Fme Addons

What Fme Addons does

FME Addons (also branded FMEAddons) is a private eCommerce software and services company founded in 2009 and headquartered in Austin, Texas. The company develops and sells a portfolio of 100+ plugins and extensions primarily for WooCommerce, with additional offerings for Magento (7 extensions) and WordPress. Its core products cover checkout customization, product add-on fields, user role management, order cancellation, WhatsApp-based ordering, product enquiry forms, SEO enhancements, and cross-platform migration tools. The technology stack is built on traditional web technologies including AJAX and jQuery, integrated with platforms such as WhatsApp, SMS, Google Maps, Squarespace, Shopify, OpenCart, PrestaShop, and Magento.

The company operates a product-led growth model, selling annual plugin licenses directly through its own storefront (fmeaddons.com) priced between $29 and $199.99, with select enterprise editions reaching $200 and optional paid installation services (e.g., $35 per plugin). It supplements self-serve sales with distribution through the official WooCommerce Marketplace, where several plugins are 'Marketplace Approved'. Custom development, theme creation, and cross-platform migration services are sold via a Request-for-Quote process. Customers are primarily small and medium eCommerce merchants globally, with multi-currency support (USD, EUR, GBP) and a 30-day money-back guarantee. The company is bootstrapped, privately held, founder/management-operated, with no disclosed external funding, M&A activity, or enterprise anchor contracts.

Name

Fme Addons

Legal name

FME Addons

Website

https://fmeaddons.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

FME Addons is a private, bootstrapped Austin-based company that develops and sells 100+ WooCommerce, Magento, and WordPress plugins and offers custom eCommerce development and migration services primarily to SMB merchants globally.

Ownership category

akta.pro rank

Product category

eCommerce Plugins and Extensions

NAICS

Custom Computer Programming Services (541511)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• WooCommerce plugins
• Magento extensions
• WordPress plugins
• ECommerce development services
• Website migration services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Plugin Licenses: One-time purchase licenses for WooCommerce, Magento, and WordPress plugins. Prices range from $29 to $199.99 for individual plugins, with annual billing model including updates and support.
2. Professional Development Services: Custom development services including WooCommerce development, WordPress development, Magento development, and website migration services. Quoted through Request for Quote (RFQ) process.
3. Installation & Setup Services: Optional paid installation and setup services for plugins (e.g., $35 installation fee).
4. Enterprise Editions: Enterprise editions of some plugins available at premium pricing (e.g., Magento Rich Snippet Enterprise edition at $200.00 vs Community at included).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fme Addons develops and sells 100+ premium plugins and extensions for WooCommerce, Magento, and WordPress eCommerce platforms. Its product catalog covers checkout customization, product fields, order management, SEO, shipping, and communication integrations such as WhatsApp and SMS. In addition to plugin sales, the company provides professional development services including custom plugin/theme development and website migration between platforms such as Shopify, PrestaShop, OpenCart, Magento, and WooCommerce.

Product overview

FME Addons is an eCommerce plugin and development services company offering a portfolio of 100+ plugins and extensions primarily for WooCommerce (61 plugins), with additional offerings for Magento (7 extensions) and WordPress (1 plugin). The product portfolio includes both individual add-on modules and bundled service offerings. WooCommerce plugins cover administration (14 plugins including Custom Fields Manager, User Role Editor, migration tools), checkout (2 plugins including Conditional Checkout Fields), revenue drivers (10 plugins including Custom Product Fields, Coming Soon Products, WhatsApp Order), and user experience (36 plugins including Custom Tabs, Product Listing Page, Product Enquiry Form). Magento extensions focus on SEO (Rich Snippets, Canonical URLs), administration (Restrict Shipping, Product Sorting), revenue (Shop by Manufacturer, Gift Wrap), and user experience. Services include website migration from platforms like Shopify, OpenCart, PrestaShop, and Magento to WooCommerce, plus custom development services for WooCommerce, WordPress, and Magento platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Tabs and Product Compare WooCommerce plugin that allows adding custom tabs to product and account pages, featuring 6 tab types (Product Attributes, Location, Related Products, Best Selling Products, Product Compare, Size Chart) with drag-and-drop ordering and global rule assignment, targeted at online store owners.
• Migrate & Import Squarespace to WooCommerce Migration plugin that connects Squarespace store to WooCommerce via API, enabling import of customer, product, and order data with bulk import options, filtered data transfer, and real-time progress tracking for store owners migrating platforms.
• Custom Product Fields for WooCommerce Plugin enabling product customization through 19 field types (text, checkbox, radio, file upload, date picker, color picker, etc.) with conditional logic, pricing options, and rule-based assignment to products or categories for merchants selling customizable goods.
• Coming Soon Products WooCommerce plugin adding 'Coming Soon' badges to upcoming products with customizable countdown timers, email and WhatsApp notifications, and 'Notify Me' forms for stores promoting upcoming launches.
• Order & Share on WhatsApp WooCommerce plugin enabling customers to place orders via WhatsApp with order buttons on shop, product, and cart pages, Pay Now links, order status notifications, and product sharing capabilities.
• User Role Editor WooCommerce plugin for managing user roles with rule-based assignment, automatic role switching based on purchase behavior, time-bound roles, email notifications, and role switching history tracking.
• Customer Order Cancellation WooCommerce plugin allowing customers to cancel orders from their account page with admin approval workflow, refund options (full/partial), cancellation fees, and time-based restrictions.
• Conditional Checkout Fields & Edit Checkout Fields WooCommerce checkout customization plugin offering 15 field types with drag-and-drop ordering, conditional logic display, user role assignment, and pricing options for additional services.
• Product Enquiry Form WooCommerce plugin enabling product inquiry buttons with multiple contact channels (email, SMS, WhatsApp), popup forms, customizable fields, and cart-level enquiries for multiple products.
• Product Listing Page with List and Grid View WooCommerce plugin replacing default product pages with list and grid view options, featuring bulk purchasing, category-based display, shortcodes, search functionality, and customizable table headings.
• Rich Snippet M2 Magento extension enabling display of structured data (product name, image, reviews, price, stock) in Google search results through schema markup, improving click-through rates and SEO visibility.
• Shop By Manufacturer M2 Magento extension creating brand landing pages with featured brands slider, alphabetical listing, search functionality, layered navigation, and CSV import/export capabilities.
• Restrict Shipping M2 Magento extension applying shipping restrictions based on customer location, product attributes, or order conditions for controlled delivery management.
• Gift Wrap M2 Magento extension allowing customers to add gift wrapping options with extra fees during checkout for product customization as gifts.
• Product Sorting M2 Magento extension improving catalog sorting options for products with enhanced filtering and display configurations.
• Out Of Stock Notification M2 Magento extension notifying customers when out-of-stock products become available, helping recover lost sales and improve customer engagement.
• Canonical URLs M2 Magento extension managing canonical links to prevent duplicate content issues and optimize SEO by directing search engines to preferred URL versions.
• WordPress Top Bar WordPress plugin adding a notification bar to the top of websites for displaying messages and custom links to visitors. Available free of charge.
• Website Migration Services Professional services for migrating websites between platforms such as Shopify, PrestaShop, OpenCart, and Magento to WooCommerce, or making significant changes to URL structure, content, design, or CMS with zero downtime and data loss.
• WooCommerce Development Services Custom WooCommerce store development including themes, plugins, integrations, and optimization for performance and sales growth.
• WordPress Development Services Custom WordPress website development services including plugin development, theme creation, installation, configuration, and maintenance.
• Magento Development Services Magento eCommerce development including custom themes, extensions, and integrations for scalable and secure online stores.

