BLB Tourisme

Name

BLB Tourisme

Legal name

B TOURISM

Website

https://blb-tourisme.bzh

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (56152), Travel Agencies (56151), Scenic and Sightseeing Transportation, Land (487110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK), Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

Keywords

• Travel agency services
• Group tour packages
• Destination management services
• Corporate event management
• Incoming tourism services

Headquarters

HQ city

Auray

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tour Operating and Package Holidays: BLB designs and assembles travel packages combining transport, accommodation, activities, and guides. Revenue is generated through margins on packaged services sold to groups and individuals. The company distributes tour operator products from major brands (Fram, Marmara, TUI, Kuoni, etc.) and also creates proprietary custom itineraries.
2. Retail Travel Agency Commission: BLB earns commissions on travel products sold at their retail agency counter, including flights, hotels, insurance, and packaged holidays from tour operator partners.
3. Gift Boxes and Vouchers: Sale of 'Coffrets Îles Précieuses' gift boxes containing 30 weekend ideas for two across 18 Atlantic coast and Channel islands. Valid for 2 years, sold as premium gift products.
4. Incoming Receptive Services: As a DMC, BLB provides receptive services for international client groups visiting France, including ground operations, guide services, and logistics management, billed to foreign tour operator partners.
5. MICE and Corporate Events: BLB organizes business tourism events including team building activities, seminars, incentives, and corporate travel programs, charging professional service fees for event coordination and management.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

BLB Tourisme is a multi-faceted French travel agency based in Auray, Brittany, that designs, sells, and operates travel services across five core divisions: a retail travel agency for individual travelers, a Groups & Tribes department for custom and packaged group tours in Western France and worldwide, a DMC/incoming agency serving foreign tour operators, a Business & Events bureau handling MICE services (team building, seminars, incentives, conferences), and a professional guide and accompanier service. It also retails gift boxes, sailing experiences, and operates the online booking platform Partireva.com.

Product overview

BLB Tourisme is a multi-faceted travel agency based in Auray, Brittany, operating since 1995. The company offers a unified portfolio of travel services organized around five core divisions: (1) a retail travel agency for individual travel projects; (2) a Groups & Tribes department designing customized group travel across the Grand Ouest region, all of France, Europe and worldwide; (3) a Business & Events bureau for MICE services including team building, incentives, and corporate seminars; (4) a Guide Services team providing professional guides throughout Grand Ouest; and (5) complementary sub-brands including Îles Précieuses gift boxes, West Avel sailing adventures, and Partireva.com online travel platform. The company also operates as a DMC (Destination Management Company) for international clients. Green tourism offerings branded as 'Séjours Green' are available through a partnership with Green Morbihan.

Differentiator

Problem solved

Functional benefit

Brands

• Îles Précieuses: Gift box brand offering 30 ideas for romantic weekends for 2 people across 18 islands on the Atlantic coast and Channel Islands
• West Avel
• West Avel
• B TOURISM

