Kula Yoga Project

What Kula Yoga Project does

Kula Yoga Project is a privately-held yoga studio founded in 2001, operating from a single physical location in Williamsburg, Brooklyn (85 N 3rd St #113, Brooklyn, NY 11249). The studio delivers a community-oriented yoga practice spanning multiple disciplines, including a long-running Mysore Ashtanga program staffed by instructors with 15+ years of tenure, alongside a broader curriculum of in-person classes taught by teachers who have been with Kula for over a decade.

The studio operates a hybrid delivery model: in-person classes at the Williamsburg location, livestream sessions via Zoom, and an on-demand digital video library. Operations are managed through the Union.fit third-party platform, which handles scheduling, booking, and membership administration. Revenue is generated across multiple streams: drop-in classes ($25-$30), class packs ($175-$270), monthly unlimited memberships ($200-$250), an on-demand subscription ($30 per month), workshops, retreats, multi-tier teacher training programs (200-hour foundational, Kula Flow Foundations, and an Advanced 75-hour track), studio rental at $125 per hour, gift cards, and a retail line of mats and accessories. The customer base is a long tail of individual practitioners, with a community anchored in the Williamsburg neighborhood and a virtual layer extending globally.

Name

Kula Yoga Project

Legal name

Kula Yoga

Website

https://kulayoga.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Kula Yoga Project is a 25-year-old single-location yoga studio in Williamsburg, Brooklyn offering in-person classes, livestream, on-demand video, teacher trainings, workshops, and retreats via the Union.fit platform to a global community of practitioners.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Business Schools and Computer and Management Training (6114)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga studio classes
• Vinyasa flow yoga
• Yoga teacher training
• On-demand yoga
• Yoga workshops retreats

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Studio Classes: In-person yoga classes at Williamsburg studio with various pass and membership options
2. On-Demand Classes: Online class replays and curated collections available through Union.fit platform
3. Workshops and Retreats: Specialized workshops and retreat events offered throughout the year
4. Teacher Trainings: 200 Hour Teacher Training, Kula Flow Foundations, and Advanced 75 Hour Art of Teaching Kula Style Yoga Teacher Training programs
5. Studio Space Rental: Large studio rental at $125/hour for external instructors and events; requires insurance
6. Gift Cards: Gift card purchases for classes, workshops, and trainings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Kula Yoga operates a yoga studio at 85 N 3rd St in Williamsburg, Brooklyn offering in-person Kula Flow vinyasa classes, Zoom/Livestream virtual classes, and an on-demand video library. It also runs structured teacher training programs, workshops, retreats, and hourly studio space rental. Memberships, class passes, and gift cards are sold through the Union.fit platform.

Product overview

Kula Yoga is a yoga studio offering a hybrid model combining in-person classes at its Williamsburg, Brooklyn studio with virtual options. The core offering includes live in-person Kula Flow vinyasa classes and Zoom/livestream sessions for remote participants. Digital offerings span an on-demand library of hundreds of recorded class replays, curated themed playlists, and structured courses. Additional revenue streams include specialized workshops, immersive retreats, and comprehensive yoga teacher training programs (200 Hour foundational, Kula Flow Foundations, and Advanced 75 Hour certification). The studio also offers memberships and class passes with perks such as complimentary mat storage for monthly members.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Yoga Classes Live yoga classes taught at Kula's Williamsburg, Brooklyn studio featuring Kula Flow vinyasa with careful alignment cues and hands-on adjustments, available to individual students via drop-in, class passes, or monthly memberships.
• Zoom/Livestream Virtual Classes Live virtual yoga classes streamed via Zoom, allowing remote students to participate in real-time sessions from home.
• On-Demand Yoga Classes Library of hundreds of pre-recorded yoga class replays available anytime, with new classes added weekly by various teachers, accessible via the Union.fit platform.
• Yoga Teacher Training Programs Multi-session yoga teacher certification programs including 200 Hour foundational training, Kula Flow Foundations, and Advanced 75 Hour Art of Teaching Kula Style Yoga Teacher Training, targeted at aspiring and developing yoga teachers.
• Yoga Workshops Specialized workshops with focused themes, techniques, or guest instructors, available to Kula practitioners seeking deeper engagement than regular classes.
• Yoga Retreats Multi-day yoga retreats offering immersive practice experiences for Kula students seeking extended, travel-based study.
• Studio Space Rental Hourly rental of Kula's large studio at $125/hour for external yoga instructors and event organizers; renters must provide a certificate of insurance.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Glo: Subscription-based digital yoga and wellness platform offering thousands of on-demand classes and meditation content. Direct competitor to Kula's Union.fit-hosted on-demand library and a viable substitute for in-person practice.
• Alo Moves: Digital yoga, fitness, and mindfulness platform tied to the Alo apparel brand. Comparable as a content subscription service targeting the same yoga and wellness consumer with native app and brand-aligned ecosystem.

Broad incumbents

• Peloton: Large connected fitness platform with a substantial yoga content library, on-demand classes, and live streaming. Competes with Kula's digital/on-demand offerings and addresses the same consumer practice occasion, but at far greater scale and with proprietary technology.
• Life Time Fitness: National premium fitness club operator offering group yoga classes, signature class formats, and digital content. Comparable as a broad incumbent delivering yoga within a larger wellness portfolio and competing for the same discretionary consumer spend.

Direct peers

• Modo Yoga: International yoga studio chain offering community-based classes, teacher trainings, and workshops. Comparable given its community-first positioning, multi-tier teacher training programs, and retreat offerings.
• Sky Ting Yoga: NYC-based vinyasa/flow yoga studio with a similar community-driven brand, multiple class formats, teacher trainings, and on-demand offerings. Directly comparable given shared geography, style, and hybrid digital/in-person model.
• CorePower Yoga: National yoga studio chain offering heated vinyasa and signature formats, teacher trainings, and on-demand digital content. Comparable as a multi-location yoga brand with similar revenue streams and an in-person plus digital hybrid model.
• Y7 Studio: Hip-hop influenced yoga studio chain headquartered in NYC. Directly competes for the same urban yoga consumer through in-person classes and digital content, with comparable pricing and membership structures.
• YogaWorks: Historic yoga studio brand offering vinyasa/flow classes, teacher trainings, workshops, and digital content. Historically a direct competitor to community-led studios before its restructuring; comparable programming and audience.
• Pure Yoga: Premium NYC-based yoga studio group with multiple locations, teacher trainings, workshops, and retreats. Comparable premium positioning, urban customer base, and diversified programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kulayogaproject
• Xx.com/ketchumyoga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kula Yoga Project