What Graphic Burger does

GraphicBurger is a privately-held, bootstrapped web-based content platform founded in 2013 and operated out of Cluj-Napoca, Romania by a team of 1–10. It functions as a curated, free-to-download library of design resources — photorealistic PSD mock-ups, UI kits, icon sets, text effects, backgrounds, fonts, templates, stock photos, illustrations, and badges — distributed across roughly 800 indexed pages in PSD, AI, SVG, EPS, and PNG formats. All assets are licensed free for both personal and commercial use, with no registration, paywalls, or subscription tiers. The platform is product-led: visitors arrive via organic search and a 60,045-subscriber newsletter, download resources directly from the site, and accumulate social proof through download counts and likes (certain assets exceed 2 million downloads).

The business model is indirect monetization layered atop the free funnel. The primary revenue stream is affiliate referral commissions generated when users click through to purchase premium versions of resources on Creative Market (tracked via u=raul.taciu). Secondary streams include sponsored placements from marketplaces such as Freepik and brands such as Elegant Themes, and a small owner-operated premium shop on Creative Market selling paid bundles (e.g., Brandminute Mockups at $48, Simple Line Icons Pro at $68). Content is sourced from a network of independent contributing designers and studios (Vlad Cristea/GraphicDelivery, Darius Dan/icono.space, Nice Very Nice, Medialoot, Freepik, Icons8, FoodiesFeed, Webalys, Sliceberry, Creatsy, Metin Kazan, Ben Schade), reducing internal content production costs.

The company operates with no institutional funding, no parent company, no subsidiaries, no disclosed M&A activity, and no regulatory or compliance footprint. It is a lifestyle-scale digital asset business rather than a venture-backed technology platform, and its competitive position rests on decade-plus SEO authority, a recognizable brand, and the conversion economics between free traffic and Creative Market affiliate revenue.

Name

Graphic Burger

Website

https://graphicburger.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

GraphicBurger is a bootstrapped Romanian web platform that curates and distributes free PSD, AI, SVG, and PNG design resources — mock-ups, UI kits, icons, and fonts — to a global audience of designers and developers, monetizing via Creative Market affiliate referrals, sponsorships, and a small premium shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Cluj-napoca

HQ country

Romania

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Affiliate Revenue: Site drives traffic to Creative Market where premium/paid versions of featured resources are sold. Affiliate links (u=raul.taciu) track referrals for commission on sales.
2. Sponsored Products: Featured sponsored product placements within the site (e.g., Freepik banner, Elegant Themes Divi sponsored content).
3. Creative Market Shop: Owner (raul.taciu) sells premium design resources through GraphicBurger Creative Market shop, including logo mockup bundles, icon packs, and mockup collections.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

GraphicBurger is a free design resource platform that curates and distributes high-quality digital design assets across categories including mock-ups, UI kits, icons, text effects, backgrounds, fonts, templates, stock photos, illustrations, and badges. All resources are provided as direct downloads for personal and commercial use. The platform monetizes through affiliate referrals to premium versions on Creative Market and sponsored content placements.

Product overview

GraphicBurger is a free design resource marketplace offering a comprehensive library of design assets for personal and commercial use. The platform operates as a single unified offering (not a modular platform) with products organized into six main categories: Mock-Ups (photorealistic PSD templates for t-shirts, business cards, logos, branding, devices, and packaging), UI Kits (user interface components for web and mobile design), Icons (various icon sets in multiple formats including PNG, SVG, EPS), Text Effects (Photoshop layer styles and text effects), Backgrounds (textures including paper, wood, marble, and weathered surfaces), and Others (fonts, templates, stock photos, illustrations, and badges). The site also features a commercial extension via Creative Market where premium paid products are sold. All free resources are provided under a free license for both personal and commercial use, with credits required for certain third-party contributions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mock-Ups
• UI Kits
• Icons
• Text Effects
• Backgrounds
• Fonts & Typefaces
• Templates
• Free Stock Photos
• Illustrations
• GraphicBurger Shop (Creative Market)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered minor.

