundreds of MATs and primary schools. It does not directly compete as a parent engagement app, but bundles or integrates with parent communication tools, making it a broader incumbent that could absorb MarvellousMe-like functionality into its platform.
Direct peers
- Remind: Remind is a widely adopted parent-teacher messaging platform serving K–12 schools with chat-style communication, announcements, and translations. It is a more messaging-centric peer to MarvellousMe, targeting the same primary/secondary school communication budget but with a broader, less learning-praise-led feature set.
- Seesaw: Seesaw is a digital learning journal and parent communication platform widely used in primary schools, allowing teachers to share work and praise with families. It overlaps with MarvellousMe's learning e-postcards and SchoolBook keepsake, and competes for the same school wallet share in the primary segment.
- Weduc: Weduc is a UK-based parent engagement and school communication app for primary and secondary schools. It competes directly for the same 'whole-school parent engagement' use case and sells to the same UK primary school buyer as MarvellousMe.
- Bloomz: Bloomz is a parent-teacher communication and classroom management platform offering messaging, behaviour tracking and portfolios. It serves primary schools with a similar freemium school subscription model, overlapping with MarvellousMe's badges, points, and parent messaging features.
- ClassDojo: ClassDojo is the leading global parent-teacher communication and classroom management platform, with overlapping features such as digital badges, points, and parent messaging. It targets the same UK primary school segment with a freemium model — free for teachers and parents, paid at school level — making it MarvellousMe's most direct competitor.
- SchoolPing: SchoolPing is a UK parent communication and payment app for primary schools, providing messaging, absence reporting and parent engagement features. It overlaps with MarvellousMe's notes/reminders and parent comms workflow and serves a near-identical customer base.
- IRIS ParentMail: IRIS ParentMail is a UK-focused school-to-parent messaging and payments platform used widely in primary schools. It targets the same buyer (school offices) and overlaps with MarvellousMe's memos, reminders, and parent communication features, but is a more general-purpose communications tool rather than a learning-praise platform.
Emerging players
- Livingtree: Livingtree is a parent engagement platform for K–12 schools offering messaging, directories and family communication features. It overlaps with MarvellousMe's parent communication and engagement workflow and is an emerging alternative targeting a similar primary-school buyer, though with a US-centric footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MarvellousMe social profiles
Digital presenceMarvellousMe compliance and trust
Trust signalCompliance3 records
MarvellousMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarvellousMe leadership team
Management profileNumber of profiles
Profiles1 record
MarvellousMe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarvellousMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarvellousMe
What does MarvellousMe do?
MarvellousMe is a cloud-based parental engagement platform sold to UK primary schools as an annual School Pack subscription. Teachers use a web interface to send personalised learning e-postcards, award digital badges, give Thumbs Up points and post memos/reminders that ping parents in real time on iOS and Android apps. School leaders access an Admin/SLT portal for whole-school consistency, usage tracking and impact reporting, while parents receive the Parent app for free with options to buy additional codes for extended family members.
Is MarvellousMe a public or private company?
MarvellousMe is a private company. It is classified as corporate owned and is currently operating.
When was MarvellousMe founded?
MarvellousMe was founded in 2013. It employs 11 to 50 people.
Where is MarvellousMe based?
MarvellousMe is headquartered in Steyning, United Kingdom, in the Europe region.
How does MarvellousMe make money?
Three revenue lines are on record. School Subscription is the primary driver. The others are parent Individual Subscription and additional Code Subscription.
Who are MarvellousMe's main competitors?
Broad incumbents on record are ScholarPack and Arbor Education. Direct peers are Remind, Seesaw, Weduc, Bloomz, ClassDojo, SchoolPing and IRIS ParentMail. Livingtree is listed as an emerging player.
Does MarvellousMe have an API?
No public API is recorded for MarvellousMe.
What industry is MarvellousMe in?
MarvellousMe's product category is Parent Engagement Software (K-12 EdTech). Its primary akta.pro industry code is EDACANAK, Parent-Facing Home Learning & Family Engagement Apps, with a secondary code of EDAFAKAG, Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines). Its NAICS code is 611710 and its SIC code is 8200.