Products and services

• Groupes Europe et Monde Group travel services for international and European destinations worldwide, offering customized itineraries for groups, clubs, and associations.
• Agence Réceptive Grand Ouest Incoming travel agency specializing in the Grand Ouest region (Normandy, Brittany, Atlantic Coast, Loire Valley), providing turnkey group travel programs with local expertise spanning over 25 years.
• DMC France Destination Management Company services for international clientele discovering France, offering personalized tour design and professional logistical management for groups, mini-groups, and tribes across all French regions.
• Affaires et Événements Business tourism and event organization services including team building, incentives, seminars, conferences, and corporate events with custom-designed activities.
• Service Guides Professional guide and interpreter services with an in-house team of guides and accompaniers based in Grand Ouest and Paris region, providing cultural tours, conference presentations, and multilingual support.
• Îles Précieuses (Gift Boxes) Gift box brand featuring over 30 weekend getaway ideas for two across 18 islands on the Atlantic coast and English Channel, presented in recyclable marine-themed packaging, valid for 2 years.
• West Avel (Sailing Adventures) Adventure services offering customized experiences aboard traditional sailing vessels, including day trips, evenings, and longer voyages.
• Partireva.com (Online Travel Platform) Online travel agency platform combining competitive pricing with personalized travel advisor support, offering departures from Brittany (Nantes, Lorient, Brest, Rennes) to worldwide destinations.
• Séjours Green (Sustainable Tourism Packages) Eco-friendly travel packages developed in partnership with Green Morbihan, featuring sustainable tourism experiences for individuals, mini-groups, and business groups focused on environmental responsibility.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Green MorbihancoreStrategic or Co-development PartnerBLB has formed a strategic partnership with Green Morbihan to promote sustainable tourism in the Morbihan department. Together they develop eco-friendly travel packages and experiences that emphasize environmental protection, social equity, and economic viability while showcasing the region's natural and cultural heritage.
• NAVIXcoreChannel Partner/ Reseller/ DistributorNAVIX maritime company provides ferry services to islands in the Gulf of Morbihan (Île d'Arz, Île aux Moines, Belle-Île-en-Mer, Houat & Hoëdic). BLB incorporates NAVIX crossings into group travel packages, offering combined land-and-sea itineraries for Grand Ouest programs.
• Marque BretagneminorGTM or Marketing PartnerBLB is a recognized partner of the Bretagne tourism brand, participating in regional tourism promotion and marketing initiatives for the Brittany destination.
• Major Tour Operators (Fram, TUI, Kuoni, etc.)coreChannel Partner/ Reseller/ DistributorBLB distributes packaged holiday products from major French tour operators including Fram, Marmara, Look voyages, Plein vent, TUI, and Kuoni at their retail agency, earning commissions on sales.
• Vacation Rental Providers (Lagrange, Odalys, Pierre & Vacances, Belambra)minorChannel Partner/ Reseller/ DistributorPartnership with major French vacation rental companies to offer accommodation options as part of BLB's travel package offerings.
• Cité de la Voile Éric Tabarly (Lorient)minorStrategic or Co-development PartnerBLB incorporates visits to the Cité de la Voile Éric Tabarly (sailing museum on the former submarine base in Lorient) as part of their cultural and maritime-themed group itineraries in Brittany.
• Parc de BranféréminorStrategic or Co-development PartnerParc de Branféré botanical garden and zoo (Green Globe certified since 2013) is featured in BLB's nature-based group itineraries. The park emphasizes biodiversity, environmental education, and sustainable tourism practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allibert Trekking: French trekking and outdoor travel operator offering guided group expeditions worldwide. Comparable to BLB in group-travel organization, guided format and reliance on specialist accompanying staff, with overlap on adventure-themed itineraries.
• Comptoir des Voyages: French travel agency focused on individual and small-group customized trips with an emphasis on local expertise and authentic experiences. Highly comparable to BLB's individual-leisure and custom-itinerary offering and shared retail-agency DNA.
• Terres d'Aventure: French adventure and trekking tour operator designing accompanied and self-guided nature itineraries for French travelers. Comparable to BLB in group-travel design, guided experiences and use of professional local guides, but specialized in outdoor/adventure versus BLB's broader cultural/sightseeing mix.
• Atalante: French trekking and responsible-travel tour operator with a strong sustainability positioning and guided group format. Directly comparable to BLB on group guided travel, professional guides and eco-tourism ('Séjours Green') angle.
• Voyage à Travers le Monde: French travel agency specializing in individual and small-group trips with strong advisor support. Comparable to BLB's retail-agency and custom-itinerary positioning for French consumers seeking personalized international travel.
• Voyageurs du Monde: French mid-market travel agency offering bespoke individual and small-group travel across global destinations. Closely comparable to BLB in its agency-led, advisor-driven model targeting French consumers seeking expert-curated itineraries rather than mass-market packages.

Broad incumbents

• TUI France: Major European tour operator with a large French tour-operator business (Marmara, Look voyages, Plein Vent) that BLB itself distributes. Operates broadly across the same packaged-holiday market but at much larger scale and as an upstream supplier rather than retail agency.
• FRAM (Karavel): Major French tour operator (part of Karavel group) whose packaged holidays BLB resells at its Auray agency. Overlaps BLB in packaged leisure travel but operates at far greater scale and as a principal supplier rather than local agency.

Emerging players

• Amatera: French sustainable-travel platform curating eco-responsible trips across Europe. Directly comparable to BLB's 'Séjours Green' line and Green Morbihan positioning, but with a digital-first marketplace model versus BLB's agency-led approach.
• Evaneos: French online marketplace that connects travelers with a network of local travel agencies and DMCs. Partially overlaps BLB's DMC and custom-itinerary offering but with a tech-enabled marketplace model that competes for the same local-agent inbound demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blbtourisme
• Facebookfacebook.com/blbtourisme
• LinkedInlinkedin.com/company/blb-tourisme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLB Tourisme