Quantifiable outcome

• 100K+ customers served
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

One partnership is on record.

• WooCommercecoreChannel Partner/ Reseller/ DistributorFme Addons is an official WooCommerce partner company. Their plugins are listed and sold through the WooCommerce Marketplace, providing platform verification and additional distribution channel. Several plugins are marked as 'Marketplace Approved' including migration tools, WhatsApp order, user role editor, and checkout field plugins.

Scale indicators5 records

Recent moves6 records

Direct peers

• PixelYourSite: PixelYourSite develops WooCommerce and WordPress plugins (PixelYourSite Pro, Pinterest add-on) sold via annual subscription with active install-based marketing. Comparable in product type, channel use, and SMB eCommerce focus.
• ThemeIsle: ThemeIsle builds and sells WordPress themes and plugins under annual license, including starter plugins like WP Product Review and starter sites. Same horizontal SMB/WordPress audience and product-led growth motion as FME.
• IconicWP: IconicWP is a boutique WooCommerce plugin vendor (e.g., WooCommerce Product Add-Ons Ultimate, Quick View) sold on annual subscriptions. Closely comparable product scope, pricing, and SMB WooCommerce merchant customer profile.
• Kadence WP: Kadence WP sells WordPress themes, plugins (Kadence Blocks, Kadence Shop Kit for WooCommerce), and starter templates via annual licenses. Comparable eCommerce/WordPress catalog focus and SMB/freelance audience.
• Barn2 Plugins: Barn2 sells premium WooCommerce plugins (e.g., WooCommerce Product Table, Wholesale) on annual licenses with documentation and support. Directly comparable catalog, pricing model, and SMB WooCommerce merchant customer base.
• YITH (YITHemes): YITH is one of the largest independent WooCommerce and WordPress plugin vendors, selling 100+ premium extensions on similar per-plugin annual subscription pricing and marketplace listings. Business model and customer base closely mirror FME Addons.
• WPDeveloper (WebPlanex): WPDeveloper sells WooCommerce add-ons (e.g., WooCommerce Conversion Tracking, Multi Vendor) and Elementor extensions on annual subscriptions. Overlapping catalog, pricing, and SMB plugin-buyer audience.
• Crocoblock (JetPlugins): Crocoblock's JetPlugins are WooCommerce and WordPress extensions (e.g., JetProduct, JetCompare) sold via subscription bundles. Comparable product category, marketplace distribution, and SMB merchant buyer persona.

Broad incumbents

• WooCommerce (Automattic): WooCommerce is the underlying platform whose Marketplace hosts many of FME's extensions and the partner program of which FME is a member. Same ecosystem, broader portfolio, and the platform incumbent.

Emerging players

• WPForms (Awesome Motive): WPForms is a WordPress form-builder plugin from Awesome Motive sold on annual SaaS-style tiers with payments integration. Same product-led plugin economics for WordPress users, though more concentrated on forms than checkout/storefront.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fmeaddons
• YouTubeyoutube.com/@fmeaddons9052
• Facebookfacebook.com/fmeaddons
• LinkedInlinkedin.com/company/fmeaddons

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fme Addons