• Vlad Cristea (GraphicDelivery)minorOthersDesigner who provides free design resources to GraphicBurger. Created Logo Kit, Stroke Gap Icons, Overlap UI Kit, and other resources. Premium versions sold on Creative Market.
• Darius Dan (icono.space)minorOthersIcon designer who provides free icon packs to GraphicBurger including Magicons (2867+ icons). Premium versions available through icono.space.
• Nice, Very Nice!minorOthersDesign studio that created Instagram Story Templates (Napali collection) shared exclusively as free resource on GraphicBurger.
• MedialootminorOthersDesign resource provider. Rubber Stamp Effects released on GraphicBurger.
• FreepikminorOthersLarge design resource marketplace. Created retro vintage badges and other resources shared exclusively on GraphicBurger.
• Ben SchademinorOthersIndividual designer who created REEN PSD Creative Portfolio template shared on GraphicBurger.
• SliceberryminorOthersDesign project team that created Illustricons (520 icons) with free sample shared on GraphicBurger.
• Icons8minorOthersLarge icon library provider. Animal Icons and Kitchen Icons shared as free resources on GraphicBurger.
• FoodiesFeedminorOthersFree food photography provider. Food photos shared with GraphicBurger audience with premium version promoted.
• CreatsyminorOthersMock-up design studio. Motorcycle helmet mock-up provided as free resource with full set sold on Creative Market.
• WebalysminorOthersIcon design studio behind Ego icons. Free sample of 100 icons released on GraphicBurger with full set of 1500+ icons available separately.
• Metin KazanminorOthersDesigner who created MyDesk minimalist illustration set in Photoshop.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Shutterstock: Shutterstock is a large stock content marketplace that has expanded into templates, mockups, and design assets. It competes broadly for designer and SMB creative spending with greater catalog depth and AI generation tooling.
• Envato Elements: Envato Elements is an unlimited-download subscription design asset library owned by Envato (parent of Creative Market). It competes for the same designer budget as GraphicBurger's premium offerings but with a subscription model and much larger catalog.
• Adobe Stock: Adobe Stock is Adobe's stock asset marketplace integrated with Creative Cloud, offering templates, mockups, and design assets. It competes for the same designer audience, particularly professionals already paying for Adobe tools.

Emerging players

• Behance: Behance is Adobe-owned creative portfolio platform that surfaces mockups, UI kits, and design assets from individual designers. It competes indirectly with GraphicBurger for design inspiration and asset discovery among creative professionals.
• Dribbble: Dribbble is a design community platform that has expanded into asset marketplaces, hiring, and design resources. It overlaps with GraphicBurger's audience of graphic and web designers while also offering community-led discovery.

Direct peers

• Pixelbuddha: Pixelbuddha is a curated design resource site offering free and premium PSD mockups, icons, UI kits, and fonts. It competes head-to-head with GraphicBurger in the curated free design assets category for creative professionals.
• Pngtree: Pngtree is a large free PNG and design asset library serving designers with backgrounds, templates, mockups, and vectors. It competes for the same free-resource organic search traffic and SMB designer audience as GraphicBurger.
• Pixeden: Pixeden offers free and premium graphic design assets including PSD mockups, icons, and UI kits. It targets the same freelance and SMB designer segment as GraphicBurger with a comparable freemium asset library model.
• Freepik: Freepik is a leading free and premium design asset marketplace offering vectors, PSD mockups, icons, and stock photos. It directly competes with GraphicBurger in the free design resource space, with GraphicBurger even featuring Freepik as a sponsored content partner.

Others

• Creative Market: Creative Market is a marketplace for premium design assets and GraphicBurger's primary affiliate monetization channel (via the raul.taciu shop). It is also an indirect competitor as GraphicBurger funnels users to its paid products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GraphicBurger
• Facebookfacebook.com/GraphicBurger

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graphic Burger